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Digital Business Tren Bisnis Masa Depan

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Published by Central Research Institute for Agriculture

ISSN : 20866321 EISSN : 29857848 DOI : 10.35335/dibus

Core Subject : Economy,

Economics, Econometrics & Finance

Digital Business Tren Bisnis Masa Depan is a journal that is generally integrated in the fields of economics, management and business. This journal encourages writers or lecturers and students engaged in economics, management and business to be able to submit their manuscripts for publication. The aspects collected include: Management, Economics, Business, Banking, Accounting, Actuarial, Sharia Economics, Development Economics, Digital Business, Entrepreneurship, Financial Management, Advertising, Human Resource Management, Natural Resource Management, Marketing Management, Sharia Accounting, Islamic Banking, Secretary, Culinary Business, Fiscal Administration, Commerce, Business Management, Accounting Computerization, International Business and Syahriah Business Management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 53 Documents

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Effect of exports and development spending on Indonesia's economic growth Jumiana Jumiana
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 1 (2022): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Economic growth is a significant increase in national income within a certain calculation period. This thesis entitled "The Influence of Exports and Development Expenditures on Indonesia's Economic Growth in the 2003-2012 Period" secondary 10-year time series data between 2003-2012. Data were obtained from various sources, including the Central Bureau of Statistics (BPS), and scientific journals and other literature related to this research topic. The analytical method used in this study is multiple regression analysis which is used to determine the magnitude of the effect of changing one variable on another variable with the help of SPSS 17. From the regression results above the R squared (R2) value is 0.957, this means 95.7% variation changes in economic growth variables can be explained simultaneously by variations in export and development expenditure variables, the remaining 4.3% is determined by other variables or factors outside the model. For exports, the results of the study show a significance value lower than the significant level (0.000 <0.05) so that Ho is rejected, Ha is accepted, thus exports have a positive and significant effect on economic growth. While development expenditure, the significant value is greater than the significance level (0.251 > 0.05) so that Ho is accepted Ha is rejected. Thus the results of the study show that the coefficient of development expenditure (X2) is not significant to Indonesia's economic growth.

Marketing strategy to increase sales at PT. Jaya Beton Persada, Kandang Village, Bengkulu City Ernitasari Ernitasari
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 1 (2022): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

There are two issues studied in this thesis, namely, (1) How is the marketing strategy to increase sales at PT. Jaya Beton Persada, Kelurahan Kandang, Bengkulu City, (2) What is the marketing strategy to increase sales at PT. Jaya Beton Persada, Kelurahan Kandang, Bengkulu City, in terms of Islamic economics, the purpose of this research is to determine the marketing strategy to increase sales at PT. Jaya Beton Persada, Kandang Village, Bengkulu City. To find out the marketing strategy to increase sales at PT. Jaya Beton Persada, Kandang Village, Bengkulu City in terms of Islamic economics. To reveal the problem in depth and thoroughly, the researcher uses a qualitative descriptive method. From the results of this study it was found that (1) the marketing strategy to increase sales of PT. Jaya Beton Persada, Kandang Village, Bengkulu City uses a marketing mix. (2) Islamic economic review of marketing strategy to increase sales of PT. Jaya Beton Persada, Kelurahan Kandang, Bengkulu City, has implemented a marketing strategy in accordance with Islamic law.

Implementation of retail gasoline sales in terms of Islamic business ethics (Study in Gading Cempaka District, Bengkulu City) Faisal Faisal
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 1 (2022): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

Study it was found that (1) the implementation of retail gasoline There are two issues studied in this thesis, namely: (1) How is the implementation of retail gasoline sales in Gading Cempaka District, Bengkulu City (2) How is retail gasoline sales in Gading Cempaka District, Bengkulu City in terms of Islamic business ethics. The purpose of this study was to find out how retail gasoline sales are implemented in terms of Islamic business ethics in Gading Cempaka District, Bengkulu City. To reveal this problem in depth and thoroughly, the researcher uses a qualitative descriptive method which is useful for providing information, facts about the implementation of retail gasoline sales in Gading Cempaka District, Bengkulu City. Then the data is described, analyzed and discussed to answer these problems. From the results of this sales in Gading Cempaka District, Bengkulu City still violates Presidential Decree 15 of 2012. (2) Retail gasoline sales in Gading Cempaka District, Bengkulu City are not in accordance with Islamic business ethics because retail gasoline sellers do not understand and apply Islamic Business Ethics.

Influence of entrepreneurial and marketing behavior on the income of the photocopying business of Palano Jaya Medan Helvetia Khoiria Rizky Tanjung
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 1 (2022): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

This study aims to determine the effect of entrepreneurial and marketing behavior on income on photocopies of Palano Jaya. This research was conducted at Palano Jaya Medan Helvetia. Where researchers want to see how much influence entrepreneurship has on income, how much influence marketing has on income, and how much influence entrepreneurial and marketing behavior has on income Palano Jaya Medan. The dependent variable is income, the independent variable is entrepreneurial behavior and marketing. This research method uses quantitative methods. The data used are primary data and secondary data. Primary data was obtained using a questionnaire method (questionnaire) on a sample of 80 entrepreneurs. The analysis tool used is Multiple Linear Regression with the help of the SPSS 20.0 program. The results showed that all independent variables had a significant effect on Palano Jaya's income. The coefficient of determination is 0.649, which means that Palano Jaya's income can be explained by the entrepreneurial and marketing behavior variable factors of 64.9%. While the remaining 35.1% of Palano Jaya's income is explained by other variables not included in the analysis model in this study.

Analysis of selling price setting mechanisms and services in the perspective of Islamic economics (Case study of photocopying and printing Ammey Kel. Dermayu Kab. Seluma Prov. Bengkulu) Siti Muslihatun
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 1 (2022): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

The purpose of this study was to find out how the mechanism for setting selling prices and services for Photocopying and Printing Ammey Kel. Dermayu Kab. Selum Prov. Bengkulu and to find out how the Islamic economic review of the mechanism for setting selling prices and services on Ammey's Photocopying and Printing. To reveal this issue in depth and comprehensively, the authors used qualitative methods to collect the information needed during the research period. The data collection for this research was carried out by conducting observations or observations and interviews, with research objects at Ammey Photocopying and Printing. using fairness-based pricing, the pricing at Ammey Photocopying and Printing is in accordance with Islamic economic principles because the prices set do not tyrannize the buyer, namely Ammey Photocopying and Printing take advantage of the interest rate horse. Photocopying and Printing Ammey does not take advantage of the round off price, but the rest of the round off will be collected and diverted to social funds and to the mosque's charity box. and the determination of price rounding is a balance point between the forces of supply and demand which are agreed voluntarily and voluntarily by sellers and buyers.

Human resource management in marketing recruitment PT. BPRS Aman Syariah in increasing financing productivity Wahyu Eko Prasetiyo
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

This research is motivated by the existence of recruitment practices that have not yet applied objective views. That is, in conducting recruitment, there are still those who apply subjective principles, which look at the background of the family, relatives and so on, and without regard to the educational background and specific abilities possessed by these Human Resources. Recruitment itself is part of Human Resource Management, which has the goal of meeting the needs of Human Resources in order to be able to fill vacancies in a company, so that there will be no imbalance in the company's future. So that the journey towards the goals desired by the company is more easily achieved. In the recruitment process there are several things that need to be considered, in order to choose the right Human Resources. In The Right Man and The Right Place theory, it is explained that in recruiting and placing Human Resources, one must pay attention to the capabilities of these Human Resources, by looking at their educational background. This research is a field research, using a deductive approach, namely discussing issues from the general to the specific discussion. The data collection model used in this study is observation and interviews. The observation that researchers make is by observing marketing activities in carrying out their work. The interview is to collect other information that cannot be seen empirically. The researcher also compared the recruitment goals with the reality at PT. BPRS Aman Syariah after the recruitment is carried out.

Influence of price, product quality, location and promotion on purchasing decisions of Cinta Air Hitam Langkat chips Ilham Rahmat
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

This study aims to analyze the effect of price, product quality, location and promotion on purchasing decisions. The research method used is a quantitative method. This study uses purposive sampling. The sample in this study amounted to 50 respondents. Data collection instrument using a questionnaire. The data analysis method used is multiple linear regression. All statements are valid, reliable and normal. The results show that the coefficient of determination (R Square) of the independent variable on the dependent variable is R2 = 0.821 or 82.1%. The independent variable can explain the dependent variable. From the research, it shows that price has a significant effect on the decision to buy Air Hitam Langkat love chips. This is proven by tcount being greater than ttable (2.523 > 2.014). And product quality has a significant effect on purchasing decisions of Air Hitam Langkat love chips. This is evidenced by tcount being greater than ttable (5.120 > 2.014). Meanwhile, location has no significant effect on the decision to buy Air Hitam Langkat love chips. This is evidenced by tcount which is smaller than ttable (-1.035 <2.014). And so does the promotion, which has no significant effect on the decision to buy Air Hitam Langkat love chips. This is evidenced by tcount which is smaller than ttable (0.389 <2.014). While the results of the simultaneous test of price, product quality, location and promotion variables have a significant effect of fcount 51.639 > ftable 2.58 on purchasing decisions. This shows that the better the price, product quality, location and promotion provided, the higher the purchasing decision of Cinta Air Hitam Langkat Chips.

Influence of product quality, promotion and design on purchasing decisions for Yamaha Mio motorized vehicles Asih Purwanto
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

This study aims to analyze the influence of product quality, promotion and design on the purchasing decision of Yamaha Mio motorcycle products and to analyze the variables that have the most dominant influence on the purchasing decision of Yamaha Mio motorcycle products in the people of Surakarta. The population in this study were all consumers of Yamaha Mio motorbikes in the Surakarta area. The sample used was 150 respondents with the Accidental Quota Sampling technique. The data collection technique used a questionnaire, while the data analysis technique used multiple linear regression analysis, classical assumptions (normality test, multicollinearity test, heteroscedasticity test), statistical tests (t test, F test and coefficient of determination). From the results of the classical assumption analysis, the normality test with Kolmogorovsmirnov was obtained significantly greater than 0.05, which means that the data is normally distributed. The multicollinearity test obtained VIF and Tolerance values that were close to one so that it could be concluded that the regression model had no multicollinearity problem, while the heteroscedasticity test using the Glejser method stated that there was no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality has a significant effect on purchasing decisions for Yamaha Mio motorcycle products, while promotion and design have a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Mio motorcycle products where the value of F count> F table. Product quality has the most dominant influence on purchasing decisions for Yamaha Mio motorcycle products. An R square value of 0.255 is obtained, which means that the dependent variable can be explained by an independent variable of 25.5% while the remaining 74.5% is explained by other variables outside the model.

Analysis of service quality at Mitra Utama shipping company Hanif Afadil Darojat
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

This research takes the title "Analysis of Service Quality in Major Partners Expeditionary Service Companies". The purpose of this study was to determine the level of consumer expectations regarding the service quality of the Main Partner Expedition Service Company and the performance of service quality felt by consumers after receiving the services of the Main Partner Expedition Service Company. The population in this study were all consumers of the Main Partner Expedition Service Company. The samples taken in this study are some of the customers who represent all customers of the Main Partner Expedition Service Company. Data analysis in this study used the IPA method. The results of this study are that the majority of respondents rated their expectations or interests regarding the company's service quality in terms of reliability, responsiveness, assurance, empathy, and tangible as satisfactory (mean 2.98, located between 2.50 to 3.24), most respondents assessing the performance of the company's service quality in terms of reliability, responsiveness, assurance, empathy, and tangible is very important (mean 3.32 lies between 3.25 to 4.00) and the majority of respondents assess the performance and expectations of the company's service quality reviewed from the aspects of reliability, responsiveness, assurance, empathy, and tangible, it has satisfied consumers because the conformity value is 111.41> 100%.

Influence of promotion and word of mouth on purchasing decisions (a case study of Toko Family Cilacap consumers) Umi Nur Khasanah
Digital Business: Tren Bisnis Masa Depan Vol. 14 No. 1 (2023): March: Bussines, IT, Finance
Publisher : Central Research Institute for Agriculture (CeRIA)

The purpose of this study was to analyze the effect of word of mouth on purchasing decisions (case study at the Cilacap Family Shop). The number of samples in this study were 75 respondents using the incidental sampling method. This study uses multiple linear regression analysis methods. The results showed that there was a simultaneous influence on variables (promotion and word of mouth) on purchasing decisions, seen significant values below 0.05 and calculated F value (63.522) ˃ F table (3.12). The results of this study also show the value of t count on the promotion variable of (3.557), word of mouth amounting to (4.302) is greater than t table (1.993) so that it is stated that the purchase results are stated. In the determination test there is an effect of 62.8% of the independent variables (promotion and word of mouth) on the dependent variable (purchasing decisions). While as much as 37.2% are considered by other variables and are not included in this regression analysis, such as location, price, brand image, brand equity, product quality and others.

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Tambun Sihotang

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tambun Sihotang

Contact Email tambunsimarsoit@gmail.com

Phone +6282160062525

Journal Mail Official publisher@cria.or.id

Editorial Address Perumahan Romeby Lestari Blok C, No C14 Deliserdang, Sumatera Utara, Indonesia

Location Kab. deli serdang, Sumatera utara INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tambun Sihotang

Contact Email
tambunsimarsoit@gmail.com

Phone
+6282160062525

Journal Mail Official
publisher@cria.or.id

Editorial Address
Perumahan Romeby Lestari Blok C, No C14 Deliserdang, Sumatera Utara, Indonesia

Location
Kab. deli serdang,

Sumatera utara

INDONESIA