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Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 4 (2022)" : 5 Documents clear
Cultural Efforts to Maintain Environmental Sustainability: A Study of the Pragmatics of Politeness on Ethical Planks in Rural Sunda Riza Lupi Ardiati
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1094.887 KB) | DOI: 10.54518/rh.2.4.2022.455-464

Abstract

This study examines politeness utterances implemented with manaa kanban (ethics plank) in Sundanese society. In Japanese culture, this method is intended as a medium for giving specific directions and instructions. In the context of this research, the Kanban method has a pragmatic goal of motivating people to care about cleanliness and natural beauty. It is also an effort to regenerate Sundanese politeness discourses as a way of life for the people of West Java, which has always been instilled and contains noble values. Methods The research was conducted through field observations, searching for data from respondents using taping techniques. The theory used is pragmatics related to the principle of politeness, the relationship between speakers and their speech, as well as soft Japanese expressions (kanwa hyougen). This research was conducted in Sayang village, Subang, West Java. The results of the study revealed that in some places, there were no garbage disposal facilities, and there were trees that were used as promotional media for certain interests.
The Influence of Product Quality and After Sales Services on Customer Satisfaction in Mahir Residence Sukabumi Erry Sunarya; Maun Jamaludin
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.292 KB) | DOI: 10.54518/rh.2.4.2022.489-500

Abstract

The problem found at Mahir Residence Sukabumi is the emergence of consumer dissatisfaction with the products produced by the company. The problem is thought to have occurred due to poor product quality and less than optimal after-sales service. This study aimed to determine the magnitude of the effect of product quality and after-sales service on consumer satisfaction. The research method used is a descriptive and associative method with the research design is a causality and verification type of investigation. The data analysis technique uses multiple correlation coefficients, multiple linear regression, coefficient of determination, and hypothesis testing with the F test. The most dominant variable affecting consumer satisfaction in this study is product quality. Based on the results of the study, the correlation between product quality and after-sales service was 0.437, the magnitude of the effect of product quality on consumer satisfaction was 31.9%, the magnitude of the effect of after-sales service on consumer satisfaction was 22.3%, and the magnitude of the influence of product quality and after-sales service selling to consumer satisfaction together by 43.7% while the remaining 56.3% is influenced by other factors that are not included in this study. From the results of this study, it can be seen that product quality and after-sales service can affect consumer satisfaction.
How does Implementation Drive Actual Buying Behavior of Organic Coffee? Tinneke Hermina; Hanifah Fauziah
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.986 KB) | DOI: 10.54518/rh.2.4.2022.465-475

Abstract

Environmental issues have become a global problem, making people more aware of environmentally friendly aspects of their daily lives. MSME coffee in Garut Regency is one of the subjects contributing to protecting environmental sustainability by promoting green marketing. However, the Indonesian people's views toward green products considered expensive are many factors that consumers choose non-green products. It means there is a gap between attitudes and behavior, which shows that consumers' positive attitudes towards products are not necessarily actualized in buying. The current research is aimed at analyzing the influence of the condition of the consumer's social environment on actual buying behavior through the implementation of coffee products among millennials in the Garut Regency. The results showed that the condition of the consumer's social environment influences actual buying behavior through implementation intention on coffee products among millennials in Garut Regency directly and indirectly.
Brand Image, Brand Trust, Experiential Marketing and Perceived Price on Super-app Customer Purchase Decisions: Go-Jek Application User Perception Nurchayati; Bambang Riyadi; Sartini
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.125 KB) | DOI: 10.54518/rh.2.4.2022.444-454

Abstract

This study aims to examine customer purchase decisions through the go-jek application based on brand image, trust, experiential marketing and perceived price in Semarang City. The research population is all users of the Go-Jek application in Semarang City, with the criteria of at least 2 purchases through the Go-Jek application and a minimum age of 17 years. The sample of this research was 100 respondents through purposive sampling. The hypothesis testing was conducted by using Linear Regression with Partial Least Square (PLS)-based SEM tools. The results showed that experiential marketing and perceived price positively and significantly affect purchase decisions. In contrast, brand image and trust do not significantly affect the purchase decision. It confirms that purchasing decisions are influenced by experiential marketing and perceived reputable prices in customers of the Gojek super-app. The results highlight the importance of experiential marketing as a sales strategy that provides customers with a unique, good and memorable emotional understanding. A practical suggestion would imply that paying attention to this variable is more likely to improve customer purchasing decisions on the Go-jek application.
The Management of School Operational Assistance (SOA) through Tax Administration at Tojo Una Una’s Financial and Asset Management Agency Muhammad Iqbal Bakri; Andi Mattulada; Muhammad Ikbal Abdullah; Fikry Karim; Abdul Kahar; Muliati; Muhammad Din; Femilia Zahra; Andi Chairil Furqan
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.997 KB) | DOI: 10.54518/rh.2.4.2022.476-487

Abstract

School Operational Assistance (SOA) is a government program that provides funding for personnel operational costs for basic education units as implementing compulsory learning programs. This study aims to analyze the management of School Operational Assistance (SOA) through tax administration at Tojo Una Una’s Financial and Asset Management Agency, Central Sulawesi Province, Indonesia. The approach that will be taken in implementing community service activities is through an explanation of the management of the SOA fund treasurer and the person in charge of the principal of each school in the Tojo Una Una Regency, the duties and authorities of the SOA fund treasurer. Pre and post-tests were tested using the Compare Means Paired- Sample T-Test analysis with the statistical analysis tool SPSS because the data came from the same subject. The results highlight that the management of SOA funds has not been fully effective because several factors that lead to the achievement of the objectives of managing funds have not been achieved, including planning, implementation, and accountability aspects. Therefore, to improve technical capabilities and skills in the management of SOA funds, especially related to SOA tax administration, it is necessary to carry out service in the form of socialization related to SOA tax administration, which will be framed in an effective communicative, and relaxed manner.

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