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Ahmad Sururi
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Perum Sarimadu II B3 No.09, Pakisaji, Kab.Malang, Jawa Timur, Indonesia 65162
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INDONESIA
Indonesian Journal of Social Science Research
Published by Future Science
ISSN : -     EISSN : 27751082     DOI : https://dx.doi.org/10.11594/ijssr
Core Subject : Education, Social,
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Social culture. Public & social policy Governance & regional autonomy Development economics. Politics Communication Sociology Anthropology Taxation Administration (public & business )
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 62 Documents
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Branding Untirta Jawara and HITS and Green Campus Through Media Rel Nurprapti Wahyu Widyastuti; Rahmi Winangsih; Dinda Aisah
Indonesian Journal of Social Science Research Vol 4 No 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.13

Abstract

Sustainable development in the field of environmentally sound education is contained in SDGs No. 4, (Quality Education), and SDGs No. 9 (industry, innovation, and infrastructure). Untirta as an agent of chanre embodies a superior Untirta with environmental insight. Untirta's branding efforts are still partial and not optimal, therefore Untirta's vision must be understood by all stakeholders and internalized in every academic community. This study aims to determine the strategy of Branding Untirta Jawara as a Healthy, Integrated, Smart and Green (HITS and Green) Campus through a Media Relations Approach. Case study research methods, data obtained through interviews, observations and Focus group discussions. In formulating, designing and building the Untirta brand begins with the implementation of an analysis of three main parties, namely: Customers (consumer audit), Competitors (competitor audit) and Internal Stakeholders (internal audit). The research resource persons are Rectors and former Rectors, Public Relations, Lecturers, Employees and students of Untirta. To check the data, interviews were conducted with media partners, local governments and industry. The results showed that Untirta Branding was built through visual identity and brand activation process. Untirta's external branding is carried out through good relations with local and national media. To get the benefits of publication, a publication barter strategy is used, participating in the reporting of partner events at local and national events.
The Analysis of Public Service Management in Kota Serang. The Study of the online Application “RABEG” (Reaksi atas Berita Warga) Indra Nizar; Budi Hasanah; Annisarizki Annisarizki; Budi Mulyati
Indonesian Journal of Social Science Research Vol 4 No 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.16

Abstract

The application of RABEG, is one of the media used to improve the services for people in Kota Serang. Howerver, its implementation has many problems, as reflected in the responses and assessments from users on the playstore platform, regarding the Rabeg application. The assessment given to this application was low, only 1.6 on a scale of 5. This research aimed to analyse the public service management in Kota Serang, focusing on the online Rabeg application. The research used descriptive qualitative approach, referred to the theoretical framework from Indrajit. It identified six important indicators; content development, competency building, connectivity, cyber law, citizen interface and capital. The data source were literature from books, mass media, official government documents, official website, the play store platform, and related journals. The findings of the research showed that the management of public services of Rabeg application was face with several obstacles and shortcomings. So the optimizing of public services from this application had not fully achieved.

Page 7 of 7 | Total Record : 62

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