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ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship)

alexandria
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Published by Universitas Mataram

ISSN : 27746453 EISSN : 27746445 DOI : 10.29303

Core Subject : Economy, Humanities, Education, Social,

Humanities Economics, Econometrics & Finance Education Social Sciences

ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 44 Documents

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Pengaruh Ekuitas Merek Terhadap Keputusan Membeli Produk Kosmetik Merek Oriflame Devi Nilakandi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

The purpose of this study was to determine the significance of the effect of brand equity (brand awareness, quality impression, brand association, brand loyalty) of Oriflame cosmetic products on consumer purchases in Mataram City. The population of this study are consumers who make real purchases and consumers who have tried through a demo conducted by personal selling Oriflame cosmetic products. Sampling of 50 consumers really fulfills the requirements for a representative sample. The data collection techniques used were interview techniques and documentation techniques. This analysis is used because in this study there is more than one independent variable. This analysis is used to determine the influence of brand equity (brand awareness, quality impression, brand association, and brand loyalty) on consumer purchase desires (decisions). The results showed that: 1) Brand awareness and perceived quality factors have a significant influence to form an image and influence consumer decisions in purchasing oriflame products; 2) The factors of brand association and consumer loyalty do not have a meaningful influence on purchasing decisions for Oriflame products. This means that brand association and brand loyalty are not the dominant factors that influence consumers to use Oriflame products even though these factors have an influence but the effect is small; and 3) Brand equity has a strong influence on consumer decisions in purchasing Oriflame products. This means that the stimuli attached to the oriflame product create a special attraction that attracts consumers to buy and use oriflame products.

The Effect of School Leadership, Academic Supervision, and Work Motivation on Teacher Performance Mustahyi Mustahyi; Joni Joni Rohkmat; Fahruddin Fahruddin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 2 (2021): September
Publisher : Postgraduate, University of Mataram

This study aims to examine the effect of principal leadership, academic supervision, and work motivation on teacher performance. The method used is a survey method with a quantitative correlational approach. The research sample consisted of 136 teachers (86 male teachers and 50 female teachers) from 4 State Senior High Schools in East Lombok Regency, namely SMA Negeri 1 Aikmel, SMA Negeri 1 Wanasaba, SMA Negeri 1 Pringgabaya, and SMA Negeri 1 Suela. The research instrument in the form of a questionnaire was given to respondents directly after testing the validity and reliability. The data analysis technique used a simple regression test and multiple regression tests followed by a correlation test. Data analysis results based on the coefficient of determination for each research variable on teacher performance obtained the coefficient of determination of work motivation of 47.8%, academic supervision of 45.5%, and the variable of principal leadership of 44.4%. While the results of the coefficient of determination collectively were 53.8%. Thus, it can be concluded that both individually and collectively, the principal's leadership, academic supervision, and work motivation affect teacher performance.

Analisis Tingkat Kepuasan Nasabah Terhadap Pelayanan PT. BPR Segara Anak Kencana Aikmel Lombok Timur Andhas Pebriani Karyadi; Junaidi Sagir; Handri Amien Effendi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

The purpose of this research is to analyze and know the level of customer satisfaction and also to know the elements of service performance must be improved again by the PT. BPR Segara Anak Kencana Aikmel. This study uses the five dimensions of service quality with a variable number of sub-15 sub-variables. Type of research used in this research is descriptive research with a sample survey method. Population used in this study is the customer of PT. BPR Segara Anak Kencana Aikmel in 2008 which amounted to 5307 people while the determination of the number of respondents is determined by the formula slovin, taking respondents used Accidental sampling techniques. This study uses a sample of 100 respondents. Method of data collection using questionnaires, and as a tool of data analysis, the author uses the Consumer Satisfaction Index and a Cartesian diagram. From the results of data analysis writer get 2 important result are: Quality of service at PT. BPR Segara Anak Kencana Aikmel based overall GPA in accordance with the customer response is expressed very well or very satisfactory. And based on the description of a Cartesian diagram, it can be concluded that the essential elements that should be raised again the performance elements of the existing services in Quadrant A, because in this quadrant are service elements that have not been implemented well by the PT. BPR Segara Anak Kencana Aikmel

Analisis Pengaruh Pelayanan Perusahaan terhadap Loyalitas Pelanggan (Studi Pada Bengkel Resmi Yamaha Adhi Motor di Rembiga Mataram) Miftah Ruli Hartanto; Sri Darwini; Lalu M. Furkan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

This study aims to determine how the level of customer satisfaction, as well as to determine whether the level of customer satisfaction has a significant effect on customer loyalty at the Yamaha Adhi Motor Official Workshop in Rembiga Mataram. This type of research is descriptive research and data collection techniques used are questionnaires, interviews, observation, and documentation. This research was conducted at the Yamaha Adhi Motor Workshop in Rembiga Mataram, the data collection technique used a sample survey technique and the determination of respondents using purposive sampling technique where as many as 50 people were made respondents. The data collection tool used in this study was a questionnaire, in which the variables were analyzed qualitatively using a Likert scale and quantitatively using chi square analysis. Based on the research that has been done, it shows that consumers at the Yamaha Adhi Motor Workshop in Rembiga Mataram are 35 people (70%) who are very satisfied with the elements of service provided, 10 respondents (20%) are satisfied, and the remaining 5 people (10 %) expressed dissatisfaction. The results of the calculation with the average score of the level of consumer loyalty, as many as 21 people (42%) have a level of loyalty at the Yamaha Adhi Motor Official Workshop are very loyal, 11 people (22%) say they are loyal, while the remaining 18 people (36%) stated loyal enough. Quantitatively, to test the proposed hypothesis and analyze the effect of the independent variable on the dependent variable, the calculation results obtained by the X2 value is 18.25 and this value is greater than the X2 table value of 9.49 at α = 0.05 and df = 4, which proves that customer satisfaction has significant influence on the level of consumer loyalty, because X2h> X2t. Furthermore, it is also known that the level of closeness of the relationship between variables is strong, as evidenced by the contingency coefficient (C) of 0.52, which is close to the Cmaximal value of 0.71, which in fact fulfills the requirement that the C value is greater than half the C max value.

Pengaruh Atribut Produk terhadap Pengambilan Keputusan Konsumen dalam Pembelian Produk Sabun Mandi Sarifa Amnah; Mulyadi Mulyadi; Mutawali Hasan
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

The purpose of this study was to determine the effect of product attributes on consumer decision making in purchasing bath soap products. The data collection method used survey sample, the sampling used was simple random sampling with housewives as respondents. The number of respondents in this study were 100 people. Data analysis in this study was carried out with two approaches, namely qualitative analysis and quantitative analysis, qualitative analysis using the scoring method which refers to the Likert scale used to measure attitudes, opinions and perceptions of a person or group about social phenomena. Meanwhile, the quantitative analysis used non-parametric statistical analysis tools, namely the chi square (x2) analysis tool used to determine the presence or absence and strength of the effect of product attributes (quality, brand, packaging, label) on soap. The results showed that the attributes of quality, brand and packaging had a significant influence on consumer decisions in choosing a soap brand. For the quality attribute of the chi square the count is 31.96 with the chi table of 9.49.The chi square brand attribute is 21.29 with the chi square table 9.49 for the attribute of the chi square package the count is 9.88 with the chi table of 9.49 The tributary of the chi square label is 4.40 with the chi table of 9.49. Of the four variable product attributes, the one that has the strongest influence is the quality attribute, because the chi square count is the highest, the next influence is Brand, Packaging

Analisis Pengaruh Kebijakan Promotional Mix Terhadap Nilai Tabungan Nasabah Talung Wardana; Mulyadi Mulyadi; Santi Nururly
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 1 No. 1 (2020): September
Publisher : Postgraduate, University of Mataram

The purpose of this study was to determine the level of significance of Promotional mix activities on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok) and to find out which promotional tools have a greater influence on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). This type of research is descriptive research. The data collection method used is a case study. Data collection techniques by interview and documentation. The analysis tool used is multiple linear regression. From the results of data analysis, the regression equation Y = -1850682618 + 433.402X¬¬1 + 90.036X2 is obtained. Multiple linear correlation coefficient of 0.995. The coefficient of determination is 0.990, meaning that it is 99 percent of the value of customer savings in PD. BPR. LKP Kotaraja (East Lombok) can be explained by the cost of the promotion mix. Based on the analysis of the partial determination coefficient, it was obtained a value of 0.962 (96.2%) for personal selling and for sales promotion of 0.670 (67%). After the F test is carried out, it is obtained that the F count is 98.779 with an F table of 19.00. For the t test, respectively, the values were 7.192 for personal selling and 2.020 for sales promotion costs. The results showed that the personal selling activity and sales promotion simultaneously had a significant effect on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). Personal selling activity has a significant effect (7,192> 4,303) on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). That personal selling activities provide a greater influence than sales promotion activities

Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Iphone Pada Mahasiswa di Universitas Mataram Baiq Lani Septia Lestari; Emilia Septiani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 1 (2021): April
Publisher : Postgraduate, University of Mataram

This study aims to analyze the effect of brand image and product quality on iPhone smartphone purchasing decisions among students at the University of Mataram. This type of research used in this research is associative with a quantitative approach. The sampling technique was determined by purposive sampling method with a total of 100 respondents. The data collection tools used a questionnaire and google form which had been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that: (1) There is a positive and significant influence of brand image variables on purchasing decisions, (2) There is a positive and significant influence on product quality variables on iPhone smartphone purchasing decisions among students at the University of Mataram

Pengaruh Celebrity Endorser, Brand Image, dan Elektronic Word of Mouth terhadap Pembelian Pada Pengguna E-Commerce Shopee di Indonesia Muhammad Fauzi Amrullah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 1 (2021): April
Publisher : Postgraduate, University of Mataram

This study aims to examine the influence of the variables Celebrity Endorser, Brand Image, and Electronic Word of Mouth on Purchasing Decisions among Shopee e-commerce users in Indonesia. This research is a causal quantitative research and data collection tools using a closed questionnairevia google form. The population in this study were Indonesians who shop using Shopee and the number of samples in this study were 80 people. The sampling technique used in this reseach isnon-probability sampling with purposive sampling method. The analysis used is multiple linear regression test. The data analysis technique uses the IBM SPSS version 21 program.The results of the analysis show that the variables of Celebrity Endorser, Brand Image, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions on Shopee e-commerce users in Indonesia and the coefficient of determination (R2) by 0.603 or 60.3%.

Pengaruh Daya Saing, Harga, dan Kualitas Pelayanan terhadap Keberlangsungan Usaha Khairil Anwardin; Akhmad Saufi; Handry Sudiartha Athar
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 1 (2021): April
Publisher : Postgraduate, University of Mataram

This aims to determine the effect of competitiveness, price and service quality on business continuity at the UD Kembang Ternak fish feed shop. In this study using an Associative with a quantitative approach. The sampling technique used purposive sampling, in order to obtain the number of respondents as many as 100 people. The data analysis technique used is multiple linear regression. The results of this study indicate that the competitiveness variable has a positive effect but does not have a significant effect on business continuity at UD Kembang Ternak. With a t value of 1.717 <1.98 and a significant value of 0.089> 0.05. Price variables have a positive effect but there is no significant effect on the sustainability of the business at the UD Kembang Ternak fish feed shop. With a t value of 0.020<1.98 and a significant value of 0.984> 0.05. Service quality variables have a positive and significant effect on the sustainability of the business at UD Kembang Ternak fish feed shop. With a t value of 15.711> 1.98 and a significant value of the Research Methods of 0.000 <0.05

Analisis Tingkat Kepuasan Konsumen terhadap Kualitas Produk Honda Merek Vario Baiq Diah Kusumawati
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 2 No. 1 (2021): April
Publisher : Postgraduate, University of Mataram

The purpose of this study is to know the level of consumer satisfaction with the quality of products (appearance, characteristics, reliability, durability, service, aesthetics, and perception of quality) attached to the Honda Vario and to know which of the seven dimensions of product quality (appearance, characteristics, reliability, durability, service, aesthetics, and perception of quality) attached to the Honda Vario provide the most optimal satisfaction. The type of research used is associative research with sample survey method. Determination of the number of respondents is determined by slovin formula, then the taking of respondents using stratified proportional random sampling techniques. This study used 84 respondents who are buyers and users of Honda Vario. The method of data collection using questionnaires, then as a tool of analysis of the author's data using the Consumer Satisfaction Index and Cartesian Diagram. Based on the analysis can be concluded: 1) The level of consumer satisfaction to the quality of products attached to the Honda Vario based on overall GPA in accordance with the consumer response is stated to be very good or very satisfactory; 2) Of the seven dimensions of product quality that provide the most optimal satisfaction based on cartesian diagrams, namely: characteristics, reliability, service, aesthetics and perception of quality. By looking at respondents' responses about the quality dimension of the product attached to the Honda Vario, it is necessary to improve the quality of the product in order to provide higher satisfaction in the future

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hamidi

Contact Email hamidi@unram.ac.id

Phone +6281936732708

Journal Mail Official alexandria@unram.ac.id

Editorial Address Jl. Pendidikan No 37 Mataram

Location Kota mataram, Nusa tenggara barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hamidi

Contact Email
hamidi@unram.ac.id

Phone
+6281936732708

Journal Mail Official
alexandria@unram.ac.id

Editorial Address
Jl. Pendidikan No 37 Mataram

Location
Kota mataram,

Nusa tenggara barat

INDONESIA