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Jurnal Visi Komunikasi

viskom
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Published by Universitas Mercu Buana

ISSN : 14123037 EISSN : 25812335 DOI : https://doi.org/10.22441/visikom

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 10 Documents

Search results for , issue "Vol 20, No 02 (2021): November 2021" : 10 Documents clear

POLA KOMUNIKASI INTERPERSONAL ORANG TUA DAN ANAK DALAM MEMAHAMI BAHAYA GADGET DI TANGERANG Sri Lestari
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Technological developments have spread among the community, including children. Currently, not a few children have and are good at operating gadgets. Gadgets can have a positive and negative impact on children. Because it is necessary for parents to provide direction to children so as not to be affected by the negative impact of gadgets by using effective communication patterns. Communication patterns are needed to analyze how the picture of communication that occurs between parents and children as active gadget users. The method used in this research is descriptive qualitative accompanied by in-depth interviews (in-depth interviews) in collecting the data needed for research. The results of this study were obtained through analysis of the recap of the results of indepth interviews with each informant. It is shown that indeed every parent has their own way of educating their children, especially in playing gadgets. Obtained from 5 families (Mother and Child), 1 family that applies permissive communication patterns, 2 families that apply democratic communication patterns and 2 families that apply authoritarian communication patterns.

STRATEGI PUBLIC RELATIONS STASIUN TELEVISI DALAM MEMBANGUN CORPORATE IMAGE (Studi Kasus Program Community Relations NET. Good People di Stasiun Televisi NET.) Eggi Listy Bahatis Muthia
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

NET television station. is a station that has a young age compared to other televisions in Indonesia, but is much loved by loyal viewers. Seeing the many loyal viewers of the television station, public relations creates a place to gather and exchange the views of loyal viewers of the NET television station. as the NET community. Good people. The purpose of this study was to find out the strategies carried out by the public relations television station NET. in building an image in the community.In this study using the public relations strategy theory Scoot M. Cutlip & Allen H. Center This study uses a constructivist paradigm with a qualitative approach to case study methods. Data collection techniques with interview techniques and observations and supported by literature studies. The results of this study are public relations television station NET. apply the Scoot M. Cutlip & Allen H.Center theory in implementing the public relations strategy. Besides that, "NET. TV is COOL "is a corporate image that is valued by the community. While the obstacles faced are when looking for targets to become members of the NET community. Good people.

EVALUASI STRATEGI KOMUNIKASI KEMENTERIAN DESA-PDTT DALAM MEMBANGUN AWARENESS PROGRAM INOVASI DESA TAHUN 2018-2019 (STUDI KASUS DI KABUPATEN SUKABUMI, JAWA BARAT) PRASETYO EDHO WIBOWO
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Villages are an important part of community development that cannot be separated. The importance of village development has received the attention of various experts in rural planning. The existence of the village is the forerunner to the development of a country that dares to build from the smallest things in the government structure. The village innovation program is designed to encourage and facilitate the strengthening of village capacity that is oriented towards meeting the achievement of the targets of the mediumterm development plan (RPJMN). This research refers to the communication strategy which is the best combination of several communication elements starting from the communicator and message content. The method that the researcher uses in this discussion is a case study in Girimukti Village, Ciemas District, Sukabumi Regency, West Java with a qualitative approach. The results of the study indicate that it can be concluded that the communication strategy carried out by the Ministry of Villages-PDTT towards the Village Innovation Program focuses on two communication strategies. Namely direct and indirect communication. In direct communication, the Ministry of Villages-PDTT chooses mass media, while indirect communication focuses on structural communication strategies.

STRATEGI IDENTITAS MEREK AGROWING.CO.ID SEBAGAI STARTUP ECOMMERCE AGRIBUSINESS TAHUN 2019 Adharis Kuswidiarto
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Identitas merek penting untuk membangun citra dan nilai merek baru di mata masyarakat. Adapun identitas merek yang ingin disampaikan oleh Agrowing.co.id adalah berkualitas dan terjangkau. Penelitian ini dilakukan untuk mengetahui Strategi Identitas Merek Agrowing.co.id sebagai Startup E-Commerce Agribusiness Tahun 2019. Teori yang digunakan adalah komunikasi pemasaran terpadu dan analisa STP (Segmentation, Targeting dan Positioning) oleh Widyastuti (2017), konsep marketing mix 4C (Customer Solution, Customer Cost, Convenience, dan Communication) yang dikembangkan oleh Robert F. Louterborn. Paradigma yang digunakan dalam penelitian ini adalah Paradigma konstrutivis. Tipe penelitian deskriptif dengan pendekatan kualitatif. Dengan teknik pengumpulan data melalui wawancara mendalam, dokumentasi dan observasi partisipatif. Teknik analisis data dalam penelitian ini adalah reduksi data, penyajian data, serta penarikan kesimpulan. Teknik pemeriksaan keabsahan data menggunakan triangulasi sumber. Hasil penelitian ini menunjukkan bahwa strategi identitas merek yang dilakukan oleh Agrowing.co.id melalui beberapa tahap yaitu analisa STP, analisa competitor melalui konsep marketing mix 4C (Customer Solution, Customer Cost, Convenience, dan Communication) dan implementasi strategi komunikasi pemasaran terpadu (IMC) seperti advertising, sales promotion, public relation, digital marketing, personal selling, dan event marketing. Semua tahapan strategi dilakukan untuk mengomunikasikan identitas merek agrowing.co.id yaitu berkualitas dan terjangkau. Identitas merek berkualitas tergambar dari customer solution dan convenience, sedangkan identitas merek terjangkau tergambar dari customer cost dan communication. Saran peneliti dengan melakukan evaluasi strategi secara berkala dapat memberikan insight baru dalam mengomunikasikan identitas merek secara efektif.

DIRECTING TECHNIQUES FEATURE TELEVISION “SETENGAH HATI KURANGI PLASTIK” Arvi Ristiani Pratami
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Indonesia is the second largest contributor to plastic waste in the world. Not only pollutes the environment, plastic waste also causes animals to die. Some people are starting to become aware of the dangers of plastic waste. However, that is only a small part. This final project aims to make people aware that plastic waste is a problem that must be solved together. The theory used as the basis for this final project is hypodermic needle theory which has the principle of stimulus-response principle where the effect is a reaction to a particular stimulus. This theory considers that the mass media coverage is like a drug that is injected into the blood vessels of the audience, which then the audience will react as expected. This applicative final project design concept is made in a television news feature program format entitled Half a Heart Reduce Plastic. The format of the media used is digital 16: 9. This work is intended for all people. Based on the results of the production of plastic waste problems can be resolved if the government draws up regulations that regulate production to the recycling of plastic waste, the community must also contribute by reducing the use of plastic, and producers are asked to process their own plastic waste from production.

PENYUTRADARAAN DALAM FILM DOKUMENTER “PESONA TARI GANDRUNG” Dina Hammatul Hayyi
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Pesona Tari Gandrung merupakan film dokumenter yang bercerita tentang sebuah kesenian tari tradisional yang pada mulanya di manfaatkan untuk mengelabuhi penjajah Belanda dengan penari laki-laki yang berbusana wanita dan perkembangan jaman Tari Gandrung laki-laki penyalahan penafsiran. Saat ini Tari Gandrung menjadi sebuah kebanggaan bahkan di jadikan icon kepariwisataan di kabutapen Banyuwangi pada tahun 2012Penelitian ini memfokuskan pada bagaimana seorang Penyutradataraan dalam merangkai dan membuat sebuah film dengan jenis dokumenter potret dan dengan bentuk dokumenter eksposisi. Selain itu penulis juga membangun cerita mulai dari sejarah hingga dijadikan icon kepariwisataan di Bayuwangi.

REPRESENTASI SPIN DOCTOR DALAM MEMPERBAIKI CITRA PADA FILM WAG THE DOG (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Eva Lumban Tobing
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Public Relations (PR) has an important role both for institutions and for external public relations. One of the roles of PR in a company is Problem Solving Facilitator, one of the duties of a PR practitioner in his role as a Problem Solving Facilitator is to create alternatives to solve a problem, not only that, a PR practitioner must also be able to detect signs of an issue before the issue develops into a problem that can damage the image of an institution as well as the image of individuals in an institution. The formulation of the problem in this study is how the representation of a spin doctor in improving the image in the film Wag The Dog. The purpose of this study was to determine the representation of a spin doctor in improving the image of the film Wag The Dog. This study uses a qualitative descriptive approach with a semiotic approach. Charles Sanders Peirce, With the Charles Sanders Peirce semiotics research method, the researcher will analyze through Icons, Indexes, and symbols according to the existing context. It contains communication theories which are generally realized by a Public Relations in carrying out their duties and roles both in organizations and companies.

PEMANFAATAN KONTEN INSTAGRAM DAN SOCIAL MEDIA INFLUENCER DALAM MENINGKATKAN BRAND AWARENESS SAINT MARY’S COLLEGE JAKARTA Paul Pandapotan Sitinjak
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Penelitian ini dilakukan untuk mencoba beberapa strategi komunikasi promosi dimedia sosial dengan cara memanfaatkan konten Instagram dan sosial media influencer dalam meningkatkan brand awareness kampus Saint Mary’s College Jakarta. Dimana pengguna Instagram saat ini mayoritas berasal dari kalangan milenial. Adapun tujuan diadakannya penelitian ini adalah untuk mengetahui dan mengurai strategi pemanfaatan konten Instagram dan sosial media influencer dalam meningkatkan brand awareness kampus Saint Mary’s College Jakarta. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara mendalam terhadap 60 siswa kelas 12 Sekolah Menengah Atas, beberapa mahasiswa, staf dan pemilik yayasan kampus Saint Mary’s College Jakarta. Hasil penelitian ini menunjukkan bahwa pemanfataan konten Instagram selama kurang lebih sepuluh bulan dan penggunaan jasa sosial media influencer yang tepat dapat meningkatkan brand awareness dengan signifikan.

TEKNIK PENGAMBILAN GAMBAR DALAM PRODUKSI FEATURE BERITA TELEVISI “SETENGAH HATI KURANGI PLASTIK” Khalishah Nuramalina
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Feature included in journalistic products that explain the problem in depth and sharp but with an interesting and mild language style. The television news feature ‘Setengah Hati Kurangi Plastik’ carries the theme of environmental issues that focus on the problem of plastic waste, which is a serious problem in the world including Indonesia. The results of research from researchers from the University of Georgia, United States, Dr. Jenna Jambeck, Indonesia is the second of 192 countries that produce the most plastic waste in the world. While the title 'Half a Heart Reduce Plastic' is a satirical word aimed at people who are still half-hearted in their commitment to reduce the use of plastic. In addition, government regulations are also considered not to be a solution and are still applied unevenly. In making this work, the writer acts as a Camera Person. The shooting technique used is The Developing Shot technique, where this technique is a combination of all the elements contained in the camera, such as lens movement, camera movement, mounting movement.

PENGARUH PERIKLANAN TOKOPEDIA TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA MERCU BUANA JAKARTA Ogrivia Ratih Puspa Ningrum; Juwono tri Atmodjo
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Internet users are increasing every year and the current pandemic conditions indicate an increase in online shopping transactions. Indonesian consumers remain the most active online shoppers, and around 14% of them shop online using smartphones, tablets or other mobile devices. One of the e-commerce is Tokopedia, in increasing its transactions, it carries out advertising activities with the aim that people are interested in opening the Tokopedia application and making transactions on the application. Waktu Indonesia Belanja program using the K-POP model that is currently in demand by the public has become an advertising program carried out by Tokopedia. The approach to Tokopedia's advertising research is to use the Heuristic Systematic Model for purchasing decisions. This study aims to determine the effect of Tokopedia advertising on purchasing decisions for students at Mercu Buana University Jakarta using the Heuristic Systematic Model. Data analysis in this study was carried out by distributing questionnaires to 384 respondents who became the sample of this study where the sampling technique was proportional stratified random sampling, then further analysis was carried out with multiple linear regression models using the SPSS program. The results showed that there was a positive and significant influence between advertising processing carried out heuristically on purchasing decisions, as well as advertising processing carried out systematically which showed a positive and significant influence on purchasing decisions. The magnitude of the effect of systematic processing on purchasing decisions is greater than that of heuristic processing. Simultaneously, advertising processing which is carried out heuristically and systematically shows a positive and significant influence on purchasing decisions.

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Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tri Juwono

Contact Email trijuwono@mercubuana.ac.id

Phone +628980875279

Journal Mail Official visikom@mercubuana.ac.id

Editorial Address Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA