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Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences" : 6 Documents clear
Analisis Kemampuan Kewirausahaan Pengusaha Perempuan pada Komunitas UMKM Masyarakat Kota di Indonesia Titis Tatasari; Ketut Witara
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1138

Abstract

Women are a valuable resource who can contribute significantly to increased economic development. But the contributions made by women are sometimes less than those of males. Nonetheless, a lot of prosperous female business owners choose to enter the realm of economic entrepreneurship, particularly in the home. Women possess a number of qualities, such as strong drive and the ability to work autonomously to boost productivity via participation in many forms of education and training. Women contribute to the economy by being more inventive and creative in problem-solving and seizing possibilities that present themselves to individuals on a daily basis. Analyzing and identifying a woman entrepreneur's entrepreneurial skills in an urban MSME community is the goal of this study. This research retrieves and manages data through identifying problem topics by conducting searches based on research keywords in various sources such as Google Scholar, Sciencedirect, Sage Journal, and other trusted sources. The data obtained is then analyzed critically by reviewing the ideas, knowledge and findings contained in the literature that has been collected. The research results show that education, experience and attitudes towards risk taking are very important in the entrepreneurial activities of female entrepreneurs
Perencanaan Manajemen Sumber Daya Manusia dan Dampaknya Terhadap Kinerja Pegawai : Studi di PT PLN Indonesia Power Suralaya Krisloana Kendali; Wawan Prahiawan
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1144

Abstract

Human resource planning is one of the most important assets in a company because it can improve employee performance. This research aims to analyze the influence of human resource management planning which consists of five targets, namely workforce planning, recruitment, selection, orientation and placement, as well as training and development on employee performance. The research method uses a quantitative approach with samples taken of 100 employees at PT PLN Indonesia Power Suralaya using proportional random sampling. Data collection was carried out through distributing online questionnaires which were then analyzed using SEM-PLS. The research results concluded that planning, selection, orientation and placement, training and development are functions of human resource management planning which are proven to contribute positively to improving performance. Meanwhile, recruitment has no effect on performance. The path coefficient value shows that selection is the most dominant variable influencing the good and bad of employee performance
Pengaruh Online Advertising, Social Media Marketing, dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Muhammad Finsa Gribaldi; Desy Prastyani
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1161

Abstract

Promotional efforts must be carried out using social media as a marketing tool in line with increasingly sophisticated technological advances. With promotions using social media marketing, business people must be innovative and attractive in order to influence consumer purchasing decisions. Meanwhile, promotion by means of online advertising can help potential customers understand the things they provide and help customers make purchasing decisions. Therefore, consumers who use forums or online sites to look for reviews or comments about a product often use electronic word of mouth promotions. Nowadays, cosmetics have become a special need for women to care for themselves and have good skin. This encourages women to apply cosmetics to look attractive and keep facial skin healthy. So this research aims to discuss the magnitude of the influence of online advertising, social media marketing, and electronic word of mouth on purchasing decisions. This research used a purposive sampling method involving 110 respondents who used Wardah products in the Jabodetabek area. Data analysis uses multiple linear regression. The results show that online advertising has a positive influence on purchasing decisions. Then, social media marketing has a positive influence on purchasing decisions. Then, electronic word of mouth has a positive influence on purchasing decisions. Then, online advertising, social media marketing, and electronic word of mouth simultaneously have a positive influence on purchasing decisions.
Pengaruh E-Commerce Terhadap Perilaku Konsumtif Mahasiswa/ Mahasiswi Politeknik STIA LAN Jakarta Program Studi Manajemen SDM Aparatur Angkatan 2022 Muhammad Naufal Harits Pratama; Dian Indriyani; Sarah Ariza
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1162

Abstract

The era of Globalization has an impact on the acceleration of technology which affects business transaction media and buying and selling patterns of the community, this encourages people to use business transaction media using the internet in the form of sites and buying and selling application systems or more formally known as e-Commerce and triggers consumptive behavior, especially millennials and Gen Z, but the lack of literature makes a research gap found, namely the Research Evidence Gap. The method used in this research is quantitative by using the SPSS statistical software tool version 27, with a sample of 31 students at Politeknik STIA LAN Jakarta. Data is collected through a questionnaire containing questions about online shopping patterns, ease of access to use and payment on online shopping applications or websites, alternative choices of online shopping applications or websites, online shopping methods, frequency of purchases, factors that influence the emergence of consumptive behavior in students of the Politeknik STIA LAN Jakarta human resource management study program of the apparatus class of 2022. After statistical processing, the result of simple regression analysis is Y = ax + b or Y = 8.516 + 0.429, the T test (Hypothesis), namely T count worth 3.440 is greater than t table worth 2.04523, then H0 is rejected and Ha is accepted, it can be concluded that there is an influence of variable x (the influence of e-Commerce) on variable y (consumptive behavior) and the test of the coefficient of determination (R Square) is 0. 290 This value shows that the influence of the e-Commerce variable on the consumptive behavior of students is 29%, while the rest (71% of student consumptive behavior) is influenced by other variables.
Strategi Pemasaran Dalam Meningkatkan Customer Relationship Pelanggan Skincare Super Beauty Sifana Nahdalia; Heri Prabowo; Ika Indriasari
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1165

Abstract

Marketing strategy is an activity carried out by a company to increase sales by establishing good relationships with customers. Super Beauty's lack of interaction with customers has resulted in the products being marketed not being communicated clearly to consumers. This research uses a qualitative approach by collecting data through observation, interviews and documentation. The selection of research informants used a purposive sampling technique which was determined based on certain considerations. Based on the research results, it was concluded that: 1. Implementation of customer relations from company managers via WhatsApp Blast, Shopee live streaming, events (exhibitions), and the Web. Meanwhile, Super Beauty's marketing strategy utilizes price affordability, Affiliate, and member get member programs, 2. Factors driving the implementation of customer relations include: price affordability, and high demand for skincare needs. 3. Factors inhibiting the implementation of customer relations include time constraints, low company budgets, and market demands. According to research results, the implementation of customer relations via WhatsApp blast from various social media is considered very effective. So, consumers feel moved to repurchase skincare products.
Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Layanan Perjalanan Pariwisata “Abrisam Tour” Dessy Purnama Sari; Sutrisno Sutrisno; Rauly Sijabat
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1167

Abstract

Currently, MSMEs can use social media as a way to market their goods so that consumers know more about their goods. MSMEs that have online access, engage in social media, and develop e-commerce will usually enjoy significant business benefits in terms of revenue, innovation, and competitiveness. This research uses a qualitative descriptive research method, research informants use purposive sampling, data collection techniques through observation, interviews and documentation, triangulation techniques using time triangulation. Oki Candra Mentari said that after the Covid-19 pandemic, Abrisam Tour Travel Bureau started using social media as a marketing strategy. However, due to the lack of post promotion on social media, this strategy has not been effective. Abrisam Tour uses a strategy that starts by trying to provide professional service to its customers so that they feel satisfied and enjoy their services. This strategy is used through social media, namely WhatsApp and WhatsApp Status and Instagram, to target Outing Class customers, both those who have used Abrisam Tour services before and those who have not. Abrisam Tour strives to provide the best experience to customers by offering high-quality tour packages, adequate facilities and professional services. In addition, Abrisam Tour seeks to increase brand awareness and attract more customers through advertising and branding on social media such as WhatsApp and Instagram.

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