Jurnal Mahasiswa Komunikasi Cantrik
Focus and Scope Focus Jurnal Mahasiswa Komunikasi CANTRIK is an academic journal focusing on empirical research in communication conducted using qualitative, quantitative, or mixed methods. Scope Jurnal Mahasiswa Komunikasi CANTRIK publishes diverse research themes in communication, ranging from interpersonal communication, group communication, organizational communication, and mass communication to interactive communication. Jurnal Mahasiswa Komunikasi CANTRIK is also open to empirical research with themes such as public relations, media studies, journalism, and the creative media industry.
Articles
29 Documents
<![CDATA[Tonight Show dan Humorously Masculine ]]>
<![CDATA[Johari Saputra]]>;
<![CDATA[Sumekar Tanjung]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 2 (2021): Volume 1, No. 2, November, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss2.art2
<![CDATA[Television is a form of development of information and communication technology media. Television broadcasts various programs, including the Tonight Show. Television broadcasts various programs, including the Tonight Show. The Tonight Show that was brought by Vincent and Desta was able to present funny and entertaining humor. Vincent and Desta always look masculine in every episode. This study aims to find out how the masculinity of Vincent and Desta's humor is displayed on the Tonight Show. The study used qualitative analysis. The results showed that Vincent and Desta's humorous masculinity was displayed with cognitive and affective differences in men, and humorous masculinity was displayed in affiliative (positive) and aggressive (negative) forms.Keywords: Television, Tonight Show, Semiotics, Humor, Masculinity]]>
<![CDATA[Simbolisme Bromance di Media Sosial ]]>
<![CDATA[Pandu Bagus Pratama]]>;
<![CDATA[Sumekar Tanjung]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 1 (2021): Volume 1, No. 1, May, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss1.art2
<![CDATA[Abstract:Bromance is the concept of friendly interactions between men who like each other and even love each other, but have limitations in sexual orientation. This study aims to present an analysis of the Bromance representation between Raditya Dika and Pandu Winoto. The data to be analyzed sourced from the video on Raditya Dika's YouTube Channel. This study uses qualitative methods and Roland Barthes' semiotic analysis techniques. The result of this research is that the researcher found three categories of representation of Bromance in the video, namely in terms of dialogue, action, and appearance. Researchers hope that this research can add insight and literacy in the community, especially Indonesia related to Bromance.]]>
<![CDATA[Membaca Komentar di Media Sosial Sebagai Hiburan ]]>
<![CDATA[Athifah Nur Husna]]>;
<![CDATA[Puji Rianto]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 1 (2021): Volume 1, No. 1, May, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss1.art3
<![CDATA[Social media gives various functions and uses for the users. The comment feature is one important aspect for its uses and gratification. This study applies the theory of Uses and Gratification and Media Entertainment to describe the uses and gratification of users in reading comments on social media and provide an overview of the behavior patterns of social media users at this time. This study used a qualitative approach with data collection techniques in the form of in-depth interviews and documentation collection. There are four uses and gratifications in reading comments on social media. The four uses and gratifications referred to information, perspective, entertainment and inspiration.]]>
<![CDATA[Komunikasi Pemasaran Digital sebagai Tantangan Teknologi ]]>
<![CDATA[Yulia Sari]]>;
<![CDATA[Nadia Wasta Utami]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 1 (2021): Volume 1, No. 1, May, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss1.art1
<![CDATA[The rise of internet users directly influences the usage of e-commerce platform in Indonesia. This growth also influences the competition between brands whom utilize e- commerce platform, hence companies need to address digital marketing communication as primary tools to compete in consumer market. As one of the most well-known shoes brand in Indonesia, Amazara fully realizes the potential of digital marketing sector and trying to implement digital marketing communication as one of its primary marketing strategy. This research examines the chosen communication strategy of Amazara in digital and internet platform. Primary data was taken from in-depth interview with owner and employees. Collected data was classified into categories and processed through data implementation to understand the depth knowledge about this specific case. Interpretation results were compared with theoretical context from literature studies, and formulated to reach primary conclusion. The results of the study indicate that the company has carried out planning and evaluation to develop digital marketing. The company has also developed an AIDA-based digital marketing strategy]]>
<![CDATA[Efektivitas Penggunaan Instagram Stories pada Akun @male.id terhadap Pembentukan Brand Awareness dan Minat Beli di Kalangan Mahasiswa Universitas Islam Indonesia ]]>
<![CDATA[Putra Muhammad Dafa]]>;
<![CDATA[Puji Hariyanti]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 1 (2021): Volume 1, No. 1, May, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss1.art4
<![CDATA[Male.id as a local male fashion brand uses Instagram stories as a medium to introduce or promote their products to public and also to engage followers to interact by online. Therefore, this research is being done to analyze how effective the use of Instagram stories on @male.id’s account for the formation of brand awareness and purchase intention among the students of Islamic University of Indonesia. This research is a survey research with a quantitative approach, so the datas were collected by distributing questionners to 100 respondents who are determined through a nonprobability sampling technique in the form of snowball sampling to be sampled. This research shows that the use of Instagram on @male.id’s account is significantly effective and positive for the formation of brand awareness and purchase intention among students of Islamic University of Indonesia. ]]>
<![CDATA[Penerapan Komunikasi Penyuluhan Pertanian Milenial pada Pusat Pelatihan Pertanian dan Pedesaan Swadaya (P4S) di Desa Betet Kabupaten Nganjuk Jawa Timur ]]>
<![CDATA[Sekar Renaningtyas]]>;
<![CDATA[Puji Hariyanti]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 2 (2021): Volume 1, No. 2, November, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss2.art1
<![CDATA[P4S is an agricultural extension agency established, owned, and managed by independent farmers. This study aims to analyze the communication model carried out by P4S as an extension agent in conducting counseling for the Millennial Farmer program carried out in Betet Village, Ngroggot District, Nganjuk Regency. The method used is a field qualitative method. The results showed that there were two phases in the extension of millennial farmers. In the pre-extension until the extension, the communication model used was linear so that in the pre-extension the models applied were unidirectional SMCR and two-way SMCR. After the extension, the communication model used is the network communication model and the forum media communication model.Keywords: Communication models, Millennial Farmers, Empowerment Communication]]>
<![CDATA[Media Sosial dan Praktik-Praktik Voyeurism ]]>
<![CDATA[Nadia Sofiyanti]]>;
<![CDATA[Puji Rianto]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 1 (2021): Volume 1, No. 1, May, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss1.art5
<![CDATA[Voyeurism is generally understood as deviant sexual behavior. However, it actually covers a wide dimension. The presence of social media makes voyeurism practices more open because of the participatory nature of social media. This study aims to determine the voyeurism in some Yogyakarta student informants related to the motives for doing voyeurism. This study used qualitative research methods. Data collection techniques used in-depth interviews and observation participation on social media. The results revealed several peeping habits, motives and satisfaction when doing voyeurism. Several features on Instagram make it easier for perpetrators to work. Motives are also very diverse. However, the most common is getting sexual gratification from the practice of snooping. In particular, for male actors.]]>
<![CDATA[Pemberdayaan Komunikasi pada Masyarakat Desa Wisata Kinahrejo Cangkringan, Kabupaten Sleman, Yogyakarta ]]>
<![CDATA[Andra Pahresi Kurniawan]]>;
<![CDATA[Puji Hariyanti]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 1 (2022): Volume 2, No. 1, May, 2022 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol2.iss1.art2
<![CDATA[This study aims to identify and analyze the communication process of community empowerment based on the opportunities and obstacles experienced by the people of Kinahrejo, Cangkringan, the Tourism Village, in Sleman Regency Yogyakarta. The results showed that community empowerment activities in Kinahrejo Tourism Village consisted of an awareness process, a capacity-building process, and a communication method empowerment process. The communication pattern built is interactive with the person-by-person treatment and simultaneous communication]]>
<![CDATA[Pengaruh Menonton Video tentang ‘Corona’ dari Bintang Emon terhadap Perilaku Social Distancing Mahasiswa FPSB UII ]]>
<![CDATA[Rachmat Arya Prayuda]]>;
<![CDATA[Puji Hariyanti]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 2 (2021): Volume 1, No. 2, November, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss2.art4
<![CDATA[Bintang Emon uploaded a video containing complaints and an invitation to netizens to fight Corona on Twitter and Instagram. The video got quite a lot of attention from netizens. This study aims to determine the effect of videos about Corona from Bintang Emon on the social distancing behavior of students of the Faculty of Psychology and Socio-Cultural Sciences, Islamic University of Indonesia. This research is quantitative research with explanative type. This study shows that Bintang Emon's video has a positive and significant influence on the social distancing behavior of students of the Faculty of Psychology and Socio-Cultural Sciences, Islamic University of Indonesia. In the regression test, the results obtained a significance value of 0.02, which means > 0.05 and the t-count value of 3.144 > from the t-table which is worth 1.988. These results show that there is an influence given by the variable watching videos about Corona' from Bintang Emon on the social distancing behavior of FPSB UII students.Keywords: Corona, Effect, Social Media, Social Distancing.]]>
<![CDATA[Penggemar Nike Ardilla, antara Fanatisme dan Eksistensi Diri ]]>
<![CDATA[Riana Qurniati]]>;
<![CDATA[Ratna Permata Sari]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 1 No. 2 (2021): Volume 1, No. 2, November, 2021 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol1.iss2.art6
<![CDATA[Nike Ardilla is a phenomenon. Even though she has passed away, the popularity of this female singer seems to have not faded since the 90s. This study examines how the fanaticism of Nike Ardilla fans at the Nike Ardilla Fans Club (NAFC) Jogja Central Java, and how the self-existence of Nike Ardilla fans in Jogja Central Java, is described. This study uses a qualitative descriptive method. Researchers collected data by conducting participant observations and interviews with six informants who have joined the NAFC Jogja Central Java with the snowball technique. The results showed that the fanaticism of Nike Ardilla fans made them unable to separate reality from fantasy. As for the description of self-existence, adult fans are more obsessed and have a higher self-existence compared to young fans, both in the online and offline world.Keywords: Fans, Fandom, Fanatism, Self-Existence]]>
