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INDONESIA
INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Published by Yayasan Pena Cendekia Insani
ISSN : 27985377     EISSN : 27985156     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
International Journal of Cultural and Social Science (IJCSS) is an International Journal covering various social science fields, including culture, sociology, communication, politics, and information literacy. All articles submitted in the English language.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2020)" : 5 Documents clear
Analysis of Consumptive Behavior of Indonesian Society During the Pandemic of Corona Virus (Covid-19) Maulidya Shafira
International Journal of Cultural and Social Science Vol. 1 No. 2 (2020)
Publisher : Pena Cendekia Insani

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Abstract

At the beginning of 2020, people around the world were shocked bythe Corona Virus (Covid-19) pandemic which caused paniceverywhere. Hundreds of thousands of people were infected andthousands more died. In Indonesia, the government has given appealsto the public by enforcing rules for working from home, worshiping,doing activities and staying at home for the safety and health ofresidents due to the corona virus pandemic which has resulted inbehavioral changes. people now rely on digital technology tocontinue their social life and communicate after the government'spolicy regarding PSBB and physical distancing. Activities are limitedwhere shopping is done from home. Online purchases are becomingmore frequent. This opportunity is certainly used by online stores thatoffer various things to attract consumers, such as ease of shopping,promotions, discounts, purchase bonuses and so on.
The Role of Youtube in Building Brand Image Communication in Technology Review Content on the Gadgetin Channel (David Brandi) Alwi Hanapi Harahap
International Journal of Cultural and Social Science Vol. 1 No. 2 (2020)
Publisher : Pena Cendekia Insani

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Abstract

This research highlights the rapid development of informationtechnology which has given rise to a modern, all-digital life traditionin a number of fields. The use of the internet in the global era as aform of advances in digital technology towards the vision ofmodernization of information is now growing drastically, especiallyin terms of meeting the needs of the information community in thesocio-economic field. Viewed from the business side, the use of theinternet for online media which is usually called social media, one ofwhich is YouTube. Youtube is very profitable for market players,investors, or industry players. In accordance with the formulation ofthe problem above, the purpose of this study is to find out "The roleof Youtube in building brand image communication on mobile phonereview content on the Gagdetin Channel by David Brendi". Theresearch method used is descriptive method, which is a method thatexplains the advantages and disadvantages of cellphone products, theobject of research at this time is based on the facts that appear in thevideo content as it is. This descriptive study only describes the role ofYoutube as a new medium, does not seek or explain relationships,does not test hypotheses or make predictions. The obstacle faced byDavid in building a technology brand image is that it is still difficultto find the audience's need for technology and tastes that are suitableto increase the brand image of an item.
Social Cultural Impact Of Tourist Interaction With Local Community In Lake Toba Area Siti Purnama Sari
International Journal of Cultural and Social Science Vol. 1 No. 2 (2020)
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.052 KB)

Abstract

Lake Toba is a tourism area in North Sumatra, where interactionsbetween tourists and local communities have an impact on thegrowth of tourism life. The form of interaction varies based on themotivation and actor of the interaction. The first is for businesstransactions, tourists as consumers and business actors as providers.The second occurs when tourists and the public meet at the sametourist attraction, namely a cafe restaurant with the motivation offriendship, finance, and romance. The next interaction occurs whenboth parties seek information, both about tourism, culture andpersonal data. Interactions for transacting tourism occur more often,followed by interactions when tourists and local people meet at cafesor restaurants on Lake Toba. Interactions can then be distinguishedbetween tourists and working people, and with non-working people.Socio-cultural impacts due to these interactions includedemonstrative effects, changes in social values, for example: normschange views on the relationship between men and women,materialistic nature and cultural values in performing arts, culturallearning and tourism culture.
The Role Of Communication And Information Media In Realizing National Development Rahil Fauzan
International Journal of Cultural and Social Science Vol. 1 No. 2 (2020)
Publisher : Pena Cendekia Insani

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Abstract

Communication and information media is social media in the form ofsocial networks as very effective media, namely communication andinformation media to convey problems or aspirations of thecommunity, especially for areas that have not been fully touched bythe media and are not widely known by the wider community,especially regional officials who are in office This study has thefollowing objectives: First, to describe the characteristics of thedigital era society that uses communication media. Second, describesthe interest of communication media with national development andThird, describes the opportunities and challenges that arise in societyin the digital era. And Fourth, describe the efforts that must be madein the digital era. Socialization Activities Development programs areno longer enough to rely solely on conventional media (newspapers,magazines, etc.). But it must be able to take advantage of internetbased media, so that development communication can beinstantaneous (real time) and two-way (interactive). According to theMinistry of Education and Culture, social media such as Whatsapp,Facebook and YouTube have been actively used by most people.
Gender Semiotics In The Animation Film Cartoon Brave Eka Putri Augustine
International Journal of Cultural and Social Science Vol. 1 No. 2 (2020)
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.644 KB)

Abstract

This research was conducted to determine how the meaning ofmasculine women in the animated cartoon film made by PixarAnimation Studio and Walt Disney Pictures was conducted todetermine how the theme of this film is a Princess (Princess), entitledBrave. Where this research will see how the image of masculine womenfrom this Brave film. The subject of this research is the Brave film asseen from its narrative structure. Meanwhile, the research object to beanalyzed is the representation of the meaning of masculine women. Inthis study, the researcher will see how the Brave film will break thestereotypes of a royal princess that is usually displayed by Walt Desney.A royal princess (Princess) is usually seen from several things whichinclude physical appearance (physical appearance), style of dress(fashion), character (character) and interaction with the environment(social interaction). Meanwhile, in the Brave film, the findings showthat women like Princess Merida are constructed as open, brave,strong, independent, and tough. In addition, it also manages tomaintain its unique identity without meeting the expectations anddemands of others.

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