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Firman Syah
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Jurnal Bisnis Event
Published by Politeknik Negeri Jakarta
ISSN : -     EISSN : 29631971     DOI : https://doi.org/10.32722
Core Subject : Social,
Social Sciences
Jurnal Bisnis Event adalah jurnal yang menerbitkan hasil penelitian di bidang bisnis MICE (Meeting, Incentive, Convention and Exibition). Jurnal Bisnis Event menerima artikel yang berhubungan dengan bisnis, perdagangan, perdagangan elektronik, pameran, pariwisata, organizer, manajemen, sumberdaya manusia, dan logistik Jurnal ini diterbitkan empat kali setahun, pada bulan Februari, Mei, Agustus dan November oleh Politeknik Negeri Jakarta, Indonesia. Jurnal Bisnis Event menerbitkan edisi pertamanya: Vol. 1, No. 1, 2020 pada bulan Februari dan jurnal menerbitkan artikelnya dalam bahasa Indonesia. Proses review dalam jurnal ini menggunakan double-blind peer-review, yang berarti identitas reviewer dan penulis dirahasiakan dari reviewer, dan sebaliknya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 16 (2023): Jurnal Bisnis Event" : 5 Documents clear
Prosedur Registrasi Online Pertunjukan Perempuan-Perempuan Pilihan Oleh PT Kayangan Abadi Andalan Mutia Nanda Darmawan; Etty Kongrat
Bisnis Event Vol. 4 No. 16 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i16.5988

Abstract

Registration is one of the important elements in organizing a show because registration will be the audience's first impression of the show being held. This study discusses the pre-registration and re-registration procedures as well as the obstacles and solutions that were given during registration in the Pre-Selected Women fight. The purpose of this research is to find out the pre-registration and re-registration procedures as well as to find out the obstacles and solutions that were made during the registration. Methods of data collection in this study using the method of observation and computational methods. Methods of data analysis using procedural descriptive qualitative analysis, in which data processing is done by describing the data in the form of regular, coherent, logical, and effective sentences. The results of the study show that registration for the Preferred Women's Show, namely: one, pre-registration which starts with preparing the caket.org platform, prospective viewers register via the caket.org platform, until the prospective audience gets an e-ticket; two, re-registration, the audience shows their e-ticket to the registration staff and the registration staff will scan the barcode to check the data. Keywords: Performance, Pre-Registration, Re-registration
Jurnal Pemasaran Event Education Fair Antologi Event & PRs Tahun 2022 oleh PT Meka Eduversity Komunikasi Binta Fatihiyyah; Firman Syah
Bisnis Event Vol. 4 No. 16 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i16.6045

Abstract

MICE – Education Fair is an exhibition activity that displays types of education, both secondary education and higher education. This study aims to analyze elements of the marketing mix such as product, price, place, and promotion for marketing the 2022 Antologi Event & PRs Education Fair. This research was also conducted using the observation and interview methods of Antologi Event & PRs employees as the Event Organizer. The result of this study show that product, price, place, and promotions influence the marketing of the 2022 Education Fair Antologi Event & PRs event.Keyword: MICE, Marketing Mix, Education Fair.
Analisis Peran Organizer dalam Pelaksanaan Kegiatan Employee Gathering Bandara Soekarno-Hatta Evelyn Tahar; Firman Syah
Bisnis Event Vol. 4 No. 16 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i16.6262

Abstract

An employee gathering, known as one of the effective methods in human resource management, can strengthen relationships among employees, boost motivation, and celebrate shared achievements. This study focuses on the Employee Gathering at Soekarno-Hatta Airport as a form of appreciation for the Main Branch Office employees at Soekarno-Hatta Airport for their achievements in 2022, as well as a tool to enhance performance. This research explores the crucial role of organizers in managing employee gathering activities to achieve desired goals. The research methodology involves direct observation of the Employee Gathering activities at Soekarno-Hatta Airport and interviews with relevant parties. The research findings indicate that the role of organizers has a significant impact on the successful implementation of employee gathering activities.
Peran Account Executive dalam Mengatasi Klien pada Perusahaan Agency di PT Duabelas Multikreasi Indonesia Putri Aliefiya; Dewi Winarni Susyanti
Bisnis Event Vol. 4 No. 16 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i16.6263

Abstract

Account Executive has an important role as client service or client-side in a company such as an agency. Not only being a liaison between the agency and client, Account Executive must be able to represent their company, and have certain skills. The purpose of this research is to know the criteria and roles of Account Executive, as well as ways to overcome obstacles to clients. This research uses qualitative methods by conducting observations, interview, and direct practice. The results of research using this method is that the author understands the criteria of a good Account Executive, the roles, and the constraints and solutions faced by Account Executive in dealing with clients and being a company representative. Keywords: Account Executive, Agency, Klien
Pemanfaatan Media Sosial Instagram Pada Acara The 8th Indonesia International Geothermal Convention and Exhibition 2022 Oleh PT Energi Kreatif Dinamika Annisa Salsabila Nurcahyani; Heri Setyawan
Bisnis Event Vol. 4 No. 16 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i16.6296

Abstract

The management of Instagram social media is very important at this moment because through proper management, it can create a good and attractive company image. The need for innovation and creativity in managing social media is very high so that the public can easily access or find out about the company or a particular event. This writing aims to know and study the process of managing Instagram social media for an event. Using a qualitative descriptive research method, namely by collecting data results obtained during the Field Work Practice at PT Energi Kreatif Dinamika. The results of the study showed that the management of Instagram social media goes through 3 stages such as Editorial Plan, Content Plan, and Content Approval.

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