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Business and Entrepreneurial Review

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Published by Universitas Trisakti

ISSN : 08539189 EISSN : 22524614 DOI : https://doi.org/10.25105/ber

Core Subject : Science,

Decision Sciences, Operations Research & Management

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 7 Documents

Search results for , issue "Vol. 20 No. 2 (2020): OCTOBER 2020" : 7 Documents clear

Social Media and Foreign University Collaboration: A Multi‐Perspective Descriptive Analysis for Indonesian Private Universities Junaid Ali Saeed Rana
Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020
Publisher : Universitas Trisakti

The importance of social media for universities is an important tool for marketing purposes by adopting aggressive marketing strategies. The existence of foreign-based Higher Education Institutes (HEI) in Indonesia is almost non-existent. The government of Indonesia through education ministry requires any foreign HEIs that will operate in Indonesia to have a formal collaboration with the government accredited Indonesian HEIs. The paper empirically studies the multiple-perspective (management role and students’ role) descriptive approach in evaluating the social media usage and the importance of foreign university collaboration. The data collected from 34 universities (management perspective) and from the 5 most populated universities (for student perspective). The data analyzed and compared using graphs to draw some meaningful conclusions. The paper concludes with empirical findings based conclusions to managers to effectively using social media to its optimum benefit and gaining potential assistance from foreign university collaboration. Some meaningful suggestions to the management as how strategically social media should be managed.

CREATE a CUSTOMER LOYALTY In TRAVEL SECTOR Siti Maemunah
Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020
Publisher : Universitas Trisakti

Research related to loyal customers in the travel industry. The travel industry adopts strategic e-marketing, technological innovation, trust and value to customers. Customers feel satisfied, thus creating customer loyalty. The methodology for this writing was to distribute questionnaires to 240 travel decision makers (managers / directors / owners). The data were analyzed through the SEM research hypothesis using SPSS / AMOS applied to the relationship and hypothesis testing. The results showed that strategic e-marketing, technological innovation, trust and value on customers had a direct and significant positive effect on satisfaction. Customer satisfaction has a direct and significant positive effect on customer loyalty. The implication of writing helps marketing managers to encourage customer satisfaction by fostering trust and value, creating customer loyalty in the travel sector. This novelty research provides new insights in the development of e-marketing strategies and technological innovation has been recognized as a developing concept that has received intense attention from both literature reviews and practitioners. In addition, further empirical research is still needed to investigate all-digital marketing insights around the world. To enrich the theoretical point of view of the proposed model, further research can carry out a comparative study between industry and developing countries.

Work Motivation, Job Satisfaction and Employee Performance Rezki Nurdiansyah; Siti Mariam; Muhammad Asrar Ameido; Abdul Haeba Ramli
Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020
Publisher : Universitas Trisakti

This investigation goals to anatomize the influence of work motivation on employee performance intercede by employee job satisfaction. The data is obtained directly through distributing questionnaires via google docs and whatsapp to employees who work at Bank Rakyat Indonesia. The number of respondents in this determination was 160 people. The results of hypothesis testing show : Work motivation has a positive and significant effect on employee performance, job satisfaction and employee performance through job satisfaction, then Job satisfaction has a positive effect and significant on employee performance.

Human Resource Management Strategy and Safety Culture as Competitive Advantages in Order to Improve Construction Company Performance Winda widyanty; Apollo Daito; Setyo Riyanto; Dewi Nusraningrum
Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020
Publisher : Universitas Trisakti

This study was conducted to analyze human resource management strategies and safety culture as competitive advantages to improve company performance in the construction industry in Indonesia and to identify related factors to achieve competitive advantage in the construction industry. Primary data were collected by distributing questionnaires to 174 construction companies in Indonesia. The results of SEM data processing using the Lisrel software show that recruitment, selection, performance management, compensation, and training and development that are integrated with safety culture can be a competitive advantage and can improve the performance of construction companies in Indonesia. Future studies can use this strategic human resource management model in different industrial sectors by increasing the number of samples so that the research results can be generalized to the intended population.

FINANCING COMPARISON OF UMKM CONVENTIONAL BANKS AND SYARIAH BANKS IN INDONESIA ela elliyana; irmah halimah Bachtiar
Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020
Publisher : Universitas Trisakti

The purpose of this study was to compare the increase in lending for Micro, Small and Medium Enterprises (UMKM) by Islamic banks and conventional banks after determining the minimum percentage of UMKM credit distribution from the total ceiling of commercial bank lending through Bank Indonesia Regulation (PBI) Number 17/12 /PBI/ 2015, where the mandatory amount of commercial bank lending applies gradually at 5% in 2015 to 20% in 2018. Using quantitative data sourced from the Financial Services Authority (OJK) using the parametric inferential statistical method with the independent T-Test technique, in two homogeneous groups that have no relationship, namely the Islamic bank group and the conventional bank group. The result is that the average increase in the amount of UMKM lending in Islamic banking is greater than that of conventional banks.

Analysis of Factors Determining Islamic Motivation Entrepreneuship of Muslim Women Entrepreneurs in Jakarta. Ellyana Amran; Willy Arafah
Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020
Publisher : Universitas Trisakti

The purpose of this study was to analyze the influence of Islamic Leadership on Islamic Motivation Entrepreneurship and the indirect effect of Islamic Leadership on Performance Islamic Business with Islamic Motivation Entrepreneurship as a mediating variable for Muslim women entrepreneurs in Jakarta. The research method used is quantitative method. Research respondents are IWAPI Muslim women entrepreneurs in Jakarta with a sample size of 354 Muslim entrepreneurs. Sample is non probability sampling by using purposive sampling. Data is collected using questionnaire and methods analysed by using Structural Equation Model (SEM). The results showed that there was influence of Islamic Leader on Islamic Business Performance either directly or indirectly through Islamic Motivation Entrepreneurship as mediation. Furthermore there is a positive influence of Islamic Leadership on Islamic Motivation Entrepreneurship; and there is a positive influence of Islamic Motivation Entrepreneurship on Islamic Business Performance.

The Model of Green HRM in Improving Service Quality With OCBE and Organizational Commitment as Mediation In the Hospital of State-Owned Enterprises (Conceptual Framework) Asep Saifudin Memet; Ahmad Hidayat Sutawidjaya; Sugiyono Sugiyono; Havidz Aima
Business and Entrepreneurial Review Vol. 20 No. 2 (2020): OCTOBER 2020
Publisher : Universitas Trisakti

Hospitals today are not only socially managed but also as a health service business that considers aspects of service quality and environmental issues. Therefore, hospital human resources must be handled with Green Human Resources Management so that the quality of services becomes better not only from the business, social aspects but also from the environmental aspects. The role of Organizational Civilization Behavior for the Environment (OCBE) and Organizational Commitment is considered important as mediation. For this reason, this research will examine the Green HRM model in improving Service Quality with OCBE and Organizational Commitment as mediation in the Hospital of State-Owned Enterprises. This study answers the research gap of Green HRM research at the organizational level with more specific outcomes. This research also focused on Green HRM in hospital organizations to see its influence on service quality through OCBE and OC, which were rarely examined before. The application of the concept of Healthcare Service Quality (HEALTHQUAL) in the SQ Variable is also to support or deny the conceptual framework for which there is no empirical study when done in hospitals in Indonesia. Through the hypothesis of the research conducted can be in the form of a FrameWork concept as a basis for further research.

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Home Page

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Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
ber@trisakti.ac.id

Editorial Address
Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Moh Shidqon

Contact Email ajid.shidqon@trisakti.ac.id

Phone +6281574360223

Journal Mail Official ber@trisakti.ac.id

Editorial Address Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
ber@trisakti.ac.id

Editorial Address
Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA