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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Esther H Kuntjara
English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia
Languange, Linguistic, Communication & Media

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A SEMIOTIC ANALYSIS ON THE PERCEIVED MEANINGS OF COCA COLA “ANTHEM” VIDEO COMMERCIAL Melita Leo; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.8-14

Abstract

This study observes the perceived meanings produced by young adult (18 to 30 years old) and older (50 to 65 years old) respondents as respondents from different age group can produce different perceived meanings from each other. The writer’s finding is that in perceiving, young adult respondents tend to emphasize on Coca Cola’s emotional roles. On the other hand, the older respondents emphasize on Coca Cola’s physical roles. 
THE APOLOGY STRATEGIES USED BY CUSTOMER SERVICE OFFICERS OF A LOCAL BANK IN SURABAYA Amelia Ruth; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.73-79

Abstract

In this study, the writer observed the apology strategies used by ten customer service officers of a local bank. The writer wants to find out what types of apology strategies are used by customer service officers of the local bank. The theory of apology strategy by Trosborg (1995) was used as the main theory of this research. The writer used a qualitative approach. The data were taken by recording interviews with ten customer service officers of the local bank. Then, the writer analyzed the conversation produced by these respondents. The result of the analysis, the local bank used twelve types of apology strategies. Next, the writer found the mostly used apology strategy the customer service officers employed is Repair Strategy. Overall, it  was found that the customer service officers of the local bank used eight types of apology strategies and they did not use one type of apology strategy that is Promise of Forbearance
APOLOGY STRATEGIES USED BY AIRLINE OFFICERS IN HANDLING PROBLEMS WITH PASSENGERS Natalia GY Maitimu; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.37-44

Abstract

In this research, I discuss about types of apology strategies used by Lion Group officers in handling problems with passengers. It was triggered by the fact that this Airline Company still manages to have high number of passengers though many of its passengers have been disappointed because of the service given. Here, I used Apology Strategies theory proposed by Eva Ogierman (2009) which divided Apology Strategies into three main categories and each category has its own types. To get the data, I conducted an observation within two weeks in Pattimura Airport, Ambon. From this study I found out that there is a difference in the use of types of apology strategies when the officers had to deal with both calm and emotional passengers. The officers used types of IFIDs category more frequently in dealing with emotional passengers.
THE SPEECH STYLES USED BY ERIN GRUWELL IN FREEDOM WRITERS MOVIE Elma Ariella Setiawan; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.28-33

Abstract

This study focused on the gendered speech styles namely; male speech styles and female speech styles used by Erin Gruwell in the Freedom Writers movie and the changes that can be perceived from her use of gendered speech styles. Based on the writer’s descriptive qualitative approach analysis on the data, she found out that the teacher uses both male speech styles and female speech styles along 15 class scenes. She used Co-operative feature of female speech styles and Aggressive feature of male speech styles as her dominant feature which were used in each class scene. However, the writer could not find any gradual changes from the teacher’s use of speech styles. Therefore, the teacher’s changes in using speech styles did not seem to correlate with the students’ changes in the attitude towards the teacher.
QUESTIONS AND INSTRUCTIONS DELIVERED BY SENIOR AND JUNIOR ENGLISH TEACHERS AT A PRIVATE SENIOR HIGH SCHOOL IN SIDOARJO Bobby W Setiawan; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 3 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.3.17-23

Abstract

This study is related to a study of classroom discourse about delivering questions and instructions based on the cognitive domains done by senior and junior English teachers in secondary level. The study was conducted in the first grade of Senior High School which was facilitated by different English teacher,  It was revealed that all the questions and instructions delivered by both English teachers were mostly applied in the lowest level of cognitive domain (‘remembering’ and ‘understanding’) because those teachers considered the level of students because in this level, the first grade students were still needed to retrieve their memory, knowledge, and understanding of what they learned during the class time. However, those two teachers were still applied another domain. The number of cognitive domains applied were different. The senior teacher applied five of six cognitive domains while the junior teacher only applied four of six cognitive domains
PERSUASIVE STRATEGIES USED BY AGUNG SEDAYU GROUP IN THE INFOMERCIAL, METRO TV Iqbal Firmansyah; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.12-20

Abstract

This study is conducted to find out the types of persuasive strategies which were used in Agung Sedayu Group’s infomercial.  It is aimed to seek the types of persuasive strategies used by the hosts and the representative team of Agung Sedayu Group in the infomercial. The writer uses the theories of persuasive strategies by Beebe (2012). The types of persuasive strategies theories are enhancing your credibility, using logic and evidence, and using emotion to persuade. In addition, the writer uses theory of social factor by Holmes (2001) as the supporting theory. This research uses qualitative supported by quantitative methods to reveal which strategy that mostly used by the participants. In the analysis, the writer found out that the most dominant persuasive strategy used by the hosts is using emotion to persuade 161 (31.8%). Moreover, the most dominant persuasive strategy used by the representative team is enhancing your credibility 113 (22.3%). 
SPEECH STYLES USED BY YOUNG FEMALE AND MALE TEACHERS IN TEACHING ENGLISH TO THEIR OLDER STUDENTS Febriani N Ronsumbre; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 3, No 2 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.2.20-26

Abstract

This study discussed about the speech styles used by a young female and a young male teacher in teaching English to their older students, the tendencies of using the features of each speech styles, and the use of opposite gendered speech styles. Through the classroom observation, the findings showed that the young female teacher applied six features of female speech styles and five features of male speech styles while the findings of theyoung male teacher showed that he only applied five features of male speech styles and applied six features of female speech styles.From the findings, it could be concluded that the most dominant speech styles used by the young female teacher is ‘Female Speech Style’ and the most dominant feature is ‘Co-operative’. And, the most dominant speech styles used by the young male teacher is ‘Male Speech Style’ and the most dominant feature is ‘Co-operative’ feature of female speech style
MEANINGS IN THE PROCESS OF SIGNIFICATION OF LANCÔME’S BEAUTY SERUM ADVERTISEMENTS Cliff Albert Tuna; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.1-7

Abstract

Through this study, the writer aimed to find out how meanings are created in advertisements video. The three objectives of this study are to find out how meanings are created through verbal expressions, how the visual expressions of the advertisements support the verbal expressions and to find out the differences between the two advertisements. The data used to conduct this study were Lancôme Génifique Serum Advertisement (2009) and Lancôme Advanced Génifique Serum (2013). After analyzing the data with the research questions in mind, the writer found out that meanings in both advertisements are created through the verbal captions and what were visually shown on the advertisement videos. The writer also found out that there were a few differences between the first and second advertisements. The second advertisement provides more appealing visuals, more direct and convincing verbal expressions and more facts and needed information regarding the promoted product. These factors make the second advertisement an improved version of the first one. 
THE POLITENESS STRATEGIES USED BY THE BARISTAS OF‘’STARBUCKS COFFEE’’ IN COMMUNICATING WITH THE CUSTOMERS Novinsky P Samianto; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.51-59

Abstract

This is a study about Politeness Strategies used by the Baristas of Starbucks Coffee in communicating with their customers. The writer is interested in analyzing the politeness strategies used by the baristas in welcoming, offering and inquiring their customers. In my study, the writer uses the theory of politeness proposed by Scollon and Scollon (2001). The writer uses the method of descriptive approach supported by quantitative data. The writer found that in welcoming their customers all the baristas tend to use positive politeness strategy which is notice or attend hearer and the negative politeness is use family names or titles. The writer found the most politeness strategies used by the baristas in inquiring the customers are Positive politeness strategy of claim common point of view, opinion, attitudes, knowledge, empathy and the negative politeness used is Give H the option not to do the act. Lastly, in inquiring, all the baristas tend to use negative politeness strategy of making minimal assumption and the positive politeness strategy the most used is indicate S knowH’s.
Co-Authors Amelia Ruth Bobby W Setiawan Cliff Albert Tuna Elma Ariella Setiawan Febriani N Ronsumbre Iqbal Firmansyah Melita Leo Natalia GY Maitimu Novinsky P Samianto