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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 1 No. 4 (2023)" : 8 Documents clear
The Influence of Sustainable Marketing and Brand Image on Purchase Decision on Brands Sejauh Mata Memandang Nani Mulyaningsih; Rudy P. Tobing
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.30

Abstract

The increasing development of the fashion industry in Indonesia has a major impact on improving the economy as well as environmental and social issues because it threatens global sustainability. This has encouraged fashion industry players to shift their marketing concept to a more sustainable one to create a positive brand image as well as encourage purchase decisions. This study aims to determine the effect of sustainable marketing and brand image on purchase decisions for the brand Sejauh Mata Memandang. This research was conducted using a quantitative approach and explanatory research design with a sample of 142 respondents. The instrument used is a questionnaire or questionnaire. The test instrument used is the validity test and reliability test. Data analysis used is descriptive analysis, with hypothesis testing using multiple linear regression tests, t tests, f tests, and the coefficient of determination. The results of the study show that (1) sustainable marketing has no significant effect on purchase decision (2) brand image has no significant effect on purchase decision (3) sustainable marketing and brand image have no significant effect on purchase decision. There are several factors that cause the hypothesis in this study to be rejected including the lack of awareness of respondents on sustainable issues, the gap between intentions and actions, product quality, personal style, and the influence of well-known figures. This research is limited because it is only done on fashion brands Sejauh Mata Memandang.
Efektivitas Penerapan Pelayanan Program Perizinan Berusaha Berbasis Online Single Submission (OSS) di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Celsea Yasmin Febryna Gunawan; Putu Eka Purnamaningsih; I Ketut Winaya
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.34

Abstract

Licensing is one of the most important components for running a business in each region.  The licensing process itself has been carried out online since the enactment of PP No. 24 of 2018 concerning electronically integrated business licensing or Online Single Submission (OSS).  The establishment of the OSS system aims to make it easier for the business community to apply for permits.  Indicators of effectiveness based on Cambell J P's theory are: Program Success, Target Success, Program Satisfaction, Input and Output Levels, Overall Goal Achievement.  The method used is qualitative with a descriptive approach.  Data collection was carried out by interviews, observation, documentation of the selection of informants deliberately chosen by researchers in order to obtain data, information and facts in the field accurately.  Data analysis techniques through data reduction, data presentation, drawing conclusions.  Based on the research results from interviews and observation data for each indicator, it can be said that the effectiveness of the OSS system at DPMPTSP Badung Regency is still not optimal due to several obstacles.  This is because the website still has frequent errors, there are still many business people who still don't understand technology, the community is still not very familiar with the OSS program, and there is still no online consultation service.  Recommendations that can be given are conducting socialization regularly and consistently, providing online consulting services to people who need assistance, and also improving public service technology so that people are more accustomed to using technology.
Pengaruh Reputasi Dan Pembiayaan Murabahah Terhadap Loyalitas Nasabah Pada PT. BPRS Puduarta Insani Mhd Ridwan Husein Siregar; Mutiah Khaira Sihotang
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.35

Abstract

This research was conducted with the aim of knowing the influence of reputation on customer loyalty at BPRS Puduarta Insani. To find out the effect of murabahah financing on customer loyalty BPRS Puduarta Insani. To find out the effect of reputation and murabahah financing on customer loyalty at BPRS Puduarta Insani. The research design used was quantitative associative research. The population in this study was 678 customers of BPRS Puduarta Insani’s murabahah financing. The sample of this research is 87 respondents of murabahah financing customers of BPRS Puduarta Insani. The analysis technique used in this research is quantitative data analysis. From the results of this study, there is a significant effect of SBIS on net asset value. From the results of this study, partially, the reputation variable has a significant effect on customer loyalty. Partially, the results of this study show that the murabahah financing variable has a significant effect on customer loyalty. Based on the results of the F test, there is a significant effect of reputation and murabahah financing has a simultaneous effect on customer loyalty. Abstrak Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh pengaruh reputasi terhadap loyalitas nasabah BPRS Puduarta Insani. Untuk mengetahui pengaruh pembiayaan murabahah terhadap loyalitas nasabah BPRS Puduarta Insani. Untuk mengetahui pengaruh reputasi dan pembiayaan murabahah terhadap loyalitas nasabah pada BPRS Puduarta Insani. Rancangan penelitian yang dilakukan adalah penelitian asosiatif kuantitatif. Populasi dalam penelitian ini adalah 678 nasabah pembiayaan murabahah BPRS Puduarta Insani. Sampel penelitian ini adalah 87 responden nsabah pembiayaan murabahah BPRS Puduarta Insani. Teknik analisis yang digunakan dalam penelitian ini adalah analisis data kuantitatif. Dari hasil penelitian ini secara parsial ada pengaruh signifikan SBIS terhadap nilai aktiva bersih. Dari hasil penelitian ini secara parsial bahwa variabel reputasi berpengaruh signifikan terhadap Loyalitas nasabah.. Dari hasil penelitian ini secara parsial bahwa variabel pembiayaan murabahah berpengaruh signifikan terhadap Loyalitas nasabah.. Berdasarkan hasil uji F terdapat ada pengaruh siginfikan reputasi dan pembiayaan murabahah berpengaruh simultan terhadap loyalitas nasabah. Kata Kunci: Reputasi, Pembiayaan Murabahah, Loyalitas
Partisipasi Masyarakat Dalam Pembangunan Kawasan Ekonomi Khusus Mandalika (Studi Kasus: Desa Kuta Kecamatan Pujut Kabupaten Lombok Tengah) M. N. Zola Lado SS. GP; Kadek Wiwin Dwi Wismayanti; I Ketut Winaya
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.36

Abstract

Development is a continuous government effort with the aim of improving people's welfare. In a development, community participation is one of the important factors that encourage the success of a development. In recent years, the government has sought development by establishing Special Economic Zones in each region that has industrial potential, one of which is the Mandalika Special Economic Zone, Kuta Village, Pujut District, Central Lombok Regency. This research looks at how the participation of the people of Kuta village, Pujut sub-district, Central Lombok district, is in the development of the Mandalika special economic zone. This research uses a descriptive research type with a case study approach. The data sources used are primary and secondary data. The informant fraud technique uses a purposive sampling method. Based on a research study using the participation theory of Cohen and Uphoff (1977), the results of this study indicate that the participation of the people of Kuta Village in the development of the Mandalika Special Economic Zone has been carried out quite well, but there are several problems such as socialization which is still not effective even though several have been implemented. times and the quality of human resources who are still not ready to support the development of the Mandalika Special Economic Zone. In its development, the people of Kuta village actively participate in making development decisions, implementing development, evaluating development and utilizing development results. In making decisions and evaluating development, the participation of the Kuta village community is carried out by participating in deliberations and meetings, while in the implementation and utilization of development results, the Kuta village community participates by providing the workforce they have.
Pengaruh Green Marketing dan Brand Awareness terhadap Purchase Decision pada The Body Shop Dali Sofiatu Rohmah; Rudy P. Tobing
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.37

Abstract

This study aims to determine the effect of green marketing and brand awareness on purchase decisions at The Body Shop, one of the beauty companies in Indonesia that has implemented the concept of green marketing in its marketing process. This research was conducted using a quantitative approach with a total sample of 195 respondents. The instrument used in this research is a questionnaire. Instrument testing includes validity and reliability tests. Data analysis used descriptive analysis, while testing the hypothesis used multiple linear regression analysis along with the t test, f test, and R2 test. The results of the study show that (1) green marketing influences purchase decisions; (2) brand awareness influences purchase decisions; and (3) green marketing and brand awareness simultaneously influence purchase decisions. This research was only conducted on The Body Shop consumers who had made purchases through the Tokopedia marketplace. Keywords: green marketing, brand awareness, purchase decision, beauty product, the body shop
SWOT Analysis At Inspektorat Of Kota Payakumbuh Through Grounded Theory Research Methods Renti Elfira; Helzulmita Oki; Sri Polya Kettipusem; Jerry Heikal
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.38

Abstract

To carry out its role and function as a Government Internal Supervisory Apparatus (APIP), the Payakumbuh City Inspectorate requires a management strategy that will become a reference in achieving performance. The strategy is determined through a SWOT analysis. Where in the SWOT analysis process is carried out through research using qualitative research methods with a grounded theory approach as a model in research. Researchers collected data using semi-structured interviews, field observations, document analysis and literature studies. The analysis performed included open-coding of the data to identify categories and themes; axial-coding to link categories and themes; and selective-coding to identify core themes. Based on the research, there are 4 (four) themes, namely the theme of strengths, weaknesses, opportunities, and threats. Where Weakness (weakness) is an internal factor that has the greatest influence on the performance of the Payakumbuh City Inspectorate with a score of 16 points. Followed by the theme of threats (threats) 12 points, then strengths (strength) 8 points, and finally opportunity (strength) 5 points. The strategic policy that can be carried out by the Payakumbuh City Inspectorate when viewed from the results of the SWOT analysis is to overcome the weaknesses that are owned because the score is the highest, and is an internal factor that can still be interpreted by the Inspectorate. Things that can be done include budgeting for the provision of adequate facilities and infrastructure and assigning APIP to attend training and technical training for 120 hours per year.
Effect of financial performance and disclosure of carbon emissions on Environmental Performance with Good Corporate Governance as a moderation variable Audira Eri Viulina; Tri Hesti Utaminingtyas; I Gusti Ketut Agung Ulupui
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.39

Abstract

This study aims to examine the effect of financial performance and carbon emissions disclosure on environmental performance, and to examine the role of good corporate governance in moderating this relationship. This study uses quantitative methods with secondary data in the form of annual reports of non-financial companies listed on the Indonesia Stock Exchange in 2019-2021. The sample was determined using purposive sampling method and produced 132 samples. The results of this study indicate that financial performance has a positive and significant effect on environmental performance, and disclosure of carbon emissions has a positive and significant effect on environmental performance. However, good corporate governance cannot moderate the relationship between financial performance and carbon emission disclosure on environmental performance.  
The Influence of Organizational Culture, Physical Work Environment, and Work Life Balance on Job Satisfaction of Employees of the Investment and One-Stop Integrated Services Department of Kediri City Agit Widyawan; Rike Kusuma Wardhani; Nuril Aulia Munawaroh
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.40

Abstract

This research aims to explain the influence of Organizational Culture, Physical Work Environment and Work Life Balance on employee job satisfaction at the Kediri City Department (PMPTSP). The data analysis techniques used in this research are validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test with SPSS version 24.0 tools. The methods used are questionnaires, interviews and observations. The sampling technique used purposive sampling technique with a total of 32 respondents. Based on the research results obtained from the multiple linear regression equation Y = 1.330 + 0.272X 1 + 0.201X2 + 0.400X3 + e. The results of the analysis carried out show that the Organizational Culture variable has a positive and significant effect on employee job satisfaction with evidence of Sig. 0.007 < 0.05 and the regression coefficient is positive 0.272. The Physical Work Environment variable has a positive and significant effect on employee job satisfaction with evidence of Sig. 0.046 < 0.05 and the regression coefficient is positive 0.201. The Work Life Balance variable has a positive and significant effect on employee job satisfaction with evidence of Sig. 0.005 < 0.05 and the regression coefficient is positive 0.400. And Organizational Culture, Physical Work Environment and Work Life Balance simultaneously have a significant influence on employee job satisfaction with evidence of Sig. 0.000 < 0.05 R Square value 0.651 or 65.1%.

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