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BISMA (Bisnis dan Manajemen)

bisma
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Published by Universitas Negeri Surabaya

ISSN : 19797192 EISSN : 25497790 DOI : BISMA (Bisnis dan Manajemen)

Core Subject : Social,

Social Sciences

BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 8 Documents

Search results for , issue "Vol. 8 No. 1 (2015)" : 8 Documents clear

Strategi Pemasaran untuk Meningkatkan Omzet Penjualan Air Minum Dalam Kemasan pada CV. Satria Putra Jaya di Tabanan Putri Anggreni
BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015)
Publisher : Universitas Negeri Surabaya

CV. Satria Putra Jaya is a company plant Drinking Water (bottled water). In conducting its business, the marketing strategy is a process that plays an important role against companies that market goods and services to consumers because every company has an equal chance in producing goods or services, so it can only be competition between companies and competitors in the market to seize, in addition to marketing strategy the role of existing employees also affect the increase in sales volume. Results of the analysis of internal factors is the main force that the company uses its own capital (a score of 0.340). The Company has no burden to return the money to the Bank. While the main weaknesses in internal factors, namely the lack of education and training for employees (score 0.151). Total score of 2,640 IFE matrix shows that the company is currently in a state of being. The result of external factors which are the main opportunities CV. Satria Putra Jaya namely the cooperation join label logo on the packaging for the hotel, restaurant and cafe (score 0.396). While the main threats that arise for the company which is the number of new competitors entering the drinking water industry (score 0.163). Total score of 2,576 EFE matrix shows that the condition of the company is currently in a state of moderate/average. Both results IFE and EFE matrix when inserted into the matrix of IE then conditions the company is currently in a quadrant V, which means the conditions to keep and maintain. Alternative strategies derived from the SWOT matrix, namely, 1) Utilizing a strategic location in order to attract potential customers, 2) Maintaining price and improve product quality, 3) Improve the quality of human resources, 4) Adding a branch and distribution network to increase sales volume, 5) Increases vehicle distribution to increase the coverage and seeking greater market share by penetrating the market

Pemetaan Kompetensi untuk Pengembangan Penilaian Kinerja Berbasis Kompetensi di Unit Kerja Perawatan Intensif (ICU) Rumah Sakit Adi Husada Kapasari Surabaya Widodo Dwi Utomo; Suryanto Suryanto; Falih Suaedi
BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015)
Publisher : Universitas Negeri Surabaya

Adi Husada Kapasari Hospital is one of the companies that is engaged in the field of health care services which prioritize the development of human resources to achieve strategic objectives of the company. Relating to the company's priorities, Adi Husada Kapasari Hospital require a good performance appraisal systems, including for employee of Intensive Care Unit (ICU). The Development of a competency-based performance appraisal is one of the alternatives to evaluate employees performance objectively. Competency-based performance appraisal performance appraisal is based on the competencies that is needed in order to make the job can be implemented effectively which the criterias of the assessment obtained from the job descriptions and the job specifications. In other words, a competency-based performance appraisal want to connect whether the competency of an employee can meet the demands of a position or a job, so it can be performed well. The Competency mapping which conducted in the job analysis successfully identified a number of competencies of each position in the intensive care unit, which divided into core competencies, general competencies , and specific competencies. The combination of three kinds of competence is referred to as the competency profile. The Competency profile of each position becomes the performance assessment criteria that will be used to evaluate performance each of the incumbent.

Pengaruh Jumlah Uang Beredar terhadap Inflasi dan BI Rate serta Dampaknya terhadap Indeks LQ45 di Bursa Efek Indonesia (BEI) Periode 2010 2014 Fathorrahman Fathorrahman; Imam Suaydi
BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015)
Publisher : Universitas Negeri Surabaya

The capital market is an important instrument in the economy of a country, because the capital market also reflects the state of the country's economy. Capital market in Indonesia is the Indonesia Stock Exchange (IDX) based in the capital city, Jakarta. In the Indonesian stock exchange there are different classifications of stock indices, but the stock index movements are frequently used reference is LQ45. Many factors affect the movement of shares in the Indonesia Stock Exchange (IDX) especially LQ45, among others, the money supply, inflation and the BI Rate. On the other hand, the money supply also has an influence on inflation and BI Rate. The purpose of this study was to determine how the effect of the money supply directly against inflation and BI Rate, and how it impacts indirectly against LQ45 through inflation and BI Rate in Indonesia during the period 2010-2014. In this study, the population used is LQ45 and sample research is LQ45 period 2010-2014. Data analysis method used in this research is the analysis of the path (path analysis). In this study the data Inflation, BI Rate in the data each month during the study period of 2010 to 2014 on the website of Bank Indonesia (BI) (www.bi.go.id) and the data amount of money every month during the study period of 2010 to 2014 in Central Bureau of Statistics. The test results show the effect of which has been carried out during the study period (2010 - 2014) that the first structure money supply shows the influence of the (positive) is significant, in both structure money supply showed a positive effect (not significant), And the third structure shows that the money supply effect (positive) significant to LQ45, money supply no effect on inflation, money supply shows effect results (not significant) of the BI Rate. And for intervening results show that the variable inflation and BI rate can not be used as an intervening variable in the study

Pengaruh Kesesuaian Kerja terhadap Keterampilan Kerja dengan Keterikatan Kerja sebagai Variabel Mediasi Firda Ayu Noviyana
BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015)
Publisher : Universitas Negeri Surabaya

This study aims to identify and explain the influence of person job fit, job crafting and work engagement in Semen Indonesia Company. This study used saturated sample with the sample 50 respondents. Methods of the statistical analysis that used were SEM Partial Least Square (PLS) with smartPLS 2.0 sofware. The results of this research explained that person job fit has a positive to job crafting. Work engagement posiive to job crafting. Person job fit positive to work engagement. And work engagement not mediates the person job fit and job crafting.

Pengaruh Inovasi Produk dan Selebriti Endorser terhadap Niat Beli Ulang Sepeda Motor Otomatis Honda Rezkianto Akbar
BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015)
Publisher : Universitas Negeri Surabaya

Honda Automatic motorcycle is best-selling Automatic motorcycle in Indonesia, in September 2014 - February 2015 Honda Automatic motorcycle sales declined notably Honda Vario Series amounted to 24.8%, and at the end of January 2015 Honda launched its newest Honda Automatic motorcycle Vario 150 ESP with various innovations performed, as well as using VJ Daniel Mananta as a celebrity endorser for communicating the latest product. This study are to analyze and discuss the influence of product innovation and celebrity endorser to re-purchase intention of Honda Automatic motorcycle. Based on the results of the t test is known that a product innovation has significant effect, while celebrity endorser has no significant effect on purchase intentions on Honda Automatic motorcycle. The contribution of product innovation and celebrity endorsers to the re-purchase intention of Honda Automatic motorcycle is 21.4%, while the rest influenced by other variables that are not used in this study.

Pengaruh Perceived Quality Dan Country Of Origin Effect Terhadap Niat Beli Xiaomi Smartphone Yuni Puspita Sari
BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015)
Publisher : Universitas Negeri Surabaya

Xiaomi smartphone is a smartphone vendors from China newly entered the smartphone market in Indonesia, in contrast to the smartphone with low price and low quality. Xiaomi markets its products with a premium price and high quality products, positioning as a brand management newcomer. This study aims to analyze and discuss the influence of perceived quality and country of origin effect of the Xiaomi smartphone purchase intention (studies in the visitors of Plaza Marina Surabaya). The population in this study is a person aged 19-50 years old who is visiting Plaza Marina Surabaya. In this study, researcher used 220 samples. Sampling method is a non-probability sampling. Data were analyzed using multiple linear regression. In multiple linear regression analysis results show the influence of variables perceived quality and country of origin effect for the purchase intention in the show of the value of Adjusted R Square of 0.407. From the results of the t test that has been done can be seen that the variable perceived quality and country of origin effect has a significant influence partially on the purchase intention.

Pengaruh Komitmen Organisasi terhadap Kepuasan Kerja yang dimoderasi Keterlibatan Kerja pada BRI Kantor Cabang Kusuma Bangsa Fahmi Abdillah Maulidyansah
BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015)
Publisher : Universitas Negeri Surabaya

This study aimed to analyze the influence of organizational commitment on job satisfaction with job involvement as a moderator variable. The sample used in this study around 35 employees, that is all employees of the Bank Rakyat Indonesia Surabaya Kusuma Bangsa Branch Office. However, from 35 sample of employees, only 31 returned. The data analyze technique used in the study is Structural Equation Model Partial Least Square with the help of SmartPLS 2.0 software. The results shows that there is a positive effect between organizational commitment on job satisfaction and job involvement weakens the positive influence of organizational commitment on job satisfaction.

Pengaruh Inovasi Produk dan Harga terhadap Niat Beli Minuman Rasa Buah Mizone Fresin Pradipta Rahardian
BISMA (Bisnis dan Manajemen) Vol. 8 No. 1 (2015)
Publisher : Universitas Negeri Surabaya

Isotonic drink Mizone experienced declining sales in 2013 and the firm di product innovation to incrase sales so that on 23 April 2014 Mizone Fresin launched with a mixture different from the others with extra white tea and Vitamin B and mixed thing unique fruit suitable to accompany daily activities This study aims to analyze and discuss the influence of product innovation and price to purchase intention drink Mizone Fresin. population this research is visitors primavera futsal Surabaya who aged 18 35 years. Sample in this research were 210 respondents used multiple regression technique. Based on the results of T test known that product innovation and price have significant efect to purchase intention drink fruit flavored Mizone Fresin study in Primavera Futsal Surabaya

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Reviewer

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Contact Name
Trias Madanika Kusumaningrum

Contact Email
triaskusumaningrum@unesa.ac.id

Phone
+6282220117476

Journal Mail Official
jurnalbisma@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Trias Madanika Kusumaningrum

Contact Email triaskusumaningrum@unesa.ac.id

Phone +6282220117476

Journal Mail Official jurnalbisma@unesa.ac.id

Editorial Address G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Trias Madanika Kusumaningrum

Contact Email
triaskusumaningrum@unesa.ac.id

Phone
+6282220117476

Journal Mail Official
jurnalbisma@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA