cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
yogi prasetyo
Contact Email
yogiprasetyo@upi.edu
Phone
+6285798988077
Journal Mail Official
ijdb@upi.edu
Editorial Address
Jl. Dadaha No.mor 18, Kahuripan, Kec. Tawang, Tasikmalaya, Jawa Barat 46115 Phone: 085798988077
Location
Kota bandung,
Jawa barat
INDONESIA
Indonesian Journal of Digital Business
Published by Universitas Pendidikan Indonesia
ISSN : 27980014     EISSN : 27982432     DOI : -
Core Subject : Economy, Science, Engineering,
Computer Science & IT Economics, Econometrics & Finance Engineering
Marketing Management Human Resource Management Financial Management Strategic Management Accounting Entrepreneurship Software engineering Data Mining Iot Multimedia and Game Database Technologies and Applications AI/ML Data Science Information technology
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 4 Documents
 1 
Search results for , issue "Vol 4, No 1 (2024): Indonesian Journal of Digital Business" : 4 Documents clear
The Evaluation of User Experience UPI Digital Business Website with Usability Testing Method and System Usability Scale Moch Gan-gan Sidiq; Rangga Gelar Guntara; Oding Herdiana
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59589

Abstract

The UPI Digital Business website, which has a domain at https://bisnisDigital.upi, is the official website of the Digital Business study program at Universitas Pendidikan Indonesia. According to the results of observing similarweb.com visitor traffic data, there are interesting findings related to the high bounce rate on the website, which is 71.35%. Likewise, from the results of informal observations of the closest website users, namely UPI Digital Business students, it was found that there were still complaints, one of which was difficulty finding some of the information needed because of the confusing navigation structure. The developer has never evaluated the experience of using the website, so it is not yet known how and how well the website can be used by current users. The research focuses on evaluating user experience in terms of ease of use by conducting usability testing and SUS tests with three aspects of ISO 9421-11 usability, namely effectivity, efficiency, and satisfaction. The result is that effectivity gets a grade “ Bad” with score of 60%, efficiency gets a score of 38%, and satisfaction gets a score of 33 out of 100.
The Impact of Informativeness of Live Streaming in TikTok Live Shop Based on SOR Framework Andrian Wijaya; Btari Mariska Purwaamijaya; Rangga Gelar Guntara
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59456

Abstract

This research can be used as information related to digital marketing and provide awareness that the importance of informativeness can be crucial in increasing consumer purchase intentions through live streaming promotions on TikTok. Data analysis was performed by adopting Structural Equation Modelling (SEM) and testing the conceptual model using the Smart-PLS (v. 3.2.9) application. This method is suitable for analysing complex models with small sample sizes, such as exploring moderator and mediator effects in business and marketing. Stimulus (informativeness) has a strong role in influencing the formation of consumer attitudes towards influencers. Consumer attitudes towards influencers are said to support purchase intention. The influence is said to be sufficient to influence someone’s purchase intention. However, the stimulus (informativeness) does not have an influence on purchase intention if mediated by consumer attitudes towards influencers. The suggestion from this study is the need for research with focused subjects such as the content category to be studied, such as food, electronics, fashion, and others. Then respondents whose area is reduced, such as a regional part (province, city, district). It would also be interesting to research platforms other than TikTok Live Shop, such as YouTube Live Streaming, Twitch live streaming platform, and other platforms.
The Effect of Digital Campaign on Purchase Decisions through Consumer Purchase Intention for GrabFood Application Aulia Marhamah; Btari Mariska Purwaamijaya; Rusani Jaelani
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59250

Abstract

The post-pandemic economic recovery is inseparable from the influence of digitalization, the phenomenon of digitalization has an impact on the behavior of consumers who want something quickly, efficiently and flexibly. This also has an impact on consumer behavior patterns in consuming food where people use food delivery services through applications. The fact is that Indonesian people use the delivery service at least once a week. Indonesia is also the largest market share for food delivery services in Southeast Asia. Food delivery service providers in Indonesia are GoFood, GrabFood and ShopeeFood. GrabFood dominates the competition for food delivery services in Southeast Asia but not in Indonesia. This can be a threat to GrabFood because it cannot control the highest market share in Southeast Asia. consumer buying interest. This study used a quantitative method with nonprobability sampling and sample selection was taken with special criteria as many as 90 respondents who were users of the GrabFood application. Data collection used an online questionnaire which was distributed via the Google form link to the respondents. The analytical method used is path analysis to see the mediating effect of buying interest variables with the help of the IBM SPSS 25 program. positive effect on purchasing decisions. Then buying interest is proven to be able to mediate the influence of digital campaigns on purchasing decisions.
The Effect Of Social Media Marketing Instagram and Price On Purchasing Decisions @Rumahbatik.Palbatu Aldrich Atha Rheza Hariyanto; Btari Mariska Purwaamijaya; Adam Hermawan
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59423

Abstract

This study examined the influence of marketing through Instagram social media and price on consumer purchasing decisions at Rumah Batik Palbatu. In the context of the local batik business in Indonesia, especially facing price competition with Chinese batik imports, Rumah Batik Palbatu faces the challenge of significant sales fluctuations. Therefore, this study aims to provide in-depth insight into how marketing through Instagram social media and product prices can influence consumer purchasing decisions. This study uses a descriptive method with a quantitative approach. The data sampling technique used is probability sampling with a simple random sampling technique, and the data obtained are processed using multiple linear regression analysis techniques. The results of this study include: (1) SPSS analysis shows that social media marketing has no significant effect on purchasing decisions at Rumah Batik Palbatu, with a partial test value of 0.400 and a significance probability of 0.690, rejecting H1 and accepting H0; (2) Price has a positive and significant influence on purchasing decisions at Rumah Batik Palbatu based on the results of the analysis using SPSS 27, with a t-value of 4.029 and a significance probability of 0.00, which indicates that the alternative hypothesis (H2) is accepted, and the null hypothesis (H0) is rejected; (H3) Social media marketing and price simultaneously have a positive and significant influence on purchasing decisions at Rumah Batik Palbatu MSMEs, which is supported by the results of the F test with a simultaneous test value of 31.276 and a significance probability of 0.001.

Page 1 of 1 | Total Record : 4

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 4, No 2 (2024): Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business Vol 2, No 2 (2022): Indonesian Journal of Digital Business Vol 2, No 1 (2022): Indonesian Journal of Digital Business Vol 1, No 2 (2021): Indonesian Journal of Digital Business Vol 1, No 1 (2021): Indonesian Journal of Digital Business