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Elex Sarmigi
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Al Dzahab
Published by Institut Agama Islam Negeri Kerinci
ISSN : 28087585     EISSN : 28087631     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Al Dzahab: Journal of Economics, Management, Business and Accounting focus on economic research, the issues include the development of economics, management and business, accounting, and economic knowledge that focus on management and business, economic development, accounting, state owned enterprise, International Trade, and economic applications. Al-Dzahab also embraces Islamic economics and accounting issues. Al Dzahab: Journal of Economics, Management, Business and Accounting is accessible to academic and university researchers, research institutes, librarians, graduate and postgraduate students to share the result of their researches. Al-Dzahab is a forum for both academics and practitioners to share scientific knowledge on economic research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting" : 6 Documents clear
MENINGKATKAN KUALITAS PEMASARAN UMKM MELALUI INOVASI SOSIAL MEDIA MARKETING PADA PELAKU USAHA KERIPIK DI DESA DOMAS Agus Miftakus Surur; Puspita Dyah Paramita
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.955 KB) | DOI: 10.32939/dhb.v3i1.991

Abstract

Purpose: To get an idea of ​​how MSMEs cassava and banana chips in Domas Village can take advantage of other social media by providing innovations to the products sold and expanding marketing using Instagram, Twitter, for business benefits and introducing these products to the wider community in order to gain potential share. wider market. Design/methodology/approach: This study is a qualitative research that aims to identify the role of social media in increasing the marketing activities of cassava and banana chips business owners in Temboro Hamlet, Domas Village. The method of data collection was done by interview and observation techniques. Findings: MSME actors have not utilized social media marketing optimally for their business interests. Research implications: With the results of this study, it is hoped that MSME actors can increase marketing and sales by reaching a broad market share
DISCOUNT, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA ONLINE SHOP: Studi Kasus Pada Mahasiswa STIE Sakti Alam Kerinci Melifia Liantifa; Gampo Haryono
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.677 KB) | DOI: 10.32939/dhb.v3i1.1033

Abstract

Purpose: To determine the effect of discounts, promotions and shopping lifestyle partially or simultaneously on impulse buying at online shops at STIE Sakti Alam Kerinci students. Design/methodology/approach: The population in this study were students at STIE Sakti Alam Kerinci. The sample for this study amounted to 90 respondents with the Convinience Sampling sampling technique. The data analysis tools used are Likert Scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of Determination, t-test and F-test. Findings: The results showed that both partially and simultaneously Discount, Promotion, and Shopping lifestyle had a significant and positive effect on impulse buying. Research implications: The results of this study provide an overview for online business actors so that they can pay attention to the shopping style of consumers, namely by providing the best discounts and promotions to attract the interest of these consumers.
PENGARUH DIGITALISASI PEMASARAN (PEMASARAN ONLINE) TERHADAP PENINGKATAN PENDAPATAN UMKM PADA PERSPEKTIF EKONOMI SYARIAH DI KOTA BANDAR LAMPUNG Nanda Ayu Novita; Selvi Oktianingrum; Vicky F Sanjaya
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.928 KB) | DOI: 10.32939/dhb.v3i1.1037

Abstract

Purpose: In an increasingly sophisticated era, many people use smartphones. Therefore, there must be an upgrade to carry out daily activities. All activities will be facilitated by the presence of a smartphone. Long distances will become close with the sophistication of the times. This sophistication is felt by all people, regardless of age and occupation. So in this study will analyze whether there is a good influence on online marketing by increasing UMKM income Design/methodology/approach: To get the results in this study the researchers distributed questionnaires and in data analysis using the smartpls application and using the t table. Findings: The results of this study reveal that either partially or simultaneously Service Quality and Price have an influence on service user satisfaction. Research implications: The results of the study concluded that to get an increase in income, UMKM had to upgrade their marketing strategies to make it easier for customers to order products.
KUALITAS PELAYANAN DAN HARGA JASA TRANSPORTASI TERHADAP KEPUASAN PENUMPANG PADA PT AYU TRANSPORT SUNGAI PENUH Indra Budaya
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (695.889 KB) | DOI: 10.32939/dhb.v3i1.1039

Abstract

Purpose: To find out whether the Quality of Service and the Price of Transportation Services on Passenger Satisfaction at PT. Ayu Transport Sungai Penuh. Design/methodology/approach: This research is a causality descriptive study which belongs to quantitative research. The population of this study includes consumers, namely the passengers from PT. Ayu Transport Sungai Penuh whose number is unknown. The sampling method used accidental sampling technique. While the data analysis tool is using multiple linear regression. Findings: The results of this study reveal that either partially or simultaneously Service Quality and Price have an influence on service user satisfaction. Research implications: The results of this study are able to provide an overview for transportation service entrepreneurs to always pay attention to the quality of service and prices offered to create customer satisfaction
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY DALAM PERSPEKTIF ISLAM: (Studi Kasus PT. Kimia Farma, Tbk) Ahmad Very Fadli; Yuliani Yuliani
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.307 KB) | DOI: 10.32939/dhb.v3i1.1064

Abstract

Purpose: This study aims to find out the implementation of the program Corporate social responsibility by the company which is exemplified by PT Kimia Farma and how to implement the program from an Islamic point of view. Design/methodology/approach: This study uses a qualitative method with the type of literature review or library research. The sample of this research is Corporate social responsibility conducted by PT Kimia Farma .Tbk which is quoted from the annual report of PT Kimia Farma .Tbk which is then reviewed and viewed from an Islamic perspective. Findings: CSR activities can ultimately improve the standard of living and provide benefits for the company itself, the surrounding community, and the general public. Various CSR consists of economic responsibility, legal responsibility, ethical responsibility, and charitable responsibility. As exemplified in the case study by the implementation of Corporate Social Responsibility by PT Kimia Farma. Research implications: The results of this study are expected to contribute to the literature on companies by providing an illustration that CSR activities and views from an Islamic perspective are equally important business strategies in creating a superior sustainable future for companies that will have an impact on the social environment not only physically. but also the trust of local communities and stakeholders based on voluntary principles.
PENGARUH INFLASI, INVESTASI, DAN TENAGA KERJA TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAMBI Mira Hastin
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.991 KB) | DOI: 10.32939/dhb.v3i1.1122

Abstract

Purpose: This study aims to determine how the influence of inflation, investment, and labor on economic growth in Jambi Province in 2011-2020. Design/methodology/approach: Data analysis was carried out descriptively quantitatively with multiple linear regression method. Secondary data were obtained from the Central Statistics Agency of Jambi Province and Bank Indonesia. Findings: The results of the study partially show that inflation does not have a negative effect on economic growth in Jambi Province. Meanwhile, investment has an insignificant positive effect and labor has a significant positive effect on economic growth in Jambi Province. Meanwhile, simultaneous testing shows that inflation, investment, and labor have a significant effect on economic growth in Jambi Province. Research implications: Based on the results of the study, it is known that although the inflation rate has no effect on economic growth, the government must still control and maintain the inflation rate. Economic growth must still be driven by growth, the workforce must be increased every period

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