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Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Published by Universitas Brawijaya
ISSN : 2963329X     EISSN : 2963329X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Marketing Management and Consumer Behavior.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 20 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): IN PRESS" : 20 Documents clear
PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN Novrianto Novrianto; Sri Restuti; Rendra Wasnury
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to determine the effect of product quality and brand trust on purchasing decisions and consumer satisfaction on Apple Iphone smartphones in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Apple Iphone smartphones. The sampling technique used a non-probability sampling method, namely purposive sampling with a minimum age criterion of 17 years and 114 respondents were selected as samples. The data analysis method in this study used path analysis with the help of the SPSS version 25 test tool. The results of this study indicate that: (1) Product quality has a positive and significant effect on purchasing decisions. (2) Brand Trust has a positive and significant effect on Purchasing Decisions. (3) Purchase decisions have a positive and significant effect on consumer satisfaction. (4) Product quality has a positive and significant effect on consumer satisfaction through purchasing decisions. (5) Brand Trust has a positive and significant effect on Consumer Satisfaction through Purchasing Decisions.
THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY Mohamad Fauzan Muzhaffar Hadiputro; Rofiaty Rofiaty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to determine the effect of service quality and perceived value on customer satisfaction and its impact on customer loyalty at Araya Golf Course. This research’s type is causal analysis research. A sample size of 100 respondents were used. The respondents were customers at Araya Golf Course. Likert scale was utilized in the research instrument and path analysis model was employed. The instrument test in this study is the validity test and the reliability test. The test results show a positive and significant effect of Service Quality on Customer Loyalty through Customer Satisfaction. The results of this research also show that there is a positive and significant effect of Perceived Value on Customer Loyalty through Customer Satisfaction.
PENGARUH SOCIAL MEDIA MARKETING DAN SERVICE QUALITY TERHADAP CONSUMER PURCHASE DECISION Ni Kadek Ayu Saniska Dwiyanti; Ida Yulianti
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to determine the effect of social media marketing and service quality on consumer purchase decisions at Falala Chocolate Bali. The influence you want to know is partial or partial influence. This research uses a quantitative approach using explanatory research which explains the causal relationship between variables through testing the hypotheses that have been formulated. This study used a sample of 131 respondents. Sampling used a non-probability sampling technique and a purposive sampling method with a minimum age characteristic of 17 years, owning and understanding using social media and having purchased Falala Chocolate Bali products within the last 3 months. This study uses the Statistical Package for the Social Science (SPSS) to perform multiple linear regression tests. The results of this study indicate that social media marketing has a positive and significant effect on consumer purchase decisions, service quality has a positive and significant effect on consumer purchase decisions.
PENGARUH RELATIONSHIP MARKETING DAN CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DIMEDIASI OLEH CUSTOMER LOYALTY Putri Nauli Marpaung; Moh. Erfan Arif
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The objective of this study is to identify and explain the effect of relationship marketing on repurchase intention, the effect of perceived value on repurchase intention, the effect of relationship marketing on customer loyalty, the effect of perceived value on customer loyalty, the effect of customer loyalty on repurchase intention, the influence of relationship marketing on repurchase intention through customer loyalty, and the influence of perceived value on repurchase intention through customer loyalty. Using purposive sampling technique, 190 people with the minimum age of sixteen years who had bought the products of Emina more than once were selected as the respondents. The data of this explanatory research was acquired from Likert-scaled questionnaires and processed using path analysis in SPSS ver. 25. This study finds that relationship marketing does not significantly affect repurchase intention, perceived value significantly affects repurchase intention, relationship marketing significantly affects customer loyalty, perceived value significantly affects customer loyalty, customer loyalty significantly affects repurchase intention, customer loyalty mediates the effect of relationship marketing on repurchase intention, and that customer loyalty mediates the effect of perceived value on repurchase intention.
THE EFFECT OF GREEN BRAND IMAGE, GREEN TRUST, AND GREEN SATISFACTION ON CUSTOMER LOYALTY Fahrizka Salsabilla; Ikhtiara Kaideni Isharina
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The growth of the Indonesian cosmetic industry, especially natural cosmetics with natural ingredients, shows high consumer concern for health and environmental issues. This phenomenon has created competition for organic cosmetic brands from various countries, one of which is from South Korea, Innisfree. Related to this, many cosmetic companies apply green marketing, which is a form of company concern for the environment. The purpose of this study was to determine the effect of green brand image, green trust, and green satisfaction on customer loyalty. Quantitative and descriptive methods are used in this study. This study used primary data collection techniques through questionnaires to 150 respondents which were then processed using the SPSS version 25 application. The tests carried out to test the research instruments were validity, reliability, and classical assumption tests, while in multiple linear regression analysis, the f test was used and the t test. The results indicates that the variable green brand image has a positive effect on Customer Loyalty. Green trust has a negative effect on customer loyalty. Green satisfaction has a positive effect on customer loyalty. performance in the future.
PENGARUH DESTINATION IMAGE, ONLINE CUSTOMER REVIEW DAN PRICE TERHADAP REVISIT INTENTION PENGUNJUNG Tegar Mahendra; Raditha Dwi Vata Hapsari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to determine the effect of destination image, online customer review, and price on revisit intention in visitors to Mount Bromo National Park. This type of research is explonatory research  to test a theory or hypothesis, in order to strengthen or reject an existing theory or hypothesis. The sampling technique used in this study is non-probability sampling, with a sample of 200 respondents who meet predetermined criteria. Hypothesis testing in this study uses multiple linear regression analysis and hypothesis test using F test, T test, and coefficient determina. The results showed that destination image, online customer review, price have a positive and significant influence on revisit intention. These three variables simultaneously affect revisit intention, with these results Mount Bromo National Park needs to design an effective marketing strategy to get a positive and attractive image, which can influence tourists to continue to be interested in visiting again.
PENGARUH CELEBRITY ENDORSER, HARGA, DAN EVENT MARKETING TERHADAP PURCHASE DECISION Benayya Ishlah; Ananto Basuki
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The large number of users of Erigo products in Indonesia indicates that Erigo can attract the Indonesian market. Erigo is one of the largest clothing companies in Indonesia, which has attracted many consumers in Indonesia. Even so, consumers have different opinions on consumer purchasing decisions, especially on the aspect of customer satisfaction. While the research conducted can be categorized as explanatory research by applying quantitative research that explains causal relationships between variables through hypothesis testing. This study used a sample of 131 respondents with a minimum age of 18 years, domiciled in South Tangerang and know Erigo. The data analysis tools used were descriptive statistical analysis and multiple linear regression analysis with the SPSS version 26 program. Based on the results of testing the four hypotheses, it can be concluded that; (1) the celebrity endorser variable (X1), which has a significant influence on the Purchase Decision, (2) the Price variable (X2), which has a significant influence on the Purchase Decision, (3) the Event Marketing variable (X3) which has a significant influence on the Purchase Decision, and (4) the influence of the independent variables simultaneously on the Purchase Decision variable is acceptable.
PENGARUH EWOM, DAYA TARIK WISATA, DAN SIKAP KONSUMEN TERHADAP MINAT BERKUNJUNG Siti Yuniza Ika Rizkiyah; Fatchur Rohman
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The objective of this research is to identify (1) the effect of electronic word-of-mouth on the intention to visit Tumpak Sewu Waterfall in Lumajang, (2) the effect of tourist attraction on the intention to visit Tumpak Sewu Waterfall in Lumajang, and (3) the effect of consumer attitude on the intention to visit Tumpak Sewu Waterfall in Lumajang. This explanatory research explains the causal relationships between variables through hypothesis testing. From the population of tourists with the minimum age of eighteen years who have not visited Tumpak Sewu Waterfall in Lumajang and who are active users of social media such as Instagram, Twitter, WhatsApp, TikTok, Facebook, and Messenger, 140 people were selected as the respondents through accidental sampling technique. The research data was analyzed using multiple linear regression in IBM SPSS Statistics version 26.0. This study finds that, in the overall, the three independent variables, i.e., electronic word-of-mouth, tourist attraction, and consumer attitude, positively and significantly affect the dependent variable, which is the intention to visit Tumpak Sewu Waterfall in Lumajang.
PENGARUH BRAND IMAGE, CELEBRITY ENDORSER DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN Sesha Rizkina Maulida; Pusvita Yuana
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The objective of this research is to identify the effects of brand image, celebrity endorser, and online customer review on the purchase decision towards Skintific products through TikTok Shop application. Using purposive sampling technique, 120 users of TikTok Shop who have bought the product of Skintific at least once were selected as the respondents. The data of this quantitative explanatory research was harvested via questionnaires and was analyzed using Structural Equation Modeling (SEM) in PLS 3.0. This study finds that the better the brand image of Skintific, the higher the purchase decision. This research also finds that celebrity endorser significantly and positively affects the purchase decision and that online customer review positively and significantly influences the purchase decision. Consumers can look for information about the products they want and read the reviews made by other consumers in order to make the right decision in their purchase.
PENGARUH AMBASSADOR CHARACTERISTICS, STORE DESIGN, DAN ELECTRONIC WORD OF MOUTH TERHADAP BRAND IMAGE Shella Lavennia; Radityo Putro Handrito
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024): IN PRESS
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The goal of this quantitative explanatory research is to identify the effects of ambassador characteristics, store design, and electronic word-of-mouth on the brand image of affordable luxury brands. Using non-probability sampling method and purposive sampling technique, 340 people with the minimum age of eighteen years who know about brands considered as affordable luxury ones, who have visited the store of those brands during the last one year, and who have accessed information about those brands via social media were selected as the respondents. The data analysis was conducted in SPSS 25 by applying multiple linear regression. This study finds that (1) ambassador characteristics positively and significantly influence brand image, (2) that store design has no effect on the brand image, and that (3) electronic word-of-mouth positively and significantly influences the brand image.

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