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Niken Lestari
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jurnal.labatila@gmail.com
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Kantor Fakultas Ekonomi dan Bisnis Islam IAINU Kebumen Jl. Tentara Pelajar No. 55 B Kebumen Jawa Tengah Email: iainufebi@gmail.com / jurnal.labatila@gmail.com Website: http://ejournal.iainu-kebumen.ac.id/index.php/lab 
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INDONESIA
Labatila: Jurnal Ilmu Ekonomi Islam
ISSN : 26146894     EISSN : 26213818     DOI : https://doi.org/10.33507/labatila
Core Subject : Economy,
Jurnal Labatila adalah jurnal kajian ekonomi syariah, lembaga keuangan syariah, dan bisnis syariah. Jurnal Labatila berusaha untuk menyajikan karya ilmiah dalam bentuk tulisan yang mengulas permasalahan perekonomian yang sesuai perspektif syariah. Kajian yang disampaikan dapat berupa kuantitatif maupun kualitatif. Ruang lingkup Labatila terbatas pada Ekonomi Islam, Perbankan dan Keuangan Islam, Manajemen Ekonomi Islam, Hukum Ekonomi Islam, Manajemen Zakat Infaq Shodaqoh dan Wakaf, Kewirausahaan dan Bisnis Islam, Pemasaran Islam, Akuntansi Islam, dll.
Articles 12 Documents
Search results for , issue "Vol 6 No 02 (2022)" : 12 Documents clear
Implementasi Strategi Manajemen Pemasaran Bank Syariah di Era Revolusi Industri 4.0 di Indonesia Nabila Arifa Aprilia Putri David; Muhammad Iqbal Fasa; Suharto Suharto
LABATILA: Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i01.954

Abstract

Marketing strategy is a planned and structured marketing procedure that will be carried out to achieve company goals. Along with the development of a company, the company's competition is unavoidable, especially in the banking world. The formulation of the problem in this study is how the strategy for marketing Islamic banking is to continue to advance and exist in this era of the fourth industrial revolution. This study aims to find out how the implementation of Islamic bank marketing management strategies in the era of the industrial revolution 4.0 in Indonesia today. This research is a qualitative research through the collection of detailed and in-depth data by involving various sources of information. The results of the research that can be obtained are the development of marketing strategies for Islamic banking, namely optimizing products that encourage optimization of business profits, improving the quality of human resources, increasing technological sophistication and increasing product quality. The development of Islamic bank marketing strategies with SWOT analysis, namely: 1) Strengths-Opportunities Strategy, 2) Weaknesses-Opportunities Strategy, 3) Strengths-Threats Strategy, 4) Weaknesses-Threats Strategy.
Pengaruh Perspektif Generasi Z terhadap Keputusan Berinvestasi di Pasar Modal Syariah (Studi Kasus pada Mahasiswa FEBI UIN Fatmawati Sukarno Bengkulu) Alen Tri Wahyuni; Asnaini Asnaini; Romi Adetio Setiawan
LABATILA: Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i01.977

Abstract

The purpose of this study is to counter the results of KSEI's data in 2022 regarding the number of investors dominated by generation Z and the results of a survey conducted by KIC regarding the decisions of generation Z to invest in the Islamic Stock Exchange. The approach used is quantitative. The population in this study were students of” FEBI UIN Fatmawati Sukarno Bengkulu. The sampling technique used is quota sampling, which is the students of FEBI UIN Fatmawati Sukarno Bengkulu which amounts to 50 people who have or not a stock account. The results tested by SPSS 25, with a significance value of 0.109 > 0.05. However, the results of the research conducted, it concluded that the zero Hypothesis (H0) is accepted, which is perspective (X) variable has no significant effect on investment decisions (Y) variable in the Islamic Stock Exchange. The results also show that out of 50 respondents there are only 7 (14%) respondents who already have a stock account. They have a stock account admitted that did not understand the investment system and also the reason they opened a stock account only to fulfill their assignments. Meanwhile, 43 (86%) of them admitted did not interest in investing, apart from their perspective which was not very open to investing in the Islamic Stock Exchange, they also have no interest in knowing more about the investment system and they did not lesson of investing in Islamic Stock Exchange.
Prosedur Penagihan Pajak Melalui Surat Teguran dan Surat Paksa Dalam Perspektif Ekonomi Syariah di Kantor Pelayanan Pajak Pratama Ngawi Kasmiati Kasmiati; Jullio Fandy Krisma
LABATILA: Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i01.988

Abstract

Taxation is a potential source of revenue to support national development. One of the efforts taken by the Director General of Taxes is to increase tax revenue through billing. Tax collection via letters of warning and coercion to raise public awareness of responsibility and role in the country's development. However, these efforts have not yet reduced tax arrears. This is proof that billing is not optimal. The purpose of this research is to analyze tax collection procedures using letters of reprimand and forced letters as well as tax collection constraints from an Islamic economic perspective. This research is a type of qualitative descriptive research that uses primary data as the main source of information and secondary data as support. Primary data was collected through interviews and observation, while secondary data was collected through documentation. The results of this study indicate that the billing implementation procedure is in accordance with the rules and principles of Islamic economics. However, in submitting letters, there are several obstacles, including the low knowledge of taxpayers, discrepancies and limited data related to taxpayers, and the inability of taxpayers who then apply for payment installments.
Analisis Swot Terhadap Strategi Pemasaran Syariah Pada WM Boutique Di Kabupaten Gowa Lisa Indrywati; Idris Parakkasi; A. Syathir Sofyan
LABATILA: Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i01.989

Abstract

Business cannot exist without competition, definitely plays an important role in any marketing campaign. No single business can be the sole winner in terms of sales and profits; instead, other businesses will compete for that success. As a result, this leads to a focus on competition in any marketing effort. The aims of this study were (1) to find out the form of the sharia marketing strategy carried out by WM boutique (2) to find out the SWOT analysis of the implementation of the sharia marketing strategy at WM Boutique. This type of research uses qualitative and quantitative methods to obtain information. qualitative and quantitative information leads to better research results. This method allows researchers to use several research methods and collect data through inductive and deductive thinking. Collecting multiple data points also solves research problems using different data sources. Research results (1) WM's business continues to improve the quality of its products. Doing so proved impossible to ignore when competing with other industries for customers. In addition, promoting product location and availability helps attract new customers. Because the location is a strategic place, people automatically want to buy goods there. When looking at promotional strategies for online marketing promotions, the focus lies on WM Boutique's promotional strategies. (2) Through SWOT analysis, it is known that WM boutique currently has internal strengths as well as many external opportunities so that in order to continue to exist, WM boutique must be able to take advantage of opportunities and develop its strengths.
Determinan Penggunaan E-Wallet Generasi Milenial Muslim Aisyah Aisyah; Yulfan Arif Nurohman; Rina Sari Qurniawati; Fahri Ali Ahzar
LABATILA: Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i01.993

Abstract

The development of information technology provides advances in the financial sector, especially digital payments. At this time digital payments have become a necessity to get some of the access offered to the public. The purpose of this study is to examine the factors that determine the millennial generation to use e-wallets. The variables tested include perceived usefulness, perceived ease of use, perceived risk and perceived security. Respondents in this study are the Muslim millennial generation in Solo Raya area. Based on the results of the data search, a sample of 108 respondents was obtained. The technique of selecting respondents using purposive sampling which provides certain criteria to the sample. The research method used is descriptive research with multiple linear analysis. Tests were carried out using SPSS software by testing the validity and reliability before carrying out multiple regression to prove the hypothesis. Based on the data obtained, it shows that the majority of respondents are dominated by women, while the majority of jobs are private employees. The results of the variable test show that perceived usefulness and perceived usefulness have a positive influence on usage decisions for the Muslim millennial generation. The perceived risk and security variables do not affect the decision to use e-wallets.
Komodifikasi Agama : Sebuah Strategi Pemasaran Maya Kholida; Ita Rodiah
LABATILA: Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i02.1018

Abstract

Globalization has a very wide influence, including the shifts that occur in the industrial sector in the era of globalization. There are at least two shifting phenomena in the industrial sector today, namely the phenomenon of shifting from production to consumption issues, and shifting focus of capitalism from exploiting workers to exploiting consumers. Indonesia as a Muslim-majority country makes the Muslim market a very promising field for consumer exploitation for capitalists. The capitalists take advantage of the Islamic religion as a commodity to achieve maximum profit in exploiting Muslim consumers. In the beginning, religion was not something that was a commodity by the capitalists, it was made like a commodity that would bring in a lot of profit. This paper examines the phenomena that occur in society regarding the commodification of the Islamic religion. The purpose of this study is to examine the phenomenon of the commodification of Islam in Indonesia as a marketing strategy targeting the Muslim market. The method used in this research is a literature review or literature review, namely by reviewing and critically examining the findings, ideas, or knowledge in the literature. The result of this research is that in Indonesia the commodification of the Islamic religion absolutely occurs, and is a marketing strategy that is mostly carried out by business actors.
Pengaruh Perspektif Generasi Z terhadap Keputusan Berinvestasi di Pasar Modal Syariah Alen Tri Wahyuni; Asnaini Asnaini; Romi Adetio Setiawan
LABATILA : Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Masyarakat IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i02.1022

Abstract

The purpose of this study is to counter the results of KSEI's data in 2022 regarding the number of investors dominated by generation Z and the results of a survey conducted by KIC regarding the decisions of generation Z to invest in the Islamic Stock Exchange. The approach used is quantitative The population in this study were students of FEBI UIN Fatmawati Sukarno Bengkulu. The sampling technique used is quota sampling, which is the students of FEBI UIN Fatmawati Sukarno Bengkulu which amounts to 50 people who have or not a stock account. The results tested by SPSS 25, with a significance value of 0.109 > 0.05. However, theresults of the research conducted, it concluded that the zero Hypothesis (H0) is accepted, which is perspective (X) variable has no significant effect on investment decisions (Y) variable in the Islamic Stock Exchange. The results also show that out of 50respondents there are only 7 (14%) respondents who already have a stock account. They have a stock account admitted that did not understand the investment system and also the reason they opened a stock account only to fulfill their assignments. Meanwhile,43 (86%) of them admitted did not interest in investing, apart from their perspective which was not very open to investing in the Islamic Stock Exchange, they also have no interest in knowing more about the investment system and they did not less on of investing in Islamic Stock Exchange
Implementasi Strategi Manajemen Pemasaran Bank Syariah di Era Revolusi Industri 4.0 di Indonesia Nabila Arifa Aprilia Putri David; Muhammad Iqbal Fasa; Suharto Suharto
LABATILA : Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Masyarakat IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i02.1023

Abstract

Marketing strategy is a planned and structured marketing procedure that will be carried out to achieve company goals. Along with the development of a company, the company's competition is unavoidable, especially in the banking world. The formulation of the problem in this study is how the strategy for marketing Islamic banking is to continue to advance and exist in this era of the fourth industrial revolution. This study aims to find out how the implementation of Islamic bank marketing management strategies in the era of the industrial revolution 4.0 in Indonesia today. This research is a qualitative research through the collection of detailed and in-depth data by involving various sources of information. The results of the research that can be obtained are the development of marketing strategies for Islamic banking, namely optimizing products that encourage optimization of business profits, improving the quality of human resources, increasing technological sophistication and increasing product quality. The development of Islamic bank marketing strategies with SWOT analysis, namely: 1) Strengths-Opportunities Strategy, 2) Weaknesses-Opportunities Strategy, 3) Strengths-Threats Strategy, 4) Weaknesses-Threats Strategy.
Prosedur Penagihan Pajak Melalui Surat Teguran dan Surat Paksa Dalam Perspektif Ekonomi Syariah di Kantor Pelayanan Pajak Pratama Ngawi Kasmiati Kasmiati; Jullio Fandy Krisma
LABATILA : Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Masyarakat IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i02.1024

Abstract

Tax is a potential state revenue to support national development. There are many ways that the Directorate General of Taxes does to increase state revenues from the tax sector, one of which is by implementing tax collection. Tax collection with letters of reprimand and letters of coercion is an effort by the government to encourage the community to be responsible and play a role in development development. However, tax collection that has been done as much as possible has not made tax arrears decrease. The purpose of this study is to determine the procedure for collecting taxes with letters of reprimand and letters of compulsion, and to find out the obstacles that occur in tax collection. The research approach used is descriptive qualitative using primary data collection techniques through interviews and observations, and secondary data obtained through documentation. The results of this study indicate that most of the tax collection carried out is in accordance with the regulations. However, in the case of submitting letters, they often encounter obstacles, including taxpayers who do not understand their taxation, invalid addresses, and tax underwriters who cannot pay off their debts and then apply for installment payments.
Determinan Penggunaan E-Wallet Generasi Milenial Muslim Aisyah Aisyah; Yulfan Arif Nurohman; Rina Sari Qurniawati
LABATILA : Jurnal Ilmu Ekonomi Islam Vol 6 No 02 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Masyarakat IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/labatila.v6i02.1025

Abstract

The development of information technology provides advances in the financial sector, especially digital payments. At this time digital payments have become a necessity to get some of the access offered to the public. The purpose of this study is to examine the factors that determine the millennial generation to use e-wallets. The variables tested include perceived usefulness, perceived ease of use, perceived risk and perceived security. Respondents in this study are the Muslim millennial generation in Solo Raya area. Based on the results of the data search, a sample of 108 respondents was obtained. The technique of selecting respondents using purposive sampling which provides certain criteria to the sample. The research method used is descriptive research with multiple linear analysis. Tests were carried out using SPSS software by testing the validity and reliability before carrying out multiple regression to prove the hypothesis. Based on the data obtained, it shows that the majority of respondents are dominated by women, while the majority of jobs are private employees. The results of the variable test show that perceived usefulness and perceived usefulness have a positive influence on usage decisions for the Muslim millennial generation. The perceived risk and security variables do not affect the decision to use e-wallets.

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