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Jurnal Komunikasi Korporasi dan Media (JASIMA)
Published by Universitas Mulawarman
ISSN : -     EISSN : 27230562     DOI : https://doi.org/10.30872/jasima.v1i1
Core Subject : Humanities, Science, Education,
Humanities Computer Science & IT Languange, Linguistic, Communication & Media
Jurnal ini ditujukan untuk memajukan teori dan praktik yang berkaitan dengan segala bentuk ilmu komunikasi. Ini termasuk menyoroti upaya inovatif; memeriksa secara kritis masalah, tren, tantangan, dan peluang yang muncul; dan pelaporan studi dampak di bidang komunikasi. Ruang Lingkup : Komunikasi antarpribadi; komunikasi politik; Studi media dan budaya; teori komunikasi; Hubungan Masyarakat; Periklanan; Jurnalistik; TIK; organisasi komunikasi; Media baru.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 2 (2022)" : 5 Documents clear
A POLA KOMUNIKASI PUBLIK DI ERA DIGITAL (Publik Communication Patterns in the Digital Era) Rachmawaty Djaffar
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Tulisan ini bertujuan untuk memahami proses transformasi komunikasi dari komunikasi analog ke komunikasi digital yang menjadi suatu keharusan bertransformasi khususnya dalam memasuki era digitalisasi sekarang ini. Perkembangan teknologi komunikasi akan mendorong terjadinya proses komunikasi yang cepat dan akurat (speed and accurate) sehingga peningkatan dan pengembangan infrastruktur dan sumber daya manusia menjadi suatu keharusan. Agar informasi tidak menjadi bias dan terjadi erosi informasi, maka pengembangan sumber daya manusia (sdm) bukan saja terfokus kepada pengembangan sdm sumber informasi tapi yang lebih penting adalah peningkatan sdm digital ke penerima informasi karena era digitalisasi menjadikan pola komunikasi berjalan secara interaktif dan berkesinambungan. Karena itu maka pola komunikasi public di era digitalisasi dapat mendukung conversation pada digital media agar informasi itu tidak keruh dan tetap berimbang
MANAJEMEN MARKETING PUBLIC RELATION GEMBIRA LOKA ZOO YOGYAKARTA DALAM MENINGKATKAN JUMLAH PENGUNJUNG 2021 Kristina Andryani
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Gembira Loka Zoo Yogyakarta merupakan salah satu destinasi wisata kebun binatang dan kebun raya di Yogyakarta yang terpilih secara nasional untuk beroperasional kembali di masa pandemi covid-19 tepatnya di tahun 2021. Disinilah pentingnya peran dan kematangan dari manajemen marketing public relation dalam kaitannya melakukan aktivitas pemasaran yang mampu meningkatkan kepercayaan dan menarik perhatian publik untuk berkunjung ke GL Zoo Yogyakarta di masa pandemi terlebih pada tahun 2021. Pada ranah marketing public relationnya, public relation GL Zoo Yogyakarta di masa pandemi covid-19 menetapkan adanya kenaikan harga tiket serta penolakan sementara waktu terhadap pengunjung yang berasal dari wilayah zona merah. Hasil dari penelitian ini adalah tahapan dalam manajemen humas GL Zoo telah mampu memaksimalkan kegiatan marketing humasnya mulai dari segi publikasi, berita, acara, identitas media, sponsor, dan aktivitas pelayanan publik. Sehingga secara perlahan penerapan manajemen marketing humas GL Zoo telah berhasil mendorong dan menarik jumlah pengunjung di masa pandemi meski belum sepenuhnya setara dibandingkan tahun sebelum covid-19.
Cyberfeminism: The Opportunity and Challenges Of Social Media For Indonesian Women Empowerment Suharnanik Suharnanik
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Social media is a communication medium that connected to the internet, as a communication medium that is connected online and has global access. Cyberfeminism is an ideology that uses new media as well as social media and a vehicle to empower and liberate women independently from the domination of male discourse. The aims of this research is to analyze the opportunities and challenges of social media for the empowerment of Indonesian women. This research method is a literature review and secondary data analysis based on women's empowerment index data with the percentage of Indonesia's population accessing the internet based on gender. The theory in this study is cyberfeminism to voice women to optimize their mastery of new media technology as an effort to empower them. This research produces an analysis that women still have enormous opportunities in utilizing social media to obtain information, a more inclusive social life, and increase economic and political empowerment for women. Although the challenge of overcoming problems related to the negative effects of social media must be overcome.
Destabilization of the Relationship between the Regent Authority and Dewan Perwakilan Rakyat Daerah (DPRD) in Jember, Indonesia Nurul Azizah
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

This article explores and discusses the destability of authority relations and political conflicts between regional heads and Dewan Perwakilan Rakyat Daerah (DPRD). It was this disharmony that ensued that resulted in the impeachment of the Regent. Patterns of political conflict resolution and communication dysfunction are the main issues. The issue of political conflict between the Regent and the parties in the Legislature. It became rampant in the phenomenon of regional elections directly. This research was conducted qualitatively, using the paradigm of Dahrendorf's structural-functionalism. Field data consists of narrative texts on a series of events based on personal experience. This data is in the form of transcripts of data narratives to reduce bias through comparisons between subjects and is comprehensively analyzed. The study found alignment, determinants, reconciliation archetypes, fundamental points, and prerequisites for resolution. This study concludes that there is a political conflict between regional heads and the DPRD due to the abuse of power of political parties in Parliament. Suggestions and recommendations to executive and legislative institutions should be integrated with authority relations to establish a functional structure between agencies.
ANALYSIS OF FADIL JAIDI’S PERSONAL BRANDING AS A CONTENT CREATOR ON INSTAGRAM AND YOUTUBE dennis Dennis Said
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

The rise of emerging content creators is the impact of technological developments on social media platforms, especially Instagram and YouTube. Instagram and YouTube are the most accessed platforms from 2020-2021. This is a demand for content creators in creating quality and creative works and content so as to form personal branding, in order to compete for attention and recognition from social media users. This research will reveal the personal branding of an influencer as well as a content creator on Instagram and Youtube, namely Fadil Jaidi. The concept used is the concept of the eight laws of personal branding (Peter Montoya, 2002) consisting of Specialization, Leadership, Personality, Difference, Appearance, Firmness, Unity and Good Intentions. . If you look at the activities carried out by Fadil Jaidi, everything he does is inseparable from his personal branding, from the unique endorsement method to the content that is made out of the box.

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