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Horizontal Product Diversification Strategy to Increase the Competitiveness of MSMEs Sri Hariyanti; Sudarmiatin; Ludi Wishnu Wardana
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6596

Abstract

The development of the culinary business in Indonesia is increasingly rapid and diverse in meeting the increasingly complex needs of society in line with changes in life style. Companies/MSMEs are required to be able to fulfill consumer requests or desires, so that they can compete, efforts need to be made to increase product quality and variety (horizontal diversification of products) in order to produce products that consumers are interested in. This research aims to find out how the horizontal product diversification strategy is implemented at CV.Bolu Ketan Minister of Forestry and to determine the increase in CV's competitiveness. Minister of Forestry's Sticky Rice Bolu after implementing a horizontal product diversification strategy. Therefore, a qualitative approach is used to determine the condition of natural objects, where the researcher is the key instrument. The results of this research show that CV. Bolu Ketan Mendhut has implemented a horizontal product diversification strategy so that it has many flavor variants in its products and various sizes to meet consumer demand and from implementing this strategy it has apparently increased its competitiveness among its competitors.
Does the Wage System Play a Role in Maintaining Employee Loyalty? Sri Hariyanti; Desi Kristanti
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8953

Abstract

Every employee who works definitely needs appropriate compensation or remuneration from the company. Compensation is one of the reasons why employees work. The purpose of this research is to determine the wage system and employee loyalty at UD. Al Amien and to find out the role of the wage system on employee loyalty in that place. The location of this research is on Jl. Ahmad Yani No. 200, Gabru, Banyuanyar, Kec. Gurah, Kediri Regency. This research uses a descriptive qualitative approach, namely a method used to examine objects in natural conditions. The researcher acts as a key instrument in the data collection process which is carried out by observation, interviews, and recording or documentation and the research results emphasize meaning rather than generality. The results of this research show that the wage system implemented by UD. Al Amien is very flexible and is given every week according to the number of employee attendance. Employee loyalty is also quite high, this is reflected in good performance and compliance with applicable regulations. Even though the company provides wages below the minimum wage standards set by the government, employees still feel satisfied and consider these wages to be sufficient for their daily needs.
Digital Transformation in MSMEs: an Overview of Challenges and Opportunities in Adopting Digital Technology Sri Hariyanti; Desi Kristanti
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.8766

Abstract

Digital transformation has become an important key in driving global economic growth, especially for Micro, Small and Medium Enterprises (MSMEs) in Indonesia. In the face of increasingly fierce global competition, MSMEs need to take advantage of the opportunities offered by digital transformation to remain relevant and competitive. Although there are challenges such as digital literacy, access to technology, and data protection, MSMEs can overcome these through awareness of data security and implementing best practices in information management. By adopting digital technology, MSMEs can expand market reach, increase operational efficiency and optimize business decision making. A comprehensive strategy for overcoming challenges and exploiting digital opportunities is needed, such as the development of a digital transformation plan that involves concrete steps to achieve business goals through digital platforms. Through understanding the concept of digital transformation and applying descriptive qualitative methods, MSMEs can make optimal use of digital technology to increase competitiveness, expand markets, increase income and reduce operational costs. With full support from stakeholders, MSMEs in Indonesia have a great opportunity to develop and survive in this digital era.