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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 12 No. 1 (2019)" : 6 Documents clear
Why relational marketing impacts on bank's customer satisfaction? Dedy Ansari Harahap; Dita Amanah; Rubayah Yakob
BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.096 KB) | DOI: 10.26740/bisma.v12n1.p43-53

Abstract

This study examines the impact of relational marketing to customer satisfaction with the case study on Postgraduate Students at Universitas Pendidikan Indonesia who become the customer of Bank BNI Setiabudhi, Bandung. The study aims to determine the impact of relational marketings variables such as the level of commitment, empathy, reciprocity and trust to customer satisfaction. The research method is an explanatory research with probability sampling as the sampling method. There are 110 samples that collected through questionnaire. The samples are randomly selected and measured by Likert scale. Furthermore, the data is analyzed  with Multiple Linier Regression methods. The result of study implies that the variables of relational marketing impact positively to the level of customer satisfaction. The dimension of œtrust gives the strongest effect on customer satisfaction and the dimension of œempathy gives the weakest effect on customer satisfaction.KeywordsBank; customers; relational marketing; satisfaction
A three-dimensional model of MSME performance: an agenda for further research Maria Rio Rita; Andrew Thomas Thren
BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9472.752 KB) | DOI: 10.26740/bisma.v12n1.p1-14

Abstract

This paper discusses company performance measurement literature as well as surveys the development of the newest literature about this topic. The purpose of this research is to produce a new measurement of MSME performance by inputting the entrepreneurial performance element, besides the financial measurement element and the market element. Qualitative research with a meta-synthesis method was used in this research to produce a new and wider viewpoint and understanding of the MSME performance measurement dimension. This entrepreneurial dimension can supplement the previously developed company performance measurement indicators. This study provides a performance measurement model modification that can be applied in Micro, Small, and Medium-sized Enterprises (MSMEs).  KeywordsMSMEs; performance; entrepreneurial dimension; financial dimension; market dimension
The impact of marketing approach changes to schools selection decision Afriyani Afriyani; Ibnu Harris; Muhammad Adli Fata
BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (67.681 KB) | DOI: 10.26740/bisma.v12n1.p54-65

Abstract

Maitreyawira Playgroup/Kindergarten School is one of the long standing and reputable educational institutions in Batam. However, promotion strategy needs to be carried out to communicate educational services to the community in order to influence individuals school selection decisions. In this study, there are four variables in the promotional mix element. This research is intended to determine the effectiveness of marketing which is influenced by changes in marketing functions. The data collection method in this study was carried out by distributing questionnaires to the parents whose their children study in the Maitreyawira Playgroup/Kindergarten School in Batam and considered as the new service user who experience the service. The data analysis was conducted into stages such as F test, t test, and multiple linear regression analysis. The results of this study indicate that WOM (word of mouth) has an influence on Maitreyawira Playgroup/Kindergarten school selection decisions, while e-WOM (electronic word-of-mouth) does not influence the decision to choose Maitreyawira Playgroup/Kindergarten schools.Maitreyawira Playgroup/Kindergarten School is one of the long-standing and reputable educational institutions in Batam. However, promotion strategy needs to be carried out to communicate educational services to the community to influence an individuals school selection decisions. In this study, there are four variables in the promotional mix element. This research is intended to determine the effectiveness of marketing which is influenced by changes in marketing functions. The data collection method in this study was carried out by distributing questionnaires to the parents whose children study in the Maitreyawira Playgroup/Kindergarten School in Batam and considered as the new service user who experiences the service. The data analysis was conducted into stages such as F-test, t-test, and multiple linear regression analysis. The results of this study indicate that WoM (word of mouth) influences Maitreyawira Playgroup/Kindergarten school selection decisions, while e-WoM (electronic word-of-mouth) does not influence the decision to choose Maitreyawira Playgroup/Kindergarten schools. KeywordsWoM; e-WoM; schools selection decision
Difference between financial intelligence on millennials, gen x, and baby boomers Njo Anastasia; Oka Christian Setiadiwiria; Yohanes Sondang Kunto
BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.706 KB) | DOI: 10.26740/bisma.v12n1.p15-28

Abstract

The financial management of each individual depends on his financial intelligent. This study aims to examine the differences between financial knowledge and financial behavior, which are a combination of financial intelligent in each generation, namely the millennials, Gen X, and baby boomers. The sample used consisted of 100 respondents in each generation, selected using purposive sampling technique. Data collection used questionnaires distributed by online and hardcopy, which is then processed to test the differences using the ANOVA test. The results of the analysis showed that there are significant differences in financial intelligence on millennials, Gen X, and baby boomers. However, there were no difference in financial intelligence between millennials and Gen X. This proves that differences in generations that have different growth periods will have different levels of financial knowledge, resulting in differences in financial behavior. KeywordsFinancial intelligence; financial knowledge; financial behavior; millennials; Gen X; baby boomers
Financial mindset, entrepreneurial mindset, and personal finance of university students Aplonia Atto; Ariyon Stefen Ndun
BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.135 KB) | DOI: 10.26740/bisma.v12n1.p29-42

Abstract

The purpose of the research is identifying the influence of financial mindset and entrepreneurial mindset to personal finance. This is a quantitative research with descriptive analysis and simple linear regression analysis. The researchs respondents are eighty one (81) students of Faculty of Economics, Universitas Persatuan Guru 1945 NTT. The sampling technique is random sampling with questionnaire as data collection method. The research instrument for financial mindset is adopted from œOTM The Knew Rules of Building Wealth (CNBC) by Rhodes (2010) and the entrepreneurship mindsets instrument is adopted from ˜Building E-Businesses series and Personal finance by Spinela, Yang & Laster (2007). The results imply that both financial mindset and entrepreneurial mindset have significant and simultaneous influence to personal finance.KeywordsFinancial mindset; entrepreneurial mindset; personal finance
Competititve strategy of taxi company in facing environmental changes Ahmad Saifi Athoillah; Muhammad Firdaus; Bunasor Sanim
BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2143.624 KB) | DOI: 10.26740/bisma.v12n1.p66-87

Abstract

This study aims to analyze the satisfaction of taxi passengers, the internal and external factors in PT XYZ and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope of this research is specifically focused on the competitive strategy in strategic business unit level. This study uses quantitative descriptive approach. The data analysis techniques used are IFE, EFE, IE, and QSPM. The result of this study on the analysis of EFE, PT XYZ shows that the highest strength is on a strategic distribution network of taxi in big cities. Meanwhile, the highest threats are standardization of tariff, number of taxi, and minimum identity of online taxi. Furthermore, IE matrix analysis shows that PT XYZ is in quadrant I (grow and build strategy). The decision making stage based on QSPM matrix has the order of strategic priority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.KeywordsEFE; IFE; IPA; QSPM; strategy competitive

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