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Herni Justiana Astuti
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Fakultas Ekonomi & Bisnis Universitas Muhammadiyah Purwokerto Jl. KH. Ahmad Dahlan, Dukuhwaluh, Kembaran, Kabupaten Banyumas, Jawa Tengah 53182 (0281) 636751
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Media Ekonomi
Published by Universitas Muhammadiyah Purwokerto
ISSN : 14112973     EISSN : 25794418     DOI : http://dx.doi.org/10.30595/medek
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Media Ekonomi Journal invites academics and researchers who do original research in the fields of economics and management including but not limited to: 1. Marketing Management 2. Financial Management 3. Human Resource Management 4. Entrepreneurship 5. Monetary Economics 6. Islamic Econimicsm, Finance and Banking 7. Public Economics 8. Economic Development
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Media Ekonomi : Vol 14 No 1 Januari 2014" : 6 Documents clear
Analisis Perilaku Brand Switcing Konsumen ...(Dimas Dan Muchammad Agung) 1 Analisis Perilaku Brand Switcing Konsumen Produk Air Mineral Di Wilayah Kabupaten Banjarnegara Dimas Bayu Arianto; Muchammad Agung Miftahuddin
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.97 KB) | DOI: 10.30595/medek.v14i1.1298

Abstract

This study aims to determine the effect of free variable price, inconvenience, core service failure, service encounter failure, response to service, attraction by competitors, ethical problems, and involuntary switching to switching behavior of mineral water brand in the region Banjamegara both partially and simultaneously. And to determine the independent variables that most influence on switching behavior of mineral water in the Banjarnegara. The method used in sampling is purposive sampling, the sampling is based on specific criteria and goals, with criteria respondents who are buying it either weekly or monthly at the distributor or the same store and was in the region Banjamegara. The analytical method used was multiple linear regression test with a significant level (α) 0,1 and the elasticity test. The results of this study concluded that prices, core service failures, service encounter failures and ethical problems are partially no effect on brand switching, with a significant value of 0,838, 0,925, 0,239 and 0,329 more than 0,1. But attraction by competitor and involuntary switching partially significant effect on brand switching, with a significant value of 0,070 and 0,087 is less than 0,1. price, inconvenience, core service failure, service encounter failure, response to service, attraction by competitors, ethical problems, and involuntary switching simultaneously had no effect on brand switching, with a value significantly by 0,141 more than 0,1. involuntary switching variables that most influence on brand switching. This is indicated by the value of E8 > E1, E3, E4, E6 and E7 is 0275 > 0,018, -0,009, 0,153, 0,176 and -0,111. Key words: Price, Inconvenience, Core Service Failure, Service Encounter Failure, Response To Service, Attraction By Competitors, Ethical Problems, Involuntary Switching and Brand Switching.
Analisis Perbandingan Penggunaan Celebrity Endorser Dan Typical-Person Endorser Iklan Televisi Dan Pengaruhnya Terhadap Brand Image Produk Shampo Clear Tri Yunianto; Arini Hidayah
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.166 KB) | DOI: 10.30595/medek.v14i1.1303

Abstract

This study aims to determine the effects difference and typical celebrity endorser endorser in the ad-person sampho Clear and determine the effect of typical celebrity endorser-person and endorser of the brand image of products sampho Clear. This study is a survey with a population of m students Muhammadiyah University of Navan user and Clear shampoo sample of 97 respondents. Data analysis using independent sample t test analysis, multiple linear regression analysis with t test and F test. The results showed that there are differences in usage and the typical endorser Celebrity endorsers in advertising-person sampho Clear. Based on t test results obtained for 2.976 t count bigger than t table 1.653. celebrity endorser significant effect on brand image Clear shampoo brand. Value of 6.041 t count bigger than t table 1.987. typical-person endorser significant effect on brand image Clear shampoo brand. Value of 3.417 t count bigger than t table 1.987. Keywords: Celebrity endorsers, Typical-Person endorser, Brand Image
PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VARIASI AUDIO MOBIL DI SUBUR AUDIOWORKSHOP PURWOKERTO Akbar Rakhman; Tri Septin Muji Rahayu
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.838 KB) | DOI: 10.30595/medek.v14i1.1299

Abstract

This study aimed to analyze the effect of product quality, promotion, and price in the purchasing decision on car audio variations at consumer Subur Audioworkshop Purwokerto either partially or simultaneouslly. Methods used in sampling is sampling purposive sampling based on consideration for adjusting the criteria in order to improve the accuracy of the study sample. The analytical method used was multiple linear regression with the significant level (a) of 0, 05. Results of this study showed that the quality of products significantly influence consumers' purchasing decisions, with significant value of 0,000 is less than 0,05. Variable promotion significantly influence consumers' purchasing decisions, with significant value of 0, 00 1 is less than 0, 05. Variable quality product significantly affect the purchasing decisions, with significant value of 0,000 is less than 0,05. Variable quality products, promotions and prices simultaneously influence the purchasing decisions of consumers, with a significant value of 0, 000 is less than 0, 05. Keywords: Quality of Product, Promotion, Price and Purchase Decision.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN PADA RESTAURAN IGA BAKAR MAS GIRI PURWOKERTO Aris Ginajar Kusuma Putra; Suyoto Suyoto
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.835 KB) | DOI: 10.30595/medek.v14i1.1300

Abstract

This study amied to investigate the effect of product quality and service quality in the restaurant ribs grilled Mas Giri Purwokerto throught testing either simultaneously or partially. The method used in the analiysis method used is multipele linear regression with the significant level (ᾳ) of lees than 0.05. These result indicate that the product quality and quality of service simultaneously affect coustemer satisfaction, product quality and service quality in partial satisfaction of the coustemer, with a significant value of 0,00 and 0,00 is less than 0,05. Keywords : Quality Products, Quality Service and Coustemer Satisfaction.
ANALISIS HUBUNGAN ANTARA KEKUATAN IKLAN HONDA VERSI ONEHEART TERHADAP KEKUATAN RESPONS KONSUMEN BERDASARKAN METODE CUSTOMER RESPONSE STRENGTH Trias Aprilianto Nugroho; Herni Justiana Astuti
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.275 KB) | DOI: 10.30595/medek.v14i1.1301

Abstract

This study aims to analyze the correlation the strength of the advertisement Honda One Heart version with the strength of consumer respons student of University Muhammadiyah Purwokerto based by Customer Response Strength (CRS) Methods. Customer Response Strength (CRS) Methods was the one of the measurement methods of the consumer respons to advertisement.The strength of consumer’s respons to the advertisement was measured a phase the AIDCA (Attention, Interest, Desire, Conviction an Action) consumer towards the presentation of the advertising. Whereas the strength of the advertisement by a phase of frequency of the consumer saw the advertisement and the consumer’s response on the attraction of the advertisement. The result of the research that indicate a correlation the strength of the advertisement Honda One Heart version with the strength of customer respons at 100 repondents in category strength enough.This is evidenced from value of 0,51 calculated r in interval 0,41 to 0,60. Whit the result that Honda need to more a considered to for over a frequence in marketing product so that a consumers response toward a brand of Honda gain strength. Key words: A Strength of Advertisement, A Strength of Consumer Respons, and AIDCA(Attention, Interest, Desire, Conviction and Action)
PENGARUH MOTIVASI INTRINSIK, GAYA KEPEMIMPINAN TRANSFORMASIONAL, DAN SEMANGAT KERJA TERHADAP KINERJA ANGGOTA MANDOR KEAMANAN PERUM PERHUTANI KESATUAN PEMANGKUAN HUTAN BALAPULANG KABUPATEN TEGAL Rizky Fawzi Dwi Aryanto; Hermin Endratno
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.144 KB) | DOI: 10.30595/medek.v14i1.1302

Abstract

Tujuan dari penelitian ini adalah untik mrnrgrtahui pengaruh motivasi intrinsik, gaya kepemimpinan transformasional, dan semangat kerja terhadap kinerja anggota mandor keamanan Perum Perhutani Kesatuan Pemangkuan Hutan Berpulang Kabupaten Tegal. Dalam penelitian ini, peneliti melakukan pengambilan data dengan penyebaran kuesioner, dengan menggunakan metode teknik random sampling. Jumlah sampel sebanyak 124 responden. Analisis datanya menggunakan SPSS for windows versi 17. Data yang telah memenuhi uji validitas, uji reliabilitas, dan uji asumsi klasik diolah sehingga menghasilkan persamaan regresi. Variabel dependent kinerja, dan variabel independent motivasi intrinsik, gaya kepemimpinan transformasional, semangat kerja. Hasil uji t menunjukkan bahwa variabel motivasi intrinsik, gaya kepemimpinan transformasional, dan semangat kerja berpengaruh positif signifikan terhadap kinerja. Berdasarkan uji F dapat diketahui bahwa variabel motivasi intrinsik, gaya transformasional dan semangat kerja berpengaruh secara simultan terhadap kinerja. Dengan melihat nilai unstandardized coefficient B variabel gaya kepemimpinan memiliki nilai paling besar yaitu 0,230 artinya variabel gaya kepemimpinan transformasional memiliki pengaruh paling besar terhadap kinerja anggota. Nilai Adjusted R square sebesar 0,380 berarti variabel motivasi intrinsik, gaya kepemimpinan transformasional, dan semangat kerja menentukan kinerja sebesar 38% sedangkan sisanya sebesar 62% dipengaruhi faktor lain yang tidak diteliti dalam penelitian ini. Kata kunci: Motivasi Intrinsik, Gaya Kepemimpinan transformasional, Semangat Kerja, Kinerja.

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