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Jurnal Ilmu Komunikasi Andalan
Published by Universitas Majalengka
ISSN : 26203111     EISSN : 26853957     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
IKA (Jurnal Ilmu Komunikasi Andalan) adalah media publikasi civitas akademika dalam bidang Ilmu Komunikasi. JIKA merupakan jurnal ilmiah yang bertujuan untuk mempublikasikan hasil kajian serta Penelitian Dosen, Mahasiswa, Praktisi, dan Ilmuwan dibidang Ilmu Komunikasi yang meliputi bidang Media, Periklanan, Komunikasi Pemasaran, Komunikasi Politik, Komunikasi Bisnis, Komunikasi Visual, Komunikasi Dakwah, Psikologi Komunikasi, Public Relation, Jurnalistik dan lain-lain. Jurnal ini juga sebagai media tukar pikiran, informasi dan hasil penelitian ilmiah antar pemerhati Komunikasi. JIKA (Jurnal Ilmu Komunikasi Andalan) mulai terbit pada bulan Januari 2018 dan telah terregistrasi dengan nomor P-ISSN 2620-3111 dan E-ISSN 26885-3957. JIKA terbit secara berkala dua kali dalam satu tahun, yaitu bulan Januari dan Juli.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
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Search results for , issue "Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)" : 7 Documents clear
Strategi Komunikasi Dinas Pariwisata Kulon Progo Dalam Program Sambang Kulon Progo (Sambanggo) Sebagai Upaya Peningkatan Pariwisata Rizki Agung Fitriadi
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

Good tourism management can increase tourist interest to visit, so tourism service businesses including the creative economy get benefit. This has a good impact on the economic condition of regional communities which has increased. Tourism with high demand can also contribute to Local Original Income. For this reason, Kulon Progo government through Kulon Progo tourism office with the sambanggo program needs a good communication strategy in order to manage tourism in Kulon Progo Regency well, considering currently tourism in Kulon Progo is trying to grow from the slump due to the Covid-19 pandemic. This aims of the study to determine communication strategy carried out by the Kulon Progo tourism office in the sambanggo program. This research was conducted using qualitative descriptive data analysis techniques, with data collection directly conducting observations, documentation, and interviews in the field to the head of field and the head of the Kulon Progo Tourism office. This research found that communication strategy used Kulon Progo tourism agency in the sambanggo program was hold various kinds of events or art performances at various tourism objects. In each event, there is jargon or yelling as a positive image formation. Kulon Progo tourism office also optimizes social media, news media, and official websites to disseminate information about the sambanggo program. Through the findings of this study, it is hoped that the government will be consistent in continuing to operate and develop a sustainable sambanggo program.
Pemanfaatan Media Sosial dalam Kampanye Politik Menjelang Pemilu 2024: Studi Kasus tentang Akun Media Sosial Partai Politik dan Politisi Deden Fahruji; Atef Fahrudin
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

This research aims to uncover the use of social media by political parties and politicians leading up to the 2024 Elections using qualitative research methods and a case study approach. In the context of the evolving digital era, social media has become a primary tool in modern political campaigns. This study analyzes how major political parties and politicians utilize social media platforms such as Facebook, Twitter, Instagram, and TikTok to establish their presence, engage with voters, and promote their political messages. Through the collection and qualitative analysis of data, including social media content and observations, this research provides insights into the strategies of using social media in political campaigns and their impact on the democratic process. The research findings indicate that 18 National Political Parties and politicians who are potential presidential candidates in the 2024 Elections have actively utilized social media platforms like Facebook, Instagram, Twitter, and TikTok in their political campaigns. The Gerindra Party dominated in having the highest number of followers on Facebook, Instagram, and Twitter, while the Indonesian Democratic Party of Struggle (PDI Perjuangan) led in TikTok. Additionally, Prabowo Subianto had the most followers on Facebook, Ganjar Pranowo on Instagram, Anies Baswedan on Twitter, and Ganjar Pranowo maintained the lead on TikTok. These findings reflect the varying strategies employed by each candidate in using social media for their political communication in the lead-up to the 2024 Elections.
Model Komunikasi Kegiatan Remote Working Rahma Yulia; Veranus Sidharta
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

This research aims to describe the communication model used in remote working activities with a case study of PT employees. Riliv Indonesian Psychology. The research method used is descriptive qualitative using West & Turner's communication model theory. Data was collected through observation, structured interviews and documentation. The informants in this research were Human Capital, Partnership Manager, Product Operation, Social Media Manager, Creative Designer, and Senior Copywriter. The research results show that the communication model that occurs is an interactional communication model, where the communication process requires the sender and recipient of the message to both provide feedback. The interactional communication model is also used in new media so that it is in line with remote working activities which rely on communication technology in their activities. The type of communication in this activity is Computer Mediated Communication (CMC), where interaction occurs via a computer or internet as a medium for writing, sending, receiving and reading messages, either directly or indirectly. Communication process for work activities at PT. Riliv Psychology Indonesia uses three applications, namely Telegram, Google Meet, and Notion.
Analisis Semiotika John Fiske Mengenai Perspektif Kekerasan Pada Series Katarsis Adissa Mutiara Bernicka
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Penelitian ini bertujuan untuk menganalisis series "Katarsis" dengan menggunakan metode penelitian kualitatif yang mengadopsi model semiotika John Fiske. Fokus utama penelitian adalah untuk memahami representasi kekerasan, khususnya kekerasan fisik, dalam series ini melalui dimensi realitas, representasi, dan ideologis. Dalam proses analisis, data diperoleh dari pengamatan adegan-adegan dalam series, termasuk tata rias karakter, representasi visual, dialog, teknik semiotika, serta kode-kode semiotik yang digunakan dalam media. Dengan menggunakan kerangka kerja semiotika John Fiske, penelitian ini mengungkap cara kekerasan direpresentasikan dalam elemen-elemen media dalam series "Katarsis." Hasil penelitian ini mengungkapkan bagaimana series "Katarsis" secara eksplisit memvisualisasikan kekerasan fisik melalui adegan pembunuhan dan tindakan menyakiti menggunakan benda tajam. Dialog-dialog yang merencanakan pembunuhan dan adanya properti darah yang jelas terlihat mendukung representasi kekerasan tersebut. Penelitian ini juga menyoroti penggunaan teknik semiotika, seperti berbagai jenis shot dan pencahayaan, yang digunakan untuk menciptakan atmosfer misterius dan menegangkan yang mendukung naratif kekerasan.
Analisis Gaya Komunikasi dan Gaya Kepemimpinan Dua Presiden Legendaris Indonesia Bambang Mudjiyanto; Galuh Sukmaranti; Hayu Lusianawati; Launa
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

ABSTRACT Each country leader has a different communication style and leadership style. These two styles certainly do not just aim to meet the effectiveness targets of a president's communication with his people. However, these two styles must be used as indicators of the communication capacity and leadership ability of a president who is able to maintain the existence of the country and the continuity of the nation's development. This qualitative study using descriptive analysis methods based on literature and document studies tries to analyze the communication and leadership styles of President Soekarno and President Soeharto. Through searching a number of literature related to the communication styles and leadership styles of the two legendary national figures, the results of the study show: Soekarno's communication style was characterized by low-context, rhetorical, inspirational, optimistic, innovative, transformational, daring to take risks and his leadership character was characterized as charismatic, authoritative, visionary, imaginative, open, and diplomatic. Meanwhile, Soeharto's communication style is characterized by high-context, implicit, connotative, vague (even hidden), unpredictable, difficult to understand, not to the point, wordless with a leadership character that is charismatic, authoritative, dominant, delegative, transformational, visionary, transactional, situational, authoritarian, relatively closed, and anti-criticism. Keywords: Communication style, leadership style, Soekarno, Soeharto
Pesan Motivasi pada Lirik Lagu “Jalan Pulang” karya Yura Yunita Lutfyyah Annisa
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

Penelitian ini berfokus pada pesan motivasi yang terdapat dalam lirik lagu “Jalan Pulang” karya Yura Yunita. Pada lirik lagu “Jalan Pulang” yang berisikan 6 bait tersebut Yura Yunita menyampaikan pesan motivasi secara eksplisit maupun implisit yang akan didengarkan oleh para pendengarnya. Oleh sebab itu, peneliti akan membedah pesan motivasi perjalanan dalam meraih mimpi dan pesan motivasi pencarian makna pulang pada lirik lagu “Jalan Pulang” karya Yura Yunita. Penelitian ini memakai metode analisis isi kualitatif deskriptif Miles dan Huberman dalam memaknai setiap lirik lagu “Jalan Pulang” karya Yura Yunita. Adapun aspek pendukung dalam penelitian ini adalah data dokumentasi eksternal seperti jurnal dan wawancara teks. Penemuan dari hasil penelitian menunjukkan adanya dua aspek penelitian yang merujuk pada tema utama yaitu: proses meraih mimpi dan mencari jalan pulang. Kedua aspek tersebut kemudian dikerucutkan kembali menjadi dua tema analisis yaitu: pesan motivasi perjalanan dalam meraih mimpi dan pesan motivasi pencarian makna pulang. Lirik lagu dapat menjadi media komunikasi bagi khalayak umum untuk merepresentasikan pesan motivasi dalam setiap bait. Kata-kata Kunci: Analisis Isi Kualitatif; Pesan Motivasi; Lirik Lagu
Strategi Komunikasi Promosi @DesaWisataHanjeli Melalui Instagram Hilda Sri Rahayu; Elis Yulianti; Mulfi Sandi Yuda
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

The presence of social media cannot be separated from Indonesian society, namely with the emergence of Instagram accounts carried out as a means of tourism promotion, promotional communication strategies. influencers and content creators use Instagram social media as a means of promotion, one of which is Instagram social media @desawisatahanjeli as a means of promoting tourism in Sukabumi Regency. Based on the above background, the focus of the problem of this research is how the Instagram social media communication strategy @desawisatahanjeli in finding tourists through Instagram media promotion. This research is based on an innovative approach to tourism promotion communication strategies, namely Instagram social media. A qualitative approach will be used in this research using a case study research method. From the research findings, the use of Instagram social media as a means of promoting tourism in Sukabumi Regency uses various Instagram features such as: photo titles or captions, hashtags, comments, mentions. Furthermore, from the findings of observations of Instagram informants and interviews, @desawisatahanjeli is very effective in promoting tourism in Sukabumi District, as shown by the testimonials of visitors through the captions they uploaded on their personal social media.

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