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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2021): DECEMBER" : 5 Documents clear
INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE MARKET LHOKSUMAWE CITY: (Case Study on Black Market Online Store Customers in Lhoksumawe City) Ari Lasta Irawan; Muhammad Multazam; Rico Nur Ilham; Cengiz Kayacilar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 1 (2021): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.18 KB) | DOI: 10.54443/ijset.v1i1.1

Abstract

This study aims to determine how the influence of product quality on consumer buying interest with customer satisfaction as an intervening variable in the Lhoksumawe City Black Market Online Store. The research method used is the method of qualitative data and quantitative data. While the data used is primary data. The data analysis method in this study uses simple linear regression analysis to obtain a comprehensive picture of the effect of product quality variables on consumer buying interest using the SPSS 25 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of hypothesis testing using simple regression analysis and t-test indicate that: the t-table value of the Product Quality variable is 7.644 > the t-table value (df: : 68%) is 1.995 so it can be concluded that product quality has a positive and significant effect on Consumer Buying Interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y. 995 so that it can be concluded that product quality has a positive and significant effect on consumer buying interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y. 995 so that it can be concluded that product quality has a positive and significant effect on consumer buying interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y.
THE EFFECT OF POSITION PROMOTION ON EMPLOYEE SATISFACTION WITH COMPENSATION AS INTERVENING VARIABLES: (Case Study on Harvesting Employees of PT. Karya Hevea Indonesia) Ari Lasta Irawan; Dana Briggs; T. Muhammad Azami; Nurfaliza Nurfaliza
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 1 (2021): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.432 KB) | DOI: 10.54443/ijset.v1i1.2

Abstract

The results of this study show. (1) It can be seen that the amount of adjusted R square adjusted R square is 0.647 or 64.7%. This shows that compensation (Z) and promotion (X) can explain job satisfaction (Y) by 64.7%, the remaining 35.3% (100% - 64.7%) is explained by other variables outside the research model. this. (2) The results of the t-test (partial) can be seen that the obtained tcount (4.324) > ttable (2.048), as well as the significance value of 0.00 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the variable of promotion (X) has a positive and significant effect to compensation (Z). (3) The results of the t-test (partial) can be seen that the value of tcount (4.324) > ttable (2.048), as well as the significance value of 0.00 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the variable of promotion (X) has a positive and significant effect to compensation (Z). (4) The results of the path analysis test show that the direct effect of variable X on variable Y is 0.280. Meanwhile, the indirect effect through the Z variable is -0.011 x -0.289 = 0.0031. From the calculation results obtained, the indirect effect through the Z variable is greater than the direct effect on the Y variable.
THE EFFECT OF MARKETING CHANNELS AND PACKAGING ON BUSINESS SUCCESS IN STANDARD BUSINESSES IN THE CITY OF LHOKSUMAWE: (Case Study on Internet Data Package Merchants) Siswoyo Adi Wijaya; Syarifah Hanum; Muammar Khaddafi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 1 (2021): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.152 KB) | DOI: 10.54443/ijset.v1i1.3

Abstract

The results of this study show. (1) The constant value (a) of 6.253 indicates the magnitude of the Business Success Variable (Y) if the Marketing Channel Variable (X1) and the Packaging variable (X2) are equal to zero. (2) It can be seen that the adjusted R square value is 0.308 or 30.8%. This shows that the Marketing Channel Variable (X1) and Packaging Variable (X2) can explain the Business Success Variable (Y) of 30.8%, the remaining 69. 2% (100% - 30.8%) is explained by other variables outside this research model. (3)Testing the first hypothesis, it can be seen that tcount (0,-404) < ttable (-2.004), as well as the significance value of 0,689 > 0.05, it can be concluded that the hypothesis first rejected, it meansVariable Marketing channel(X1) has no significant effect on Variable Business Success (Y). (4) Testing the second hypothesis, it can be seen that tcount (3,934) > ttable (2.004), and the significance value is 0.000 <0.05, it can be concluded that the second hypothesis is accepted, meaning thatVariable Packaging (X2) has a significant effect on the Business Success Variable (Y). (5) Testing the third hypothesis, it can be seen that Fcount (7,894) > Ftable (3.33), and a significance value of 0,002<0.05, it can be concluded that the third hypothesis is accepted, meaning that Variable Marketing channel(X1), Variable Packaging (X2) has a significant effect simultaneously (simultaneously) on the Variable Business Success (Y).
THE EFFECT OF ONLINE ADVERTISING (ONLINE ADVERTISING) ON CONSUMER BUYING INTEREST IN BUYING APPLICATIONS ONLINE WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE: (Case Study on Students of the Faculty of Economics and Business, Malikussaleh University) Asy'Ari Nisfullah; Armianto Armianto; Nazaina Nazaina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 1 (2021): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.204 KB) | DOI: 10.54443/ijset.v1i1.4

Abstract

The results of this study show. (1) It can be seen that the adjusted R square value is 0.758 or 75.8%. This shows that consumer satisfaction (Y1) and advertising (X) can explain buying interest (Y2) by 75.8%, the remaining 24.2% (100% - 75.8%) is explained by other variables outside the research model. this. Such as service, price and buying interest. (2) The results of the t-test (partial) can be seen that the obtained tcount (7.413) > ttable (1.685), as well as the significance value of 0.00 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the advertising variable (X) has a positive and significant effect on consumer satisfaction (Y1). (3) The results of the t-test (partial) can be seen that the value of tcount (3.059) > ttable (1.685), and the significance value of 0.00 <0.05, it can be concluded that the second hypothesis is accepted, meaning that advertisement (X) has a positive and significant effect on buying interest (Y2). (4) obtained tcount value of 7.413 With = 5%, ttable (5%; nk = 38) obtained ttable value of 2.024 From the description it can be seen that tcount (7.413) > ttable (2.024), as well as the significance value of 0.00 < 0.05 then it can be concluded that the first hypothesis is accepted, meaning that the advertising variable (X) has a positive and significant effect on consumer satisfaction (Z). obtained tcount value of 3,059 With = 5%, ttable (5%; nk = 38) obtained ttable value of 2,024 From this description it can be seen that tcount (3,059) > ttable (2,024), and the significance value is 0,004 < 0,05 then it can be concluded that the second hypothesis is accepted, meaning that advertising (X) has a positive and significant effect on buying interest (Y). obtained tcount value of 4.492 With = 5%, ttable (5%; nk = 38) obtained ttable value of 2.024 From the description it can be seen that tcount (4.492) > ttable (2.024), and the significance value is 0.00 < 0 0.05, it can be concluded that the third hypothesis is accepted, meaning that consumer satisfaction (Z)positive and significant effecton buying interest (Y). In the path analysis test it can be seen that the direct effect of advertising (X) on buying interest (Y) is greater than the indirect effect through advertising variable (X), on buying interest (Y) through consumer satisfaction (Z). This means that consumer satisfaction advertising is an intervening variable on the relationship between the influence of advertising on buying interest.
THE INFLUENCE OF COUNTRY OF ORIGIN AND CELEBRITY ENDORSEMENT ON PRODUCT PURCHASE DECISIONS VIVO SMARTPHONE: (Case Study on Mobile Global Customers of Lhoksumawe City) Hamid Saremi; Mutual Oktivani; Jannatunnaim J; Marbawi Marbawi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 1 (2021): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.545 KB) | DOI: 10.54443/ijset.v1i1.5

Abstract

The results of this study show. (1) It can be seen that the adjusted R square value is 0.712 or 71.2%. This shows that the Country Of Origin Variable (X1), Celebrity Endorsement Variable (X2), can explain the Purchase Decision Variable (Y) of 28.8%, the remaining % (100% - 71.2%) is explained by other variables outside the research model. (2) The results of the t-test (partial) can be seen that the obtained tcount (11,076) > ttable (2,010), as well as the significance value of 0,000 <0.05, it can be concluded that the hypothesis first accepted, it means The Country Of Origin (X1) variable has a positive and significant effect on the Purchase Decision Variable (Y). (3) The results of the t-test (partial) can be seen that the value of tcount (0.634) < t table (2.010), and the significance value is 0.529 > 0.05, it can be concluded that the second hypothesis is rejected, meaning that Variable Celebrity Endorsement (X2) has no significant effect on the Purchase Decision Variable (Y). (4) The results of the simultaneous test (F) can be seen that the value of Fcount (61,617) > Ftable (3,18), and a significance value of 0,000<0.05, it can be concluded that the third hypothesis is accepted, meaning that Country Of Origin Variable (X1), Celebrity Endorsement Variable (X2), have a significant effect simultaneously (simultaneously) on Purchase Decision Variable (Y).

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