Asean International Journal of Business
Asean International Journal of Business (AIJB) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
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Tourist Loyalty Model in Local Culinary Selection in the Era of the Covid 19 Pandemic in Palembang City
Heri Setiawan;
Rini;
Jusmawi Bustan;
Fetty Maretha;
Fernando Africano
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.99
Purpose –Local food and tourism are the main components that determine tourist behavior. Key attributes of local food such as taste, quality, appearance, environment and employee behavior may vary from country to country. Local food plays an important role in determining the overall tourist experience of the destination.The purpose of this research is to develop a conceptual model to determine the loyalty of tourists in choosing local culinary. Methodology/approach –The population of this research is tourists who come to culinary tourism destinations in Palembang City at the time the survey was conducted. Convenience sampling method was used to determine the research sample. The sample in this study were 168 respondents. On researchdata analysis technique using SEM AMOS. Findings –This study explains that the quality of personal interaction and service quality have a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. Novelty/value –BBased on a review of various literatures related to this study, there has been no research in the field of tourism marketing that integrates the concepts of food quality, personal interaction quality, environmental quality, perceived value and service quality that were developed together to measure tourist satisfaction and the concept of tourist satisfaction. to measure tourist loyalty.
Risk Indicator To Estimate The Potential In Business
Anis Aniza Abdul Hadi;
Puspa Liza Ghazali;
Nik Hazimi Mohamad Foziah;
Izzat Ismail;
Eni Noreni Mohamad Zain
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.127
Purpose – This paper is to review the comparison of risk indicator in order to estimate the potential in business. While solving the challenges of budgetary wealth distribution in a work plan, the judgement might consider of not just the profitability and cost of the project, and perhaps its sustainable development. Methodology/approach – Our main contribution to this literature is to make the comparison of the results in previous research study for risk of indicator. Findings – The globe is facing severe ecological and sustainability difficulties as a result of the country's rapid urbanisation, depletion of natural resources, and the fight against climate change. As a result, there is a lot of hope in the notion of company improvement. The index was built utilising multi-criteria decision-making techniques. A development's synthesis impact assessment, which incorporates all of these characteristics, may indeed be helpful in analyzing the long-term viability of a company task and make judgments about construction management diversification and economic capital allocation. Novelty/value – While solving the challenges of budgetary wealth distribution in a work plan, the judgement might consider of not just the profitability and cost of the project, and perhaps its sustainable development. This study's insight should assist enterprises to actualize potential in business, which may also contribute to the long-term growth of organisations and so strengthen their competitive strength.
Stock Return Problems In The Coal Sector: A Case Study Of The Use Of Price Earning Ratio And Firm Size Moderation
Deni Sunaryo
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.139
This research aims to find out the effect of Return On Asset, Current Ratio, Average Collection Period on Stock Returns with Price Earning Ratio and Firm Size as moderated variables. This research is on Coal Sub-Sector companies listed on the Southeast Asian Stock Exchange for the period 2012-2020. The data used is secondary data from the annual report. This research is quantitative research. The object used is a coal sub-sector company in Southeast Asia for the period 2012-2020. The data collected is secondary data with documentation methods in the form of annual company reports. The sampling method used in this study using purposive sampling techniques was obtained by 10 companies that presented complete financial statements, so that as many as 90 samples were obtained. The analytical techniques used are descriptive statistical analysis, moderated regression analysis (MRA), multiple linear regression, t test, f test, and determination coefficient test. Based on the discussion of the research results that have been described, it can be concluded that the Return On Assets, Current Ratio and Average Collection Period Simultaneously no significant effect on Stock Return. Price Earning Ratio (PER) moderate Return On Assets to Stock Return. While the Price Earning Ratio (PER) does not moderate the Current Ratio, Average Collection Period on Stock Return. Firm Size does not moderate Return On Assets Current Ratio Average Collection Period to Stock Return in the Coal Subsector listed on the Southeast Asian Stock Exchange for the 2012-2020 periods
The Role of Customer Satisfaction as a Mediator of Service Quality and Purchase Intentions in E-Commerce in Indonesia
sudarto Sudarto
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.149
Purpose –The purpose of this research is to see how the quality of an online store's website affects consumer satisfaction, repurchase intention, and consumer satisfaction as a mediating of consumer repurchase interest. Methodology/approach –This study was done in June 2021 in Tarakan, with a sample of 110 participants who had made transactions utilizing an online store application. An online survey on a Likert scale of 1 to 5 was used to collect data. In this work, path analysis was used as an analytical technique (path analysis). Findings –Service quality has a substantial positive effect on customer satisfaction, service quality has a significant positive effect on repurchase interest, and customer satisfaction has a significant positive effect on repurchase interest, according to the findings of the study. Novelty/value –Service quality plays a very significant role in e-commerce.
Review Digital Marketing And Hedonic Shopping Value Affect Impulsive Buying : Review Digital Marketing And Hedonic Shopping Value Affect Impulsive Buying
Andria Ningsih Nining;
Delfi Hurnis;
Mike Triani
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.163
Purpose – This study empirically examines the effect of digital marketing on impulse buying with the experience of hedonic shopping values and the income results of SME actors as mediators. Methodology/approach – This study uses Partial Least Square (PLS) to analyze the data. Data were collected from customers who often shop at food and clothing SMEs as the population of this study. The sample is 200 visitors in Bukittinggi City, the result of non-probability sampling using purposive sampling technique. Findings – The findings show that digital marketing affects impulse buying directly and does not directly affect the value of hedonic shopping and income as a mediator. Novelty/value – This study shows a greater awareness of the importance of using digital marketing as a means of selling for business actors so that they can further increase the motivation of consumers' hedonic shopping values which are still low, so that they can affect income results and also trigger consumers to make impulse purchases. Keywords: Digital Marketing, Hedonic Shopping Value, Income, Impulsive Purchase.
The Effect Of Stock Price, Stock Liquidity And Trading Volume On Stock Split On Companies Listed On IDX In 2015-2020
Maya Yuliana;
Dwi Dewisri Kinasih;
Sulistyandari Sulistyandari
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.166
This study aims to determine and analyze the effect of stock prices, stock liquidity, and trading volume on stock splits in companies listed on the IDX in 2015-2020. This research is a quantitative research with research sampling method using purposive sampling method . The data analysis method in this study used logistic regression analysis with the help of SPSS 16.0 software. The sample used is 41 companies during the 2015-2020 period. The source of data used in this research is secondary data in the form of the company's annual financial report. The results showed that partially the stock price variable had no significant positive effect on the stock split . The stock liquidity variable partially has a significant positive effect on the stock split . The stock trading volume variable partially has no significant negative effect on the stock split .
Innovation, Alliances and Management of Halal Products as Strategies to Increase MSME Competitiveness in the Era of the Covid-19 Pandemic
Salihah Khairawati;
Dina Juni Marianti;
Wijiharta
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.169
Purpose – This study discusses the efforts made by MSMEs in the culinary field in the aspects of innovation, alliances and halal products to maintain their business during the pandemic, then these efforts are compiled into MSME recommendations to increase the competitiveness of the New Normal Era. Methodology/approach – This writing uses a descriptive qualitative method using a literature study of Miles Hubermen's data reduction model with trigulation validity. The author conducted semi-structured interviews by determining the object of the interview based on the criteria. Findings – The results of the writing are that the MSMEs in the culinary field that the writer interviewed did product innovation, organizational innovation and marketing innovation, some made alliances and all participants carried out halal product management. Novelty/value – This writing contributes to MSMEs to increase the competitiveness of the New Normal Era and improve knowledge, especially the management of product innovation, organizational innovations, marketing innovations, alliances and halal products
Impact of E-service quality on E-customer loyalty: The Role of E-customer satisfaction as Mediator
Sefnedi Sefnedi;
Ahmad Alfarizi
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.173
Purpose – This paper seeks to examine the mediator effect of e-customer satisfaction on the relationship between e-service quality and e-customer loyalty. Methodology/approach – The population in this study was all OVO e-money customers in Padang city. The sampling technique used a non-probability approach, namely the purposive sampling. In the data analysis, 151 samples were used as a sample size. In order to test hypotheses, the software of SEM-PLS was performed. Findings – It was found that e-service quality has positive effect on e-customer satisfaction and e-customer loyalty. The variable of e-customer satisfaction is also found to have positive effect on e-customer loyalty. Furthermore, the e-customer satisfaction is proven to mediate the relationship between e-service quality and e-customer loyalty. Novelty/value – e-customer loyalty has been an important factor in the e-marketing. However, the determinants of e-customer loyalty are still far from conclusive.
The Effect of Cost Control on The Survival of Manufacturing Sectors in Nigeria: Panel Data Analysis.
Najeem Ayodeji ISIAKA;
Ayuba A Jimoh;
Mary Ayomide Orebiyi;
Sheriff Abayomi Adenekan
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.176
The persistent decline in the survival of manufacturing sector in Nigeria, especially during recession has spurred research interest amongst professionals, researchers and scholars. Despite the huge attention given to the development of manufacturing sectors, a good number of companies cannot withstand the poor economic wave. This necessities the study to examine the effect of cost control strategies on the survival of manufacturing sector in Nigeria, using panel data gathered from annual reports of five selected firms for the period five (5) years between 2015 and 2019. Data on finance cost, salaries, and wages, and sales cost were taken as independent variables to measure the level at which manufacturing companies have been able to manage their costs while return on asset (Income/Total Asset) was taken as dependent variable proxied the performance of manufacturing companies. The study revealed that finance cost and cost of goods sold were insignificant cost to influence the performance of manufacturing sector, however, salaries and wages pose a significant impact on financial performance of manufacturing sector in Nigeria. It is therefore recommends that salaries and borrowing costs should be strategically controlled to help companies survive during recession without resorting to downsizing. Also, the company budget should not be fixed, but should be revised to reflect any sudden changes in the economy.
Impact of Liquidity and Activities on Profitability by Mediation of Capital Structure: Empirical Evidence from Sri Kehati Indexed Companies
Dede Suharna;
Augustina Kurniasih
Asean International Journal of Business Vol. 1 No. 2 (2022): July 2022
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
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DOI: 10.54099/aijb.v1i2.181
This paper analyzes the impact of liquidity and activity on profitability with capital structure as a mediating variable. Return on assets (ROA) is the company's ability to generate profits in a certain period and develop dynamically that changes from time to time, depending on the variables that affect it as a whole, type of business, or company. This study contributes to the literature by investigating the factors that affect the profitability (ROA) of companies indexed by SRI KEHATI. This study aims to identify the determinants of company profitability either directly or through the role of mediating variables. The analysis used is panel data regression. The selected model is the fixed effect model (FEM) and uses path analysis and Sobel test. The results show that the current ratio has a direct effect on capital structure and capital structure has a direct effect on ROA. On the other hand, the current ratio and working capital turnover have no direct effect on ROA and working capital turnover does not directly affect the capital structure. The results of the path analysis prove that the capital structure is able to mediate the effect of the current ratio on ROA.