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Contact Name
GENESIS SEMBIRING DEPARI
Contact Email
genesissembiring@gmail.com
Phone
+6285359562521
Journal Mail Official
genesissembiring@gmail.com
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Jl Ir Juanda no 56b, Medan
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INDONESIA
Asian Journal of Management Analytics
ISSN : -     EISSN : 29634547     DOI : https://doi.org/10.55927/ajma.v1i2
Core Subject : Science,
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
Articles 11 Documents
Search results for , issue "Vol. 2 No. 4 (2023): October 2023" : 11 Documents clear
Pricing Strategies Application Amongst the Top E-commerce Southeast Asian Countries Muhammad Masyhuri
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6068

Abstract

The Internet economy plays an important role in the development of the country's economy. In fact, more than 60% of customers worldwide cite price as the first reason for visiting an e-commerce website. The purpose of this study is to discuss the pricing strategy of the four current leading e-commerce marketplaces in Southeast Asian countries (SEA). The methodology used for this research was descriptive analysis, adapting and modifying the work of Rekettye & Liu (2018) and Skripak et al. (2018). It was found that the top four e-commerce companies use a strategy of market penetration and flexible pricing to compete and maintain their business in the market region.
Shift to Digital Audit: A Study Investigating the Benefits and Challenges of Digitalization on the Audit Profession Earl Jed A. Angeles Angeles; Godfrey B. Mabazza Mabazza; Angel Errine Grace B. Pascua Pascua; Krishabelle E. Salta Salta; Zedric Joel V. Santiago Santiago; Jerome Marquez Marquez; Karen Joy Catacutan
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6294

Abstract

This study intends to evaluate the perceived benefits and challenges that these technologies offer in the context of digitalization, to one of the most suitable professions for the particular procedure; the audit profession.  A qualitative study was conducted to gain a better grasp of the implications of digitalization on audit tools in the audit profession. This is accomplished by conducting ten (10) semi-structured interviews with professional auditors, emphasizing interpretation. It has been found that this study backs up some of the conclusions of prior research on the issue of digital auditing. Conclusively, the empirical findings of this study support the assumption that auditors believe digitalization will become even more popular in the future and that it will not result in job losses, as prior studies have suggested.
The Influence of Interest-to-EBITDA on Interest Deductibility Limitation as a Measure to Prevent Tax Avoidance (Empirical Study on Companies Listed on the IDX Quality 30 Index of the Indonesia Stock Exchange) Mauli Afra Sarah; Muhammad Saleh
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6474

Abstract

This study aims to determine the effect of interest-to-EBITDA ratio on interest expense restrictions. This type of research is quantitative research using secondary data, namely financial statements obtained from the official website of the Indonesia Stock Exchange (IDX). The population in this study is the IDX Quality Index 30 and there are 20 companies as research samples. The sampling technique uses nonprobability sampling technique with Purposive Sampling method. The data analysis method in this study uses simple linear analysis using Excel and SPSS 20 applications. The results of this study show that the interest-to-EBITDA ratio has no effect on tax avoidance.
The Influence of Entrepreneurship Education, Self Efficacy and Locus of Control on Students' Entrepreneurial Intentions in Yogyakarta Silvia Janna Vingki; Dwi Wahyu Pril Ranto
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6486

Abstract

Students as agents of change need to be encouraged to engage in entrepreneurial activities. The first step that can be taken is to grow their intention in the world of entrepreneurship. This activity can be done by providing entrepreneurial knowledge in college. This study aims to examine the effect of entrepreneurship education, self-efficacy and locus of control on students' entrepreneurial intentions. The population in this study were students at private universities in Yogyakarta. The sampling technique in this study used the purposive sampling method, namely selecting samples that matched the criteria used for the study. The criteria for the sample taken are students who have taken or are currently taking entrepreneurship courses. While the data collection method using a questionnaire. The number of respondents who were selected as samples was 101. The data analysis used in this study was multiple regression analysis. Based on the results of the study, it was found that entrepreneurship education, self-efficacy and locus of control had an effect on students' entrepreneurial intentions.
The Influence of Organizational Commitment and Empowerment on Employee Performance at the Ternate City Agriculture Service Andri Ningsih Slamet; Zulaiha Husen; Ahmad Yani Abdurrahman
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6487

Abstract

This research was conducted with the aim of knowing and analyzing the effect of organizational commitment and empowerment on employee performance. The population in this study were civil servants at the Ternate City Agriculture Service. Data collection in this study used a questionnaire which was distributed to 55 respondents who worked as employees at the Ternate City Agriculture Service. The results of this study indicate that; (1) organizational commitment has a positive and significant effect on employee performance, meaning that the higher organizational commitment, the higher the performance produced by employees, (2) empowerment has a positive and significant effect on employee performance, meaning that the higher the empowerment, the higher the performance produced by employees, (3) organizational commitment and empowerment have a positive effect simultaneously on the performance of employees at the Agriculture Service Office of the City of Ternate. The test tool used is multiple linear regression analysis using the statistical package for social scientists (SPSS) 25.0 as the test tool.
Investigation of Traditional Fishermen's Income in Labuhan Bilik Village, Panai Tengah District, Labuhan Batu Regency Zulkifli Siregar; M. Sahnan; Atika Nasution
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6555

Abstract

This research aims to reveal and analyze the income of traditional fishermen in Labuhan Bilik Village. The research methods used are surveys, interviews, and data analysis. The data collected includes fishermen's income, sources of income, equipment used, and challenges faced. The research results show that traditional fishermen's income comes from several sources, including fish catches, seafood, and side jobs such as agriculture. Although fishermen's income varies throughout the year and is influenced by weather factors, fish catches remain their main source of income. The main challenges traditional fishermen face in this village include climate change, declining fish stocks, and competition with commercial fishermen. It provides a basis for developing policies that support the fisheries sector in the region.
Horizontal Product Diversification Strategy to Increase the Competitiveness of MSMEs Sri Hariyanti; Sudarmiatin; Ludi Wishnu Wardana
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6596

Abstract

The development of the culinary business in Indonesia is increasingly rapid and diverse in meeting the increasingly complex needs of society in line with changes in life style. Companies/MSMEs are required to be able to fulfill consumer requests or desires, so that they can compete, efforts need to be made to increase product quality and variety (horizontal diversification of products) in order to produce products that consumers are interested in. This research aims to find out how the horizontal product diversification strategy is implemented at CV.Bolu Ketan Minister of Forestry and to determine the increase in CV's competitiveness. Minister of Forestry's Sticky Rice Bolu after implementing a horizontal product diversification strategy. Therefore, a qualitative approach is used to determine the condition of natural objects, where the researcher is the key instrument. The results of this research show that CV. Bolu Ketan Mendhut has implemented a horizontal product diversification strategy so that it has many flavor variants in its products and various sizes to meet consumer demand and from implementing this strategy it has apparently increased its competitiveness among its competitors.
The Influence of Effective Communication, Work Motivation and Work Discipline on Employee Work Productivity in Emping Blinjo Msmes in Kediri Anita Sumelvia Dewi; Sudarmiatin; Ludi Wishnu Wardhana
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6625

Abstract

The aim of this research is to find out and explain effective communication, work motivation and work discipline which simultaneously have a significant effect on employee work productivity. This type of research uses quantitative research. The data sources in this research use primary and secondary data. The sample in the research was 40 employees of MSMEs Emping Blinjo using saturated sampling techniques. The analysis techniques used are validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, t test, F test, multiple linear regression analysis, and coefficient of determination (R2) test using the SPSS version 25 program. Research results partially the effective communication variable has a positive and significant effect on employee work productivity, the work motivation variable has a positive and significant effect on employee work productivity, and the work discipline variable has a positive and significant effect on employee work productivity. Simultaneously the variables of effective communication, work motivation and discipline work has a significant effect on employee work productivity at Emping Blinjo MSMEs.
The Influence of MSME Owner Leadership and Motivation on Employee Productivity in the Weaving MSME Business Environment in Bandar Desi Kristanti; Sudarmiatin; Ludi Wishnu Wardana
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6626

Abstract

The research aims to determine the influence of MSME Owner Leadership and Motivation on Employee Productivity. Case studies were conducted on MSME owners located in urban areas. Data was obtained by distributing questionnaires. The sample studied in this research was 35 respondents. Data analysis techniques: Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, Coefficient of Determination Test. The results of this research show that (1) The results of hypothesis testing prove that MSME Leadership has a significant effect on Employee Productivity in the Weaving MSME Business Environment in Bandar. (2) The results of hypothesis testing prove that motivation has no significant effect on employee productivity in the MSME Weaving Business Environment in Bandar. (3) The results of hypothesis testing prove that MSME Owner Leadership and Motivation simultaneously have a significant effect on Employee Productivity in the Weaving MSME Business Environment in Bandar.
Building Repurchase Intention of Customers for Grab Transportation Services in Brosem Smes, Batu City With Customer Satisfaction as a Mediator Variable Yogi Dwi Lestari; Sudarmiatin; Ludi Wishnu Wardana
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6631

Abstract

The aim of this research is to determine effectiveness customer satisfaction in mediating service quality and customer value in building repurchase intention Grab transportation service for Brosem SMEs, Batu City. This research is quantitative descriptive. The population of this research is members of Brosem SMEs Kota Batu who use Grab transportation services with a sample of 76 respondents. Sample size guidelines using saturated samples. Data analysis in this research used descriptive statistical techniques and inferential statistical analysis with the SPSS application. The results of this research show that service quality proven to have no effect on customer satisfaction but it has been proven to have an effect on repurchase intention, either directly or through mediation customer satisfaction. Where as customer value proven to have a positive and significant effect on customer satisfaction and its influence on repurchase intention with mediation customer satisfaction. However customer value has no effect on repurchase intention directly.

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