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Al-Muzdahir: Jurnal Ekonomi Syariah
Published by Institut Pesantren Sunan Drajat Lamongan
ISSN : 26555492     EISSN : 28286278     DOI : 10.55352
Core Subject : Economy,
Economics, Econometrics & Finance
berisi naskah ilmiah yang diterbitkan oleh Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan Jawa Timur
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2020): January : Al-Muzdahir : Jurnal Ekonomi Syariah" : 5 Documents clear
Analisis Gaya Kepemimpinan Menejer terhadap Kinerja Karyawan di KSU Kencana Makmur Cabang Laren Uhdaul Ummah; R. Zainul Musthofa Musthofa
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 2 No. 1 (2020): January : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.109 KB) | DOI: 10.55352/ekis.v2i1.358

Abstract

Analysis of Manager's Leadership Style on Employee Performance at KSU Kencana Makmur Laren branch. A leader must also understand about the important strengths contained in his subordinates, each subordinate has different needs, desires and levels of expertise. Thus, a leader can apply all organizational regulations and policies and carry out his duties and responsibilities appropriately, so that later a leader is able to build and improve the performance of his employees to be more effective. Prosperous Laren branch. This research is included in the category of qualitative research, namely research that is more concerned with the interpretation of the data found in the field and carried out in natural conditions (natural setting). Observation is collecting data by observing the activities being observed to obtain the required data. While the interview is a data collection technique by having direct conversations with data sources to obtain the necessary information.
Urgensi Digital Marketing terhadap Strategi Pemasaran Bagi UMKM Pasca Pandemi Covid-19 Nor Maysari; Adullah Zawawi; Hadi Ismanto
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 2 No. 1 (2020): January : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.502 KB) | DOI: 10.55352/ekis.v2i1.359

Abstract

The Covid-19 pandemic that emerged at the end of 2018 from the outbreak had a significant impact on Indonesia. Work from home or working from home by utilizing the internet has succeeded in becoming the choice of many sectors in carrying out activities, especially in the economic sector. From this problem, MSMEs as the driving force of the Indonesian economy that cannot compete are threatened with a massive deficit to close their businesses. This study uses library search, with data sourced from books, results of previous studies, government databases, and internet pages and uses qualitative research by presenting accurate sources to describe problems based on data. The result of this research is the recovery of MSME-level business by utilizing technology for a marketing strategy entitled a comfortable digital marketing system. This innovation relies on creativity and quality based on tangible evidence. The contribution of MSMEs with digital-based mediators in marketing is believed to be able to restore the movement of the Indonesian economy after the Covid-19 pandemic and become a solution that can restore the economy in Indonesia.
Pengaruh Lingkungan dan Motivasi Kerja bagi Karyawan Koperasi BMT Mandiri Sejahtera Jawa Timur Unit Dukun Gresik M. Syaiful Arif; Ahmad Afan Zaini; Siswadi
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 2 No. 1 (2020): January : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.557 KB) | DOI: 10.55352/ekis.v2i1.360

Abstract

In a company, leaders must have the ability to control their employees. Leaders must provide motivation to employees, motivation can be in the form of attention and appreciation in accordance with what the employees have given, so employees feel the need for fairness and can also encourage high morale to work. Likewise with the work environment, if the working conditions are clean, comfortable and safe. In this way, employees become motivated to work even better, and ultimately employee performance is achieved. This study uses primary data and secondary data. The primary data here is obtained from indirect interviews obtained from the results of questionnaires filled out by employees, secondary data is obtained from the report data of the sharia financial institution of the BMT Mandiri Prosperous Cooperative East Java. The analytical tool used in this research is multiple linear regression, the results of the analysis are then analyzed by using the F test and statistical t test. (F-test) at the 95% confidence level. And from the results of the third hypothesis analysis shows that the magnitude of the regression coefficient for the work environment variable is 0.191 and the motivation variable is 0.286, so it can be concluded that motivation is the dominant factor that has an influence in improving employee performance at the BMT Mandiri Sejahtera Cooperative, East Java, Dukun Unit.
Consumer Behavior dalam Memilih Produk Kosmetik Halal (Studi Masyarakat Desa Drajat, Desa Banjarwati dan Dusun Banjaranyar) Kolifatus Sania; Nashihin; Musbikhin
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 2 No. 1 (2020): January : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.956 KB) | DOI: 10.55352/ekis.v2i1.361

Abstract

Consumer Behavior or consumer behavior is an action taken by consumers to achieve and fulfill their needs both to use, consume and spend goods and services. In the people of Drajat Village, Banjarwati Village, and Banjaranyar Hamlet, research will be carried out on the Consumer Behavior of the community in choosing halal cosmetic products. This study aims to determine how consumer behavior in choosing halal cosmetic products in the people of Drajat Village, Banjarwati Village, and Banjaranyar Hamlet. The approach in this research is quantitative research. The population in this study is the people of Drajat Village, Banjarwati, and Banjaranyar Hamlet with 100 samples of people taken by probability sampling technique. The independent variable in this study is Consumer Behavior (X) while the dependent variable is the decision to choose halal products (Y). Data collection techniques in this study were questionnaires and observation. Test the instrument using the validity test and the reliability test. The data analysis technique used simple linear regression analysis. Based on the results of the study, the test on cultural factors obtained a significance value of Tcount smaller than Ttable (0.457>0.192), the test results on social factors obtained a significance value of Tcount smaller than Ttable (0.356>0.192), the test results on personal factors obtained a significance value of Tcount greater than Ttable (0.591>0.192), the test results on psychological factors obtained a significance value of Tcount less than Ttable (0.506>0.192). From this explanation, it can be concluded that the personal factor with the indicator code PRB 2 (has the greatest significance value on Consumer Behavior in choosing halal cosmetic products in Drajat Village, Banjaranyar, and Banjarwati Hamlet, namely (0.591> 0.192), then H0 is rejected and Ha is accepted. Meanwhile, other factors have a smaller significance value than personal factors.
Pengaruh Kualitas Produk dan Direct Marketing terhadap Keputusan Pembelian Air Minum Ziva Ro di Desa Banjarwati Kecamatan Paciran Kabupaten Lamongan Moch Noer Arief; Sutopo; muhyidin
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 2 No. 1 (2020): January : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.063 KB) | DOI: 10.55352/ekis.v2i1.362

Abstract

The community in Paciran sub-district is 102,548 people. Paciran sub-district also includes industrial districts, both home industries and large industries. The need for clean water is increasing, especially those who live in areas adjacent to large factories such as in the Paciran sub-district, so that the water content is polluted by wastes from these large industries, so that the water quality in the Paciran area is especially unfit for consumption. directly because it depends on the very high TDS and PH substances. This shows that ZIVA RO drinking water is an important instrument for one of the drinking water industries in the Paciran area that uses a reverse osmosis process. This is what makes product quality and direct marketing influencing purchasing decisions. From this background, the problems obtained are: first, how is the influence of product quality on ZIVA RO drinking water decisions in Banjarwati Village, Paciran District, Lamongan Regency, second, how is the influence of direct marketing on ZIVA RO drinking water purchasing decisions in Banjarwati Village, Paciran District, Regency Lamongan. The type of research used is quantitative research, the sampling technique used is the independent sampling technique, with the number of respondents as many as 100 people, the data analysis technique used is using reliability and validity tests, correlation analysis tests, coefficients of determination, multiple linear regression analysis and , hypothesis testing. The results showed that the product quality variable did not have a significant positive effect on purchasing decisions of -0.697 > 1.984 with a significant level of t less than 0.05, namely 0.487> 005. Direct marketing from the results of this study direct marketing has no significant effect on purchasing decisions obtained by 1.091 > 1.984. With tingakat t less than 0.05 that is 0.278> 0.005.

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