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Al Dzahab

al-dzahab
Website

Published by Institut Agama Islam Negeri Kerinci

ISSN : 28087585 EISSN : 28087631 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Al Dzahab: Journal of Economics, Management, Business and Accounting focus on economic research, the issues include the development of economics, management and business, accounting, and economic knowledge that focus on management and business, economic development, accounting, state owned enterprise, International Trade, and economic applications. Al-Dzahab also embraces Islamic economics and accounting issues. Al Dzahab: Journal of Economics, Management, Business and Accounting is accessible to academic and university researchers, research institutes, librarians, graduate and postgraduate students to share the result of their researches. Al-Dzahab is a forum for both academics and practitioners to share scientific knowledge on economic research.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 34 Documents

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PENGARUH CITRA MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA METRO ELEKTRONIK DAN FURNITURE CASH DAN KREDIT KOTA SUNGAI PENUH Zefri Efdison
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2021): Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: This study has the aim and intent to test whether brand image and consumer satisfaction are able to predict changes in consumer loyalty of Metro Eloktronik and Furniture Cash and Credit. Design/Methodology/Approach: This study applies a quantitative approach to answer the research hypothesis, therefore this study uses multiple linear regression statistical tests with the help of IBM SPSS.25 application to analyze the collected data. Findings: This study found that the proposed regression model is suitable. However, partially Brand Image has no significant effect on consumer loyalty, while customer satisfaction has a significant effect on consumer loyalty. Research implications: Consumer satisfaction is a factor that can determine consumer loyalty, the more consumers feel satisfied with a product, the loyalty to the product will also increase.

PERAN MEDIASI UKURAN PERUSAHAAN PADA PENGARUH ASIMETRI INFORMASI DAN ANALYST COVERAGE TERHADAP KONSERVATISME AKUNTANSI PADA PERUSAHAAN SEMEN YANG TERDAFTAR DI BURSA EFEK INDONESIA Maryanto Maryanto
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2021): Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

ABSTRACT Purpose: This study aims to determine whether there is an effect of Information Asymmetry on Accounting Conservatism, Information Asymmetry on Firm Size, Analyst Coverage on Accounting Conservatism, Analyst Coverage on Firm Size, Firm Size on Accounting Conservatism, Information Asymmetry and Analyst Coverage on Accounting Conservatism through Size Company as an intervention. Design/methodology/approach: The data processing of this research uses path analysis to explain the direct or indirect effect of a set of independent variables on the dependent variable. Findings: The results show that there is no influence between Information Asymmetry on Accounting Conservatism, there is no influence between Information Asymmetry on Company Size, there is no influence between Analyst Coverage on Accounting Conservatism, There is an influence between Analyst Coverage on Company Size, there is no influence between Analyst Coverage and Firm Size. Firm Size on Accounting Conservatism, Firm Size does not act as an intervening between Information Asymmetry and Accounting Conservatism, Company Size does not act as an intervening between Analyst Coverage and Accounting Conservatism.

PENGARUH KELAS SOSIAL, KEADAAN EKONOMI, DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA BEAT DI KOTA SUNGAI PENUH Mauledy Ahmad
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2021): Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: This problem is motivated by the widespread problem of people's desire to use motorbikes because motorbikes have become the most practical means of transportation today. People's decisions to make purchases are influenced by various factors such as social class, economic circumstances, and reference groups. Design/Methodology/Approach: Multiple linear regression analysis was chosen as the data analysis tool. The number of samples in this study were 90 respondents. Findings: The results showed that social class and economic conditions had a positive and significant impact on purchasing decisions, while the reference group factors had a negative and significant impact on purchasing decisions. Research implications: Social and economic factors are the determining factors in purchasing decisions, therefore the better the social and economic class of the community, it will affect their decision to purchase a product.

EFEKTIVITAS PELAKSANAAN FUNGSI PENGAWASAN DI INSPEKTORAT DAERAH KABUPATEN KERINCI Livia Simon Putra; Susi Susanti
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2021): Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: Rulers or leaders need to carry out supervision, because without supervision will result in deviations. The implementation of supervision, both seen from inspection, testing to investigation, has not been running effectively, this is due to the lack of timeliness in conducting supervision, the inaccurate data on deviations found for the supervisory apparatus at the District Inspectorate office. Kerinci. Basically, supervision is not intended to find fault and impose sanctions or penalties, but supervision is intended to find out the real reality regarding the implementation of organizational activities. Design/Methodology/Approach: This research was conducted with a qualitative approach. Data obtained directly from the object of research with data collection techniques, namely the interview method. Findings: The implementation of supervision has not been effective, this is due to the inaccuracy of time in conducting supervision, the inaccuracy of the deviation data found for the supervisory apparatus. Factors influencing the implementation of the Inspectorate's supervision in Kerinci Regency include officers who do not yet have good skills, the data used are not objective and unrealistic, and the lack of knowledge in the field of work being handled, even though the available facilities and infrastructure have supported the implementation of supervision. Research implications: Based on the research results that have been achieved, it is known that the implementation of supervision has not been fully effective, therefore the findings from this research become an input for the Kerinci Regency Inspectorate to improve the ability of employees in order to optimize reporting time.

PENGARUH FASILITAS, LOKASI, DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG KE OBJEK WISATA BUKIT KHAYANGAN KOTA SUNGAI PENUH Elex Sarmigi; Ennike Parasmala
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2021): Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: The development of the world of tourism at this time has become one of the factors that boost the community's economy, therefore several factors need to be analyzed to obtain important information for tourism object managers in order to create value for visitors. The factors analyzed in this study are facilities, location, and price in shaping consumer behavior to visit the Bukit Khayangan tourist attraction, Sungai Penuh City. Design/Methodology/Approach: To get answers to the hypotheses formed, multiple regression analysis is carried out to answer the research objectives that have been prepared, namely by conducting t-test and F-test. Findings: From hypothesis testing, it is known that all independent variables in this study have a positive effect on the dependent variable, either partially or simultaneously. Research implications: From the results of this study, it is known that to attract consumers' interest in visiting a tourist attraction, it is necessary to have good facilities, location, and prices according to visitors (consumers).

PERANAN KREDIT USAHA PEMBERDAYAAN MASYARAKAT DALAM MENINGKATKAN PENDAPATAN PETANI KENTANG DI KECAMATAN KAYU ARO : Studi Kasus Kelompok Tani Mekar Sejati Desa Sungai Rumpun Masrida Zasriati
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2021): Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

ABSTRACT Purpose: The research objectives to be achieved in this research are to determine farmers' income before giving KUPEM, knowing farmers' income after giving KUPEM, knowing KUPEM on increasing farmers' income. Design/Methodology/Approach: This research is a quantitative and qualitative descriptive study. Quantitative analysis was carried out by simple linear regression analysis to determine the effect of the independent variable on the dependent variable. Findings: The results of this study indicate that there is a positive and significant effect between KUPEM and farmers' opinions, where farmers' income has increased after KUPEM was given. Research implications: From the results of this study it is known that in order to increase farmers' income, the government must continuously provide business credit to empower farmers in increasing their income.

MENINGKATKAN KUALITAS PEMASARAN UMKM MELALUI INOVASI SOSIAL MEDIA MARKETING PADA PELAKU USAHA KERIPIK DI DESA DOMAS Agus Miftakus Surur; Puspita Dyah Paramita
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: To get an idea of how MSMEs cassava and banana chips in Domas Village can take advantage of other social media by providing innovations to the products sold and expanding marketing using Instagram, Twitter, for business benefits and introducing these products to the wider community in order to gain potential share. wider market. Design/methodology/approach: This study is a qualitative research that aims to identify the role of social media in increasing the marketing activities of cassava and banana chips business owners in Temboro Hamlet, Domas Village. The method of data collection was done by interview and observation techniques. Findings: MSME actors have not utilized social media marketing optimally for their business interests. Research implications: With the results of this study, it is hoped that MSME actors can increase marketing and sales by reaching a broad market share

DISCOUNT, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA ONLINE SHOP: Studi Kasus Pada Mahasiswa STIE Sakti Alam Kerinci Melifia Liantifa; Gampo Haryono
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: To determine the effect of discounts, promotions and shopping lifestyle partially or simultaneously on impulse buying at online shops at STIE Sakti Alam Kerinci students. Design/methodology/approach: The population in this study were students at STIE Sakti Alam Kerinci. The sample for this study amounted to 90 respondents with the Convinience Sampling sampling technique. The data analysis tools used are Likert Scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of Determination, t-test and F-test. Findings: The results showed that both partially and simultaneously Discount, Promotion, and Shopping lifestyle had a significant and positive effect on impulse buying. Research implications: The results of this study provide an overview for online business actors so that they can pay attention to the shopping style of consumers, namely by providing the best discounts and promotions to attract the interest of these consumers.

PENGARUH DIGITALISASI PEMASARAN (PEMASARAN ONLINE) TERHADAP PENINGKATAN PENDAPATAN UMKM PADA PERSPEKTIF EKONOMI SYARIAH DI KOTA BANDAR LAMPUNG Nanda Ayu Novita; Selvi Oktianingrum; Vicky F Sanjaya
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: In an increasingly sophisticated era, many people use smartphones. Therefore, there must be an upgrade to carry out daily activities. All activities will be facilitated by the presence of a smartphone. Long distances will become close with the sophistication of the times. This sophistication is felt by all people, regardless of age and occupation. So in this study will analyze whether there is a good influence on online marketing by increasing UMKM income Design/methodology/approach: To get the results in this study the researchers distributed questionnaires and in data analysis using the smartpls application and using the t table. Findings: The results of this study reveal that either partially or simultaneously Service Quality and Price have an influence on service user satisfaction. Research implications: The results of the study concluded that to get an increase in income, UMKM had to upgrade their marketing strategies to make it easier for customers to order products.

KUALITAS PELAYANAN DAN HARGA JASA TRANSPORTASI TERHADAP KEPUASAN PENUMPANG PADA PT AYU TRANSPORT SUNGAI PENUH Indra Budaya
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 3 No. 1 (2022): E-Journal Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Purpose: To find out whether the Quality of Service and the Price of Transportation Services on Passenger Satisfaction at PT. Ayu Transport Sungai Penuh. Design/methodology/approach: This research is a causality descriptive study which belongs to quantitative research. The population of this study includes consumers, namely the passengers from PT. Ayu Transport Sungai Penuh whose number is unknown. The sampling method used accidental sampling technique. While the data analysis tool is using multiple linear regression. Findings: The results of this study reveal that either partially or simultaneously Service Quality and Price have an influence on service user satisfaction. Research implications: The results of this study are able to provide an overview for transportation service entrepreneurs to always pay attention to the quality of service and prices offered to create customer satisfaction

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Elex Sarmigi

Contact Email
elexsarmigi@gmail.com

Phone
+6282280047037

Journal Mail Official
aldzahabkerinci@gmail.com

Editorial Address
Jl. Pelita IV, Sumur Gedang, Kec. Pesisir Bukit, Kabupaten Kerinci, Jambi 37112

Location
Kab. kerinci,

Jambi

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Elex Sarmigi

Contact Email elexsarmigi@gmail.com

Phone +6282280047037

Journal Mail Official aldzahabkerinci@gmail.com

Editorial Address Jl. Pelita IV, Sumur Gedang, Kec. Pesisir Bukit, Kabupaten Kerinci, Jambi 37112

Location Kab. kerinci, Jambi INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Elex Sarmigi

Contact Email
elexsarmigi@gmail.com

Phone
+6282280047037

Journal Mail Official
aldzahabkerinci@gmail.com

Editorial Address
Jl. Pelita IV, Sumur Gedang, Kec. Pesisir Bukit, Kabupaten Kerinci, Jambi 37112

Location
Kab. kerinci,

Jambi

INDONESIA