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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 14 Documents
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Search results for , issue "Vol 4, No 2 (2016)" : 14 Documents clear
IMPROVING THE COMPANY PROFILE OF PT. GOLDFINDO INTIKAYU PRATAMA: A WAY TO MAKE IT MORE INTERESTING Cecilia Cathleen Tjiang; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.60-65

Abstract

PT. Goldfindo Intikayu Pratama is a company which manufactures many kinds of furniture of good quality such as beds, tables, chairs, wardrobes, and etc. The company mainly sells its products to distributors of furniture products in the USA. The problem that the company is facing is that its sales have been decreasing lately. This is due to some reasons, one of which is the promotion tool that the company uses. So far, the company has been using its company profile to promote its products. The problem is that the company profile is neither up to date nor interesting in terms of content and design. Some of the information is also irrelevant to the customers. For these reasons, the company needs to modify or change its company profile. The company needs to have a company profile that is much more impressive and interesting so that its potential customers will be interested and buy the company’s products. To realize this, the pictures of the furniture products displayed in the new company profile should be those which the company is currently producing, and which are in trend today or more demanded by most potential customers. In addition, the sentences in the new company profile are supposed to be communicative, simple, and impressive. With the new company profile, it is expected that more customers will be interested and buy the products of PT. Goldfindo Intikayu Pratama. As a result, the company will increase its sales and earn more profit from selling its furniture product
A MARKETING BOOKLET FOR MUARA TOURS: A WAY TO PROMOTE ITS STUDY-TOUR PACKAGES Maria Adeline Cornelius; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.27-31

Abstract

When the writer did her internship at Muara Tours, the writer found that this company had two big problems which affected their business. Muara Tours had failed to advertise study tour packages because Muara Tours does not retain tools that explain the study tour packages. Because of that, the writer comes up with the best solution and the most proper promotional tool which is a marketing booklet. Having a marketing booklet will bring two advantages. First, it assists Muara Tours to advertise study tour packages effectively for the customers. Second, a marketing booklet can use this marketing booklet as a guide for the staff to explain the products. In making this marketing booklet, the writer also considers the potential customers, all aspect in this marketing booklet were simple and attractive. The writer believes that this marketing booklet will assist Muara Tour to lead cooperation between Muara Tour and the customers.
THE ILLOCUTIONARY ACT PRODUCED BY KATE REDDY TO JACK ABELHAMER AND CLARK IN “ I DON’T KNOW HOW SHE DOES IT” Tri Erny Saliha; Julia Eka Rini
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.66-72

Abstract

This study aims to discuss the illocutionary acts produced by Kate Reddy in “I don’t Know How She Does It” movie, in the business communication with her business partner (Jack Abelhammer) and her boss (Clark). To support this study, the writer uses the theory of speech act by Austin (1962) and Paltridge (2006), illocutionary keywords by Searle (1969,1975), and the theory of context by Gee (2005). This research is a descriptive qualitative research because it is used it to form a descriptive qualitative conclusion to describe the illocutionary act occures in the conversation in this movie. From the findings, the writer finds out that  in order to make a sucessful business conversation, Kate produced four types of illocutionary acts to both her partner and her boss: representatives, directives, commissives, and expressives. Based on the findings, there are three similarities that the writer found: 1) the illocutionary act which is not used by Kate to her interlocutors is declarative, 2) the stage of illocutionary act produced by Kate to her interlocutors is the same to each other, and 3) there are the illocutionary act that is rejected by her interlocutors. Besides, the differences are also related to the use of various subtypes of Illocutionary act used by Kate to her partner and to her boss. Finally, the writer concludes that Illocutionary act plays an important role in Kate’s utterances since it helps Kate to state her intended meaning behind her utterances; to make a statement  to convince, to give suggestions, to make request and many more, to her interlocutors in their business conversation
PROMOTING THE PRODUCTS OF SPEED ELECTRONICS USING A COMMERCIAL WEBSITE Martha Stefani; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.32-36

Abstract

Speed Electronics is a home industry which producing electronic spare-parts for electronic goods. Since this company is still developing, it has to deal with several promotion problems. To solve this problem, Speed Electronics really needs to have a media which can promote its products and attract prospective customers. Thus, a commercial website will be suitable for Speed Electronics. It will consist of “Home”, “About Us”, “Our Products”, “Our Service”, “Our Distributors/Stores” and “How to Contact Us” parts. I believe only by seeing the pictures and the descriptions inside the website, the customers will be updated with the newest information about the spare-parts that Speed Electronics sell. Moreover, when they want to order the spare-parts, they can directly look at this website to avoid miscommunication. Besides, Speed Electronics will expectedly be able to widen its market or even get a chance to export its products to other countries
A GUIDEBOOK ON HOW TO BE STUDENTS IN AN AMERICAN UNIVERSITY FOR STUDENTS OF ALFALINK OVERSEAS STUDY AND ENGLISH COURSE Diana Natalia Tanusaputra; Jusuf I Ibrahim
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.1-5

Abstract

In the internship program, I worked at West Alfalink which is located at Ruko Rich Palace kav. I-1 Jl. MayjenSungkono 149-151. Alfalink is an overseas education consultant / agent and English language center. In this company, I found three problems. One of them is no guidebook for students who choose the USA to do their overseas study. By looking at this condition, I decided to make the USA guidebook for Alfalink’s students. It can be an effective tool for the company to give detailed information for the students. By providing this guidebook, Alfalink and students can get a lot of benefits. First, Alfalink’s staff do not need to give long explanation to the students and to new staff. Second, Alfalink can use it as a promotional tool. Last, students can get complete information about the USA.
THE APOLOGY STRATEGIES USED BY CUSTOMER SERVICE OFFICERS OF A LOCAL BANK IN SURABAYA Amelia Ruth; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.73-79

Abstract

In this study, the writer observed the apology strategies used by ten customer service officers of a local bank. The writer wants to find out what types of apology strategies are used by customer service officers of the local bank. The theory of apology strategy by Trosborg (1995) was used as the main theory of this research. The writer used a qualitative approach. The data were taken by recording interviews with ten customer service officers of the local bank. Then, the writer analyzed the conversation produced by these respondents. The result of the analysis, the local bank used twelve types of apology strategies. Next, the writer found the mostly used apology strategy the customer service officers employed is Repair Strategy. Overall, it  was found that the customer service officers of the local bank used eight types of apology strategies and they did not use one type of apology strategy that is Promise of Forbearance
APOLOGY STRATEGIES USED BY AIRLINE OFFICERS IN HANDLING PROBLEMS WITH PASSENGERS Natalia GY Maitimu; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.37-44

Abstract

In this research, I discuss about types of apology strategies used by Lion Group officers in handling problems with passengers. It was triggered by the fact that this Airline Company still manages to have high number of passengers though many of its passengers have been disappointed because of the service given. Here, I used Apology Strategies theory proposed by Eva Ogierman (2009) which divided Apology Strategies into three main categories and each category has its own types. To get the data, I conducted an observation within two weeks in Pattimura Airport, Ambon. From this study I found out that there is a difference in the use of types of apology strategies when the officers had to deal with both calm and emotional passengers. The officers used types of IFIDs category more frequently in dealing with emotional passengers.
CODE CHOICE USED BY THE EMPLOYEES IN THE COMMUNICATION WITH THE SUPERIOR AND THE CO-WORKER Eunike Wiguna; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.6-11

Abstract

This study is about the choice of codes used by the employees in communicating with their superior and their co-worker. The thing that has caught the writer’s attention and curiosity to write on this particular topic is the language that is used by the employees in a work place like switching when they talk to the superior and the co-worker. The aims of this study were to describe and to analyze the codes which were used by the employees, to find out the dominant code they chose, and to explain what factors affected their choice of code. Through the analysis, the writer found that the employees chose to use standard or casual Indonesian codes in communicating with their superior. Whereas they used Javanese codes in communicating among themselves.
AFFECTIVE STRATEGIES USED BY HIGH PROFICIENCY LEARNERS AT HAND FORTUNA CENTER Anie G Roboh; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.80-85

Abstract

This qualitative study aims to find out the affective strategies used by high proficiency learners at Hand Fortuna Center, Kupang. The theory applied was the theory of Affective Strategies by Oxford (1990) as a main theory and Oxford (2011) as a supporting theory. The source of data was the result of the questionnaires and the transcripts of interview that have been conducted with the ten high proficiency students at Hand Fortuna Center. The findings showed that the learners mostly used the first and the second part of affective strategies, namely “lowering your anxiety” and “encouraging yourself”. There are three sub-strategies in each part such as using “progressive relaxation, deep breathing, or meditation”, “using music”, and “using laughter” (lowering your anxiety) and “making positive statements”, “taking risks wisely”, and “rewarding yourself” (encouraging yourself). The third part of affective strategies, “taking your emotional temperature”, was the least frequently used by the learners. It is possible that the learners might not be familiar with the strategies such as “using a checklist” or “writing a language learning diary”.
MEANING IN THE PROCESS OF SIGNIFICATION BY THE ADVERTISEMENT OF HONDA Nicholas J.H. Wibowo; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.45-50

Abstract

This study mainly deals with the process of signification in order to reveal how meaning is created by the advertisement of Honda HR-V 2014 through the use of expressions. In this study, “Meaning” is an integrated form consisting the three elements which are denotative form, connotative form, and myth form. Using qualitative content analysis (Schreier, 2012), the writer did this study based on Barthes’s process of signification (1987) and Peirce’s indexicality (1931-58). From the analysis, the writer found out that meaning is created by indexicality. The index connects the product and the traits that the product possesses. Then, the use of expressions in the advertisement visualises the index of the product. The index which was visualised by the use of expressions which produces denotative meaning and connotative meaning. Those denotative meaning and connotative meaning are perceived by the audiences and creates myth which naturalises the index itself. It can be concluded from this study that meaning is created by the index and has undergone several steps in order for audiences to perceive the myth and become unaware of the index.

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