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Elsita Lisnawati Guntar
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Majalah Ilmiah Widyacakra
Published by STIE Bali International Institut of Tourism Management
ISSN : 20877730     EISSN : 26556782     DOI : 10.56915
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other
Jurnal Majalah Ilmiah Widyacakra adalah jurnal ilmiah elektronik milik Sekolah Tinggi Ilmu Ekonomi Institut Manajemen Pariwisata Internasional Bali (STIE BIITM) yang terbit setiap enam bulan sekali. Jurnal ini bertujuan untuk meningkatkan kualitas pengetahuan dan menyalurkan minat dalam berbagi dan menyebarluaskan pengetahuan bagi para sarjana dan praktisi di bidang Manajemen. Jurnal ini memuat tulisan-tulisan ilmiah khususnya dalam bidang Manajemen di perusahaan atau organisasi. Artikel-artikel yang dimuat dalam jurnal ini merupakan hasil penelitian atau kajian ilmiah yang ditulis oleh peneliti, dosen, dan mahasiswa program studi Manajemen STIE-BIITM. Selain itu, artikel yang diterbitkan juga ditulis oleh universitas dan perusahaan yang telah bekerjasama dengan STIE BIITM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 96 Documents
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PENGARUH OCCUPANCY DAN PENYELENGGARAN WEDDING TERHADAP PENDAPATAN MAKANAN DAN MINUMAN DI THE ST REGIS BALI RESORT Ni Nyoman Sueni
Majalah Ilmiah Widyacakra Vol 1 No 01 (2018): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

This study aims to determine the significant influence between occupancy and wedding arrangements both simultaneously and partially to the income of food and beverages at St. Regis Bali Resort. The data used in this research is income statement year 2014-2016, for further analyzed by using multiple correlation analysis, multiple linear regression analysis, determination analysis, simultant significant test (F statistic test) and partial significant test (T test statistic). Based on the calculation results, obtained correlation coefficient 0.844 which means there is a very strong relationship between occupancy and the implementation of wedding to food and beverage income. For Regersion Analysis shows the result of equation Y = 1.120.691.278,423+ 102.383.586,011X1 + 538.394.444,866X2. Determination analysis shows that simultaneously occupancy and the implementation of wedding influence 71.2% while the rest of 28.8% influenced by other factors not examined. The result of significance test of F-test and T-test showed significant influence either simultaneously or partially. It can be seen from the result of F count equal to 40,888 bigger than F-table equal to 2,92. Similarly, the result of t calculate occupancy of 7.440 and t-hitung wedding of 3.302, where the value of t-hitung each variable is greater than the t-table that is equal to 1.697.
POLEMIK MASYARAKAT RIAU DAN PEMERINTAH PROVINSI RIAU TERHADAP PERKEMBANGAN KELAPA SAWIT DI PROVINSI RIAU I Dewa Ayu Putri Wirantari
Majalah Ilmiah Widyacakra Vol 1 No 01 (2018): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

The increasing world demand for palm oil (CPO) has caused the government to continue expanding palm oil plantations. Riau is the province with the largest oil palm plantation in Indonesia. The area of ​​oil palm plantations in Indonesia is 13.5 million ha, of which 2.9 million ha are in riau.1 This certainly has an impact for the people in Riau province.One positive impact for the people of Riau with the development of oil palm plantations is the increase in income and the opening of employment. It is undeniable that oil palm is a commodity that is classified as providing a great income, so it is not surprising if the people are competing to do business in the field of oil palm plantations. The negative impact is that the expansion is done by burning and cutting down the forest, whose effect is remarkable. As happened in the year 2014, when massive forest fires committed in Riau province resulted in excessive smoke pollution. The smoke effects are not only felt in Riau area but also other regions and even neighboring countries also feel the impact of this forest burning. From the pollution of the smoke is a lot of losses felt by the community, ranging from the many people who contracted the disease ARI, can not leave the house, school, or work, all access outside the area of ​​land, sea or air covered by the thick smoke that menggagga visibility, all of which lead to disadvantage of the community, such as education sector to economic sector.
PEMBENTUKAN PORTOFOLIO OPTIMALMENGGUNAKAN SINGLE INDEX MODELPADA SAHAM LQ 45 DI BURSA EFEK INDONESIA (BEI)TAHUN 2014-2016 I Made Darmayasa
Majalah Ilmiah Widyacakra Vol 1 No 01 (2018): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

The research aims to know the optimal portfolio formation using single index model in LQ 45 stocks in the period 2014-2016, to know the proportion of funds used to invest in the optimal portfolio with a single index model and to know return and risk of optimal portfolio with a single index model. This research uses a descriptive research and quantitative approach. The method used in this research is single index model. Samples were taken of 32 companies from LQ 45 index. Samples taken in this study using purposive sampling technique. The result showed that from the 32 samples company elected 26 company that forms composition optimal portfolio with the proportion of shares AKRA 3,9%, WSKT 9%, PTPP 6%, TLKM 12%, GGRM 6,3%, UNVR 7%, BBCA 10%, PWON 4%, ADRO 3,4%, LSIP 1%, UNTR 2,6%, PTBA 2%, ADHI 1,9%, WIKA 2,3%, BBRI 4,5%, SMRA 2,4%, LPKR 1,7%, BMRI 5%, INDF 2,5%, ASII 4%, BBNI 3%, ASRI 1%, BSDE 2,4%, KLBF 2%, MNCN 0,4% and AALI 0,1%. Based on portfolio has formed the result of reckoning return portfolio is 3,9% and risk portfolio 0,0005%.Suggestion from the result of research, investor can invest in 26 of optimal portfolio shares because the resulting return is positive and optimal portfolio risk is much smaller than if investing in one shares only.
PENGARUH KEPUASAN GAJI TERHADAP TURNOVER INTENTIONS DI HOTEL KERATON JIMBARAN RESORT & SPA Ni Putu Widiastuti
Majalah Ilmiah Widyacakra Vol 1 No 01 (2018): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

High rate of turnover leads to adverse effect to an organization. Such problem is likely generating instability and uncertainty towards employment condition and human resources cost rise in forms of training invested to them, recruitment and newly built training programs. High turnover, in addition, also results in organizational ineffectiveness because it loses experienced employees as well as spends much time in training new, inexperienced employees. This study aims to analyze the effect of salary satisfaction, work satisfaction and organizational commitment on withdrawal intention and to analyze the most affective variabel on withdrawal intention. There are 135 respondents for the samples and data analysis during the research is held by using SEM and AMOS 20.0 program. According to the analysis, it is concluded as the followings: salary satisfaction has a negative significant effect on turnover (CR = -2,658). In efforts of decreasing turnover rate, Keraton Jimbaran Resort & Spa should improve its salary rate granted to the employees.
PERANAN CUSTOMER SERVICE DALAM MENINGKATKAN KEPUASAN PELANGGAN I Wayan Astawa
Majalah Ilmiah Widyacakra Vol 1 No 01 (2018): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

In the current era of Globalization, the role of inter-sesame communication is necessary in the business world, in order to establish a good relationship, be it between superiors and subordinates, subordinates with superiors as well as between employees with customers or costomers, especially in the modern times. Bali is famous for its well-known culture and tourism all over the world. Along with the development of business in Bali, the role of the virtual world that the Internet is very supportive of these developments. The internet is very telling without looking geographically. Business connection or internet service is growing rapidly. Price competition, service, and supprortpun increasingly tight. In Bali unlike a few years ago, it is currently reatif easy to get internet access. Starting from the bandwidth / data transfer of the smallest to the unlimited, ranging from the Wireleess / wifi, mobile phone network, and using telephone line. Even now there are many places to eat / restaurants, malls, and so on, which provides Hot Spot free or paid internet access. The role of Customer Service is the actions performed in providing services to customers and prospects. For that Customer Service must have the ability, patience, reliability, look good and neat, be friendly, and able to communicate well to create a good relationship with customers. All that can be done by showing a high passion and show attitude always ready to provide the best service to the customer.
INDUSTRI KREATIF PELEPAH PISANG DI DESA AMBENGAN, KECAMATAN SUKASADA, KABUPATEN BULELENG Mutria Farhaeni
Majalah Ilmiah Widyacakra Vol 1 No 01 (2018): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

The purpose of this research is to know the creative industry of banana tree in Ambengan Village, Sukasada District, Buleleng Regency. Banana plantations in the village of Ambengan very easy to find. Ambengan village community has innovation and creative and creative by exploiting the potential of its territory, namely banana stem as handicrafts. This research was conducted by survey and observation method in field to banana banana craftsman community. The method used is purposive sampling that is by determining the key informant then proceed with snowball method with the intention to get data and information as much as possible from other informant. The tool used is in the form of interviews. From the interviews with key informants and other informants then studied and narrated in the form of descriptive. From the results of the study can be concluded first, with the existence of banana banana industry benefits for the community, among others, for business owners are able to increase family income and increase creativity in the field of art, while the challenge faced is the difficulty of getting raw materials during the rainy season. Secondly, there is no clear separation of business and household financial management, related to sales management problem where craftsmen do not ask for down payment (DP) to the buyer, in the case of marketing, craftsmen do not have website / e-commerce as media of promotion / online stores of products they produce, whereas in today's modern era of marketing is quite effective form is by utilizing information and communication technology (ICT). Third, the innovation of the resulting product by combining it with sand and air brush.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP TINGKAT PENJUALAN PADA PAPA RON’S PIZZA TEUKU UMAR – DENPASAR Ni Luh Putu Ari Sukawirantini
Majalah Ilmiah Widyacakra Vol 1 No 02 (2019): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

The Title Research is The Influence of Product Quality and Service Quality on Level of Sales at Papa Ron’s Pizza Teuku Umar Denpasar.The types of product quality and service quality are diverse, business people are required to create the right strategy. If consumers are satisfied with the services provided, the company can get a profit which can increase sales volume. This research aimed to analyze the influence of product quality and service quality on level of sales at Papa Ron’s Pizza Teuku Umar Denpasar. The sample of this research is 85 respondents of guests at Papa Ron’s Pizza Teuku Umar Denpasar. The Data sources used in this research are primary and secondary data. Data is analyzed using path analysis that is assisted with SPSS for Windows version 22. Data collection method in this research using interview method, bymeans of questionnaires with likert scale. The analytical technique used is multiple linier regression analysis. Results of statistical analysis known that the product quality and service quality influenced on level of sales at Papa Ron’s Pizza Teuku Umar Denpasar is 41,4%, based on hypothesis testing with the F and t test results, it can be concluded that the product quality variable (X1) and service quality (X2) simultaneously (together} and significantly influence on level of salesvariable (Y) with value of F-test is 28,976 and sig 0,000. The product quality variable (X1) partially and significantly positive influenced on level of sales (Y) with value of t-test is 5,101 and sig. 0,000 and service qualityvariable (X2) significantly positiveinfluenced on level of sales variable (Y) with value of t-test is 4,564 and sig. 0,000 at Papa Ron’s Pizza Teuku Umar Denpasar.
PENGARUH PENGENAAN PAJAK PERTAMBAHAN NILAI DAN PAJAK KENDARAAN BERMOTOR DENGAN TARIF PROGRESIF TERHADAP DAYA BELI KENDARAAN BERMOTOR DI DENPASAR I Dewa Made Sutedja
Majalah Ilmiah Widyacakra Vol 1 No 02 (2019): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

Tax is an obligation that must be paid by both private and public entities of income or earnings to the government aimed at development activities in all fields. To this research to study the effect of the imposition of value added tax and motor vehicle tax at progressive rates on consumer purchasing power and the sampling technique used purposive sampling. The office SAMSAT Denpasar city as a place of study covers an area of Denpasar North, East, West and South by making consumers taxpayers as much as 100 people in the sample with slovin method. Multiple linear regression analysis technique is done with the results of the imposition of value added tax and motor vehicle tax at progressive rates on consumer purchasing power has a significant negative impact. The imposition of value added tax and motor vehicle tax with progressive of them has a negative impact on consumer purchasing power.
PENGARUH SIKLUS HIDUP PRODUK SEPEDA MOTOR HONDA TERHADAP STRATEGI PEMASARAN DI PT. ASTRA INTERNATIONAL TBK-HONDA DENPASAR Putu Ayu Mitha Loka
Majalah Ilmiah Widyacakra Vol 1 No 02 (2019): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

Companies must pay attention to strategic steps in product evaluation, namely by conducting a study of the development of marketing by conducting a product life cycle analysis, because with the weak concept of marketing strategy will reduce the company’s sales volumr in the future. This research aimed to analyzed the influence of the life cycle motorcycle product on marketing strategy at PT. Astra International Tbk-Honda Denpasar. The sample of this research is 100 customers at PT. Astra International Tbk-Honda Denpasar. Data collection done by spread the questionnaire. The analysis technique used in this research was simple linear regression analysis, simple correlation analysis,t-test analysis and determination analysis. From the simple linear regression analysis test, the Product Life Cycle variabel (X) has regression coefficient equal to Y=1,85+1,01X that have positive effect to Marketing Strategy (Y) and the correlation coefficient of 0,8989, which means that the relationship between the product life cycle to the marketing strategy is very strong, this can be seen from the result of calculation t-count 20,31 > t-tabel 1,980. That’s meaning the product life cycle (X) has significantinfluence to marketing strategy (Y) at PT. Astra International Tbk-Honda Denpasar are acceptable. Based on determination test, the product life cycle has an influence to marketing strategy of 80,8% and the remaining 19,2% by other variabels not examinated in this research.
PENGARUH PRESTASI KERJA DAN SENIORITAS TERHADAP PROMOSI JABATAN PADA HOTEL HARRIS DI TUBAN Yuyun Dian Ningrum
Majalah Ilmiah Widyacakra Vol 1 No 02 (2019): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

The purpose of this study is to determine the effect of work performance and seniority on promotion of position at Hotel HarisTuban. The sample of this research is 90 respondents at Hotel Harris Tuban. Sources of data used are primary and secondary data. Data analyzed by using computer program SPSS for Windows ver 22. Data collection method in this research use interview technique, questionnaire, documentation and observasi.Teknik data analysis using assumption test of classical, multiple correlation, multiple linear regression, determination, f test and test t. The results of this study indicate that job performance and seniority have significant influence simultaneously and partially on the promotion of position, it is proved from the result of f-test obtained F-count as big as 142,662 bigger than Ftabel is 3.11 this means there is significant influence together (simultaneously) from work performance and seniority at Hotel Harris Tuban. While on t test the t-value of the independent variables consist of performance and seniority performance, respectively, among others 9,193 and 6,432 which is bigger than t-table of 2.000 this means there is partially significant influence between work performance and seniority toward promotion Hotel Harris Tuban.

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