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Jurnal Manajemen
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 18296211     EISSN : 25974106     DOI : https://doi.org/10.25170/jm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen is accredited SINTA 4 based on KEPUTUSAN DIREKTUR JENDERAL PENGUATAN RISET DAN PENGEMBANGAN KEMENTERIAN RISET, TEKNOLOGI, DAN PENDIDIKAN TINGGI REPUBLIK INDONESIA NOMOR 28/E/KPT/2019. Jurnal Manajemen contains research papers in the field of management science. This academic journal is published by the Faculty of Economics and Business, Atma Jaya Catholic University of Indonesia, Jakarta. First published in 2007 with the periods of publications 2 times a year, namely in May and November. The focus of this journal is the publication of research output in the fields of financial management, marketing management, human resource management, and operation management. However, the scope is not limited to these fields. Research from other fields relevant to management science can be published in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 10 No 2 (2013): Jurnal Manajemen" : 6 Documents clear
ANALISIS EFEK MEDIASI CUSTOMER EQUITY ATAS PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN CUSTOMER SATISFACTION TERHADAP BRAND EQUITY Tigor Sitorus; Ardy Ardy
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.757 KB) | DOI: 10.25170/jm.v10i2.835

Abstract

Customer service quality in the banking industry, especially private banking is a competitive advantage to survive amid fierce competition. The type of product that is almost similar to its competitors means that a bank must have a strong point in competition. This study aims to analyze the Mediation effect of Customer Equity upon Customer Relationship Marketing and Customer Satisfaction on Brand Equity. This research was conducted in Bank Danamon Jabodetabek region, which spread in 8 (eight) districts with a total sample of 124 customers. Structural Equation Modelin (SEM) by AMOS program version 22 was used to prove the effects among variables that have high loading factors. The conclusions are as follows. First, Customer Relationship Marketing has a positive and significant effect on Customer Equity. Second, Customer Satisfaction has a positive and significant effect on Customer Equity. Third, Customer Relationship Marketing has a positive but not significant effect on Brand Equity. Fourth, Customer Satisfaction has a positive but not significant effect on Brand Equity. Fiftth, Customer Satisfaction has a positive and significant effect on brand Equity. Sixth, mediation effect of The Customer Equity upon the effect of Customer Relationship Marketing and Customer satisfaction on Brand Equtiy has more power and significant than direct effect.
ANALISIS PENGARUH RETURN HARGA KOMODITI DUNIA TERHADAP RETURN INDEKS HARGA SAHAM GABUNGAN DI INDONESIA PERIODE 2000 - 2010 Reinandus Aditya Gunawan
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.233 KB) | DOI: 10.25170/jm.v10i2.836

Abstract

In Indonesia the trend to invest in gold, silver, platinum and palladium is getting higher in the past 10 years. This study wants to find the relationship between the return of the commodity price with IHSG return as an indicator of Indonesian stocks. This relationship is sought to create a better alternative for investors. When the price of a commodity is up or down, will IHSG go up or down as well so investors can immediately shift their funds to commodity instruments or still hold shares listed in IHSG to avoid the risk of declining value of its investment. Results from this study indicate that global commodity return has a positive correlation with IHSG return. World commodity return also has an influence on IHSG return.
EFEK MOTIVASI KARIR DAN KEPUASAN KARIR PADA PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KEPUASAN KERJA PADA BANK SYARIAH “X” DI JAKARTA Sylvia Diana Purba
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.253 KB) | DOI: 10.25170/jm.v10i2.837

Abstract

This research aims to identify and examined howthe transformational leadership influenced the job satisfaction with career motivation and career satisfaction asmoderating and intervening variables. Data were collected from 51 Syariah Bank “X” employeesin Jakarta. The result showed that career satisfaction can not be an intervening variable on the effect of transformational leadership toward job satisfaction. In the other side the career motivation have significant impact as a moderating variable when the transformational leadership is raising the job satisfaction.
ANALISIS PENGARUH BI RATE, RETURN ON ASSET, DAN RETURN ON EQUITY TERHADAP RETURN SAHAM PT TAMBANG BATUBARA BUKIT ASAM (PERSERO) TBK. PERIODE 2007-2011 Dennis Nugroho Prakoso; Sinta Boentoro
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.749 KB) | DOI: 10.25170/jm.v10i2.838

Abstract

This research is conducted to find out the influence of BI Rate, Return On Asset, and Return On Equity on share return of PT Tambang Batubara Bukit Asam (Persero) Tbk. Data gathered is time series data which is analyzed by using GARCH method. The result indicate that only BI Rate has a significant effect.
PENGARUH ELEMEN BAURAN PEMASARAN PRODUK PASTA GIGI SENSODYNE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Kristoforus Andre; Margaretha Sumaryati
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.678 KB) | DOI: 10.25170/jm.v10i2.839

Abstract

This study aims to determine the effect of marketing mix elements of Sensodyne toothpaste on consumer purchasing decision. Marketing mix consists of product, price, distribution, and promotion which can be controlled by the company and being used to influence consumer purchasing decision. On the other hand, consumer sees the marketing mix as the appeal of a product. Sample collection was done by distributing questionnaires to 100 respondents with Convenience sampling method. Then, the data is processed by using SPSS version 18.0. Results from this study showed that the variables of the marketing mix (product, price, distribution, and promotion) simultaneously have a significant influence on purchasing decision of Sensodyne toothpaste. Partially, there are two variables that have no significant effect, which are distribution and promotion, while two other variables significantly influence consumer purchasing decision. The most influential variable is the variable of product.
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL UNTUK MENINGKATKAN BRAND AWARENESS, FUNCTIONAL BRAND IMAGE, DAN HEDONIC BRAND IMAGE DARI PRODUK – PRODUK SAMSUNG GALAXY Hendry Hartanto; Engelbertha Silalahi
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.24 KB) | DOI: 10.25170/jm.v10i2.841

Abstract

The use of media as a channel of communication between producers and consumers has been growing rapidly. In connection with this, the authors conducted a study to determine the effectiveness of the use of social media to increase brand awareness, functional brand image, and hedonic brand image. This study used convenience sampling method to spread the questionnaire to 74 respondents. The collected data was tested for validity and reliability, and then analyzed using Analysis of Mean Score, Overall Mean Score, and Multiple Linear Regression. The results of research showed that the perception of traditional media has a significant influence on brand awareness, functional brand image, and hedonic brand image, while the perception of social media has a significant influence on the functional brand image and hedonic brand image, but the perception of social media has no effect on brand awareness.

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