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<![CDATA[PENGARUH HEDONIC SHOPPING MOTIVATION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION ]]>
<![CDATA[M Rizki Rabbani]]>;
<![CDATA[Gatot Wijayanto]]>;
<![CDATA[Dian Puspita Novrianti]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to analyze the effect of Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying through Positive Emotion on H&M consumers in Pekanbaru. The data collection technique in this research is literature study and questionnaires. The population in this study were H&M consumers in Pekanbaru. The number of samples taken in this study were 384 samples. The sampling method used in this study is non-probability sampling using the accidental sampling technique. The data processed using the SEM-PLS method with SmartPLS 3.0 software. The results of this study indicate that Hedonic Shopping Motivation has an effect on Positive Emotion, Shopping Lifestyle has an effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Hedonic Shopping Motivation has no effect on Impulse Buying, Shopping Lifestyle has an effect on Impulse Buying, Hedonic Shopping Motivation affects Impulse Buying through Positive Emotion, and Shopping Lifestyle affects Impulse Buying through Positive Emotion.]]>
<![CDATA[ANALISIS TINGKAT KEPUASAN PELANGGAN TERHADAP TRANSAKSI NONTUNAI PADA USAHA MAKANAN DAN MINUMAN ]]>
<![CDATA[Dilla Savira]]>;
<![CDATA[Deny Danar Rahayu]]>;
<![CDATA[Rendra Wasnury]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to determine the level of Customer Satisfaction and indicators that deserve attention regarding QRIS non-cash transactions in food and beverage businesses in Pekanbaru City. The population in this study included people in Pekanbaru City who had used QRIS as a payment method in the food and beverage business by taking samples using a purposive sampling technique with a total sample of 120 respondents. Data analysis used in this study is the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). From the results of calculations with CSI, a value of 81.62% was obtained and entered into the very satisfied category. The IPA results show that there are nine indicators whose performance needs to be maintained and six indicators that need to be considered for improvement to increase Customer Satisfaction with QRIS non-cash transactions in food and beverage businesses in Pekanbaru City.]]>
<![CDATA[PENGARUH PRODUCT QUALITY, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION ]]>
<![CDATA[Darma Kusuma Hanggara]]>;
<![CDATA[Ananda Sabil Hussein]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to assess and analyze the effects of product quality, service quality, and perceived value on the intention to purchase culinary products at the Lowokwaru branch of Nakoa Café Suhat in Malang. This study is categorized as explanatory research since it explains the positions of the examined variables and the effects of one variable to others. The data was harvested from questionnaires distributed to 150 samples and was analyzed using multiple linear regression in SPSS 25. This study finds that product quality has no significant influence on the repurchase intention, that service quality significantly affects the repurchase intention, that perceived value has a significant influence on the repurchase intention, and that product quality service quality, and perceived value simultaneously have significant effects on the repurchase intention.]]>
<![CDATA[ANALISIS TINGKAT KEPUASAN DENGAN MENGGUNAKAN VARIABEL LOGISTIC SERVICE QUALITY (LSQ) ]]>
<![CDATA[Anggraini Juwita]]>;
<![CDATA[Sri Restuti]]>;
<![CDATA[Henni Noviasari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to determine the level of customer satisfaction at PT. Pos Indonesia at PT. Pos Indonesia using the Logistic Service Quality Variables in Kuantan Singingi District. The population in this study were customers who had used the services of PT. Pos Indonesia Kuantan Hilir branch, totaling 94 people.. Primary data was collected by means of observation, distribution of questionnaires and interviews to prove the research results. To test the hypothesis in this study is the method Customer Satisfaction Index (CSI) to determine the level of customer satisfaction and methodsImportance Performance Analysis (IPA) with the help of the SPSS program. The sampling technique that has been chosen is using the techniquePurposive Sampling (94 service users of PT. Pos Indonesia Kuantan Hilir Branch) The results of the study show that customers aged 17-26 years, customers with the last high school education level are the dominant consumers. The level of customer satisfaction withLogistic Service Quality (LSQ) based on CSI of 83.24%. Based on the IPA method in quadrant A that needs improvement, namely handling order discrepancies that occur after they reach the customer, having a contact suggestion/call center to accommodate customer problems and making deliveries on time.]]>
<![CDATA[PENGARUH INFLUENCER ATTRIBUTES, INFLUENCER TRUSTWORTHINESS, DAN BRAND IMAGE TERHADAP PURCHASE INTENTION ]]>
<![CDATA[Tasya Firdhausi Islamiyah]]>;
<![CDATA[Raditha Dwi Vata Hapsari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effects of influencer attributes, influencer trustworthiness, and brand image on the purchase intention of the Rachel Goddard’s review video viewers on YouTube. This research is considered as an explanatory study as it elucidates the causal relationship between research variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 156 people with the minimum age of seventeen years and have viewed the review video published by Rachel Goddard through her YouTube channel at least two time in the last three months were selected as the sample. The data was analyzed using multiple linear regression, and the hypotheses were tested using the t-test; all of which were performed in SPSS 25. This study finds that influencer attributes positively and significantly influence the purchase intention, that influencer trustworthiness positively and significantly affects the purchase intention, and that brand image positively and significantly impacts the purchase intention. Based on those finding, it can be inferred that Rachel Goddard can increase her interaction with more varied social media followers and improve the creation of positive information about the products that she may review.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR TERHADAP CUSTOMER LOYALTY MELALUI VARIABEL CUSTOMER SATISFACTION PADA KONSUMEN SKINCARE DI INDONESIA ]]>
<![CDATA[Amalia Salsabeela]]>;
<![CDATA[Radityo Putro Handrito]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effect of brand ambassador on the loyalty of skincare consumers in Indonesia through customer satisfaction/ this quantitative research describes the position of and the linkage between variables. Using non-probability sampling method, 167 people with the minimum age of 18 years who use Indonesia local skincare products were selected as the respondents. The research instruments were assessed using SEM with the support of outer and inner model tests. The hypotheses were tested using the t-test in the outer and inner models, performed in SmartPLS. The results of the analysis indicate that brand ambassador has a significant effect on the customer loyalty and that customer satisfaction mediates the said effect.]]>
<![CDATA[PENGARUH BRAND IMAGE DAN BRAND EXPERIENCE TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY ]]>
<![CDATA[Yudha Triaji]]>;
<![CDATA[Gatot Wijayanto]]>;
<![CDATA[Rendra Wasnury]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[This study aims to analyze the effect of Brand Image and Brand Experience on Customer Satisfaction and Brand Loyalty on Ultra Milk UHT milk customers in Pekanbaru City. This research was conducted on all Ultra Milk uht milk customers who live in Pekanbaru City who have purchased Ultra Milk products. This research consists of four variables, namely one determinant variable, one intervention variable, and two independent variables. These variables are Brand Loyalty (Y2), Customer Satisfaction (Y1), Brand Experience (X2), Brand Image (X1). This research was conducted using a sample of 400 people by distributing questionnaires. The data analysis tool used for hypothesis testing is path analysis with the Partial Least Square (PLS) approach using the SmartPLS ver 3.0 software application. The results of this study state that: 1) brand image has a positive and significant effect on customer satisfaction; 2) brand experience has a positive and significant effect on customer satisfaction; 3) customer satisfaction has a positive and significant effect on brand loyalty; 4) brand image has a positive and significant effect on brand loyalty; 5) brand experience has a positive and significant effect on brand loyalty; 6) brand image has a positive and significant effect on brand loyalty which is intervened by customer satisfaction; 7) brand experience has a positive and significant effect on brand loyalty which is intervened by customer satisfaction.]]>
<![CDATA[PENGARUH BRAND IMAGE, PRICE, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION DI MASA PANDEMI COVID-19 ]]>
<![CDATA[Rachmad Aji Bawana]]>;
<![CDATA[Mugiono Mugiono]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effects of brand image, price, and perceived value on the purchase intention of Ultra Milk consumers in Greater Blitar region during the Covid-19 pandemic. The outbreak has caused negative impacts on the economy, so companies are required to run various marketing strategies in order to survive the business competition and increase consumers’ purchase intention. The respondents of this explanatory research are 88 Ultra Milk consumers in Greater Blitar region, selected using non-probability sampling method and purposive sampling technique. This study uses primary data harvested 5-point Likert-scaled questionnaires and analyzed using multiple linear regression in SPSS version 25. The results of the analysis have led to a finding that brand image, price, and perceived value significantly influence the purchase intention. Therefore, it suggested that the company should maintain the brand image, price, and the perceived value of Ultra Milk in order to gain higher purchase intention.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN LOGISTIK, CITRA MEREK, DAN PROMOSI PENJUALAN TERHADAP KEPUASAN PELANGGAN ]]>
<![CDATA[Dimas Azizulfikri]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify the effects of logistic service quality, brand image, and sales promotion on the satisfaction of J&T Express’s customers in Jabodetabek. This explanatory research was conducted to explain the relationship between one variable and the others. Using purposive sampling, 205 people were selected as the respondents; they are people with the minimum age of eighteen years who live in Jabodetabek, who have ordered and paid for J&T Express’ service at least once, and who have made direct contacts with the logistic companies’ officer in one of its branch offices in the said region. The data was analyzed using multiple linear regression, and the hypotheses were tested using the t-test; all of which were processed in IBM SPSS Statistics 25. This study finds that logistic service quality, brand image, and sales promotion have direct and significant impacts on customer satisfaction.]]>
<![CDATA[PENGARUH HEDONIC VALUE, UTILITARIAN VALUE, DAN SOCIAL INFLUENCE TERHADAP BEHAVIORAL INTENTION ]]>
<![CDATA[Raissa Adhitama]]>;
<![CDATA[Fatchur Rohman]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023): IN PRESS ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The objective of this research is to identify (1) the effect of hedonic value on the behavioral intention of visitors at Gandaria City Mall of Jakarta, (2) the effect of utilitarian value on the behavioral intention of visitors at Gandaria City Mall of Jakarta, and (3) the effect of social influence on the behavioral intention of visitors at Gandaria City Mall of Jakarta. This explanatory research explains the causal relationships between variables through hypothesis testing. From the population of visitors of Gandaria City Mall who live in Jabodetabek, 170 people with the minimum age of eighteen years who have visited the mall at least once were selected as the respondents through the use of purposive sampling technique. The research data was analyzed using multiple linearregression in IBM SPSS Statistics version 26.0. This study finds that all of the independent variables, i.e., hedonic value, utilitarian value, and social influence, positively and significantly affect the dependent variable, i.e., the behavioral intention of visitors at Gandaria City Mall of Jakarta.]]>
