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Lilik Indrawati
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BIP'S : Jurnal Bisnis Perspektif
Published by Universitas Katolik Darma Cendika
ISSN : 19794932     EISSN : 27152596     DOI : 10.37477/bip
Core Subject : Economy,
Economics, Econometrics & Finance
BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 3 No 1 (2011): Januari" : 6 Documents clear
Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional Dan Penyebaran Kepemilikan Terhadap Struktur Modal Perusahaan Anang Subardjo
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.967 KB) | DOI: 10.37477/bip.v3i1.293

Abstract

The purpose of this research is to test the inJluence of managerial ownership, institutional ownership, and shareholder dispersion on capital structure companies. Data collection is done by using pooling method. 39 firms listed in Jakarta Stock Exchange for period 2008-2009 used as samples. This research provides evidence that first, managerial ownership has negative and significant effect to capital structure (debt ratio)- Second, institutional ownership has negative and significant effect to capital structure. Third, shareholder dispersion has negative but not significantly effect to capital structure(debt to ratio).
Profesi Auditor Internal Masa Mendatang Budianto Tedjasuksmana
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.757 KB) | DOI: 10.37477/bip.v3i1.294

Abstract

Internal Audit faces new challenges in today's business environmentShareholders are demanding growth, regulators are expanding their scope of scrutiny, and new markets are constantly developing and evolving. To add value during rapidly changing times, internal audit needs more than ever to understand its role, prioritize its efforts,, and operate from its core strengths.
Pengaruh Tangible, Reliability, Responsiveness, Assurance Dan Emphaty Terhadap Kepuasan Nasabah Bank Jabar Banten Di Surabaya Thyophoida W.S. Panjaitan
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1359.859 KB) | DOI: 10.37477/bip.v3i1.295

Abstract

If the banks want to continue to exist it is necessary to create a business concept that is still running. One of the concepts in these activities is the concept of marketing. Success or failure of business activities depends on how the marketing system, so it is important for banks to understand the "why" and "how" of consumer behavior is so, so it can develop, promote, and distribute their products better than competitors. Customer satisfaction is strongly influenced by the quality of services provided. The factors that used effects the service quality customer satisfaction in Bank Jabar Banten include: Reliability, Responsiveness, Assurance, Emphaty, and Tangible. This study aims to find out the influence of Reliability, Responsiveness, Assurance, Emphaty, and Tangible simultaneously and partially on customer satisfaction with the Bank Jabar Banten. The results support the hypothesis that states there is an influence factors simultas Reliability,Responsiveness, Assurance, Emphaty, and Tangible customer satisfaction where the value of F test of 29.562 and a significant level of 0.00 is smaller than the significant level was set at 0, 05. From the results of t test is known that assurance and that signifika tangible influence on customer satisfaction, while the Reliability, Responsiveness, and emphaty no effect on customer satisfaction. From the results of t test is also known tangible have t test value of 5.085 so that can be said to have the most dominant influence on customer satisfaction in Bank Jabar Banten in Surabaya.
Pengaruh Produk, Harga Dan Iklan Terhadap Keputusan Pembelian Pada Pasta Gigi Pbpsodent Di Surabaya Timur Lilik Indrawati
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1480.224 KB) | DOI: 10.37477/bip.v3i1.296

Abstract

Nowadays, people are getting aware of the importance of keeping mouth and teeth healthy. One of the products which offer dental care is toothpaste which comes in many different brands. To understand better what their consumer want, therefore the producers of toothpaste make use the consumer behavior study so that their product is acceptable by their consumers. Toothpaste was first produced by Dresden Chemical Laboratory Lingner, which is now known as Lingner Werke AG in Germany in 1892. Back then toothpaste came in the form of mouthwash liquid. The most famous toothpaste in 1900 is "Odol" Mouthwash. It was largely used in Europe. (source: http://www.forum.otomotifnet.com/forum/showthread.php) It is the reason why in Indonesia, people knew toothpaste as "odol". It is the generic name used by the consumer to refer to any toothpaste. There are so many brands of toothpaste in market. That is a reason why PT Unilever Indonesia Tbk. wants to know what variables can influence the consumers' decision in buying toothpaste, and therefore increasing the demand of Pepsodent. The objective of the study is to find out whether variables such as price, product and commercial can partially and simultaneously influence the consumers' decision to buy Pepsodent in East Surabaya. The hypothesis of the study is the variables of price, product and commercial would partially, simultaneously and significantly influence the decision of the consumers in buying Pepsodent in East Surabaya. The result of the study is obtained using Slovin formula with Random Sampling. The data analysis technique used in this study is a double linier regression analysis. It is concluded that variable product (X1), variable price (X2) and variable commercial (X3) partially and simultaneously give a significant influence towards the consumers' decision in buying Pepsodent in East Surabaya. This result is acceptable because the first hypothesis F count (60,280) > F table (2. 70) and the second hypothesis thot is variable of product, price and commercial partially will give significant influence towards the consumers' decision in buying Pepsodent in East Surabaya. The result of partial test variable of product (X1) t count (4,416) > t table ( 1,985) so HO is rejected and H1 is accepted, that means product (X1) gives significant influence towards the decision in buying. The result of partial test variable of price (X2) t count (4,727) > t table (1,985), so HO is rejected and H1 is accepted, that means price (X2) gives significant influence towards the decision in buying. The result of partial test variable of commercial (X3) t count (7,877) > t table ( 1,985), so HO is rejected and H1 is accepted that means commercial (X3) gives significant influence towards decision in buying. The most dominant influence towards the decision in buying is commercial. It is showed by the result of partial determination coefficient (0,393 or 39,3%); which is the higher compared to other free variables.
Analisis Aktiyitas Tax Avoidance Dari Perspektif Moral Setiadi Alim Lim
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1336.372 KB) | DOI: 10.37477/bip.v3i1.297

Abstract

Tax avoidance and tax evasion are not new problems for many countries in the world. They are not unique phenomenon in modern tax problems since many years. Many researchers state that tax avoidance has grown significantly in recent decades. It has been continuously eroded the integrity of the tax base in many countries. Tax avoidance and tax evasion have the same goal: to minimize or to eliminate tax liability. Tax avoidance is legal activity, whereas tax evasion is illegal activity. Although tax avoidance is not formally violate the tax law, but it is usually in contradiction with the intent and spirit of the tax law. This paper is aimed to determine whether tax avoidance is moral or not.
Network Technology, Marketing And Independent Schools In Educaton Experience Yerly A. Datu
BIP's JURNAL BISNIS PERSPEKTIF Vol 3 No 1 (2011): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (895.778 KB) | DOI: 10.37477/bip.v3i1.298

Abstract

Pada masa sekarang, banyak organisasi dan perusahaan terus menerus mencari cara yang inovatif untuk memasarkan produk mereka serta mencari target market baru. Dalam hal ini, siswa merupakan bagian dari masyarakat yang ternyata masih juga belum seluruhnya dimanfaatkan sebagai target market. Berikut empat cara sederhana yang umum dilakukan dalam memasarkan sebuah produk secara efektif kepada mereka antara lain menawarkan mereka secara langsung sebuah produk, membujuk mereka untuk membeli sebuah produk, menentukan target yang tepat sampai kepada memberikan pendekantan yang tepat pada grup tersebut. Bagaimana informasi disampaikan sangatlah cepat berubah dari industrial production model menjadi decentralized production model yang difasilitasi oleh munculnya teknologi network yang murah. Komponen-komponen yang menyertai dari model baru ini meliputi sarana publikasi seperti blog atau twitter, sarana media social seperti Facebook dan masih banyak lagi yang memungkinkan individu untuk menciptakan, berbagi, memanfaatkan serta mengevaluasi sebuah informasi dengan lebih cepat dan dapat diakses dengan cepat juga. Dalam paper ini, penulis akan membahas tiga perubahan utamadalam mnsyarakat sebagai dampak dari production model, serta bagaimana tiap perubahan tersebut berdampak pada paradigma pemasaran di dunia modern ini. Kedua, penulis juga akan menghubungkan perubahan-perubahan tersebut pada lingkungan sekolah sebagai communication environment yang berakhir pada pemberian rekomendasi kepada sekolah yang tidak hanya untuk direspon, akan tetapi juga mengambil manfaat akan keberadaan teknologi sebagai bentuk pendidikan kepada siswa. Kedua, penulis akan menghubungkan perubahan terhadap lingkungan komunikasi pada sekolah yang tidak terkait, dengan memberikan beberapa masukan nyata bagi sekolah untuk tidak hanya menjawab, tetapi juga untuk mengambil keuntungan dari teknologi dan memimpin dalam bidang pendidikan.

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