JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
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<![CDATA[PENGARUH BUDAYA KERJA DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN PADA PT ARTA BOGA CEMERLANG KOTA BENGKULU ]]>
<![CDATA[Subandrio Subandrio]]>;
<![CDATA[Dyna Avila]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[English translation. The purpose of this study was to determine the effect of work culture and work spirit on employee performance at PT Artaboga Cemerlang, Bengkulu City. This study uses quantitative methods and data collection by means of observation, interviews and questionnaires. The population in this study were all employees of PT Artaboga Cemerlang Bengkulu City, amounting to 60 people and sampling using the saturated sampling method. Based on the results of multiple linear regression, the regression equation form Y = 6.839 + 0.561 (X1) + 0.331 (X2). This equation can be explained by the influence of each independent variable, namely work culture (X1) and work spirit (X2) on employee performance (Y). And the coefficient of determination is R2 = 0.624 or 62.4%. Through hypothesis testing together (simultaneously) and individually (partial). In this study using the t test and f test. Work Culture (X1) and work spirit (X2) = 0.000, which means the Fsig value <0.05 indicates that together these variables have a positive and significant impact on employee performance. Keywords: Work Culture, Work Spirit, Employee Performance.]]>
<![CDATA[PENGARUH PERSEPSI HARGA LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA TOKO MEGA KOMPUTER KOTA BENGKULU ]]>
<![CDATA[Onsardi Onsardi]]>;
<![CDATA[Fitri Wulansari]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[The purpose of this study was to determine the effect of location price perception and service quality on buying interest at the Bengkulu City Mega Computer Store to determine the most dominant factor influencing buying interest. This study uses survey research methods with quantitative data analysis. The population used in this research is the consumer of the Bengkulu city mega computer shop whose number is unknown (infinite) and the sampling in this study is accidental sampling technique. Based on the results of multiple regression, the regression equation Y = 1.323 + 0.607 (X1) + 0.344 (X2) +0.142 (X3) is obtained. The results and the hypothesis show that the price shows a value of > (9.200 > 1.973) and (sig a = 0.000 < 0.050). The location shows the value > (7.163 > 1.973) and (sig a = 0.000 < 0.050). Service quality shows the value > (2.227 > 1.973) and (sig a = 0.027 < 0.050). Simultaneously (F) Price, Location and Quality of Service have a significant effect on buying interest. Partially (t) the three variables Price, location and service quality have a significant influence on buying interest. Keywords: Price, Location, Quality of Service, Buying Interest]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Vania Rosselivia]]>;
<![CDATA[Sri Ekowati]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[This study aims to determine the effect of product quality and price on purchasing decisions on consumers at Amelia Bakery & Cake Bengkulu. This research uses quantitative descriptive research. The object of this research is the consumer of Amelia Bakery & Cake Bengkulu Store. Sampling using purposive sampling technique. The number of samples in this study were 130 respondents. Data collection methods used are observation, interviews and questionnaires or questionnaires. While the data analysis techniques using instrument tests, Respondents Response Analysis, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination (R2) and also Test Hypothesis t and hypothesis F. The results of this study can be concluded that the Product Quality variable has a positive and significant effect on purchasing decisions at Amelia Bakery & Cake Bengkulu shop consumers, Price has a positive and significant impact on purchasing decisions at Amelia Bakery & Cake Bengkulu shop consumers, and Product Quality, and Prices together -the same has a positive and significant effect on purchasing decisions on consumers of Amelia Bakery & Cake Bengkulu stores. Keywords: Product Quality, price, purchasing decision.]]>
<![CDATA[PENGARUH BRAND TRUST DAN ELEKTRONIK WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DUO SISTER HIJAB ]]>
<![CDATA[Ingrit Amanda]]>;
<![CDATA[Marliza Ade Fitri]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[This study aims 1) To analyze the effect of Brand Trust on purchasing decisions at Duo sister hijab. 2) To analyze the influence of Electronic Word of Mouth on purchasing decisions in Duo sister hijab. 3) To analyze the influence of Brand Trust and Electronic Word of Mouth on purchasing decisions at Duo sister hijab. This type of research is a quantitative and quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of Duo Sister Hijab. Based on the results of research on the relationship between electronic word of mouth and brand trust with purchasing decisions on Duo sister hijab, the following conclusions can be drawn: 1) There is a positive and significant influence of brand trust (X1) on purchasing decisions (Y) Duo sister hijab Bengkulu. 2) There is a positive influence of electronic word of mouth (X2) on purchasing decisions (Y Duo sister hijab Bengkulu Regency. 3) Brand trust and electronic word of mouth together affect the performance of Duo sister hijab Bengkulu Regency. Keywords: Brand Trust, Electronic Word Of Mouth and Purchase Decision]]>
<![CDATA[ANALISIS PENGARUH PROMOTION, DISTRIBUTION, PRODUCTION DAN RAW MATERIAL SUPPLY TERHADAP PENINGKATAN KINERJA UMKM KOTA BENGKULU ]]>
<![CDATA[Lega Gustiana]]>;
<![CDATA[Islamuddin Islamuddin]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[The purpose of this research is to determine the effect of promotion, distribution, production and raw material supply on improving the performance of SMEs in Bengkulu City. This research was conducted in the food sector SMEs Jl. Anggu City of Bengkulu. The sample in this study was 50 MSMEs with the sampling technique in this study was total sampling. The data collection techniques were observation, questionnaires and documentation. The data analysis technique used in this study was descriptive quantitative. The results show that Promotion individually has an effect on increasing the performance of MSMEs. Distribution individually has an effect on increasing the performance of MSMEs. Production individually has an effect on increasing the performance of MSMEs. Raw material supply individually has an effect on increasing the performance of MSMEs. Promotion, distribution, production and raw material supply simultaneously affect the performance of MSMEs. Keywords: Promotion, Distribution, Production, Raw Material Supply, MSMEs Performance]]>
<![CDATA[PENGARUH PACKAGING DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK DI DESA TANAH HITAM ]]>
<![CDATA[Onsardi Onsardi]]>;
<![CDATA[Septian Bayu Mantovani]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[The title of this research is the Effect of Packaging and Social Media Marketing on the Decision to Purchase Ground Coffee in Tanah Hitam Village. Where this study aims to analyze the effect of packaging and social media marketing on purchasing decisions.The object of this research is the consumers of ground coffee in the Tanah Hitam area, with the sample collection method in this study using the formula Hair, et al (2010). Where the minimum sample size is 5-10 times the indicator variable, where the indicator variable in this study is 13 times 10 or the maximum sample size from the formula Hair, et al (2010). By using multiple linear regression analysis technique, it can be concluded that the variables of Packaging and Social Media Marketing have a significant effect on purchasing decisions Keywords: Packaging, Social Media Marketing, Purchase Decision.]]>
<![CDATA[PENGARUH MOTIVASI, PENGAWASAN DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. SANDABI INDAH LESTARI (SIL) ]]>
<![CDATA[Cindy Ayu Millania]]>;
<![CDATA[Sri Ekowati]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[This study aims to determine the effect of supervisory motivation and compensation on work productivity of employees at PT. Sandabi Indah Lestari (SIL). This type of research is a quantitative descriptive research that is associative, the object of this research is all employees at PT. Sandabi Indah Lestari. The sampling method uses a non-probability technique, namely accidental sampling. The number of respondents in this study is 120 people. Methods of data collection using a questionnaire. The data analysis technique uses Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the motivation variable has a positive effect on employee work productivity, supervision has a positive effect on employee work productivity, compensation has a positive effect on employee work productivity and motivation, supervision and compensation together have a positive and significant effect on employee work productivity. Based on the results of this study, it shows that the development of supervisory motivation and compensation has a positive and significant effect on employee work productivity. Keywords: Motivation of supervision and compensation on employee productivity.]]>
<![CDATA[PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT LARAS PRIMA SAKTI SELUMA ]]>
<![CDATA[Eli Suryani]]>;
<![CDATA[Melda Yunita]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[This study aims to see the effect of leadership style and work discipline on the performance of employees of PT Laras Prima Sakti Seluma. This research is a survey research, with quantitative data analysis with a sample of 32 employees using total sampling technique. The data technique uses observation and interviews. The data analysis technique used instrument test, classical assumption test, multiple linear regression, determinant coefficient (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test using SPSS Y = 6.338 + 0.295 X1 + 0.207 X2. From the results of hypothesis testing, there is a significant influence of leadership style (X1) and work discipline (X2) on the performance of PT. Laras Prima Sakti Seluma. Hypothesis testing with the F test obtained Fcount of 19.148 > F table (3.3277) with a p value (sig.) of 0.000 <0.05, which means it can be concluded that H3 is accepted, meaning that the variables of leadership style and work discipline are jointly (simultaneously) affect employee performance. Keywords: Leadership Style, Work Discipline and Employee Performance]]>
<![CDATA[PENGARUH COMMUNICATION DAN OPPORTUNISTIC BEHAVIOR CONTROL TERHADAP TRUST PELANGGAN SHOPEE ]]>
<![CDATA[Gian Luthfi Yusuf Matduri]]>;
<![CDATA[Islamuddin Islamuddin]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[This study aims to determine the effect of communication and opportunistic behavior control towards trust on Shopee’s customers in the Study on students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The population in this study are from students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu which amounted to 1100 people. The sample in this study were 91 respondents. Methods Data collection is done by providing a list of questions or questionnaires to respondents who are students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu, where the questionnaire is distributed through the WhatssApp application. This research uses data analysis tool that is with the validity and reliability test, then this research uses multiple linear regression analysis method. While testing the hypothesis tested with the test hypothesis F (Goodness of Fit) and Test t-Statistics (Partial). The result of the research shows that 1) Communication has positive and significant effect on trust in students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu, 2) Opportunistic behavior control has positive and significant effect on trust in students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. Keywords : Communication, Opportunistic Behavior Control, Trust]]>
<![CDATA[STRATEGI PEMASARAN DALAM MEMPERTAHANKAN BISNIS DI TOKO SYARAH BAKERY KOTA BENGKULU ]]>
<![CDATA[Eti PERMATA Arini]]>;
<![CDATA[DIA PERMATA SARI]]>
<![CDATA[ JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 2 (2022): Desember 2022 ]]>
Publisher : <![CDATA[Yayasan Insani Mandiri Santani ]]>
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<![CDATA[The purpose of this study is 1) knowing how the Syarah Bakery Kota Bengkulu store carries out Product Innovation; 2) knowing how the Syarah Bakery Kota Bengkulu store sets competitive prices and according to quality; 3) knowing that the Syarah Bakery Kota Bengkulu store is promoting; 4) knowing how the Syarah Bakery store maximizes the place. Data collection techniques with observation, interviews, and documentation. Data analysis techniques use data reduction, data exposure and drawing conclusions. The results of this study show that the business marketing strategy of Syarah Bakery Kota Bengkulu in maintaining its business through the Strengths-Opportunities (SO) Strategy, namely 1) Maintaining Product Quality, the quality of a product determines a business so that it continues to run and develop. Maka dari itu kualitas dan mutu produk yang ada di Syarah Bakery Kota Bengkulu harus tetap dijaga agar terus diminati konsumen dan mampu bersaing dengan usaha sejenis. 2) Menambah variasi produk, Masyarakat Kota Bengkulu merupakan masyarakat yang heterogen baik dalam strata sosial, ekonomi, suku, usia. Therefore, Syarah Bakery should vary the shape and size and taste of the product so that it can meet the needs of tastes and be affordable for all people. 3) Increasing pomosi, In the current technological era. Keywords : Marketing Mix, Business Sustaining Strategy]]>
