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Journal of the Community Development in Asia

JCDA
Website

Published by AIBPM Publisher

ISSN : 26858819 EISSN : 26547279 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.

Arjuna Subject : Umum - Umum

Articles 10 Documents

Search results for , issue "Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)" : 10 Documents clear

A Study on Successful Brand Promotion Strategy of Coway Padmalini Singh; Divya S; Lim Chee Shan; Daisy Mui Hung Kee; Lee Zhen Wei; Hong Chin Yee; Mao Xinyu; Nuruldiana Binti Jamry; Oh Zi Jian; Nor Ramadhani Binti Arsathali; Nurul Erni Athirah Binti Kamaruzzaman
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.

The Impacts of Covid-19 on Unilever Rudresh Pandey; Ajay Massand; Victor Teja Mulya; Liem Gai Sin; Vadlamudi Prudhvi Naresh; Faizah Binti Zamara; Daisy Mui Hung Kee; Siti Khadijah Binti Zamri; Nur Ain Syamira Binti Azmi; Noor Najihah Binti Mohd Hamdan; Aditi Aditi
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.

Factors Affecting the Revenue of MTE Mechanical Private Limited Company Kok Ban Teoh; Miguel Cordova; Tin Phang Ooi; Maryam Tayyiba; Uma Warrier; Siti Fatini Binti Azahar; Pei Fen Khow; Ming Hao Loo; Daisy Mui Hung Kee; Chee Woh Liew; Chuan Heng Low; Wei Xuan Chin
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

MTE Mechanical Private Limited Company is a manufacturing company located at Batu Maung, Malaysia producing fabricated metal products. During 2020, the company’s revenue has significantly decreased compared to the previous year. Therefore, the purpose of this research is to identify the factors which affect the revenue of the company. Online interviews were used to collect information from the company’s owner and three of their customers. The present study found that the delivery service and product’s quality of the company are the major issues having effects upon the company’s revenue. Moreover, the findings of the present study would benefit the company.

Users’ Perception on Their Experience with FamPay Rudresh Pandey; K.S. Rao; Rupali Chaurasiya; Nishant Upadhayay; Sairaj Hongekar; Ajay Massand; Sofea Zafiera binti Mohd Daud; Daisy Mui Hung Kee; Nurin Jasmin Binti Mohamed Nazir; Nurathirah Binti Mohamed Harun; Parvina A/P Sangelee Thevan
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.

The Role of The Government in Development of Community-Based Tourism on Economic Growth Inclusivity Triana Lidona Aprilani; Yuliarmi Yuliarmi; AAIN Marhaeni
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Tourism sectors have great potentials in increasing regional income. The program from the government to increase the number of tourisms is to prioritize tourism development, one of which is tourism on Lombok Island. The purpose of this study is to evaluate the government role in the development of community-based tourism in Lombok, especially the Mandalika Special Economic Zone in Central Lombok Regency. The analysis technique used in this study is to use convinience sampling techniques that are rarely used in previous tourism research in Lombok. The study contended that government role in the development of community-based tourism includes planning, development of main facilities, tourism expenditure policies, making and enforcing regulations. It also underlined that the driving factors in economic growth required participation of local communities. The inhibiting factors of local communities are educational background, employment, and gender.

COVID-19 as a Double-edged Sword: The Perfect Opportunity for GrabFood to Optimize Its Performance Daisy Mui Hung Kee; Maryam Al-anesi; Swetha Chandran; Haritra Elanggovan; Buventhran Nagendran; Sharvin Mariappan
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

This research underscores the critical role COVID-19 plays in potentially sharpening the resilience of GrabFood company to its greatest degree. As a temporary double-edged sword, it could optimize the performance and customer satisfaction of GrabFood in the long run. Our findings revolve around anecdotal evidence of issues that, if altered, could help its loyal customers and gain new ones in such a sensitive era. To address the challenges that restrict GrabFood from transforming into a more flexible online platform, an online survey was carried out with both GrabFood customers and employees. The study's findings indicated that GrabFood is gaining its popularity during the outbreak of the COVID-19 crisis. The post-pandemic arising obstacles will be further stressed, and solutions will be suggested based on secondary data collected from observations of other high-performance level companies like Foodpanda.

A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India Rudresh Pandey; Ajay Massand; Suhasini BV; Lavi Sharma; Akansha Rai; Syazreen Aida; Daisy Mui Hung Kee; Rattanapoond Rattanapoond; Wan Syazwanie Syarina; Normaizatul Ilyana
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.

Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven Zi Jian Oh; Gai Sin Liem; Safina binti Ismail; Siti Aina Antasya binti Mohd Indera JR; Nur Muslihah binti Abdul Hakim; Ivan Febrianto; Su Wei Sia; Jo Ying Tan; Wei Qi Tan; Hui Wen Ting; Daisy Mui Hung Kee
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.

Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Rudresh Pandey; Liem Gai Sin; Shreyas Agnihotri; Utkarsh Chaudhary; Natasha Tiffany; Ahmad Usamah; Daisy Mui Hung Kee; Hafiz Zikri; Muhammad Hafizudin; Mohamad Zulfaqar
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.

Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia Dilip D; Rupesh Sinha; Ooi Ler Wei; Daisy Mui Hung Kee; Oh Jia Leei; Pua Ke Shuang; Teoh Jia En; Velia Nofira Permatasari; Liem Gai Sin; Eugene Boadu; Junaid Saifi
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Daisy Kee Mui Hung

Contact Email
journal.jcda@gmail.com

Phone
+62341366222

Journal Mail Official
journal.jcda@gmail.com

Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Daisy Kee Mui Hung

Contact Email journal.jcda@gmail.com

Phone +62341366222

Journal Mail Official journal.jcda@gmail.com

Editorial Address JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Daisy Kee Mui Hung

Contact Email
journal.jcda@gmail.com

Phone
+62341366222

Journal Mail Official
journal.jcda@gmail.com

Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA