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Firman Syah
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firman.syah@bisnis.pnj.ac.id
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Gedung Administrasi Niaga Politeknik Negeri Jakarta Jl. Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425
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INDONESIA
Jurnal Bisnis Event
Published by Politeknik Negeri Jakarta
ISSN : -     EISSN : 29631971     DOI : https://doi.org/10.32722
Core Subject : Social,
Social Sciences
Jurnal Bisnis Event adalah jurnal yang menerbitkan hasil penelitian di bidang bisnis MICE (Meeting, Incentive, Convention and Exibition). Jurnal Bisnis Event menerima artikel yang berhubungan dengan bisnis, perdagangan, perdagangan elektronik, pameran, pariwisata, organizer, manajemen, sumberdaya manusia, dan logistik Jurnal ini diterbitkan empat kali setahun, pada bulan Februari, Mei, Agustus dan November oleh Politeknik Negeri Jakarta, Indonesia. Jurnal Bisnis Event menerbitkan edisi pertamanya: Vol. 1, No. 1, 2020 pada bulan Februari dan jurnal menerbitkan artikelnya dalam bahasa Indonesia. Proses review dalam jurnal ini menggunakan double-blind peer-review, yang berarti identitas reviewer dan penulis dirahasiakan dari reviewer, dan sebaliknya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 3 (2020): Jurnal Bisnis Event" : 5 Documents clear
Pariwisata Sebagai Faktor Pendukung Kesejahteraan Masyarakat Firman Syah
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.978 KB) | DOI: 10.32722/bev.v1i3.5409

Abstract

The ideals of the Indonesian people are very noble and prioritize the interests of the community. This concept is the initial foothold from the government, namely Article 33 of the 1945 Constitution. This means that citizens are an important part of tourist destinations. On this basis, the idea was born that tourism is a supporting factor for community welfare. This research activity uses qualitative methods. The results of research in the field that tourism that tourism program that can support the welfare of the community is the cooperation and coordination between the government and the community. Because the largest area is rural, the tourism sector can enter the countryside. The tourism model can be in the form of managed natural resources such as adventure tourism, agro tourism, marine tourism, culinary tourism, cultural and historical tourism, and creative tourism.
Proses Kegiatan Sponsorship pada Event Royal Jogja Sand Dunes Geospatial Run 2019 Desy Nurelya; Heri Setyawan
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.007 KB) | DOI: 10.32722/bev.v1i3.5410

Abstract

The research problems of this study is how to sponsor activities in an effort to establish business cooperationbetween events and sponsors target of The Royal Jogja Sand Dunes Geospatial Run 2019. The objectives of thisstudy is to study the process of sponsorship activities at The Royal Jogja Sand Dunes Geospatial Run 2019. Thistype of research is a descriptive qualitative research by collecting, processing and presenting data obtained in theform of complete and correct information. Data collection techniques used in this study were the method ofobservation, interviews and documentation. The results show that the process of sponsoring activities carried out atThe Royal Jogja Sand Dunes Geospatial Run 2019 through several examples, namely: 1) preparing sponsorshipactivities from starting to make proposals, determining the target sponsors, communicating with sponsors, holdingmeetings with sponsors. with the agreement of cooperation; 2) carrying out sponsorship activities, namelycontrolling control and service to sponsors; 3) evaluation and feedback on sponsorship activities, namely sendingfinal report documents and re-establishing communication with the sponsor.
Strategi Pemilihan Media Partner dan Influencer Dalam Penyelenggaraan Pameran CRAFINA 2019 Sakana Bill Haqi; Imam Syafganti
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (946.313 KB) | DOI: 10.32722/bev.v1i3.5411

Abstract

This research discusses the strategy of selecting media partner and influencer in promotional activities at theCRAFINA 2019 exhibition. The purpose of this research is to understand the process in the selection strategy of mediapartner and influencer in promotional activities in organizing exhibition from the planning stage of the strategy to theimplementation. This research used qualitative research methods. Data collection techniques using interviews,observation and documentation. The focus of the research was conducted at the 2019 CRAFINA exhibition at theJakarta Convention Center. The results of this research identified that There are three factors in the selection ofmedia partners and influencers, namely the budget for the promotion of the exhibition, the conformity with the conceptof the exhibition and the system of media partner cooperation and there were two stages in the strategy of selectingmedia partner and influencer in organizing the exhibition, namely planning and implementation. At the planning stagethe activities carried out are the making of promotional plans that contain media partner and influencer targets, createa media and influencer database that matches the targets of the promotion plan and make proposals for submittingcooperation to be sent to the target media partner and influencer.
Pengaruh Telemarketing dalam Kegiatan Business Matching dalam Pameran Indonesia Maritime Expo 2019 Prita Indah Pertiwi; Djuni Akbar
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.922 KB) | DOI: 10.32722/bev.v1i3.5412

Abstract

The MICE industry (Meetings, Incentives, Conferences, and Exhibitions) is one of the short -term sectors in thetourism industry that is economically important for tourism. Marketing activities are very instrumental inmarketing MICE events. One part of marketing is telemarketing activities. In the B2B exhibition, there aremandatory activities, namely Business Matching. Business Matching is a scheduled business meeting between business people, retailers, agents, distributors and potential investors or partners. The Indonesia Maritime Expo 2019 exhibition is an international-scale business to business (B2B) exhibition. This research is a quantitative study. The sampling method used is the Purprosive Sampling Method. Sampling based on special selection in accordance with the criteria given. The purpose of this research is intended to determine the effect of telemarketing activities as one of the marketing activities at international exhibition events. Telemarketing activities can influence potential buyers in convincing and deciding to do business matching. Telemarketing activities can also provide more detailed information to potential buyers to create new business opportunities with prospective colleagues.
Proses Persiapan Special Event Lomba Lukis Kolektif Pelajar Tingkat Nasional 2018 oleh CV Multi Arta Mayida Maulidya Khairani; Tuty Herawati
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.086 KB) | DOI: 10.32722/bev.v1i3.5413

Abstract

This study aims to determine the process of preparing for events and pre-event management of the Lomba Lukis Kolektif Pelajar Tingkat Nasional 2018 organized by MAM EO. The method used in this study is a descriptive method where MAM EO is the object of research. This data collection technique is done through interviews, observation, documentation and literature study. The results of this study indicate that MAM EO applies pre-event management in the implementation of the Lomba Lukis Kolektif Pelajar Tingkat Nasional 2018 which are concept development, feasibility study, decision making, and implementation. The results of this study were MAM EO as the organizer of the Lomba Lukis Kolektif Pelajar Tingkat Nasional 2018 which was quite good at carrying out pre-event management even though there were some shortcomings. However, the event went according to the purpose of this event, which was to provide space for students to express their creativity and increase their potential in creating fine arts.

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