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Pemgaruh Faktor Psikologi dan Karakteristik Individu terhadap Keputusan Konsumen Makan dan Minum Pada Lopee Coffee Samarinda
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.224
The purpose of this study to determine the effect of variables Psychological Factors and characteristics of individual consumers Decision Against Spot On Loppe Caffee Samarinda.The theoretical basis used by management marketing analysis tools Multiple Regression Liner with 51 samples. The conclusion of this study: The function of multiple linear regression calculation result is Y = 0.126 + 0.256 + 0.341 X1 + 0.683 X2 X3. Psychological variables regression coefficient value (X1) and individual characteristics (X2) is positive, meaning that if an increase in the quality of psychological variables (X1) and individual characteristics (X2) will lead to an increase in consumer decisions to eat and drink at Loppe Coffee. Psychological positive and significant impact on consumer decisions to eat and drink at Loppe Coffee, so the hypothesis is accepted The individual characteristics of positive and significant influence consumer decisions eat and drink at Loppe Coffee, so the hypothesis is acceptedKeywords: Psychological Factors, Individual Characteristics, - Consumer Decision
Pengaruh Job Stress Dan Career Development Terhadap Turn Over Intention Karyawan Pada PT.Garuda Food Samarinda
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.173
In conjunction with human resources, changes in environmental conditions the company both internally and externally, directly or indirectly may affect career development (career development) and job stress (stress work) employees who may pose an intention to move for employees (turnover intention) which can ultimately cause the actual turnover. The purpose of this study was to determine the effect of stress on your job turnover intention of employees at PT. Garuda Food Samarinda and determine the influence of career development on employee turnover intention in PT. Garuda Food Samarinda.The results showed that job stress significant effect on turnover intention of employees at PT. Garuda Food Samarinda, job stress due to the significant value 0.007 < 0.05. So increasing the work stress has also increased turnover intention. Career development significant effect on turnover intention of employees at PT. Garuda Food Samarinda, career development due to the significant value of 0.002 < 0.05. Suggested leader or manager of PT. Garuda Food Samarinda expected to help employees cope with work stress problems, one of them to hold a counseling program. Keywords: Job Stress, Career Development, Turn Over Intention Employees
Faktor-Faktor Penentu Intellectual Capital pada Bank Umum Swasta Nasional Indonesia
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.1262
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh hambatan masuk, efisiensi investasi, profitabilitas bank dan risiko bank terhadap intellectual capital pada Bank Umum Swasta Nasional Indonesia dengan tahun penelitian 2011-2015. Data yang digunakan dalam penelitian ini adalah laporan keuangan bank umum swasta nasional yang telah di publikasi di website Bank Indonesia. Metode penentuan sampel menggunakan metode purposive sampling maka sebanyak 38 bank yang memenuhi kriteria dari 42 bank sebagai sampel. Alat analisis data yang digunakan dalam penelitian ini adalah regresi data panel. Untuk mengukur hambatan masuk, penelitian ini menggunakan rasio aktiva tetap terhadap total aset bank. Efisiensi investasi diukur menggunakan rasio biaya karyawan terhadap total pendapatan. Untuk profitabilitas bank diukur menggunakan Return On Equity (ROE) dan risiko bank diukur menggunakan rasio aktiva tidak berwujud terhadap total aset bank. Untuk mengukur intellectual capital menggunakan Value Added Intellectual Coefficient (VAIC). Berdasarakan dari hasil pengujian hipotesis, hambatan masuk dan risiko bank berpengaruh negatif signifikan terhadap intellectual capital. Sedangkan efisiensi investasi dan profitabilitas bank berpengaruh positif signifikan terhadap intellectual capitalKata Kunci : Hambatan masuk, efisiensi investasi, profitabilitas bank, risiko bank, intellectual capital, human capital, structural capital, dan customer capital.
Analisis Pengaruh Threat Emotion Konsumen dan Brand Trust Pada Keputusan Pembelian Produk HIT Aerosol (Studi Kasus Di Hypermart Plaza Mulia Samarinda)
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.193
This study aimed to analyze the influence of Threat Emotions and Brand Trust to the Buying Decision. The independent variables in this study are threat emotions and brand trust, while the dependent variable in this study is buying decision. The type of research that is used is quantitative research. The research was conducted on customers of Hypermart Plaza Mulia Samarinda who have made a purchase HIT Aerosol. The sampling technique used purposive sampling. Data analysis techniques in this study using quantitative analysis. This study shows that threat emotion and brand trust has a significant influence to the buying decision.Key Words: Threat Emotion, Brand Trust, Buying Decision.
Dampak Tingkat Konsenttrasi dan Profitabilitas Terhadap Persaingan Bank Konvensional di Indonesia; Studi Kasus 2009-2013
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.116
This study examines the relationship between concentration, profitability and conventional commercial banks competition in Indonesia from 2009 to 2013. The sampling method used by this research is purposive sampling method. By following the criteria in this method, the number of sample is 109 banks. A simple regression model is used to analize the data. This research used secondary data from Bank Indonesia and the level of concentration and profitability are represented by HHI (Herfindahl-Hirschman Index) and ROA (Return on Assets), respectively. Panzar and Rosse is employed to measure competition. The results of study show the relationship between concentration level and competition is negatively significant, whilst the profitability affect negatively on competition but statistically insignificant.Keywords : Concentration, profitability, competition, conventional commercial Bank
Pengaruh Karakteristik Individu dan Stres Kerja terhadap Kinerja Perawat di RSUD AW Sjahranie Samarinda
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.902
This research aim to analyse The effect of Individual Caracteristic and Work Stress to its impact on Employee Performance by using multiple linear regression analysis. Population on this research is the nurse of RSUD AW Sjahranie Samarinda with election procedure sample use Hair method and the result is 77 respondent. Result of Hypothesis testing have shown that the Individual Caracteristic and Work Stress give significant effect to Employee Performance. In addition R2 have shown that 29,60% of Nurse Performance (Y) on RSUD AW Sjahranie had impact by Individual Caracteristic and Work Stress.Keyword: Individual Caracteristic, Work Stress, Employee Performance
Analisis Penugasan Distribusi Dengan Menggunakan Metode Hungarian Pada PT. Air Kristal Lestari Kota Balikpapan
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.241
The purpose of this study is to obtain cost-efficient distribution of system distribution assignment PT. Air Kristal Lestari in Balikpapan. Analytical methods that used in this study is Hungarian method and processed by using software Production and Operations Management (POM) for Windows. The results showed that the assignment of the distribution system on PT. Air Kristal Lestari is still not efficient, this is visible from the total distribution costs incurred by the company for the fifth car boxes to five locations are greater, namely Rp 1.338.588,- per day, while the results of this research only Rp 1.275.388,- per day. From this research, the difference of cost distribution Rp 63.200,-, so in a month companies can save Rp 758.400,- (Rp 63.200,- X 12 times shipping).Keywords : Assignment, Distribution, Hungarian Method.
PENGARUH BRAND PERCEPTION DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN CAFE D'ORANGE
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.174
The purpose of this study to determine the effect of variables between Brand Perception and quality service to Customer Loyalty of D'Orange cafe The theoretical basis used by management marketing analysis tools Multiple Regression Liner with 60 samples.The conclusion of this study:The function of multiple linear regression calculation result is Y = 0.062 + 0.444 X1 + 0.535 X2. Brand regression coefficient pereptioan (X1) and quality of service (X2) is positive, meaning that if there is an increase of variable quality Brand perception (X1) and quality of service (X2) will lead to an increase in loyalty to the D 'Orange Cafe.Brand perception positive and significant effect on loyalty to the D 'Orange Cafe, so the hypothesis is acceptedService quality and significant positive effect on customer loyalty at D 'Orange Cafe, so the hypothesis is acceptedKeywords: Brand Perception, Quality of Service, - Consumer Loyalty
PENGARUH PROMOTIONAL MIX TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT GARUDA INDONESIA AIRLINES PADA PT. GARUDA INDONESIA MALL LEMBUSWANA SAMARINDA
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.1270
Rangga Setiawan. The effect of Promotional Mix on Purchase Decision Tickets Garuda Indonesia Airlines at the PT. Garuda Indonesia Mall Lembuswana Samarinda. (Guidance of Mrs Dr. Hj. Rahmawati, SE., MM and Mrs. Dr. Hj. Sri Wahyuni, SE., M.Si). The purpose of this study was to determine the influence of Promotional Mix on Purchase Decision. This research was conducted at the PT. Garuda Indonesia Mall Lembuswana Samarinda sampling method using random sampling and aksidential sampling, population numbers used for 2 years as many as 1.931 people and be used samples of 100 people who were in PT. Garuda Indonesia Mall Lebuswana Samarinda. The data in this study using primary data, interviews and questionnaires. Hypothesis test used in this study is Multiple Linear Regression using SPSS version 22. The results of this study show that: 1) Advertising has a positive and significant effect on Purchase Decision at PT. Garuda Indonesia Mall Lebuswana Samarinda, 2) Personal Selling has a positive and significant effect on Purchase Decision at PT. Garuda Indonesia Mall Lebuswana Samarinda, 3) Sales Promotion has a positive and significant effect on Purchase Decision at PT. Garuda Indonesia Mall Lebuswana Samarinda, 4) Publicity Advertising has a positive and significant effect on Purchase Decision at PT. Garuda Indonesia Mall Lebuswana Samarinda, 5) and variable Advertising as variables are positive and significant effect of the most dominant effect on Purchase Decision at PT. Garuda Indonesia Mall Lebuswana Samarinda.Key words: Promotional Mix, and Purchase Decision
Pengaruh Konflik Dan Kecerdasan Emosional Serta Etos Kerja Terhadap Produktivitas Kerja Pegawai Pada Kantor Inspektorat Kabupaten Kutai Kartanegara
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
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DOI: 10.29264/jimm.v2i1.194
This study aims to describe objectively about the effects of conflict, Emotional Intelligence And The work ethic on Productivity Employees At Work Inspectorate Office of Regency. The total population used 104 Civil Servant (PNS) In the Inspectorate Office Kutai district, with a census of the sampling technique. Analysis of data using multiple linear regression. Hypothesis testing Using F test and t test, and data processing using the SPSS program.The results showed that variable = X1, Kcerdasan Emotional / EQ = X2, and X3 = influential work ethic together on the productivity of Employee Work on office Inspektort Kutai regency = Y.Top Influential Variables emotional artifice Dominant castes against Productivity employees working in the inspectorate offices Kutai regencyKeywords : Conflict, Emotional intelligence, Work Ethics and Productivity.