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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 46 Documents
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Search results for , issue "Vol. 2 No. 2 (2023): July-December" : 46 Documents clear
The Influence Quality Products and Quality Service to Satisfaction Consumer Indihome in Bekasi M. Fairuz Najmuddin Adya; Zumrotul Fitriyah
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.543

Abstract

The objective of this research is to assess the impact of independent variables, namely service quality and product quality, on customer happiness with Indihome goods in the Bekasi region. The study intends to examine the correlation between the dependent variables and customer satisfaction. The study was carried out on individuals living in the Bekasi region who utilized Indihome products. A total of 112 individuals were included in this research, employing a purposive sampling strategy. The data collection method employed in this research involved the distribution of questionnaires. The sample criteria for this study were individuals who are Indihome users living in Bekasi, have been using Indihome services for a minimum of one year, and are at least 17 years of age. The present study used the partial least squares (PLS) analysis technique. The conducted analysis reveals that there exists a favorable correlation between product quality and customer happiness. The positive impact of service quality on customer satisfaction is evident.
The Effect of Brand Image, Packaging, and Price Perception on Consumer Purchasing Decisions of Generation Z for Silverqueen Chocolate Valentine Edition in Surabaya Amalia Tasya Salsabila Suyanto; Ugy Soebiantoro
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.544

Abstract

The purpose of this research was to determine the effect of brand perception, packaging, and price perception on Generation Z consumers of SilverQueen chocolate in Surabaya. This quantitative research technique utilized a community of customers who have purchased the unique SilverQueen Valentine's Edition chocolates in Surabaya, Indonesia. Non-probability sampling method and purposive sampling methodology were used to collect 112 research samples from the population. An online survey was used to collect data, and a Likert scale was used to assess responses. Partial Least Square (PLS) analysis was used. The findings indicated that each variable had a significant effect on Generation Z consumers of SilverQueen chocolate in Surabaya, who make purchasing decisions based on brand image, packaging, and price considerations.
The Effectiveness of Free Halal Certification Services Through the Scheme Self Declare for SMEs in Lampung Province Astrid Aprica Isabella; Pipit Novila Sari
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.562

Abstract

Based on the demands of the law that all products circulating in Indonesia must be halal certified, including products produced by MSEs. Food products, beverages, medicines, slaughter services and slaughter must be halal certified. Products that are not yet halal-certified in October 2024 will be subject to sanctions, sanctions ranging from written warnings, administrative fines, to the withdrawal of goods from circulation in accordance with the provisions in PP No. 39 of 2021 (Republic of Indonesia's Ministry of Religion). Therefore, BPJPH as the Halal Product Assurance Organizing Agency is mandated by law to provide convenience for MSE actors, namely by facilitating free halal certification (Sehati) through a self-declared mechanism. The purposes of this research are (1) to find out how far self-declaring halal certification services have been absorbed by UMK actors, especially in Lampung Province, (2) to analyze BPJPH performance regarding self-declaring in accordance with the target given, namely in October 2024 UMK products are already certified legal. In this study used qualitative methods. The approach used in this study is an approach through a normative approach through sample testing and MSME data as the main data which is then processed qualitatively based on existing data. The research samples that became the object of this study were the UMK of Bandar Lampung City, UMK of South Lampung Regency, and UMK of Mesuji Regency. The number of respondents who were sampled in the study were 30 respondents from 10 UMK in Bandar Lampung City, 10 UMK in South Lampung Regency, and 10 UMK in Mesuji Regency. The results of the study show that in the past year self-declared halal certification has been well socialized, but UMK hopes that the free halal certification quota will be extended/added so that it is absorbed evenly both in cities and in remote districts.
The Impact of Exchange Rate Changes on Indonesian Exports Denny Saputera; John Henry Wijaya; Rizqi Muttaqin
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.571

Abstract

This study delves into how Exchange Rates and Gross Domestic Product (GDP) have shaped Indonesian exports over the past 17 years, from 2006 to 2022. On the whole, Indonesian exports have generally shown a positive trajectory during this period, although there have been occasional drops in specific years. The main countries that receive Indonesian exports are China, the United States, Japan, India, and Malaysia, and the primary export goods include coffee, animal and vegetable fats and oils, Crude Palm Oil (CPO), and coal. When we look at long-term model analyses, it becomes evident that exchange rates play a significant role in negatively affecting Indonesian exports. This means that, over an extended period, an increase in the value of the Indonesian currency can lead to a reduction in export volumes. Furthermore, GDP also exerts a notable negative influence on Indonesian exports, suggesting that the overall economic growth of the country can impact export levels. In the context of short-term model estimations, it is apparent that fluctuations in currency exchange rates have a substantial negative impact on Indonesian exports in the immediate term, assuming all other factors remain constant. The results of these estimations also indicate that GDP has a considerable negative effect on Indonesian export performance in the short run.
Analyzing the Role of Job Satisfaction and Commitment to Employees' OCB G. Andreopoulos; Eva Andriani; Muhammad As'ad Mubarok Al Jauhari; Iswahyu Pranawukir; Rifaldi
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.579

Abstract

OCB or organizational citizenship behavior is a behavior of employees who voluntarily perform jobs that are outside the job desk or standard tasks that are usually performed and assigned to them. Usually this is done in order to help the company survive in achieving their goals. The study aims to review and also learn about the influence of organizational culture and also job satisfaction as well as organizational commitment of employees to organizational citizenship behavior . The research itself was conducted at XYZ Corporation. The population sample used in this study was approximately 67 employees. This research advances saturated sampling techniques as well as simple random samplings. Taking data yourself through the questionnaire. Meanwhile, the analytical technique used in this study is double linear regression. The results of the analysis showed that organizational culture and job satisfaction as well as organizational commitment have a very significant and positive influence on organizational citizenship behavior. The higher the organizational culture among the employees, the higher the OCB. In the same way, the higher the organizational commitment will then be compared to the OCB.
The Role of Sustainability Accounting: Environmental, Social and Economic Accountability Suhendar; Inova Fitri Siregar; Ridwansyah
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.582

Abstract

The aim of this study to get empirical evidence about how the role of sustainability accounting is seen from the accountant's point of view on its social, environmental and economic accountability, then how is the readiness of academics, accountants, stakeholders in achieving the implementation of design guidelines for measuring, recording, reporting and presenting sustainability accounting. With proper design, measurement and application, it is hoped that the implementation of sustainable accounting and sustainable reporting will have a significant positive impact on the development of accounting both as a science and as an engineering technology. The second is the accounting profession or accounting graduates in job development or professions. Third, increasing the strategic role of accounting information in business, economic, political, social, legal. The method in this study was to use quantitative and qualitative methods with purposive sampling and multiple regression methods, where the determination of the sample used several criteria, namely accounting lecturers and accountants in Riau Province, then there were 142 accounting lecturers and accountants who were included in this category. The results of the study show the influence of the role of sustainability accounting on accountability in environmental aspects and reporting of sustainability accounting information while in the economic and social aspects there is no influence on the role of sustainability accounting.
The Effect of Logos in Marketing Communications on Consumer Behavior Rizqi Muttaqin; Denny Saputera; Rizal Budi Santoso
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.583

Abstract

The purpose of this study is to research customers behavior on product representation by a company's logo and emblem (logo with text), with a particular emphasis on whether logos or emblems influence brand awareness from a consumer standpoint. This study's methodology is exploratory in nature, using a focuss group discussin approach as part of qualitative descriptive methods that includes a reference of the relevant literature related to branding. A focus group discussion is held in preparation for the two focus groups that will be held. The first focus group identified a logo with no brand name or logo text, while the second group identified the identical (original) logo with logo text or an emblem. This study's sample consists of students from the Bandung area, the majority of whom represent the target demographic., that the majority of whom represent the brand's target market segment. When the logo includes the brand text, the brand's awareness is best represented. The text's presentation of descriptive information about the brands was chosen by the consumer. As an example, the multi-national brand logo was used in this study. More trials with different brands are needed to generalize and corroborate the findings. Furthermore, the limitation of this study constraints, its only based on two small sample groups represented as potential consumer. The findings of this article imply that logos containing text influence consumers more perceptions of a brand's information and should thus be taken into account when altering a company's logo. Although there is a trend toward dressing-down logos in response to internationalization and digitization industry, it is beneficial to use brand logos that combine logo and emblem, rather than only pictorial logo marks, to communicate desired attributes of their brand personality.
The Influence of Price Perception and Product Quality Perception on Indomie Purchasing Decisions in Surabaya Aksanul Fikri; Hery Pudjoprastyono
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.595

Abstract

This study aims to identify how the influence of price perceptions and product quality perceptions on purchasing decisions for Indomie in Surabaya . The population of this research is consumers of Indomie products. This research method is quantitative by taking a sample of 88 respondents and distributing questionnaires in the city of Surabaya with the Google Forms. The sample collection technique uses non-probability sampling with purposive sampling method. The sample consists of respondents who live in Surabaya, aged minimum 17 years and over, buyers and consumers who have consumed Indomie . The analysis technique used in this study uses Partial Least Square (PLS). Based on the results of data processing from this study, it can be concluded that the decision for Indomie in Surabaya is positively and significantly influenced by the price perceptions and product quality perceptions variables.
Analysis of the Service Level of Wamena Class 1 Airport Terminal Facilities in Jayawijaya Regency Ayub Tanudy
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.596

Abstract

Jayawijaya Regency has one domestic airport, which is in Wamena City, called Wamena Airport. Therefore, the service standards and facilities provided by the airport management must be in accordance with standards that are able to create a comfortable and conducive atmosphere for airport service users. This research aims to find out the service level of Wamena Class 1 Airport Terminal Facilities in Jayawijaya Regency. This research uses data analyzed from Surfey which consists of 1 (one) variable, namely Airport Terminal Facility Services with indicators which include facilities in the passenger departure and arrival process, facilities that provide comfort to passengers and facilities that provide added value. The number of samples used was 123 people. The data analysis technique used is score analysis. The Surfey results show that the respondents' responses from the surfey passenger results were as follows: those who said they were very satisfied with a score of 55, those who were satisfied were 280, less satisfied at 120 and dissatisfied at 4. So the score regarding passenger inspection was 459 and was in the satisfied category.
The Influence of Marketing Skills on Work Achievement Through Interpersonal Skills in Companies Abdulharis Tamalene; Nicoline Hiariej
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.611

Abstract

Marketing skills are a very valuable asset in the competitive business world. Strong marketing skills have a significant impact on achieving company goals. This includes several important capabilities, including communication skills, the ability to analyze markets, and a deep understanding of consumer behavior. Employees who have strong marketing skills have a greater tendency to achieve their sales targets and build strong relationships with their customers. Effective communication is one of the key elements of marketing skills. The ability to communicate clearly and persuasively, both orally and in writing, allows marketing professionals to communicate the value of their products or services in a compelling way. It also helps in building strong relationships with clients, which is often the deciding factor in maintaining business and achieving long-term success. It is also important to understand market data and analyze market trends, as this helps in designing the right strategy to reach the target market. Meanwhile, interpersonal skills are the key to success in modern business. This includes effective communication skills, the ability to work in a team, negotiation skills, empathy, and the ability to resolve conflicts. Employees who have strong interpersonal skills tend to be more successful in achieving their goals and feel satisfied with their work environment. This is critical in facing challenges in a rapidly changing business. Therefore, this research underlines the importance of developing marketing and interpersonal skills for employees in a competitive business environment. These skills not only benefit the individual but also have a positive impact on the entire organization. By better understanding the relationship between these skills and job performance, companies can direct their efforts to achieve success in an ever-changing marketplace. Additionally, this article highlights the need to invest in employee training to develop these skills.

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