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Simangunsong Journal of Business Administration, Management, Economic and Accounting
Published by Cattleya Darmaya Fortuna
ISSN : -     EISSN : 30248124     DOI : -
Core Subject : Religion, Economy, Engineering,
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The following are suggested areas of interest: Corporate Governance, Entrepreneurship, Finance, Human resources, Knowledge Management, Leadership, Management information system, Marketing, Operation Management, Strategic Management, Taxation, Startup business, Innovation and creativity, Other topics in the field of business administration, Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Public Policy, Management Accounting, Management Education, Management of Sharia, Tourism Management, Green Management, Entrepreneurship, Public Economics, International Economics, Banking and Financial InstitutionDevelopment Economics, Monetary Economics, Financial Economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac" : 5 Documents clear
The Effect Of Work Environment And Workload On Employee Work Productivity Of Pt. Horti Jaya Lestari Cabang Dokan Rindiany Purba; Onan Marakali Siregar
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i01.1

Abstract

The existence of instability of production at PT. Horti Jaya Lestari Dokan shows a decrease in employee productivity. Factors that can increase work productivity, such as work environment and workload. This study aims to analyze the effect of the work environment and workload on the work productivity of PT. Horti Jaya Lestari Dokan. The effect of work environment and workload will be tested partially and simultaneously on work productivity. The form of this research is quantitative research with an associative approach. The population is all employees of PT. Horti Jaya Lestari Dokan has as many as 71 respondents. The data collection technique is primary data obtained through direct questionnaire distribution and secondary data obtained through books, journals and related to this research. The analytical methods used are validity tests, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The work environment and workload have a significant effect on work productivity.
The Effect Of Customer Experience And Price On Repurchase Intention (A Study on Manor Studio's Coffee Shop Customers) Said Iqbal; Feby Aulia Safrin
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i01.2

Abstract

Customer experience is an effort to create customer satisfaction through experience, based on the product or service offered. Customer experience rating depends on the comparison between coffee shop management performance and consumers expectations. In an effort to build a positive customer experience, precise pricing is a need. Therefore, the coffee shop needs to analyze and determine who is the target market in order to facilitate the implementation of the customer experience and pricing. This study aims to analyze the influence of customer experience and price on repurchase intention at Manor Studio coffee shop. The form of research used in this study is quantitative research with a descriptive approach. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results of this study indicate that customer experience and price have a significant effect either partially or simultaneously on repurchase intention in Manor Studio. The coefficient of determination test shows a close relationship between customer experience and price on repurchase intention with an R value of 0.873. Through the adjusted R square value, it is also known that customer experience and price variables contribute 75.7% to the variable of repurchase intention.
Untilization Of Tiktok Digital Content As A Promotional Media Of Ms. Glow In Increasing Buying Interest In Medan City tika auladari; Feronica Simanjorang
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i01.3

Abstract

This researcher has a background related to the phenomenon of using Tiktok digital content which is a new technology but is very quickly popular and is used as a promotional medium by business people. Through video shows and music displays, Tiktok facilitates information and can be transmitted and can explain stimulation to those who see it. The purpose of this study is to find out what factors influence the effectiveness of digital content in increasing buying interest during the covid-19 pandemic and to analyze the effectiveness of Tiktok digital content as a promotional medium in increasing buying interest during the covid-19 pandemic . In this study, the researcher used a qualitative method of descriptive research. Data collection techniques through interviews, observations, and documentation to MS. Glow business actors who promote through Tiktok digital content. The results of the research conducted indicate that business actors make use of Tiktok's digital content to be an effective promotional media because Tiktok has many users, is easy to use, is popular among young children.
The Effect Of Non-Physical Work Environment, Motivation and Work Discipline On Employee Performance at Pt. Fajar Agung Widya Astuti; Ainun Mardhiyah
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i01.4

Abstract

Performance is the implementation of work both in quality and quantity that has been achieved by the workforce with a predetermined period of time in doing work in accordance with the obligations that have been imposed on employees. At PT. Fajar Agung, it is known that employee performance is not optimal, it can be seen from the non-physical work environment, employees are still less cohesive at work and work interaction between superiors and employees is still lacking, besides the motivation given by the leadership is not enough to satisfy employees, and in work discipline. still said to be not good because there are still many employees who are not disciplined at work. The purpose of this study is to determine the effect of non-physical work environment, motivation and work discipline on the performance of employees of PT. Great Dawn. This study uses quantitative research methods with an associative approach. The population in this study are employees of PT. Fajar Agung as many as 173 permanent employees. Sampling was done by non-probability sampling using a perceptive sampling technique and with a sample of 64 respondents. The primary data used in this study was obtained by distributing questionnaires directly to employees, while the secondary data was obtained through a literature study. The data analysis method used is validity test, reliability test, classical assumption test, multiple linear regression test, and hypothesis testing using SPSS. The results of this study indicate that the non-physical work environment, motivation and work discipline have a positive and significant effect either partially
The Effect Of Empowering Leadership and Organizational Culture On The Employee Performance Zt Pt. Bank Sumut kcp Sidamanik Widya Nadasari Br Tarigan; Kartini Harahap
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i01.5

Abstract

This study seeks to analyze the influence of empowering leadership and organizational culture on employee performance at PT. Bank SUMUT Sub-Branch Office Sidamanik. The form of research used in this study is quantitative research with an associative approach. Sampling was carried out through a saturated sampling technique involving 35 working people. Data collection techniques are obtained through primary data obtained through the distribution of direct questionnaires and secondary data obtained through books, journals, which are related to this study. The results of the study showed that the variables empowering leadership (X1) and organizational culture (X2) together had a significant effect on employee performance (Y). The coefficient of determination test shows that there is a fairly close relationship between empowering leadership and organizational culture to employee performance with an R value of 0.692. Through the adjusted R square value, it is also known that the variables of empowering leadership and organizational culture contributed 44.7% to the remaining employee performance variables by 55.3% influenced by other variables that were not described in this study.

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