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Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2022): JANUARY 2022" : 5 Documents clear
THE INFLUENCE OF BRAND IMAGE AND PRICES TOWARDS TOOTHPASTE PURCHASE DECISIONS AT MEMBERS OF PT. NATURAL NUSANTARA Nur Laelatun Nisa; Nurminingsih Nurminingsih
CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 2 (2022): JANUARY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.126

Abstract

This study aims to analyze and explain the influence of brand image and price on purchasing decisions of NASA toothpaste at members of PT. Natural Nusantara. The existence of a good brand image certainly has an impact on affordable prices and in accordance with the benefits that affect the purchase decision of a product that consumers will be interested in. This type of research uses quantitative methods, the sampling technique is random sampling, data collection is to spread questionnaires using Google form, collect data from all elements in the population, namely members of PT. Natural Nusantara. The number of samples is 73 respondents. The questionnaire is the main instrument for collecting primary data. Research analysis using SEM-PLS. The findings of this study reveal that brand image has a positive and significant influence on purchasing decisions, while prices have a positive and significant influence on purchasing decisions, and brand image has a positive and significant influence on prices. Based on this research, it can be concluded that this research hypothesis is accepted.
THE INFLUENCE OF BRAND IMAGE AND WORD OF MOUTH ON PURCHASE INTENTION ON SERVICES OF PT. PROTOZA KREASI NUSANTARA JAKARTA Wardi Saputra; Nurminingsih; Dinni Agustin
CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 2 (2022): JANUARY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.127

Abstract

This study aims to determine: 1) Test and explain the influence of Brand Image on Purchase Intention at PT. Pratoza Kreasi Nusantara. 2) Testing and explaining the influence of Word of Mouth on Purchase Intention at PT. Pratoza Kreasi Nusantara. 3. Testing and explaining the influence of Brand Image on the Word of Mouth at PT. Pratoza Kreasi Nusantara 4) Testing and explaining the influence of Brand Image and Word of Mouth on Purchase Intention at PT. Pratoza Kreasi Nusantara. Data were collected through a questionnaire. Data analysis techniques are carried out by organizing and sorting data into patterns, categories, and basic description units so as to answer the research objectives. From the results of this study, it can be concluded that Brand Image is very important as a consumer basis for the Word of Mouth promo. The better the management of Brand Image, the higher the Word of Mouth, and vice versa, the lower the management of the Brand Image, the lower the Word of Mouth. The results of data analysis indicate that Word of Mouth has a positive and significant direct influence on Purchase Intention with a value of 6.58. Likewise, Brand Image and Word of Mouth have a positive and significant indirect influence on Purchase Intention with a value of 6.60> 1.96, as indicated from the coefficient of determination r square. Additionally, the influence of brand image and word of mouth on purchase intention has a value of 6.60%, while the remaining 3.40% is influenced by other factors.
THE INFLUENCE OF THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY ON THE PROFITABILITY OF MANUFACTURING COMPANIES ON THE INDONESIA STOCK EXCHANGE 2016-2020: ASPECTS OF ECONOMIC AND ENVIRONMENTAL INDICATORS Ar Rayyan Bahar; Sakti Brata Ismaya
CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 2 (2022): JANUARY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.128

Abstract

This study aims to examine the influence of Corporate Social Responsibility on Profitability. The population in this study used a sample of 40 manufacturing companies on the Indonesia Stock Exchange (IDX) from 2016-2020. The method used in this research is purposive sampling which is taken with certain criteria. Profitability is measured by the Return on Asset (ROA) formula. The data analysis method used is Descriptive Statistics, Multiple Regression Analysis, and Classical Assumption Test, while the Hypothesis Test used is Partial Test, Simultaneous Test, as well as Test of Determination. The results of this study indicate that Corporate Social Responsibility Economic Indicators have a positive influence on Profitability as evidenced by a significant value of 0,013, while Corporate Social Responsibility Environmental Indicators do not have a positive effect on Profitability as evidenced by a significant value of 0,949. Meanwhile, Corporate Social Responsibility economic and environmental indicators simultaneously has a positive influence on profitability as proven by a significant value of 0.036, and R square (R^2) which obtained 11% Profitability which can be influenced by Economic and Environmental Corporate Social Responsibility and 89% is influenced by other factors outside the study.
THE EFFECT OF SALARIES AND HEALTH FACILITIES ON EMPLOYEE LOYALTY OF PT BINA INSAN KAMIL INDONESIA EAST JAKARTA Dwi Febia Ningrum; Robert Siregar; Sugeng Supriono
CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 2 (2022): JANUARY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.129

Abstract

This research was conducted at PT. Bina Insan Kamil Indonesia, East Jakarta. The purpose of this study is to determine the effect of salary on employee loyalty, the effect of salary on health facilities, and the effect of health facilities on employee loyalty of PT. Bina Insan Kamil Indonesia, East Jakarta. In this study, the salary and health facilities as independent variables (X), while employee loyalty is the dependent variable (Y). The problems in this research are the inadequate salary provision, inadequate health facilities, and lack of employee loyalty to the company. The population and research sample were taken as many as 60 respondents. Data analysis techniques are processed with the outer model and inner model through the SmartPLS version 3.0 application. The calculation results obtained that health facilities has a significant effect on employee loyalty of PT. Bina Insan Kamil Indonesia amounted to 2,323 T-Statistic test results, salary has a significant effect on health facilities amounting to 225,574 T-Statistic test results, while salary does not have a significant effect on employee loyalty as shown by 1,823 T-Statistic test results.
ANALYSIS OF THE EFFECTIVENESS, EFFICIENCY, AND CONTRIBUTION OF REGIONAL TAXES IN EFFORTS TO INCREASE REGIONAL ORIGINAL INCOME IN MAGELANG REGENCY 2016-2020 Shinta Dian Ayu Pitaloka; Ari Nurul Fatimah
CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 2 (2022): JANUARY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.139

Abstract

The study aims to determine the level of efficiency, and local tax levies in an effort to increase Regional Original Income in Magelang Regency for 5 consecutive years, namely 2016, 2017, 2018, 2019, 2020. Regional taxes are a supporting component of Regional Original Income so that it can help increase Regional Original Income. This analysis uses a qualitative descriptive method to determine the level of effectiveness, efficiency, and contribution of local taxes in a effort to increase Regional Original Income in Magelang Regency. The data used is secondary data obtained from the Badan Pendapatan, Pengelolaan Keuangan dan Aset Daerah of Magelang Regency. The result of the analysis reveal that the effectiveness of local taxes for 5 consecutive years is declared very effective, efficiency of local taxes is declared very efficient, and the contribution of local taxes is stated to be quite good at the level of contribution.

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