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Telaah Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 14116375     EISSN : 25416790     DOI : http://dx.doi.org/10.35917/tb.v21i2
Core Subject : Economy,
Economics, Econometrics & Finance
TELAAH BISNIS is a scientific journal published by Sekolah Tinggi Ilmu Manajemen (STIM) YKPN Yogyakarta, for the purpose of information media which examines issues relating to the management, accounting, business and the general economic.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 14, No 2 (2013): Desember 2013" : 5 Documents clear
Peranan Atribut Ekstrinsik Merek terhadap Minat Beli Konsumen Smartphone Blackberry Anas Hidayat; Lhia Dwi Agustin
Telaah Bisnis Vol 14, No 2 (2013): Desember 2013
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.159 KB) | DOI: 10.35917/tb.v14i2.17

Abstract

 Abstract This research aims to examine the role of brand preference, luxury brand perception and country of origin in influencing consumers to buy Blackberry smarthphone, as well as to examine the role of country of origin in influencing luxury brand perception. The population of this research are students in economics faculty of Indonesia Islamic University, and the sample used is 250 respondent. This research was found that the most devotee of blackberry smartphone is women, with 53,6%, aged between 18-23 years old, with a pocket money between Rp1.000.000-Rp2.000.000 monthly and expenditure of Rp500.000-Rp1.499.999 monthly. By using Structural Equation Modeling, the results show that there are positive and significant impact on the country of origin to the purchase intention, positive and significant impact on the country of origin to luxury brand perception, positive and significant impact on the luxury brand perception to purchase intention and positive and significant impact on the brand preference to purchase intention of blackberry smartphone’s consumer in economics faculty of Indonesia Islamic University.
Analisis dan Perbaikan Layanan Hotel Menggunakan Servqual dan Diagram Kartesius (Studi Kasus di Hotel Kombokarno) Rindang Rayo Ranas; Agus Mansur
Telaah Bisnis Vol 14, No 2 (2013): Desember 2013
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1013.118 KB) | DOI: 10.35917/tb.v14i2.18

Abstract

AbstractThe purposes of this research is to analyze and suggest a service quality improvement in Kombokarno Hotel. This research used ServQual dimension variables that consist of tangible, reliability, responsiveness, assurance, and empathy as a dimensions of service quality. It used 144 guests of Kombokarno Hotel as a sample for the research. The result of the collected data then be tested based on it’s validation and reliability by using SPSS 16.0 software. The result of data processing shows the validity of each question variable in the questionnaire. Then the data be analyzed using ServQual method to see the Gap between hope and reality. Furthermore it is processed by Kartesius diagram to see what performance that need to be improved. The result of the researched shows that the cleanness of the hotel always in good term, the electronic utilities (lamp, AC, TV, etc), are functioned well, and the hotel’s building ‘good look’ became the most priority to improve the performance of service quality in the hotel.
Faktor-faktor yang Mempengaruhi Penilaian Mahasiswa atas Perilaku tidak Etis Auditor serta Tingkat Ketertarikan Belajar dan Berkarir di Bidang Akuntansi Reni Yendrawati; Gaby Marcellia
Telaah Bisnis Vol 14, No 2 (2013): Desember 2013
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.015 KB) | DOI: 10.35917/tb.v14i2.19

Abstract

Abstract This research is replicated from research paper that has been done by Comunale (2006). The purpose of this research is to analyze the effect of ethic orientation, gender and knowledge on accounting profession and accounting scandal on accounting student’s assessment towards unethical auditor and its’ effect on student’s interests in accounting field and profession as auditor in accounting firm. The hypothesis testing shows that the occuring accounting scandals do not have significant effects in accounting student’s perception towards unethical auditor. However, there are factors that may affect student’s willingness and interest to study accounting and to work as auditor in accounting firm. The evidence cloncluded two accepted hypothesis: student’s knowledge on accounting profession and accounting scandal effect on declining interest to study accounting and the student’s idealism which may contribute to their falling interest on working as auditor in accounting firm.
Identifikasi Keberhasilan dan Pengaruh Kemampuan Manajerial Pelaku Program Pengembangan Kecamatan di Wilayah Kabupaten Klaten Eka Sudarusman; Nur Rokhman
Telaah Bisnis Vol 14, No 2 (2013): Desember 2013
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.176 KB) | DOI: 10.35917/tb.v14i2.20

Abstract

Abstract One of the effort in combating poverty and urban community created by the government is the community empowerment and development program those are, Program Pengembangan Kecamatan (PPK) or Program Nasional Pemberdayaan Masyarakat (PNPM). The PPK/PNPM expected to accelerate poverty eradication and sufficiency society based on the development by increasing public capacity, local government; and the provision of facilities and the social economy infrastructures. The research identifies the PPK/PNPM success both in the main economic indicators and the managerial skill. The success indicators program consist of: increasing revenue (income indicator), poverty reduction, efficiency in program deliver, and financial viability. The research obtained primary and secondary data. The primary data will be analyzed with quantitative analysis with Mann-Whitney u test, and the secondary data will be analyzed comparing with success indicators index.The reseach output indicates that average income indicator 10,59%, poverty reduction 9,48%, average efficiency in program delivery 10,59% and financial viability 11,51%. The managerial skill indicates have influenced to the succes of the program.
Analisis Kesesuaian Harapan Mahasiswa dengan Persepsi Manajemen pada Program Studi Manajemen di Daerah Istimewa Yogyakarta Kusuma Chandra Kirana
Telaah Bisnis Vol 14, No 2 (2013): Desember 2013
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.922 KB) | DOI: 10.35917/tb.v14i2.21

Abstract

Abstract The key success in winning the competition is the ability to achieve the objectives in creating and maintaining the customers. Therefore, the management of the program has to satisfy the customers. One way to obtain the customer satisfaction is to deliver a quality service required by the customers. It means that the management of the business schools need to have a good understanding on students need that there is no gap between the expectation of the students and the service they received. Thus, the understanding of their need is highly required the quality service can be provided. Based on the result of the study that the processed using servqual analysis instrument, the hierarchy and correlation ranking, there is a significant difference between consumers expectation in School of Management in Yogyakarta.  

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