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JOBSTRON
Published by Sekolah Tinggi Ilmu Administrasi Bagasasi
ISSN : 29875579     EISSN : 29874017     DOI : https://doi.org/10.61317/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
JOBSTRON aims to publish conceptual articles, reviews, and research in the fields of Business administration, particularly focusing on the main problems in a wide range of fields including accounting, finance, taxation, auditing, business research, human resources, management, marketing, digital Business, economics and related subjects. JOBSTRON invites original manuscripts on theoretical papers, empirical work, literature reviews, and case studies dealing with basic and applied topics on the above-mentioned fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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PERAN CUSTOMER SERVICE DALAM PENINGKATAN KUALITAS PELAYANAN KEPADA PELANGGAN Risna Haryati; Rina Rostiana
Journal of Business Administration Vol 1 No 1 (2022): Volume 1 Number 1, April 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i1.2

Abstract

The social development of Indonesian society is currently leading to an information society, namely a society that places telecommunications as a source of activity in carrying out daily activities. The current development into the digital era is a term for the emergence of digital, internet networks, especially computer information technology. The digital era itself is often used to describe digital technology. The Internet has become familiar to people. Nowadays, the internet has become part of our daily needs, as if we can't live without the internet. The problem in this research is how is the role of customer service at PT Solusi Prima Connectivist Bandung? This study aims to see the impact of SOP on customer service. This type of research uses a qualitative research approach and uses descriptive-qualitative types, and uses primary and secondary data. The method of data collection in this research is interviews, observation, and documentation. Then, data processing and analysis techniques were carried out in three stages, namely: data reduction, data presentation, and concluding. The results of the research on the role of customer service in providing services are in two categories, including the basic service strategy, which includes employees on duty in the customer service department, who must be friendly and communicative. Meanwhile, the main service quality includes competence, trust and be trusted, contribution, honesty, social, environmental care and innovation.
KUALITAS PELAYANAN JASA DAN RELATIONSHIP MARKETING SERTA PENGARUHNYA TERHADAP KEPUASAN DAN LOYALITAS PERUSAHAAN PENGGUNA JASA KEAMANAAN Iin Surtiah
Journal of Business Administration Vol 1 No 1 (2022): Volume 1 Number 1, April 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i1.4

Abstract

Customer loyalty has not been optimal due to customer satisfaction which is still not optimal due to the lack of good service quality and relationship marketing. The purpose of this study was to determine the effect of service quality and relationship marketing on the satisfaction and loyalty of companies using security services at Red Guard Security Bandung. This research was conducted with a sampling study at the company's partner Red Guard Security Bandung. The research method used is path analysis. (path analysis). The total number of respondents was 67 people. Based on the results of research and data processing, it can be seen that the Service Quality variable (X1) has a Direct influence of 32.40%, and the Indirect influence through its relationship with Relationship Marketing (X2) is 10.20%, so the total effect is 42.60%. The relationship Marketing variable (X2) has a direct effect of 18.60%, and the indirect influence through its relationship with service quality (X1) is 10.20% so the total effect is 28.80%. The results of the calculation of the coefficient of determination (r squared) expressed in percentages describe the contribution of all independent variables, namely Service Quality (X1), Relationship Marketing (X2) to Customer Satisfaction (Y) amounting to 71.40%. In comparison, the implications of Customer Satisfaction in determining variations in Loyalty (Z) (Y) is 79.60%. Meanwhile, other factors that were not examined and influenced loyalty were at Red Guar Security Bandung, indicated by the value of Pyє = 0.204 or 20.40%. From the results of this study, it is expected that the company will be able to encourage better service quality by improving various aspects of service to create optimal customer satisfaction which will ultimately have an impact on customer loyalty.
DETERMINAN YANG MEMPENGARUHI PADA KINERJA KARYAWAN PT. VIRTUS FACILITIES SERVICES AREA BANDUNG Fitriani Fajar; Rommy Mochamad Ramdhani; Santi Maria
Journal of Business Administration Vol 1 No 1 (2022): Volume 1 Number 1, April 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i1.5

Abstract

Human resources in a company are valuable assets because they can affect the existence of an organization in the future. Each company has different management in creating a good performance for its human resources. Good performance management will realize high-performance productivity in the organization. Many factors that affect employee performance include compensation and a non-physical work environment. Researchers formulate problems on the impact of the determinants on employees to measure performance. This study aims to determine how the determinants (compensation and non-physical work environment) affect employee performance. The research method used is descriptive quantitative which describes the data obtained from PT Virtus Facilities Service Area Bandung. The results of the analysis obtained from the factors that affect performance, by measuring the scale of the indicators are quality, quantity, timeliness, independence, and independence.
PENGARUH JUMLAH SIMPANAN TERHADAP PEROLEHAN SISA HASIL USAHA PADA KOPERASI DHARMAGHATI KSATRIA JAYA CIMAHI PERIODE 2011 – 2015 Herlys Prasasti; Hadi Juwanda
Journal of Business Administration Vol 1 No 1 (2022): Volume 1 Number 1, April 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i1.12

Abstract

The purpose of this study was to determine the influence of the total deposits to the acquisition of net income at Cimahi Dharmaghati Ksatria Jaya Coorperative, periods of 2011-2015. The method used quantitative and descriptive methods. Analysis of the data used Kolmogorov-Smirnov normality data test, Pearson Product Moment Correlation Analysis, Linear Regression Analysis, determination coefficient and hypothesis test (t test). The results of the data normality test was 0.853 above 0.05, which that both variables were normally distributed. Then the results of the Pearson product moment correlation analysis was 0.830, which meant the amount of deposits with the acquisition of net income had a very strong correlation. Moreover, the results of the coefficient of determination was 68.9%. It showed that net income was influenced by the amount of deposits amounted to 68.9%. Yield data from linear regression analysis was Y = 197.125 + 0.14 X. Moreover, the results of the hypothesis test (t test) was t-count < t-table (2.574 <3.182), the amount of deposits did not significantly influence net income. The problems that occurred at Cimahi Dharmaghati Ksatria Jaya Coorperative the number of deposits and the acquisition of net income from the coorperative members who took his mistress but still had the right to apply for loans. Furthermore, the decrease in loan interest rates occured. The writer suggest based on the above problems where members who already do not have the savings are not entitled to make loans and coorperative provides loan rates based on the term of loan
THE EFFECT OF USING MARKETPLACES ON MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) ON COMMUNITY SATISFACTION Ade Mardiah Hayati; Tata Dibrata; Childan Fauzi
Journal of Business Administration Vol 1 No 1 (2022): Volume 1 Number 1, April 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i1.15

Abstract

MSMEs in Indonesia reached 62.9 million units consisting of; agriculture, animal husbandry, processing, trade, services and communication. In Indonesia, MSMEs have a strategic role and a major influence on the development of the national economy. Era 4.0, it is as if micro, small and medium enterprises (MSMEs) are required to develop competitiveness through the use of digital platforms, including MSME actors in Bandung City. Utilizing the marketplace is a business strategy in the business world, given the increasingly complex problems, the increasing number of competitors and the demand to always keep abreast of developments in the global world which requires us to always act creatively and innovatively. But behind that, there are also factors that hinder the development of a business, such as the inhibiting factors for the development of a business more specifically, namely the difficulty of obtaining market opportunities and expanding the market. In this study used quantitative research methods. In this research, two mutually influential variables were determined, namely the marketplace (X) and community satisfaction (Y). The hypothesis to be tested in this study relates to whether or not there is a significant influence between the independent or independent variables on the dependent or independent variables. The research results obtained indicate that the marketplace for SMEs will affect community satisfaction. This was produced through the results of the influence test of 11,950 that the marketplace has a significant influence on people's satisfaction
THE INFLUENCE OF TASTE AND PRICE ON PURCHASE DECISIONS CASE STUDY OF NOMO COFFEE SHOP IN BANDUNG Muhamad Irvan; Agis Maharani; Muhammad Nizar Dzaki
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.22

Abstract

The development of the coffee industry in Indonesia has increased rapidly in recent years. In the face of increasingly fierce competition, coffee shops have become one of the favorite places for people to enjoy coffee. One of the famous coffee shops in Bandung is "Nomo Coffee". Currently, "Nomo Coffee" faces challenges in maintaining and increasing the number of customers amid increasingly fierce competition. The purpose of this study was to analyze the influence of taste and price on consumer purchasing decisions at "Nomo Coffee" in Bandung. The method that will be used in this study is a structured survey that will be run through a questionnaire to consumers "Nomo Coffee". The results of the descriptive analysis showed that most respondents gave a low to moderate rating on the taste of products at Nomo Coffee. This analysis provides an initial picture of consumer perceptions of the taste and price of products at Nomo Coffee. Furthermore, further analysis such as regression analysis can be performed to determine the extent to which taste and price influence on consumer purchasing decisions. Regression analysis shows that the variable "Taste" has a regression coefficient of 0.589, with a t-value of 3.725 and a significance of 0.001. Meanwhile, regression analysis shows that the variable "Price" has a regression coefficient of 0.378, with a t-value of 2.198 and a significance of 0.035. The results showed that the taste of the product has a strong influence on consumer purchasing decisions at Nomo Coffee. The importance of efforts to improve the quality of coffee taste and maintain competitive prices to influence consumer purchasing decisions in coffee shops. Coffee shop "Nomo Coffee" can focus on improving coffee quality, such as through the selection of high-quality coffee beans and good brewing techniques.
ANALYSIS OF THE IMPLEMENTATION OF BUSINESS ETHICS PRINCIPLES AT UD. CHICKEN CUT YA2N. S Aep Saepudin; Ira Sopia
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.23

Abstract

Business is a profit-seeking activity, a lot of fraud occurs just to seek personal gain without paying attention to applicable business ethics. This study aims to analyze the implementation of the principles of business ethics in the business activities of UD. Ayam Goreng Ya2N.S. This study uses descriptive qualitative methods with data collection techniques in the form of interviews and documentation. The primary data in this research are the owner (owner) of UD. Ya2N.S Broiler Chicken and consumers who buy chicken at the Ya2 N.S kiosk. The results of the study show that UD. Ya2N.S's Cut Chicken has implemented the principles of business ethics well in its business activities, with the principles of autonomy, the principles of honesty, the principles of fairness, the principles of mutual benefit and the principles of moral integrity. The implementation of the principles of business ethics results in the maintenance of good relations with consumers and other stakeholders.
BENEFITS OF INSTAGRAM AS A PROMOTIONAL MEDIUM FOR SCARLETT WHITENING PRODUCTS Muhammad Zidane Adri Priatna Priatna; Prina Puspa Sarinining Diah; Alifa Achmadi
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.32

Abstract

Technological developments make progress on the ease of communication, one of which is Instagram. Instagram has become a popular alternative media in marketing products, especially among generation Z. One of them is Scarlett Whitening products. Scarlett Whitening is a local product engaged in cosmetics and skin care. This study aims to analyze the strength of EWOM of Scarlett Whitening products carried out through Instagram social media. This research uses a qualitative research method with an interpretative descriptive research type that uses in-depth interview techniques as a data collection method. The results illustrate that Instagram EWOM in terms of the three dimensions described by Goyette, et.al is appropriate up to the content stage and plays a major role in convincing generation Z to make purchasing decisions on Scarlett Whitening products through Instagram social media.
THE ETHICAL CLIMATE AND EMPLOYEE PERFORMANCE IN PRIVATE SPORTS SCHOOLS: ENHANCING BUSINESS SUCCESS Akhmad Niko Apriadi; Annisa Nur Fitriani; Asep Suprianto
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.37

Abstract

The study aimed to investigate the relationship between the ethical climate and employee performance in private sports schools. The method used is explanatory, where data is obtained through questionnaires filled out by employees in three private sports schools in Bandung City. The questionnaire measures employees' perceptions of the ethical climate in the workplace and evaluates their performance. Simple regression inferential statistical analysis is used to analyze the collected data. The results showed a positive relationship between a strong ethical climate and employee performance. In the context of private sports schools, employees who perceive a positive ethical climate tend to perform better. These findings emphasize the importance of establishing and maintaining a healthy ethical climate in the work environment, as well as providing encouragement for school management to adopt management practices that support ethical integrity and commitment. This research contributes to the understanding of the relationship between ethical climate and employee performance, as well as practical implications for the management of private sports schools.
THE SALES PROMOTION ANALYSIS OF HIJAB PRODUCTS WYNABLE BRAND Melani Putri; Santi Setiani; Mulyana Fauzi
Journal of Business Administration Vol 1 No 2 (2022): Vol. 1 Number 2, Oktober 2022
Publisher : STIA Bagasasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61317/js.v1i2.42

Abstract

Currently selling fashion to facilitate transactions and save time, many use the internet. Wynable is a fashion product that uses internet marketing and the type of product offered is hijab. This article analyzes a business in the hijab industry that markets its products through online marketing and aims to understand digital marketing that is being used as well as product quality, prices and service at this store. The purpose of carrying out this promotion is to help businesses build brand awareness more effectively. Helping businesses establish communication with consumers. Through online promotional media, businesses are able to get input or suggestions directly from consumers. This research is a survey research using a qualitative approach, where data is obtained through observation of the online media used. Messages conveyed in the form of marketing, as well as conducting special interviews with the owner or owner of Wynable by chat or question and answer. The conclusion from this discussion means that the marketing strategy used in Wynable uses only one marketing method, namely the online marketing approach. And also the product quality, price and service are quite good.

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