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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 10 Documents
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Search results for , issue "Vol 2 No 1 (2019): Indonesian Business Review" : 10 Documents clear
Pengaruh Iklan Obat terhadap Keinginan Membeli Konsumen pada Obat Bebas Resep Benardi Atmadja; Andrew Dwiarto; Fritz Obed Simamora; Raynaldo Andhika; Septian Budhy Dharmawan
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

This research aims to investigate the effect of Direct to Consumer Advertising to Consumer’s purchase intention to OTC drugs, and what is the most variable that affecting consumer’s purchase intention. This research uses a quantitative method to 206 Indonesian respondents. It is found that there are two variables that affecting to consumer’s purchase intention which is health awareness and brand image. This study have a couple of limitation which is only one brand of OTC drugs and the profile of the respondent is Indonesian nationality and have used brand OTC drugs.
Psychological and Social Determinants that Influence Interest in Residential Photovoltaic (RPV) Ayu Nirmala Putria; Metta Nirmala Tjungandib; Nathanael Nirmala Pavitac; Satriya Nirmala Prayogad
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

This study aims to assess the psychological and social determinants that influence interest towards RPV through an empirical investigation of a new survey-based dataset collected in Jakarta Metro, Indonesia. The theory of planned behaviour (TPB) framework was tested using survey data from 174 non-adopters, providing recommendations of potential intervention for policy makers and RPV installers in alleviating key barriers of RPV adoption. Overall, each of TPB components; attitudes, subjective norms and perceived behavioral control have significant direct and indirect impact towards interest. Individuals perceiving RPV personally and environmentally beneficial are more interested in RPV. Perception of RPV adoption will be supported by peers also increases interest. In contrast, belief of unsuitable house decreases interest. Notably, individuals seeing RPV as a complex technology are more interested to gain information about RPV.
Analisis Kualitatif Kebutuhan Transportasi Desa Kasus: Desa Pulosari, Sukabumi, Jawa Barat Alvita Seda; Dwinarosa Allamanda; Jimmy Chandra; Melina Melina
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

The research is held to find out the need of villagers toward the ideal transportation in rural area. The data was collected using several methods, including observation, interview, and FGD with the villagers in Desa Pulosari, Sukabumi, Jawa Barat. The collected data was analyzed using Coding Scheme: Customer Needs (Goffin et al., 2012) method. Based on the coding scheme, there are two main needs for villagers toward rural transportation, i.e the need for vehicles to improve villagers’ welfare and economic conditions and the need for suitable and safe vehicles for mobilization in rural areas.
Analisis Kelayakan dan Strategi Bisnis Gula Aren Premium Gunung Halimun-Salak Hartonoadi Wahyudi; Jimmy Jimmy; Kendy Leyona Artha; Prasetyo Adi Yudhistira; Wahyu Seto
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

The research purpose is to identify the feasibility of premium arenga sugar originated from Conservative Forest of HalimunSalak. This Business is based on the social issue that occurs in the community due to sales decrease of arenga sugar as the main source of income. This research is also intended as based for strategy related to marketing, operation, human resource, and finance. The research methods are direct observations, expert interviews, taste panels, dan focus group. With the IDR 16 bio, this business resulted in NPV more than 0 (Rp 36.233.793.890), IRR (45%) bigger than WACC (12%), and Payback period 3,5 years. These results exceed the shareholder's expectation so that the business is worth to be realized.
Analisa Pengaruh Persepsi Kualitas dan Harga Terhadap Minat Beli (Case Study Integrated home protection) Criest Roony; Dimas Dwi Priambodo; Habsari Candraditya A; Kukie Reinastya A; Medikatama Hestiyani
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

In order to compete in the midst of a growing business in Indonesia, a product or service provider needs to understand many factors of consumer behavior. Among others there are factors that influence the purchase intention from the consumer side so that business can grow positively and sustain. This journal aims to explain variable of perceived quality and variable of price that affect the purchase intention variables in new products and services offered by Integrated home protection. The results of this study shows perceived quality and prices significantly affect purchase intention.
Perbandingan Faktor-Faktor Yang Menentukan Motivasi Kerja Pada Generasi X Dan Y Afiga Putra Bhakti; Alexander Putra Kevin; Andrew Santos Alisuci; Beryl Putra Pratama
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

The present work environment is dominated by generation x and generation y that have different characteristics, therefore the factors that determine work motivation need to be investigated to find out the differences between generation x and generation y. This research is a quantitative research that begins with qualitative research to look for additional factors outside the theory, then the distribution of questionnaires is conducted to 100 respondents generation x and 100 respondents generation y, who are still working in a company and who had ever worked in a company. The results shown that there is no significant difference between the factors that determine the work motivation on generation x and generation y, except on the salary factor. In addition, there is interesting finding where the top factor in generation x and generation y are the hygiene factors. The study is time limited, therefore, there is a need for further research to explore regarding the finding of this study. This study is expected to be useful for employees of generation x and generation y, as well as for human resources departments in companies.
Teh Putih sebagai Alternatif Minuman Fungsional untuk Gaya Hidup Sehat: Peluang Komersialisasi di Indonesia Filia P. Linnarto; Kevin P. Gunawan; Milka Setiadi; Rahmad A. Ashyari; Stella Lukman
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

The aim of this research is to identify opportunities for white tea commercialization based on Indonesian consumer behavior and perception towards functional food. This research conducted with qualitative method by collecting data from previous researches. The result of this research shows that white tea with its high antioxidant component could be a new alternative for functional beverage for Indonesian consumer, especially its protection from degenerative diseases. White tea potential for commercialization is by the increase of health awareness, consumer concern for product benefits, economic and education level growth, and from the custom of drinking tea among Indonesian. Along with product innovation, educational promotion and effectively targets market will raise its commercial potential.
Faktor Keputusan Konsumen Dalam Memilih Obat Bebas Di Provinsi Dki Jakarta Fenny Silviana Rizal; Ido Silviana Genesio; Natanael Silviana Nugroho; Nelson Pribady Lioe
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

Growth of Pharmaceutical Industry in Indonesia is still highly potential encouraged by high growth of population, increased health awareness, increased economic levels, and improved access & health budget . This research will help industry players who need to understand the market. According to random sampling data taken on July 2017, from 200 respondents aged 20 y.o. and above shows that the efficacy of drugs, the speed of drug reaction, and side effects of drug are the most important considered aspects, while the taste/sensation of drug and availability of gimmick for consumer are the most unimportant considered aspects in buying OTC drug.
Faktor-Faktor yang Mempengaruhi Pemilihan Pelembab Tubuh pada Wanita Milenial Muslim di Indonesia Bonaventura Gema Andika Satria; Clariza Angkawijaya; Jordan Ricky Tanuwijaya; Maulana Alhazmi; Michael Dynatal Haryono
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

This paper aims to deepen literature on choosing preference of body moisturizer among millennials muslim women in Indonesia. There has not been any study that address factors that influence choosing preference of skincare in specific context and in specific country. There are two methods of data collection for this study, through Focus Group Discussion (FGD) and online questionnaire. The research findings suggests that the most important factor preferences are skin suitability, health certificate, and skin allergy. This study would be beneficial for the future of body moisturizer manufacturers in Indonesia to understand the choosing preference of millennials muslim women.
Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Pembelian Mobil Di Pedesaan Clarissa Handoko; David Wardana; Gabriella Jessica; Richard Raphita
Indonesian Business Review Vol 2 No 1 (2019): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

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Abstract

Ministry of Industry, in collaboration with PT Velasto Indonesia, has produced village vehicle prototype to support village mass transportation program. But, factors affecting potential village vehicle buyers’ decision in buying the product has not been studied. To solve the problem, Analytic Hierarchy Process (AHP) is used to determine rankings of importance of factors affecting village vehicle purchasing decision. Based on AHP analysis, it is concluded that price, flexibility and performance are three most important factors in village vehicle purchasing decision. As for village vehicle producer, AHP result is helpful to test the prototype’s compatibility with its future user.

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