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Digital Business Tren Bisnis Masa Depan
Published by Central Research Institute for Agriculture
ISSN : 20866321     EISSN : 29857848     DOI : 10.35335/dibus
Core Subject : Economy,
Economics, Econometrics & Finance
Digital Business Tren Bisnis Masa Depan is a journal that is generally integrated in the fields of economics, management and business. This journal encourages writers or lecturers and students engaged in economics, management and business to be able to submit their manuscripts for publication. The aspects collected include: Management, Economics, Business, Banking, Accounting, Actuarial, Sharia Economics, Development Economics, Digital Business, Entrepreneurship, Financial Management, Advertising, Human Resource Management, Natural Resource Management, Marketing Management, Sharia Accounting, Islamic Banking, Secretary, Culinary Business, Fiscal Administration, Commerce, Business Management, Accounting Computerization, International Business and Syahriah Business Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 14 No. 1 (2023): March: Bussines, IT, Finance" : 5 Documents clear
Human resource management in marketing recruitment PT. BPRS Aman Syariah in increasing financing productivity Wahyu Eko Prasetiyo
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.322 KB) | DOI: 10.59651/digital.v14i1.51

Abstract

This research is motivated by the existence of recruitment practices that have not yet applied objective views. That is, in conducting recruitment, there are still those who apply subjective principles, which look at the background of the family, relatives and so on, and without regard to the educational background and specific abilities possessed by these Human Resources. Recruitment itself is part of Human Resource Management, which has the goal of meeting the needs of Human Resources in order to be able to fill vacancies in a company, so that there will be no imbalance in the company's future. So that the journey towards the goals desired by the company is more easily achieved. In the recruitment process there are several things that need to be considered, in order to choose the right Human Resources. In The Right Man and The Right Place theory, it is explained that in recruiting and placing Human Resources, one must pay attention to the capabilities of these Human Resources, by looking at their educational background. This research is a field research, using a deductive approach, namely discussing issues from the general to the specific discussion. The data collection model used in this study is observation and interviews. The observation that researchers make is by observing marketing activities in carrying out their work. The interview is to collect other information that cannot be seen empirically. The researcher also compared the recruitment goals with the reality at PT. BPRS Aman Syariah after the recruitment is carried out.
Influence of price, product quality, location and promotion on purchasing decisions of Cinta Air Hitam Langkat chips Ilham Rahmat
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.235 KB) | DOI: 10.59651/digital.v14i1.52

Abstract

This study aims to analyze the effect of price, product quality, location and promotion on purchasing decisions. The research method used is a quantitative method. This study uses purposive sampling. The sample in this study amounted to 50 respondents. Data collection instrument using a questionnaire. The data analysis method used is multiple linear regression. All statements are valid, reliable and normal. The results show that the coefficient of determination (R Square) of the independent variable on the dependent variable is R2 = 0.821 or 82.1%. The independent variable can explain the dependent variable. From the research, it shows that price has a significant effect on the decision to buy Air Hitam Langkat love chips. This is proven by tcount being greater than ttable (2.523 > 2.014). And product quality has a significant effect on purchasing decisions of Air Hitam Langkat love chips. This is evidenced by tcount being greater than ttable (5.120 > 2.014). Meanwhile, location has no significant effect on the decision to buy Air Hitam Langkat love chips. This is evidenced by tcount which is smaller than ttable (-1.035 <2.014). And so does the promotion, which has no significant effect on the decision to buy Air Hitam Langkat love chips. This is evidenced by tcount which is smaller than ttable (0.389 <2.014). While the results of the simultaneous test of price, product quality, location and promotion variables have a significant effect of fcount 51.639 > ftable 2.58 on purchasing decisions. This shows that the better the price, product quality, location and promotion provided, the higher the purchasing decision of Cinta Air Hitam Langkat Chips.
Influence of product quality, promotion and design on purchasing decisions for Yamaha Mio motorized vehicles Asih Purwanto
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.758 KB) | DOI: 10.59651/digital.v14i1.53

Abstract

This study aims to analyze the influence of product quality, promotion and design on the purchasing decision of Yamaha Mio motorcycle products and to analyze the variables that have the most dominant influence on the purchasing decision of Yamaha Mio motorcycle products in the people of Surakarta. The population in this study were all consumers of Yamaha Mio motorbikes in the Surakarta area. The sample used was 150 respondents with the Accidental Quota Sampling technique. The data collection technique used a questionnaire, while the data analysis technique used multiple linear regression analysis, classical assumptions (normality test, multicollinearity test, heteroscedasticity test), statistical tests (t test, F test and coefficient of determination). From the results of the classical assumption analysis, the normality test with Kolmogorovsmirnov was obtained significantly greater than 0.05, which means that the data is normally distributed. The multicollinearity test obtained VIF and Tolerance values ​​that were close to one so that it could be concluded that the regression model had no multicollinearity problem, while the heteroscedasticity test using the Glejser method stated that there was no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality has a significant effect on purchasing decisions for Yamaha Mio motorcycle products, while promotion and design have a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Mio motorcycle products where the value of F count> F table. Product quality has the most dominant influence on purchasing decisions for Yamaha Mio motorcycle products. An R square value of 0.255 is obtained, which means that the dependent variable can be explained by an independent variable of 25.5% while the remaining 74.5% is explained by other variables outside the model.
Analysis of service quality at Mitra Utama shipping company Hanif Afadil Darojat
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.586 KB) | DOI: 10.59651/digital.v14i1.54

Abstract

This research takes the title "Analysis of Service Quality in Major Partners Expeditionary Service Companies". The purpose of this study was to determine the level of consumer expectations regarding the service quality of the Main Partner Expedition Service Company and the performance of service quality felt by consumers after receiving the services of the Main Partner Expedition Service Company. The population in this study were all consumers of the Main Partner Expedition Service Company. The samples taken in this study are some of the customers who represent all customers of the Main Partner Expedition Service Company. Data analysis in this study used the IPA method. The results of this study are that the majority of respondents rated their expectations or interests regarding the company's service quality in terms of reliability, responsiveness, assurance, empathy, and tangible as satisfactory (mean 2.98, located between 2.50 to 3.24), most respondents assessing the performance of the company's service quality in terms of reliability, responsiveness, assurance, empathy, and tangible is very important (mean 3.32 lies between 3.25 to 4.00) and the majority of respondents assess the performance and expectations of the company's service quality reviewed from the aspects of reliability, responsiveness, assurance, empathy, and tangible, it has satisfied consumers because the conformity value is 111.41> 100%.
Influence of promotion and word of mouth on purchasing decisions (a case study of Toko Family Cilacap consumers) Umi Nur Khasanah
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.462 KB) | DOI: 10.59651/digital.v14i1.55

Abstract

The purpose of this study was to analyze the effect of word of mouth on purchasing decisions (case study at the Cilacap Family Shop). The number of samples in this study were 75 respondents using the incidental sampling method. This study uses multiple linear regression analysis methods. The results showed that there was a simultaneous influence on variables (promotion and word of mouth) on purchasing decisions, seen significant values below 0.05 and calculated F value (63.522) ˃ F table (3.12). The results of this study also show the value of t count on the promotion variable of (3.557), word of mouth amounting to (4.302) is greater than t table (1.993) so that it is stated that the purchase results are stated. In the determination test there is an effect of 62.8% of the independent variables (promotion and word of mouth) on the dependent variable (purchasing decisions). While as much as 37.2% are considered by other variables and are not included in this regression analysis, such as location, price, brand image, brand equity, product quality and others.

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