Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. MINISTAL publishes articles four times in a year on January, April, August and December. Scope The main objective of the Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is to disseminate the cutting edge methodology and technology in business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines with an advanced methodologies, models, , techniques, methods, processes, and principles in high level of efficiency and actionable manners in supporting business stake holders in making a decision.
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<![CDATA[Analysis of Procedure for Establishing a Commanditaire Vennotschap (CV) Company at CV Triyunda Surya ]]>
<![CDATA[Sabda Dian Nuraini Siahaan]]>;
<![CDATA[Safitri Maya Sari]]>;
<![CDATA[Nasywa Khalista]]>;
<![CDATA[Maruli Pardosi]]>;
<![CDATA[Fizzia Sahbrina]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4126
<![CDATA[This research is motivated by observational data that shows that there are rules for building a business in the form of a commander vennotscap, or in other words, a limited partnership. The aim of this research is to find out how to regulate the behavior of entrepreneurs and consumers within certain limits. The method used is qualitative, obtaining primary data by going directly to the company location. The research was carried out on Thursday, May 4, 2023. The results of this research show that there are still many entrepreneurs who do not really understand the rules of doing business. One of the causes is a lack of knowledge or acquired knowledge, which often results in performance that is not optimal.]]>
<![CDATA[Disruption Model of Mixue’s Marketing Business ]]>
<![CDATA[Daniel Susilo]]>;
<![CDATA[Harliantara]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4167
<![CDATA[Mixue's Ice Cream and Tea became famous in Indonesia through the spread of their branches. They’re predicted to surpass McDonald’s in a few years. Their fast growth drives the reaction that they’re Ruko Kosong hunters, or the hunters of empty shop buildings. With its quick spread, Mixue becomes an important name to be analyzed with SWOT analysis, which would detail how Mixue stands on its own. The name immortality or collective branches has two different sides ever since the existence of Mixue. Mixue is a method whose name in a franchise doesn’t matter.]]>
<![CDATA[The Influence of Influencers and Brand Awareness on Interest in Buying Samyang Brand Instant Noodles in Surabaya ]]>
<![CDATA[Yusuf Argyanto]]>;
<![CDATA[Nurini Ika Kusuma]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4206
<![CDATA[This research aims to analyze the influence of influencers and brand awareness on interest in buying Samyang brand instant noodles in Surabaya. Based on the results of research on 100 respondents, influencers and brand awareness have a positive and significant effect on interest in buying Samyang brand instant noodles. The encouragement variable from influencers is the most significant factor in influencing consumer buying interest, while the most influential indicator of the brand awareness variable is brand use or consumption. In this context, influencers and brand awareness are important factors in promoting and influencing consumer purchasing interest in Samyang brand instant noodle products. This research is in line with previous research which shows the positive and significant influence of social media influencers and brand awareness on interest in purchasing products.]]>
<![CDATA[The Effect of Brand Identity and Brand Preference on Starbucks Repurchase Interest in Bekasi City ]]>
<![CDATA[Raehan Pratama Dias]]>;
<![CDATA[Nurini Ika Kusuma]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4207
<![CDATA[Starbucks is a premium coffee shop that has been present in Indonesia for 20 years and is part of the lifestyle of urban communities in Indonesia. The aim of this research, firstly, is to determine the influence of brand identity on repurchase intention. Then, to find out the influence of brand preference on repurchase intention. This study uses a component-based SEM (Structural Equation Modeling) using PLS (Partial Least Square) to analyze the data. The results of the study show that Brand Identity and Brand Preference contribute to repurchasing interest in Starbucks products in the city of Bekasi. Therefore, the better the two variables formed by Starbucks for consumers, the better the level of interest in repurchasing Starbucks products in Bekasi City.]]>
<![CDATA[New Mode of Online Shop Fraud at Shopee and Solving Problems through Business Regulations ]]>
<![CDATA[Aprinawati]]>;
<![CDATA[Rina Handayani]]>;
<![CDATA[Asma Nadya Nasution]]>;
<![CDATA[Debby Ayu Andrera]]>;
<![CDATA[Muhammad Dzaki Zulwaqar]]>;
<![CDATA[Roma Yana Sitanggang]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4287
<![CDATA[In the current digital era, we have activities that are completely online, one of which is the Online Shop activity. This research was conducted to examine a new mode of online shop fraud at Shopee and provide a solution to this problem. This research uses a descriptive research method (qualitative). As well as using a statutory approach and a conceptual approach. The data collection method is carried out by obtaining various sources of information from literature and visual literacy. The results of the study show that the new mode of online store fraud at Shopee is in the form of baiting Shopee balance top-ups and asking for consumer fund pin numbers, which will drain the consumer's finances.]]>
<![CDATA[Business Irregularities of Oyster Chicken Meatball Stalls in Bantul, Yogyakarta ]]>
<![CDATA[Sabda Dian Nurani Siahaan]]>;
<![CDATA[Azalia Kartika Rudyani]]>;
<![CDATA[Insania Asyifa Hasibuan]]>;
<![CDATA[Melda Siburian]]>;
<![CDATA[Devi Intan Sitompul]]>;
<![CDATA[Riandi Paskah Wijaya Sagala]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4300
<![CDATA[It harms the seller or buyer either financially or in other areas. Deviant business activities in this study relate to business practices that do not comply with these rules. The method used in this research is a qualitative or quasi-experimental method. The author uses this method because there is limited time to directly review this matter appropriately and effectively. In this study, we, the authors, invite readers to know and understand how MSMEs in Indonesia, especially meatball stalls in the city of Bantul, Yogyakarta, carry out fraudulent business actions, causing losses to the health of the people who consume them.]]>
<![CDATA[The Influence of Brand Image, Price, and Product Quality on the Purchase Decision of Kopiko 78˚c at PT. XYZ ]]>
<![CDATA[Widi Lusiana]]>;
<![CDATA[Sudarijati]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4401
<![CDATA[The intense competition among companies engaged in the packaged coffee beverage sector encourages companies to have reliable strategies in order to be able to increase business growth and win marketshare. This study aims to analyze the effect of brand image, price and product quality on purchasing decisions for packaged beverage products Kopiko 78°C at PT. XYZ. The subject of this research is the consumer, PT. XYZ; as many as 100 consumers were used as samples. This research is descriptive and verifiable. The data collection procedure in this study used a literature study and field studies (questionnaires and interviews). The instrument testing method uses validity and reliability tests. Methods of data analysis using multiple linear regression analysis, correlation coefficient analysis, analysis of the coefficient of determination, and significance tests simultaneously and partially. The results showed that the brand image, price and product quality were in a good category. Partially and simultaneously, brand image, price and product quality have a positive and significant effect on purchasing decisions.]]>
<![CDATA[The Influence of Price Perceptions and Product Quality on Netflix Customer Satisfaction in Surabaya City ]]>
<![CDATA[Dimas Khadafi]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4687
<![CDATA[Entertainment in the present has become an unavoidable need for society. One of the things that must be considered in creating an entertainment platform is, of course, paying attention to several factors so that it can run smoothly. This research itself analyzes the Netflix platform, which is a well-known Video-on-demand platform and one of the market leaders in the streaming platform industry. This study aims to examine the effect of Perceived Price and Product Quality on Netflix Consumer Satisfaction in the City of Surabaya. In collecting the data, the researcher distributed questionnaires via Google Form with 100 respondents, namely consumers who had bought Viva Cosmetics Lipstick in Blitar City. A purposeful sampling method was used in this study. The analysis was carried out using Partial Least squares (PLS). The results of this study showed that Perceived Price and Product Quality had a significant positive effect on Netflix Consumer Satisfaction in the City of Surabaya.]]>
<![CDATA[The Effect of Product Quality and Price Perceptions on Purchase Decisions of Scarlett Body Lotion at Vilshop, Madiun City ]]>
<![CDATA[Almas Nisaul Fauziah]]>;
<![CDATA[Supriyono]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4688
<![CDATA[This research was conducted to analyze and determine the effect of product quality on purchasing decisions for Scarlett Body Lotion at Vilshop, Madiun City. The data analysis technique used is Partial Least squares (PLS). The results showed that product quality had a positive effect on purchasing decisions for Scarlett body lotion at Vilshop, Madiun City, which was acceptable, with a path coefficient of 0.503052 and a T-statistic value of 5.551291 > 1.96 (from table Zα = 0.05) or P-Value 0.000 <0.05, with a significant (positive) result. Then, price perception has a positive effect on purchasing decisions for Scarlett body lotion at Vilshop, Madiun City, with a path coefficient of 0.412970 and a T-statistic value of 4.207986 > 1.96 (from table value Zα = 0.05) or P-value 0.000 <0.05, with significant (positive) results.]]>
<![CDATA[The Influence of Influencer Marketing and Lifestyle on Purchase Decisions of Virtual Game Product Mobile Legends: Bang Bang ]]>
<![CDATA[Elsa Nabella]]>;
<![CDATA[Supriyono]]>;
<![CDATA[Wilma Cordelia Izaak]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v2i3.4739
<![CDATA[Understanding the impact of Influencer Marketing and Lifestyle on the Purchase Decisions of the online virtual game Mobile Legends: Bang Bang is the primary objective of this research. The population under research consists of Mobile Legends players who are students in Surabaya and have purchased a skin hero in the game Mobile Legends: Bang Bang and used it during gameplay. This research utilized a non-probability sampling method with a purposive sampling technique. The sample size for this research was 110 respondents. Data for this research was collected through questionnaire responses from the respondents as well as from various sources such as books, articles, and journals. The analytical tool employed in this research was Partial Least Squares (PLS). The findings of the research indicated that both Influencer Marketing and Lifestyle had a significant impact on the Purchase Decision for Mobile Legends: Bang Bang.]]>
