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JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 125 Documents
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PENGARUH KUALITAS PRODUK, IKLAN, DAN SOCIAL INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH BENGKULU Tika Melany Ajis; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of product quality, advertisements, and social influencers on purchasing decisions for Vivo smartphones for students at Muhammadiyah Bengkulu University. The sample in this study were 200 students of Muhammadiyah Bengkulu University who used Vivo smartphones. Sampling using a questionnaire. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed that from the calculation of the multiple linear regression equation, it can be seen that the direction of the regression has a positive value with the equation Y = 3,968 + 0.495 (X_1) + 0.135 (X2) + 0.172 (X3). The coefficient of determination R Square (R ^ 2) obtained a value of 0.643 which means that the Product Quality (X_1), Advertising (X2) and Social influencer (X3) variables to the Purchase Decision variable contributed 0.643 or 64.3% to the Purchasing Decision. while the remaining 35.7% is influenced by other variables not included in this research model. Product quality has a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Advertising has a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Social influencers have a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Product quality (X_1), advertisements (X2), and social influencers (X3) together have a positive effect on Purchasing Decision (Y) for Vivo smartphones for students at Muhammadiyah Bengkulu University because the significant value is smaller than 0.05. Keywords: Product Quality, Advertising, Social Influencer, Purchase Decision
ANALISIS PENGEMBANGAN SUMBER DAYA MANUSIA, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA UKM BUDI DAYA KELOMPOK IKAN MINA LESTARI DESA MARGA SAKTI KECAMATAN PADANG JAYA Sulfitriah Sulfitriah; Eti Arini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The purpose of this study was to determine the Analysis of Human Resource Development, Motivation and Work Discipline on Employee Performance in Mina Lestari Fish Group, Margasakti Village, Padang Jaya District. This type of research is an associative quantitative research with the work unit under study is all SME employees. The number of respondents in this study was 60 people. questionnaire data collection method. By using the analysis technique using the Regression Analysis Test using the Multiple Linear Regression Analysis Test, and Hypothesis Test, namely the t test and f test. Based on the results of this study, it shows that the development of motivational human resources and in civil servants has a positive and significant effect on employee performance. This will increase the smoothness of work and increase employee performance that is more optimal. Key words: Human Resources Development, Motivation and in Work Practice on employee performance.
PENGARUH KUALITAS PELAYANAN DAN SEMANGAT KERJA PEGAWAI TERHADAP KEPUASAN MASYARAKAT Nopra Disti; Ratnawili Ratnawili
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aim to determine the effect of service quality and employee morale on community satisfaction in Kaur Distric (case study on the of the Padang Guci Downstream District Office). This study usesa sample of 99 responden who us accidental sampling technigue. Data collection technique using quistionsnaires. Data analysis technique used are multiple liniar regression. This research usese validity test,realitytest,classic assumption test,reality test,classicassumption test followed by hipotesis testing.Based on result of multiple regressionanalysis’ service quality X1 and employee morale X2 have a signifikan effect on community satisfaction Ythis is evidecent by the regression equation Y = 5,124 + 0,981 X 1 + 1,860 X2  an the coefficien of determination  R2 = 0,797 which means service quality X1 and employee morale X2 contribute to influence as much of 79,2 % on community satisfaction Y and 20,8 % are influenced by other factor not explained in the research. From the reserch partial hyphotesis testing (t test)  it canbe seen that the variable service quality X1. employee  morale X2  has a value of t count 5,910 and 0,000 < 0,05 this it can be concluded that the service quality X1 and employee morale X2 have a significant effection public satisfaction Y. From the result simultaneosly ( test t) can be know F count of  0,000 < 0,05 . This Ha accepteed Ho rejected. This meantthat together the quality of service and employee morale influence community satisfaction in the service of the Padang Guci  sub-Distict Downsteam of Kaur District
ANALSISIS GAYA KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN Delvi Vahera; Onsardi Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 1 (2021): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This research was conducted at PT. Karya Sawitindo Mas Tanjung Alai Village, Lubuk Pinang District, Mukomuko Regency, Bengkulu Province. This research is a quantitative research. Where quantitative data is data in the form of numbers. This study discusses the influence of leadership style, motivation and work environment on job satisfaction of employees of PT. The work of Sawitindo Mas. The population in this study were 94 permanent employees of PT. The work of Sawitindo Mas. The sampling technique in this study is saturated sampling as many as 94 permanent employees. In this study the data collection method is by means of observation and questionnaires. The data analysis technique used instrument test analysis, classical assumption test, multiple linear analysis, coefficient of determination analysis and hypothesis testing. Based on the results of data analysis, the results showed that: 1) In partial the variables of Leadership Style, Motivation and Work Environment had an effect on job satisfaction of employees of PT. Karya Sawitindo Mas. As evidenced by tcount > ttable (3.463 > 1.661) and tsig < α= (0.001 < 0.050), tcount > ttable (2,290 > 1.661) and tsig < = (0.024 < 0.050), tcount > ttable ( 3.806 > 1.661) and tsig < = (0.000 < 0.050). 2) Simultaneously the variables of Leadership Style, Motivation and Work Environment affect the job satisfaction of PT. The work of Sawitindo Mas. As evidenced by Fcount of 36,514 with Ftable value of 2.71, namely (36,514 >2,71) and tsig <α =(0,000 <0,050) which means that the variables of Leadership Style (X1), Motivation (X2) and Work Environment (X3 ) together have a significant effect on Employee Job Satisfaction at PT. The work of Sawitindo Mas.Keywords: Leadership Style, Motivation, Work Environment, and Employee Job Satisfaction.
PENGARUH MOTIVASI KERJA, IKLIM ORGANISASI DAN KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN MARKETING PADA PT. AGUNG TOYOTA BENGKULU Alfi Pahlawan; Onsardi Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
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Abstract

This research aims to determine the effect of work motivation, organizational climate and leadership on the job satisfaction of Marketing Employee at PT. Agung Toyota Bengkulu, both partially and simultaneously. There are several factors that will be discussed in this study, including Work Motivation (X1), Organizational Climate (X2) and Leadership (X3). The object of this research was the marketing employee at PT. Agung Toyota Bengkulu. There were 97 employees. The researcher used the method of data collection by means of observation, questionnaires, and interviews. Several data analysis techniques used  were the instrument test, classic assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and also hypothesis testing. From the results of the tests that have been carried out it can be concluded that the Work Motivation variable (X1), Organizational Climate (X2) and Leadership (X3) affect partially or simultaneously on Job Satisfaction of Marketing employees at PT. Agung Toyota Bengkulu. From the results of multiple linear regression tests obtained the regression equation is as follows:Y = 2868 + 0.221 (X1) + 0.277 (X2) + 0.231 (X3). Keywords: Work Motivation, Organizational Climate, Leadership, Marketing Employee, Job Satisfaction
PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI HANDPHONE MEREK NOKIA Italia Italia; Islamuddin Islamuddin
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 1 (2021): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study entitled the effect of Promotion, Product Quality, and Brand Image on Buying Interest for Nokia Brand Mobile (Case Study on Nokia Consumers in Bengkulu City).This study study aimed to know the simultaneous effect between Promotion, Product Quality and Brand Image on Purchase Intention for Nokia Brand Mobile Phones. The object of this study was Nokia consumers in Bengkulu City, using purposive sampling method. The number of respondents in this study were 96 people. The data collection method employed a questionnaire. To analyze the data, the study used multiple linear regression data analysis techniques. Based on the results of multiple linear regression, the form of regression equation is Y = 4,648 + 0.384 (X_1) + 0.571 (X2) + 0.421 (X3). The study results and hypotheses indicated that Promotion (sig α = 0.041 <0.050), Product Quality (sig α = 0.004 <0.050), and Brand Image (sig α = 0.000 <0.050). Simultaneously, it has a positive and significant effect on Buying Interest. Regarding the three variables Promotion, Product Quality, and Brand Image have an influence on Buying Interest in Nokia consumers in Bengkulu CityKeywords: promotion, product quality, brand image, purchase interest
PENGARUH HARGA,ULASAN PRODUK, KEMUDAHAN DAN KEAMANAN TERHADAP LOYALITAS KONSUMEN BELANJA SECARA ONLINE DI LAZADA Untung Devomila Putri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
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Abstract

This study aimed to determine the effect of price, product review, convenience and security toward consumers’ loyalty online shopping at Lazada. The population of this study were residents of the panoramic village, which amounted to 100 people. The sample of this study was taken by using the purposive sampling techniques. The data was collected by using questionnaire. The data was analyzed by using a test instrument(test validity and reliability), analysis of classical assumptions (normality, multicollinearity, and heteroscedasticity), multiple linear regression, t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 3.698 -0.568 (X_1) + 0.242 (X2) + 0.724 (X3) + 0.489 (X4). Which means if the variable price (Xl), product reviews (X2), convenience (X3), security (X4) consumers’ loyalty (Y) are equal to zero, then the variable consumer loyalty will remain at 3.698. The results of the analysis of the coefficient of determination obtained a value of 0.582 or 58.2% which means that together the variables of price, product reviews, convenience and security give effect toward consumers’ loyalty, while the remaining 0.418 or 41.8% is influenced by other variables that are not included. in the research model. The results of the t-test for the price variable show the value (X2) t_hit>t_(α/2) (5.227 > 1.984) and (sig = 0.000 < 0.050). It states that the price has a negative effect toward consumers’ loyalty (Y). The review variable product (X2) shows the value of t_hit> t_(α/2) (2.045 > 1.984) and (sig = 0.044 < 0.050). It states that there is an effect of Product Reviews on Consumers’ Loyalty (Y), the convenience variable (X3) shows the value of t_hit>t_(α/2) (7.280 > 1.984) and (sig = 0.000 < 0.050). It states that there is an effect of convenience on consumer loyalty (Y), the security variable (X4) shows the value of t_hit>t_(α /2) (4.228 > 1.984) and (sig = 0.000 < 0.050). It states that there is an influence of convenience on consumer loyalty (Y). So H5 is accepted meaning price (X1), product reviews (X2), convenience (X3) and security (X2) have a positive and significant effect on consumers’ loyalty (Y) online shopping at Lazada. Keywords : Product Review, Convenience, Security, Consumers’ Loyalty.
PENGARUH ROTASI DAN MUTASI KERJA TERHADAP KINERJA KARYAWAN PTPN 7 CABANG BENGKULU Maya Sari; Onsardi Onsardi; Tezar Arianto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
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Abstract

This study aimed to determine the Effect of Rotation and work Mutation on employee performance ( A Case Study On Employees of PTPN 7 Bengkulu ). This research method was quantitative with a population of 40 people while the study sample was taken by using the formula of total sampling technique. The data collection technique used observation and questionnaire with the research variables were Rotation (X1),Work Mutation (X2), and Employee Performance (Y), the result of multiple linear equation Y = 5.760 + 0.735 ( X_1 ) + 0.590 ( X_2 ). Hypothesis test results of work rotation variable (X1), and work Mutation (X2) F Test Result Obtained Fsig 97, 185 and a significant value (sig) of 0,000 result can be interpreted as a significant value of 0,000 <0.050 that H3 is accepted means that simultaneously rotational and mutation variables of work has a significant effect to ward Employees’ performance of PTPN 7 Bengkulu. The result of t count Rotation variable (X1) was 5.626 and significant value (sig) 0.000 means 0.000 <0.050 and the working mutation variable (X2) was 2.485 and significant value (sig) 0.018 <0.050 then the ha hypothesis is accepted. In other words that rotation and work mutation was significantly influence’ performance of PTPN 7 Bengkulu.
PENGARUH KESEHATAN KERJA DAN KESELAMATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. PLN (Persero) UP3 BENGKULU Hatifa Syaputra; Khairul Bahrun
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
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Abstract

The purposes of this study were to determine the effect of occupational healthand work safety toward employees’ performance at PT. (Persero) UP3 Bengkulu. This research was conducted from January 20 to  February 32020 at PT. PLN (Persero) UP3 Bengkulu. The population of this study were employees at PT. PLN (Persero) UP3 Bengkulu, amounting to 63 people by using quantitative methods.This research used several data analysis techniques such as instrument testing, classic assumption tests, respondent response analysis, multiple linear regression analysis, determinant coefficients, and hypothesis testing. The results of the research indicate that the Occupational Health (X1) and Work Safety (X2) variables, partially or simultaneously affect the employees’performance (Y) at PT. PLN (Persero) UP3 Bengkulu. It was proved by the results of multiple linear regression obtained a regression equation Y = 4.260 + 0.300 (X_1) + .368 (X2) and the hypothesis showed that Occupational Health (sig α = 0.000 <0.050), Occupational Safety (sig α = 0.000 <0.050) in other words simultaneously had a significant effect towardemployees’performance. Regarding the two variables occupational health and safety at the performance of employees at PT PLN (Persero) UP3 Bengkulu. Keywords: Occupational Health, Safety,  Employees’ Performance
PENGARUH DIVERSIFIKASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Elsen Forezca; Eti Arini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

Penelitian ini bertujuan Untuk 1). mengetahui pengaruh diversifikasi produk terhadap keputusan pembelian di Toko Roti Al Basit. 2). Untuk mengetahui pengaruh harga terhadap keputusan pembelian di Toko Roti Al Basit. 3). Untuk mengetahui pengaruh diversifikasi produk dan harga terhadap keputusan Pembelian di Toko Roti Al Basit. Jenis penelitian ini adalah pendekatan kuatitatif. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Populasi dalam penelitian ini adalah seluruh konsumen Toko Roti Al Basit. Penelitian ini menggunakan teknik pengambilan sampel incidental. Sehingga jumlah sampel yang digunakan dalam penelitian ini adalah 60 orang. Berdasarkan hasil penelitian mengenai hubungan promosi organisasi dan kualitas produk dengan loyalitas konsumen pada Syarah bakery Bengkulu, dapat dibuat kesimpulan sebagai berikut: 1). Terdapat pengaruh positif dan signifikan diversifikasi produk terhadap keputusan pembelian di Toko Roti Al Basit. 2). Terdapat pengaruh harga terhadap keputusan pembelian di Toko Roti Al Basit. 3). Terdapat pengaruh diversifikasi produk dan harga terhadap keputusan Pembelian di Toko Roti Al Basit.

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