Komunika: Jurnal Dakwah dan Komunikasi
Journal Komunika is a journal published by the Dakwah Faculty of IAIN Purwokerto, which has a concentration related to the field of Dakwah, Islamic Communication, communication theory, mass communication, dakwah management, dakwah messages, dakwah media, dakwah methods, dakwah organizations, Islamic broadcasting, Islamic journalism, public relations, dakwah, dakwah in the digital era. Journal Komunika really expects the participation of submission of manuscripts or articles that are expected to be published in every print or electronic edition. Through the journal, Komunika will improve the quality of the content of the manuscript or articles in accordance with the rules of the journal Komunika and the results can be useful for the progress of science and society.
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Analysis of The Contention of Religious Ideology and Halal Industry in Social Media about Halal Logo Rebranding
Saidi Saidi;
Hasan Sazali
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.7778
The Halal Product Guarantee Agency (BPJPH) halal logo design has pros and cons for Indonesian Muslims in terms of Arabic calligraphy, the shape of the halal logo, which resembles a wayang, and a total change from the previous halal logo of the Indonesian Council of Ulama (Majelis Ulama Indonesia). This research aims to analyze the phenomenon of the halal industry in Indonesia in the context of the contention between religious and industrial ideologies on social media, focusing the study on the controversial rebranding of the halal logo. This research uses a qualitative analysis method with a mass communication and political science approach to understand the substance and objectives of the various parties involved in the halal logo controversy on social media. This research indicates that a total change of the halal logo is not urgent in improving the quality of halal product guarantee services in Indonesia. The BPJPH halal logo design prioritizes artistic expression rather than Halal writing in Arabic as a sign that the product is "Halal," so it is difficult to read as a "Halal" sign. The essence of the halal logo is that it is a sign that the product has been certified halal by BPJPH so that the certainty of halal writing is easier and quicker for consumers to understand.
Data Privacy Protection in Islamic Communication Perspective
Musfiah Saidah;
Hilya Maylaffayza
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.7847
Technology development brings many conveniences, but on the other hand, it also provides challenges, such as data security. The phenomenon of hacking personal data that ends in fraud and other crimes seems to be evidence. Technology in the era of society 5.0 was rising to facilitate human work, but it is used to misuse big data from the individual level. Social media provides opportunities for open privacy by revealing confidential personal data. In addition to requiring self-control, it also requires security and data protection. This research aims to analyze the phenomenon of data theft in the context of Islamic communication with solutions obtained from the perspective of the Qur'an. The method utilized is qualitative research through literature study using a constructivist paradigm. The results of this study revealed that internal and external factors caused data theft. The ability to filter information and information literacy in the digital space, maintain ethics in the media space, integrate roles between government and society, and protect digital communication from the perspective of the Qur'an have a positive effect on information preservation in the digital realm. In addition, continuous integration between the government and the community is also needed to overcome the rife data theft problem.
Prophetic Communication in Historical and Axiological Review
Taufik Rahman;
Anisah Indriati;
Muhammad K. Ridwan
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.7976
Prophetic communication needs to be reviewed from a historical and axiological perspective. Understanding from a historical point of view means trying to see the Prophet Muhammad as the perpetrator of the history of prophetic communication, reviewing from an axiological point of view to see how far the benefits of this prophetic communication are to human life both personally and communally. Seeing the integration of ethical and aesthetic values that must exist in prophetic communication is the next important part of unraveling prophetic communication from an axiological perspective. The research method used in this research is qualitative with a literature study, analyzing literary references and providing a critical review of prophetic communication in the historical and axiological review of these references. Suppose research on prophetic communication tends to be in the form of implementation. In that case, this research reviews prophetic communication from a historical perspective, which is the initial foundation of prophetic communication, and axiologically to see its application in individual and social aspects more deeply. The ultimate goal resulting from the implementation of prophetic communication is, of course, as we have seen to this day, namely, a change in civilization, specifically the transition from the Jahiliyah era or before the presence of the Prophet SAW to modern life today. The results of this study indicate that prophetic communication is closely related historically and axiologically.
The Social Construction of Tolerance Discourse through Online Media: Study of NU Online
Suluh Gembyeng Ciptadi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.8431
As the largest Islamic organization in Indonesia, Nahdlatul Ulama (NU) plays a major role in maintaining the country's diversity. As we know, intolerance among Indonesians has become a major problem for the nation. This research examines how NU constructs and spreads the value of tolerance through its online media, called “NU Online.” The theory of the social construction of reality, written by Berger and Luckmann, is used as a theoretical framework to depict internalization, objectification, and externalization processes in NU Online while constructing and spreading tolerance issues. Data were collected using a qualitative method, interviewing NU Online's members and editorial teams. The results of this study show that NU has an organizational value that regards tolerance as an important aspect of religious life. Moreover, the Islamic value of NU became a behavioral basis for all NU members, including members of NU Online. This value is called Ahlusunnah Waljamaah. Since becoming NU members, they have been internalized by the Ahlusunnah Waljamaah as a core value of the organization. Furthermore, in NU Online, this value spreads to the public through objectification and externalization processes.
Followers' Reception of Anies Baswedan's Image on the @pinterpolitik Social Media Account
Ikhsan Danar Asrianto;
Ainur Rochmaniah
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.9267
Instagram has developed into a media tool in political dynamics. Political content on Instagram can build opinions for media audiences (followers) who access it, so followers become strategic targets for receiving political messages through constructed content. This study aims to describe the followers' reception of Anies Baswedan's image as a 2024 presidential candidate on the @pinterpolitik account. This research method uses a qualitative approach with an interpretative paradigm. Data analysis is used to conclude the reception of @pinterpolitik account followers. The data collection technique uses the in-depth interview method. Informants were selected based on the @pinterpolitik followers who are university students. Reception analysis is used to determine the implications of research subjects for messages in mass media. Stuart Hall's decoding and encoding theory divides followers' positions into three categories to find reception patterns: dominant-hegemonic, negotiation, and opposition. The results of this study show that informants who are followers are in a dominant hegemonic position in receiving information about Anies Baswedan on the @pinterpolitik account. This tendency to gather information from the account is based on their trust in the independence of the @pinterpolitik account in disseminating information. Moreover, every information disseminated has valid and accountable sources and data. Based on the assessment based on information on the @pinterpolitik account, Anies Baswedan's image is positively assessed as an intellectual individual, organized rhetoric, narrating according to data, and a religious individual.
Queens of the Digital Realm: Unveiling of Female Social Media through Personal Branding Analysis
Nabila Putri Darsono;
Niken Febrina Ernungtyas
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.9353
Personal branding is a crucial aspect of communication, particularly in social media. Someone who can influence others, usually referred to as an influencer, must have positive personal branding from the public perspective. An influencer can come from various industries besides entertainment, including politics and lifestyle. The research was conducted to examine personal branding as displayed by Maria Rahajeng and Tsamara Amany through their Instagram personal account, @tsamaradki, and @mariarahajeng, and to describe the alignment of their personal branding with the eight main concepts of Montoya's concepts. This study employed a postpositivist qualitative research methodology that focused on the personal branding phenomenon formed by the two influencers. This study uses eight main concepts of personal branding Montoya in analyzing content posted by the two influencers. Data was gathered from the influencer’s accounts through feeds, Instagram stories, reels, and comment features. Research results show that the personal branding displayed by Maria Rahajeng and Tsamara Amany differs according to the context of their work, where the two influencers show their respective advantages. Both influencers possess contrasting abilities in various aspects of Montoya’s eight main concepts in personal branding, setting them apart from one another.
Analysis of Social Media User Responses to Verbal Violence in the Cyber World
Moulita;
Chintya Debora;
Nik Norma Nik Hasan
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.9441
Violence on social media comes in various forms, one of which is verbal, such as rude or hateful comments, threats, or insults. This research will provide an overview of the responses of social media users to the verbal violence they experience in cyberspace. Researchers conducted interviews with five informants aged 19 – 21 years who had experienced violence on social media. Apart from that, researchers also completed the data by conducting interviews with expert informants in media literacy. The research results showed that all informants received indirect types of verbal violence through their social media in the form of teasing and body shaming, both from friends and strangers. Specifically, some informants experienced direct and indirect verbal violence, as well as repressive violence. The responses of the informants in responding to verbal violence were at the attitude and behavior level, including remaining silent because they felt like they were in the minority and did not need to reply, hiding their stories or status on social media from the perpetrator, and even contacting the perpetrator to get an explanation. Expert informants assess that violent behavior that appears in the media is caused, among other things, by the various backgrounds of media users, both in terms of economic education and literacy levels. Many responses or ways can be made in responding to online violence, but according to expert informants, the ideal way is to provide an answer or warning politely. It also aims to educate fellow media users.
Adaptation of Tajikistan International Students to Indonesian Culture
Ade Tuti Turistiati;
Hanugrah Banyu Narmadi;
Lincoln James Faikar Monk
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.9537
The culture of Tajikistan and Indonesia is very different. Some of the differences found include differences in language, traditions, and customs, types of food and how to cook it, and so on This study explored the phenomenological details of Tajik students who study in Purwokerto. The specifics revolved around the adaptation strategy to the Indonesian culture. A qualitative research method with a phenomenological study approach is used in this study. Data was gathered through in-depth interviews, observation, and review of relevant previous research articles and documents. According to the study's findings, the similarity of religious background (Islam) is a medium that allows Tajik students to bridge and make friends with residents or Indonesians. Language skills are essential in intercultural communication with local citizens (classmates, lecturers, and society). Learning national and local languages (Indonesian and Javanese) and English is extremely beneficial in intercultural communication. Tajik students are more likely to engage in low-contact communication, patriarchal systems, collectivism, and value feminism. Food and climate differences can cause culture shock. "Life is only once, so we must enjoy it," is one approach to dealing with cultural issues. The presence of students assigned as companions greatly aids the adaptation process of Tajikistan international students to Indonesian culture.
Interpersonal Communication Patterns of Parents and Children in Preventing the Spread of Hoax Information
Abrar Adhani;
Akhyar Anshori;
Nurhasanah Nasution
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.9572
The development of information currently circulating requires sorting and selecting actions for all information obtained to prevent hoax information. One of the people who must play a role is parents by providing an understanding of the importance of media literacy. This research aims to find out 1) the methods used by parents in supervising their children's use of gadgets and social media, and 2) the role of parents in carrying out media literacy in children so that they can minimize the negative impact usage of gadgets and social media. The research was conducted using a qualitative approach with data collection techniques through interviews with three informants who already have children in their teens, and each owns a cellular phone. The analysis uses interpersonal communication theory by DeVito, He highlights the importance of effective communication in relationship development, emphasizing that it occurs within specific cultural, social, and environmental contexts. The results were processed by reducing the data, presenting the data, and verifying the data. The research results found that parents' actions towards children in monitoring the use of cellphones and social media are not an act of distrust towards children, but rather an effort to provide literacy to children about the impact of incorrect information.
Awaking Awareness of Communication Patterns in The Cyber Radicalism: Covid-19 Pandemic Case Study
Ahmad Muttaqin;
Rindha Widyaningsih;
Yulianingsih Riswan
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto
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DOI: 10.24090/komunika.v18i1.10637
The high level of internet penetration during a pandemic allows people to be exposed and influenced virtually by radical ideologies. This study aims to provide an overview of the cyber radicalization process and communication patterns during the Covid-19 pandemic. The study utilized the literature review method by reviewing scientific journals, which was accomplished by criticizing, synthesizing, and summarizing the selected data. The results showed that during the Covid-19 pandemic, radical group ideologues spread propaganda via the internet and succeeded in increasing the radicalism sympathize and the number of lone wolves. The radical groups have extraordinary mass communication patterns. They spread radical ideology subtly and greatly influenced the masses. The pattern of intrapersonal communication arises, specifically the internalization of values based on learning, observation, and self-understanding. The radicalism process via the internet is effective media due to its ease, cheapness, and massive and broad spectrum. Straightforward access to radical content found on the internet and social media has led to the emergence of a lone wolf, a person who participates in radicalization by independent process and is not affiliated with any radical groups. This research contributes to completing data on radicalism issues by providing data support in developing strategies to prevent the spread of cyber radicalism.