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Heronimus Maryono
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School of Business and Economics Universitas Prasetiya Mulya JL. RA. Kartini (TB Simatupang), Cilandak Barat Jakarta Selatan, Jakarta 12430 Indonesia.
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INDONESIA
Indonesian Business Review
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 26546213     DOI : https://doi.org/10.21632/ibr
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to management practices in Indonesia. IBR is an open access journal that is published by Prasetiya Mulya Magister Management Program, Universitas Prasetiya Mulya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
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Search results for , issue "Vol 5 No 2 (2022): Indonesian Business Review" : 5 Documents clear
The Influence of Board’s Educational Background on Indonesian Top Firms Profitability Jeremy Surya Wijaya; Anthony Steven Setiawan; Anthonius Brandon Yuwono; Abel Yudo Prakoso
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.132-143

Abstract

This paper aims to observe the implications of higher education on firm performance based on a financial indicator that is most likely depicts the expertise of board members to utilize given assets to generate revenue. This paper will analyze both of board of commissioners and board of directors on Indonesian companies that have been consistently listed among the top 100 companies based on market capitalization during the period of observation which is 2010-2018. The education data of said Board of Commissioners or BOC and Board of Directors or BOD will be collected and analyzed to see how well they affect the ROA. It can be noted that only MBA degree on the BOC and doctoral degree on BOD does indeed have a significant positive correlation. It can be concluded that the managerial skills do help BOC to give advices and strategies that would help the firm performance, and the specialized expertise in the form of doctoral degree might give an edge to the directors to help them during day to day operations.
A Qualitative Study on Millennials Consumption Behavior of Alcohol Beverages in Jakarta, Indonesia Konco Martalegawa; Betsy Vevyola Prihatini Gultom; Faradi Pramudito; Muhammad Badri Halim; Rizal Taufik
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.144-155

Abstract

Without a doubt, millennials play an important role in the industry as the power horse of future consumers. Although they are financially struggled compared to other generations, they are known to be a highest spender compared to other generations, and their buying preference has the power to make or break industries. This research aims to explore the alcohol consumption of Indonesian millenials ages 21-24-year-old in Jakarta region, Indonesia. The study also investigates factors that determine the consumption behavior. A qualitative method using 24 in-depth interviews was applied to address the research questions. The research findings indicate that the millennial’s alcohol consumption behavior is not only determined by functional and social factors, but also emotional factor, and that they tended to consume alcohol drink both spontaneously and purposively.
Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Milenial pada E-Commerce Di Indonesia Karin Sidanta; Bobby Christian; Hadi Hadi; Winny Angelia; Istijanto Istijanto
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.156-173

Abstract

Tujuan utama dari penelitian ini adalah menentukan faktor-faktor apa yang memengaruhi kepuasan konsumen dalam konteks transaksi e-commerce yang dilakukan oleh kaum milenial di Indonesia. Dalam penelitian ini, terdapat sejumlah 305 sampel yang dipilih dengan metode simple random sampling dan data seputar variabel-variabel terkait kepuasan konsumen diambil menggunakan instrumen penelitian berupa kuesioner online. Berikutnya, data dianalisis menggunakan regresi linear berganda dan diolah menggunakan program SPSS Versi 24 untuk menguji hipotesis yang telah dibuat. Hasil akhir dari analisis data menunjukkan bahwa variabel desain website, persepsi keamanan, pelayanan konsumen, kapabilitas pembayaran dan layanan pengiriman terbukti secara langsung memengaruhi kepuasan konsumen berusia milenial di Indonesia ketika menggunakan e-commerce. Di satu sisi, variabel kualitas informasi produk dan kenyamanan proses pembelian terbukti tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen milenial di Indonesia ketika menggunakan e-commerce.
Purchase Intention of Secondhand Cosmetics Under the Influence of Attitude and Perceived Risk Nur Latifah; Adelia Putri; Faisal Kamil; Ignatius Henry
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.99-117

Abstract

This research aims to disclose whether both attitudes and perceived risks such as economic value, product attributes, anxiety, and doubt were likely to influence consumer’s purchase intention regarding second-hand beauty products. Researchers carried out a quantitative method using survey questionnaires in order to collect data from respondents whom we have been selected before. Having statistically analyzed with SPSS, our study shed light on the most important factors in buying second-hand beauty products that are economic value and product attributes, positively. In addition, the risk factors such as doubt and anxiety of using this kind of product have a negative influence yet not significant. Our study suggests that there are some values for these businesses that should be emphasized for their marketing communication in an effort to capture more audiences.
Kesadaran Lingkungan dan Kesehatan, serta Skeptisisme pada Konsumsi Makanan Organik Giovanni Selig Y.; Nathan Jeremy C.; Tendy Vincent; Yonas Widodo
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.118-131

Abstract

Tujuan penelitian ini menilai seberapa besar pengaruh perilaku pembelian berdasarkan pada aspek yang dimiliki konsumen berkesadaran lingkungan, kesadaran akan kesehatan dan tingkat skeptisismeisme yang berkontribusi kepada frekuensi dalam mengkonsumsi makanan organik. Data penelitian diperoleh dengan kuisioner online yang mempunyai 202 responden Indonesia didapatkan dari koresponden, dengan rentang usia 18 sampai 58 tahun. Pengukuran data menggunakan skala likert 7 poin. Hasil penelitian menunjukan bahwa tingkat perilaku pembelian berdasarkan pada kesadaran lingkungan, kesadaran akan kesehatan dan tingkat skeptisisme mempunyai dampak yang positif kepada frekuensi dalam mengkonsumsi makanan organik, namun dampak dari tingkat skeptisisme lebih kecil jika dibandingkan dengan 2 variabel lainnya. Selain itu perilaku pembelian berdasarkan akan kesadaran lingkungan dipengaruhi secara positif oleh personal norms dan social norms.

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