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ANALISIS KUALITAS LAYANAN WEBSITE GRAB MENGGUNAKAN METODE WEBQUAL DI AREA KOTA DENPASAR BALI Anggreni, Putri; Wikrama, I Made Wahyu Artha
Widya Manajemen Vol 1 No 1 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.697 KB) | DOI: 10.32795/widyamanajemen.v1i1.212

Abstract

Making a website so far only focused on the system, the look and content of the website content is presented regardless of the website user satisfaction, this study aims to determine the level of user satisfaction grab website. WebQual research method using 4.0 as well as the scale linkert as the study interval. WebQual is one method or technique of measuring the quality of a website based on the perception of the end user. 4.0 WebQual method is based on three dimensions of usability, information quality dimensions and dimensional quality of the interaction. In the analysis process used tranches sample of respondents to 120 people from among the people who use the website grab. The study used a questionnaire directly in tertuls verbally and directly collected and processed data. The next stage is the analysis of data consisting of validity, reliability and judgment with linkert scale. On the validity of the test using the formula Pearson Bevariate while reliability test using Cronbach's alpha formula. In the assessment using the scale linkert with 4 scale interval. Based on the research results obtained have an average total satisfaction very high value on the quality of the website grab the results in each of these dimensions WebQual method wherein the usability dimension produces an average score of 3.34, the dimensions of information quality and interaction quality 3,58 3, 45, in other words in the Likert scale interva include very satisfied. This study is useful as information as information to the grab to improve the quality of website services on an ongoing basis to improve user satisfaction grab website.
DETERMINASI MOTIVASI BERPRESTASI TERHADAP KINERJA KARYAWAN PADA AUTOTAMA MOBIL MOTOR DI KARANGASEM Anggreni, Putri
Business Management Journal Vol 12, No 2 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (818.625 KB) | DOI: 10.30813/bmj.v12i2.429

Abstract

Achievement motivation is an encouragement in a person to do a particular task or activity or task as well as possible in order to achieve a commendable achievement with honors. Seeing these indications, the performance of employees in the Motor Car Autotama Karangasem is influenced by several variables. One of them is the achievement motivation, but how much the relationship or the determination of achievement motivation on employee performance Autotama Motor Cars is not certain. Therefore, this study will examine the determination of achievement motivation on employee performance Autotama Car Motor Karangasem Data achievement motivation and performance of employees that have been collected tabulated the mean, median, mode, the range, scale and standard deviation of data concerning achievement motivation and performance of employees. Statistical analysis was used to test the hypothesis with a simple linear regression. The stages of the analysis conducted in this study is a description of the data. Qualification data description achievement motivation and performance of employees, also using univariant analysis. This analysis is based on the average score of the ideal (Mi) and the ideal standard deviation (SDi). As well as this analysis also includes testing requirements analysis and hypothesis testing. The analysis showed that there was a significant correlation between the Achievement Motivation Employee Performance through the equation of the line y = -36.800 + 0.632 X with Freg = 43.015 (p <0.05). In the present study found a significant correlation between the achievement motivation employee performance at 0.691 with p <0.05. This means that the better the achievement motivation of employees, the better the performance of the employee. Achievement motivation variables could explain the higher performance of employees amounted to 47.8%. These findings indicate that achievement motivation has an important role in improving employee performance. Normatively found that achievement motivation as very good in the category means an employee has shown excellent achievement motivation in carrying out his job. From the correlation analysis it is evident that significant determination between the achievement motivation employee performance. It needs to be maintained to keep employees comfortable and satisfied in performing everyday tasks so that corporate objectives will be achieved.Key Words: achievement motivation, employee performance, Autotama Motor Cars, corporate objective
Kontribusi Penentu Produktivitas Karyawan Seni di Bali Putri Anggreni
Jurnal Penelitian dan Evaluasi Pendidikan Vol 5, No 6 (2003)
Publisher : Graduate School, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/pep.v5i6.2061

Abstract

Penelitian ini bertujuan untuk mengungkap kemampuan individual seniman dan kemampuan mengembangkan produk seni. Penelitian ini menguraikan serta mengungkap kemampuan internal dan eksternal individu dalam meningkatkan produkti vitas. Kemampuan internal individu terdiri dari variabel: (1) kreativitas, (2) desain, dan (3) proses berkarya. Sedangkan kemampuan eksternal individu terdiri dari variabel: (1) bahan baku, (2) proses produksi, dan (3) pemasaran. Penelitian ini merupakan penelitian eksploratory-confirmatory dengan metode kuantitatif.Populasi penelitian ini adalah seluruh karyawan seni yang ada di Kabupaten Gianyar, dan sampel penelitiannya adalah 217 orang karyawan seni yang terdiri dari 90 orang karyawan seni patung pada "AWA Gallery", 37 orang karyawan tenun ikat Bali pada perusahaan pertenunan "Setia Cap Cili", dan 90 orang karyawan seni lukis tradisional Bali pada MDian Lestari Painting**. Pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data menggunakan lembar observasi dan angket untuk mengungkap variabel bahan baku, kreativitas, desain, proses berkarya, proses produksi, dan pemasaran terhadap produktivitas karyawan seni di Bali. Tiap-tiap instrumen di uji coba dan memenuhi syarat validitas dan reliabilitas. Validitas instrumen dilakukan dengan menggunakan teknik analisis butir, dan reliabilitas dilakukan dengan menggunakan formula Alpha dari Cronbach. Data dianalisis dengan teknik statistic deskriptif dan analisis regresi ganda.Hasil analisis regresi ganda untuk pengujian hipotesis menunjukkan bahwa tidak terdapat pengaruh bahan baku, kreativitas, desain, proses berkarya, dan proses produksi terhadap produktivitas karyawan seni di Bali. Sedangkan untuk pengujian hipotesis yang lain, menunjukkan bahwa terdapat pengaruh pemasaran terhadap produktivitas karyawan seni di Bali (pada taraf signifikansi 5%). Keenam variabel bebas secara bersama-sama memberikan kontribusi sebesar 9,6% terhadap produktivitas karyawan seni. Besarnya kontribusi keenam variabel bebas mulai dari yang tertinggi hingga yang terendah dalam menjelaskan produktivitas, yaitu: pemasaran (X6) = 4,2%, proses berkarya (X4) = 1,8%, bahan baku (X,), kreativitas (X2) = 1,2%, proses produksi (X5) = 0,9%, dan desain (X3) = 0,3%. Dari hasil penelitian ini, dapat diketahui bahwa variabel pemasaran berpengaruh secara signifikan dan memeberikan kontribusi paling besar terhadap produktivitas karyawan seni di Bali. Hal tersebut diduga karena diterapkannya strategi pemasaran yang terfokus pada kepentingan mencari keuntungan, dalam usaha untuk mendapatkan penghasilan (income generating), dalam rangka meningkatkan kesejahteraan hidup mereka.Untuk mendorong berkembangnya kemampuan seniman Bali, perlu dicari strategi produksi dan pemasaran produk seni yang mendorong berkembangnya kreativitas, desain, dan proses berkarya yang original dan bernilai seni tinggi. Hal tersebut dapat dilakukan dengan menetapkan segmentasi pasar yang dituju. Di mana dengan mengetahui sasaran pasar yang diinginkan, akan memudahkan dalam pemasaran produk seni yang dihasilkan, di samping itu juga dapat digunakan untuk memenuhi permintaan dan harapan dari konsumen/pelanggan yang berdampak pada kepuasan dari konsumen/pelanggan terhadap produk seni yang dibeli. Sedangkan strategi pemasaran yang dilaksanakan melalui peningkatan kemampuan eksternal dengan mengikuti perkembangan teknologi. Penerapan   perkembangan   teknologi   dilakukan   melalui   usaha pengawetan terhadap karya seni yang dihasilkan, dengan tujuan agar karya seni tersebut dapat tahan lama dan berkualitas tinggi, baik yang dilakukan dengan cara tradisional maupun modern (mekanis). Di samping itu, juga dalam usaha untuk meningkatkan efisiensi dan efektivitas dari proses produksi, sehingga produk seni yang dihasilkan benar-benar merupakan produk seni yang memiliki kualitas, nilai seni yang tinggi, dan original (merupakan karya seni asli" para seniman).Kata kunci: produktivitas karyawan seni di Bali, pemasaran, proses berkarya, bahan baku, kreativitas, desain.
Pengaruh Perceived Value terhadap Kepuasan dan Minat Beli Ulang Pelanggan Pasar Umum Ubud Anggreni, Putri
Telaah Bisnis Vol 16, No 2 (2015): Desember 2015
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.153 KB) | DOI: 10.35917/tb.v16i2.3

Abstract

Abstract As the foundation of economic and micro enterprises, traditional markets are increasingly replaced by modern market that intensively rushed into the countryside. To be competitive, small businesses in the traditional market needs to learn the management of marketing and consumer behavior, in the hope that customers will remain loyal to the product offered. The purpose of this study is to analyze the effect of perceived value toward customer’s satisfaction and repeat buying intention at the Ubud Traditional Market. The data have been analyzed by using Structural Equation Modeling (SEM) with the aid of a computer program Analysis of Moment Structure (AMOS). Sampling was taken by non-probability sampling, especially using the purposive and convenience sampling techniques. The study was conducted in December 2013 up to July 2014 involved for about 152 respondents. The results showed that the influence of perceived value to customer’s satisfaction is positive with a coefficient of 0.382, the effect of perceived value toward customer’s repeat buying intention is also positive with a coefficient of 0.129, and the influence of customer’s satisfaction toward customers repeat buying intention is positive as well, with a coefficient of 0.620. With these results, management was advised to have a better understanding of consumer behavior, customer’s satisfaction, and customer buying intention in traditional market.