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Agus Darmawan
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INDONESIA
Dasarrupa : Desain dan Seni Rupa
Published by Universitas Nusa Putra
ISSN : 27148718     EISSN : 27146618     DOI : -
Core Subject : Science, Education, Art,
Arts Computer Science & IT Education Languange, Linguistic, Communication & Media Other
This Journal of Visual Communication Design and Fine Arts is published by the Visual Communication Design Study Program, University of Nusa Putra, as a journal published every four months that focuses on presenting writings on Design and Fine Arts. This journal contains research articles or concept development related to the field of Design and Fine Arts, such as: publishing original papers, review papers, conceptual frameworks, analytical and simulation models, case studies, and empirical research. DASARUPA journal aims to develop and communicate widely the development of visual and multimedia communication design both theoretically and empirically. DASARUPA seeks to represent and play an active role in the development of scientific,interdisciplinary discourse, research, and scientific publications of Visual Communication Design, Product Design and Visual Arts in general, both in academic and practical circles. Visual Photography, Videography (Film and Television), Animation, Motion Graphic, Creative Media, Advertising
Arjuna Subject : Umum - Umum
Articles 5 Documents
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Search results for , issue "Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022" : 5 Documents clear
FEMININITAS DALAM DESAIN KONTEN INSTAGRAM @DOA.INDONESIA: ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON Neng Eva
JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v4i3.133

Abstract

This research tries to explore ideology and how advertising works to make the target audience aware of the Femininity side of Instagram Feed Design @Doa.indonesia. Various theoretical concepts in Judith Williamson's (1979) ad semiotics are used as a scalpel to find out the meaning contained in Instagram Feed Design @Doa.indonesia. signifier, signified, generator, currency. Looking at the results of the analysis in the five Instagram Feed Designs @Doa.indonesia, which is dominated by the signifier scalpel and ends in the currency scalpel. in which there are signs that refer to femininity and the design has a different target exchange value. This @Doa.indonesia product shows the diversity of femininity to return to upholding the true value of femininity in women.
ANALISIS KOMPOSISI FOTOGRAFI PADA FOTO ‘LANDSCAPE’ KARYA NADAV KANDER Tulus Rega Wahyuni E; Chika Maulidya
JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v4i3.134

Abstract

This study aims to describe the composition used to convey messages in landscape photography by Nadav Kander. Landscape is a photo position with a horizontal orientation and referring to the landscape, landscape is an aspect of spatial planning such as the use of land area and division of areas. In each of Nadav Kander’s works, he is dominated by the use of high angle and low angle viewpoints, natural lighting, the layout used varies from the rule of thirds, symmetrical, diagonal, and leading line and combines colors well so that the work he makes can be perceived aesthetics as well as the message to be conveyed from each of his works. This type of research is descriptive qualitative research with data obtained by observation and documentation. There are 5 landscape photography works by Nadav Kander which are analysed by describing the work, describing the composition contained in the work. The result of the study show that all the photographic compositions used by Nadav Kander convey the message of life and object from Tiongkok by considering the composition of each of Nadav Kander’s works.
ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON PADA FEED IG @JCOINDONESIA “COUNTING DAYS TO I LOVE JCO 2022” Zaenudin Mukhtar
JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v4i3.135

Abstract

This study seeks to explore the use of advertising semiotics in @jcoindonesia's feed design with the theme "COUNTING DAYS TO I LOVE JCO 2022". With the aim of knowing the messages and meanings represented through visual elements in the ad design on the @jcoindonesia Instagram feed which was uploaded on 27 June 2022. The method used in this research is qualitative. Process of the analysis is carried out using four scalpel semiotics of advertising initiated by Judith Williamson, namely product as signified, product as signifier, product as generator and product as currency. The results of this study are product as signifier indicated by script and sans serif fonts to represent personal closeness with customers who are generally upper middle-income consumers with modern lifestyles. Product as generator is shown through heart shapes, wavy lines, wavy organic shapes, as well as orange and brown colors to present a feeling of love, friendliness, joy and also reminds us of J.CO Donuts and Coffee's signature sweet, soft and tender donuts that whet the appetite. Product as currency is shown through product photos and displayed prices, the combination of visual elements contained in this ad design clearly shows that friendliness, closeness, tenderness and happiness are exchanges offered by products, and of course these products can be obtained at economical prices.
ANALISIS DESAIN KEMASAN PEWANGI PAKAIAN MOLTO ANTI KUSUT PURPLE Elida Christine
JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v4i3.137

Abstract

Molto Anti-Tangled Purple clothing fragrance products are interesting to discuss because they have advantages in terms of packaging design that are visually related to elements of lines, shapes, colors, typography, and materials compared to other competitors. Molto is the first anti-wrinkle product in Indonesia that is easy to use. This Molto product continues to innovate in packaging design. Among them in this Molto product is a new logo that is simple and modern, the shape of the triple care serum icon and the existence of a QR Code for information on the use of this clothing softener to make it easier for consumers. The dimensions of Molto's product packaging design shape, namely spray bottles and refill pouches can provide practicality to its users. The color of Molto's product packaging design and its luxurious and elegant fragrance is the attractions of Molto Anti-Tangled Purple products.
ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON: REPRESENTASI PEREMPUAN PADA IKLAN SUTRA TISU PLUS agus darmawan agus darmawan; samuel rihi
JURNAL Dasarrupa: Desain dan Seni Rupa Vol 4 No 3 (2022): Jurnal dasarrupa Vol 4 no 3 Desember 2022
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v4i3.178

Abstract

Penelitian ini berusaha menjelaskan dan mengetahui makna dan pesan yang ada pada iklan poster Tisu Plus di Indonesia, lakukan eksplorasi untuk memahami caranya elemen visual dan verbal bekerja menarik perhatian target audiens dari iklan Sutra Tisu Plus. Analisis semiotika iklan Judith Williamson (1978) dalam beberapa konsep teoritisnya seperti product as signified (produk sebagai petanda, konsep atau makna), product as signifier (produk sebagai penanda, bentuk), product as generator (produk sebagai generator) dan product as currency (produk sebagai mata uang untuk pertukaran). 4 konsep ini akan membantu membedah iklan tisu plus ini. Product as signifier dalam iklan ini menjelaskan bahwa tisu plus ini memberikan makna bahwa perempuan juga dapat bersikap asertif terkait seks dan seksualitasnya yang dapat terlihat dari warna merah dan model baju yang digunakan tokoh pada iklan ini. Iklan Sutra Tisu Plus apabila melihat dengan konsep product as generator maka iklan ini dapat memperkuat kapasitas emosional, tokoh perempuan dalam iklan ini seolah menantanga atau menggoda laki-laki untuk mencoba tisu tersebut dan perempuan untuk sebagai dirinya. Product as signified pada iklan ini dapat menjelaskan bahwa iklan ini menumpang makna terkenal dari tokoh perempuan yang sudah dikenal sebagai tokoh publik. Product as currency dari iklan ini ialah apabila perempuan ingin mendapatkan kebahagiaan ketika berhubungan seksual maka dapat menggunakan produk tisu plus ini, atau dengan kata lain durasi yang lama dalam berhubungan seksual dapat memberikan kebahagiaan untuk perempuan.

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