International Journal of Applied Research in Tourism and Hospitality
International Journal of Applied Research in Tourism and Hospitality is a scientific journal that implements a blinded-peer-review process in handling manuscripts and aims to become a scientific medium for interdisciplinary researchers in the tourism sector to communicate their research to audiences including educators, learners, researchers, thinkers and field professionals on tourism. The considerations in determining scientific articles for publication are based on relevance, clarity, topic, and originality, as well as the extent to which the paper can advance knowledge, understanding, and application and its possible contribution to inspiring further development and research.
Articles
12 Documents
<![CDATA[Role of Satisfaction in The Influence of Destination Image on Tourist Attitudinal Loyalty ]]>
<![CDATA[Luh Putu Kartini]]>;
<![CDATA[I Putu Utama]]>;
<![CDATA[Amirosa Ria Satiadji]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (749.903 KB)
|
DOI: 10.52352/jarthy.v1i1.724
<![CDATA[Tourist loyalty is very important for tourist destinations as it showing commitment and willingness to recommend to other so the business processes in destination can continue to grow. This research aims to analyze the role of satisfaction in the influence of destination image through attitudinal loyalty in Medana Village, Tanjung – North Lombok from tourist’s perspective. The data collection of this research was carried out by purposive sampling method through the distribution of questionnaires, observations, literature studies and secondary data, also interviews. Analysis of the data used is path analysis using SEM (Structural Equation Modeling) with mediating effects and tested with AMOS and Sobel-test. The results stated that satisfaction is able to mediate the effect of destination image on attitude loyalty. However, there are still improvements needed to increase tourist satisfaction, such as develop a customer-centric strategy, formulate transformative services and gaining support from the association/industry.]]>
<![CDATA[The Effect of Promotion and E-WOM on Tourists’ Intention to Visit Denpasar: Destination Image as a Mediating Variable ]]>
<![CDATA[Putu Surya Laksana Rahjasa]]>;
<![CDATA[I Putu Utama]]>;
<![CDATA[Luh Yusni Wiarti]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (997.557 KB)
|
DOI: 10.52352/jarthy.v1i1.735
<![CDATA[This study aimed to investigate the effect of promotion and E-WOM on tourists’ intention to visit Denpasar and how the destination image as a mediating variable to increase the intention. Data were collected using a questionnaire to 104 respondents of foreign tourists who were in the province of Bali except for tourists who were in the city of Denpasar. The data were analysed using the Structure Equation Model (SEM) AMOS version 23. The results showed that, destination image had a significant effect on tourists' intention to visit. Promotion had no significant effect on intention to visit. E-WOM has no significant effect on intention to visit because. However, Promotion has a significant effect on visit intention through destination image with a Sobel test value of 3.214 as well as E-WOM has a significant effect on intention to visit through destination image with a Sobel test value of 2.840. It can be concluded that promotion and E-WOM are able to create a destination image, it will increase the Visiting Intention of tourists to Denpasar City.]]>
<![CDATA[Assessing the Local Tourism Infrastructure and Services towards Tourism Development of San Jose ]]>
<![CDATA[Ariane Pesimo Abundabar]]>;
<![CDATA[Marilou A. Pongpong]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 2 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (912.996 KB)
|
DOI: 10.52352/ijarthy.v1i2.805
<![CDATA[Local tourism planning and development is a complex area of concern. Many local destinations initiate tourism programs to achieve economic, social, and environmental sustainability. Thus, the local government must explore either its potential natural resource or its potential human resource, including the tourism sector towards development. This study focused on assessing the local tourism infrastructure and services for tourism development in San Jose, Camarines Sur. The study employed the Community-Based Participatory Action Research (CBPAR) and Exploratory-Descriptive Research Methods (EDRM). These methods involved local stakeholders in assessing infrastructure and services through public meetings, workshops, and individual consultations. The conducted assessments aided the identification of the significant impacts and opportunities in the study area. The study revealed that though the primary services are present in the area, specific issues and challenges must be addressed to improve these services and cater to visitor needs. Thus, the identified problems and challenges on infrastructure must be addressed since the infrastructure is essential for tourism initiatives to prosper.]]>
<![CDATA[Bicycle as a New Tourism Trend and Transportation in the New Normal ]]>
<![CDATA[Rovena Dellova]]>;
<![CDATA[Erica R. Bigoy]]>;
<![CDATA[John Jeffrey G. Jogno]]>;
<![CDATA[Ella Jane S. Joson]]>;
<![CDATA[Mark Ardrin Monterola]]>;
<![CDATA[Sophia Jamela T. Santos]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (708.65 KB)
|
DOI: 10.52352/jarthy.v1i1.807
<![CDATA[Bicycle tourism is booming in the tourism market and exists as a means of transportation in hundreds of cities around the world. However, in the Philippines, it was only popularized after the COVID-19 pandemic caused a transportation crisis and a massive decline in tourism growth. This qualitative study determines bicyclists’ perceptions, identified bicycling problems encountered, and explores bicycling opportunities in the new normal. The study utilized a phenomenological research design with data from virtual interviews with 10 bicyclists in Metro Manila. They were identified using purposive sampling and data saturation. The findings revealed that bicycle tourism is perceived as a sustainable activity that can promote and boost a destination’s local tourism. Meanwhile, using the bicycle as means of transportation is perceived as an efficient, affordable, and sustainable mode of active transportation and provides health benefits. It was also found to bring economic opportunities like job employment and became a catalyst for bicycle- related businesses to arise. Researchers concluded that bicycling would increase with these opportunities, This will pave the way for recovery, resulting in more sustainable tourism and transportation industry in the Philippines.]]>
<![CDATA[Impact of Micro Business Enterprise Act on the Growth and Development of Micro-Entrepreneurs in the Province of Bataan, Philippines ]]>
<![CDATA[Allyses Alera]]>;
<![CDATA[Jimelyn H. Evangelista]]>;
<![CDATA[Jackielyn C. Cipriano]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1125.174 KB)
|
DOI: 10.52352/jarthy.v1i1.808
<![CDATA[This research covers micro-entrepreneurs with BMBE certification in the Province of Bataan, Philipine. Impact assessment of BMBE will be measured in terms of profit maximization, increase capitalization, effective marketing tools, improve technology utilization and increased job generation. Questionnaires are provided to BMBE certificate holders to determine the level of impact on the growth and development of micro-entrepreneurs. The quantitative approach is employed for this study to understand the general characteristics of the population using survey questionnaire. The appropriate sample for this study was determined using statistical G-Power Analysis Software. The statistical tests used were weighted mean, frequency and percentage for the descriptive statistics while for inferential statistics, paired samples t-test, and regression analysis were utilized. Weighted mean was utilized to describe the BMBE incentives paired samples t-test was used to compare the growth and development of the previous and current years. The frequency result for micro-entrepreneurs shows that respondents “Sometimes” avail BMBE incentives. Results showed that BMBE incentives availed by owners proved to have no significant impact to profit maximization. Meanwhile, BMBE incentives has positive significant on increase on capitalization. Lastly, the average job growth rate of the respondents is 237%.]]>
<![CDATA[Effectiveness Of Training Program in Movenpick Resort & Spa Jimbaran: An Evaluative Study ]]>
<![CDATA[I Gusti Ayu Putu Wita Indrayani]]>;
<![CDATA[Komang Ari Herlia Listianti]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (725.322 KB)
|
DOI: 10.52352/jarthy.v1i1.809
<![CDATA[Training is one area of Talent Management practice which is implemented in most organizations and has been shown to improve service quality in 5-star hotels. Nevertheless, assessment of training programs is rarely undertaken in real-world situations. The purpose of this research is to assess the effectiveness of the training program using Kirkpatrick's theory and model. To achieve the purpose, this research adopted mixed method analysis through survey design using questionnaires and validated through in-depth interviews with Talent and Culture Manager. Implementing stratified proportioned sampling from 307 employees, the sample of this research is 75 employees representing all departments. The results indicate that the training program incorporates Kirkpatrick's theory of training effectiveness into good scores and is provided with a range of strategies to perpetually establish an effective training program. The findings of this study contribute to providing an overview of hotel and Talent & Culture management in order to emphasize the basics of an effective training program and its evaluation for the quality of hotel success. It also contributes to literature by expanding on how to assess the training program in the hotel and what practical features should be addressed.]]>
<![CDATA[Balinese Purification (Melukat) Ritual: Motivation, Satisfaction, and Loyalty of Visitors ]]>
<![CDATA[Putu Ellis Octaviyani]]>;
<![CDATA[Made Antara]]>;
<![CDATA[I Gusti Ayu Oka Suryawardani]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 2 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (825.525 KB)
|
DOI: 10.52352/ijarthy.v1i2.813
<![CDATA[ Melukat ritual is a Balinese tradition which is believed to remove impurities in humans besides curing diseases. One of the main factors determining its development are motivation, satisfaction, and loyalty. The purpose of this study was to identify and analyze the influence of visitor motivation on satisfaction and loyalty. This study uses a quantitative descriptive approach to 100 respondents who have carried out the melukat ritual at Genah Melukat Sebatu, Tirta Empul Temple, Tirta Sudamala Temple and Pancoran Solas. Furthermore, the data were analyzed using the structural equation modeling (SEM) method with the smart-pls program version 3.2.2. The results showed that the push factor had a significant effect on visitor satisfaction and loyalty. Visitor satisfaction is considered capable of mediating the push factor on loyalty. The pull factor has a significant effect on visitor satisfaction; however, it has no significant effect on loyalty. Satisfaction is considered not able to mediate the pull factor on loyalty. Visitor satisfaction has a significant effect on loyalty.]]>
<![CDATA[The Effect of Indirect Compensation on Employee Performance (Case Study at The Khayangan Dreams Villas, Bali, Indonesia) ]]>
<![CDATA[Ni Made Suastini]]>;
<![CDATA[Ni Putu Sinthia Damayanthi]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 2 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (714.095 KB)
|
DOI: 10.52352/ijarthy.v1i2.814
<![CDATA[This study was conducted to identify the effect of indirect compensation on employee performance at The Khayangan Dreams Villas Bali. The research data were collected through questionnaires, interviews, and documentation studies. The research population was the whole 36 employees of The Khayangan Dreams Villas Bali. The amount of the samples was determined with saturated sampling for the sampling method. The data were analyzed using the validity test, reliability test, simple linear regression, t-test, and determination coefficient test assisted by the SPSS 23 version program for Windows. According to the findings, the paid vacation program received the lowest score in the indirect compensation criteria, and the ability in employee performance received the lowest score. To improve these features, it is advised that an evaluation of the paid vacation program be conducted, as well as the creation of employee performance indicators for Khayangan Villas’ personal use.]]>
<![CDATA[The Influence of Hotel’s Website Brand and Quality on Consumers Trust and Purchasing Interests (A Case Study at Maca Group, Bali) ]]>
<![CDATA[Kadek Dwi Mahesayasa]]>;
<![CDATA[Ida Ayu Putri Widawati]]>;
<![CDATA[Irene Hanna H. Sihombing]]>;
<![CDATA[Ni Wayan Pastini]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 2 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1447.095 KB)
|
DOI: 10.52352/ijarthy.v1i2.865
<![CDATA[ Website is one of the revenue channels that must be optimized to gain more transactions and acknowledgment to consumers. Good website quality and brand will gain the trust of consumers which will gain their buying interest. The purpose of this research will be as follows: analyze the influence of website brands on consumer trust and buying interest, analyze the influence of website quality on consumer trust and consumer buying interest, analyze the influence of trust on consumer buying interest, and analyzes the role of trust in conciliating website brand on consumers buying interest and website quality on consumers buying interest. The location of this study is Maca Group. This study uses a quantitative approach. Data were collected by distributing questionnaires to 100 guests who made reservations as respondents. The results of data analysis with SmartPLS show that: website brand has a positive influence on trust and buying interest, website quality has a positive influence on consumers trust and buying interest, trust has a positive influence in conciliating website brand on buying interest and website quality on buying interest.]]>
<![CDATA[Room Selling Price Role in Mediation of the Influence of Service Quality on Oyo Rooms Brand Equity in Sleman Area, Yogyakarta ]]>
<![CDATA[Raissa Puspita]]>;
<![CDATA[I Ketut Surata]]>;
<![CDATA[Jaya Ishwari]]>
<![CDATA[ International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 2 (2022): International Journal of Applied Research in Tourism and Hospitality ]]>
Publisher : <![CDATA[Politeknik Pariwisata Bali ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (701.882 KB)
|
DOI: 10.52352/ijarthy.v1i2.879
<![CDATA[The Special Region of Yogyakarta is relatively safe and comfortable, and the friendliness of its people makes this city much in demand by tourists. The large number of tourists visiting Yogyakarta is one of the reasons that the hospitality industry in Yogyakarta is experiencing rapid development. An increasing number makes business people make online hotel reservations called Virtual Hotel Operators (VHO). One of the VHOs in Indonesia is OYO Rooms, an acronym for On Your Own. This study aims to determine the role of room price in mediating the effect of service quality on the brand equity of OYO Rooms in the Sleman Region, Yogyakarta. The number of samples used in this study was 70, using purposive accidental sampling. Data was collected using the methods of observation, interviews, questionnaires, and documentation, while the analysis technique uses path analysis. The results showed that (1) service quality had a positive effect on room selling prices, (2) service quality had a positive effect on brand equity, (3) selling price had a positive effect on brand equity, and (4) room selling prices significantly mediated service quality and brand equity. Further research can consider other factors than those tested in this study and more varied analyses.]]>
